Assignment # 1
Assignment # 1
Product ;
For example, if a company wants to produce a Rolls Royce car in a specific country,
they first have to think whether Rolls Royce could meet the demands of the customers or they
would go down in that market.
Price;
For example, if a company wants to sell cars at a high price then that company will go for
expensive and high quality. Customers will be happy to pay more but in exchange for high
prices they want and expect a better quality product and service.
Place;
For example, the best place to open a petrol pump is on the highway or in the city. A
place where there is less traffic is a wrong location to start a petrol pump.
Promotion;
For example, sales, advertising, sales promotion, public relations, direct marketing,
online communication and personal selling.
People;
For example, for an IT company, the software engineers define as people : for a
restaurant, the chefs and service staff define as people.
Process;
For example, more sales staff are now involved in conversion.
Physical Evidence ;
There are many examples of physical evidence including buildings,
equipment, signs and logs, business reports, brochures, websites, and even business cards.
3:- Find out either there is another "p" regarding marketing mix other than these 7p's.
In 2018 these 7p's increases into 12p's of marketing mix.
The End