Leads Data Dictionary
Leads Data Dictionary
Lead Source The source of the lead. Includes Google, Organic Search, Olark Chat, etc.
Converted The target variable. Indicates whether a lead has been successfully converted
or not.
TotalVisits The total number of visits made by the customer on the website.
Total Time Spent on The total time spent by the customer on the website.
Website
Page Views Per Visit Average number of pages on the website viewed during the visits.
Last activity performed by the customer. Includes Email Opened, Olark Chat
Last Activity
Conversation, etc.
Country The country of the customer.
The industry domain in which the customer worked before. Includes the level
Specialization 'Select Specialization' which means the customer had not selected this option
while filling the form.
How did you hear
The source from which the customer heard about X Education.
about X Education
What is your
Indicates whether the customer is a student, umemployed or employed.
current occupation
Search
Magazine
Newspaper Article
Indicating whether the customer had seen the ad in any of the listed items.
X Education Forums
Newspaper
Digital
Advertisement
Through
Indicates whether the customer came in through recommendations.
Recommendations
Receive More
Indicates whether the customer chose to receive more updates about the
Updates About Our
courses.
Courses
Tags Tags assigned to customers indicating the current status of the lead.
Lead Quality Indicates the quality of lead based on the data and intuition the the employee
who has been assigned to the lead.
Update me on
Supply Chain Indicates whether the customer wants updates on the Supply Chain Content.
Content
Get updates on DM
Content Indicates whether the customer wants updates on the DM Content.
Lead Profile A lead level assigned to each customer based on their profile.
City The city of the customer.
Asymmetrique
Activity Index
Asymmetrique
Profile Index An index and score assigned to each customer based on their activity and their
Asymmetrique profile
Activity Score
Asymmetrique
Profile Score
I agree to pay the
Indicates whether the customer has agreed to pay the amount through cheque
amount through
cheque or not.
a free copy of Indicates whether the customer wants a free copy of 'Mastering the Interview'
Mastering The
or not.
Interview
Last Notable
The last notable acitivity performed by the student.
Activity