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  • Leads Data Dictionary

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    rahul
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    The document describes variables collected from customers including identifiers like Prospect ID and Lead Number. It includes variables on lead sources and origins, customer preferences to not be contacted, website usage metrics, demographics, interests and how customers heard about the company. The target variable is whether a lead was successfully converted.

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    The document describes variables collected from customers including identifiers like Prospect ID and Lead Number. It includes variables on lead sources and origins, customer preferences to not be contacted, website usage metrics, demographics, interests and how customers heard about the company. The target variable is whether a lead was successfully converted.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
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    Download as xlsx, pdf, or txt
    98 views2 pages

    Leads Data Dictionary

    Uploaded by

    rahul
    The document describes variables collected from customers including identifiers like Prospect ID and Lead Number. It includes variables on lead sources and origins, customer preferences to not be contacted, website usage metrics, demographics, interests and how customers heard about the company. The target variable is whether a lead was successfully converted.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xlsx, pdf, or txt
    of 2

    Variables Description

    Prospect ID A unique ID with which the customer is identified.


    Lead Number A lead number assigned to each lead procured.
    The origin identifier with which the customer was identified to be a lead.
    Lead Origin
    Includes API, Landing Page Submission, etc.

    Lead Source The source of the lead. Includes Google, Organic Search, Olark Chat, etc.

    An indicator variable selected by the customer wherein they select whether of


    Do Not Email
    not they want to be emailed about the course or not.
    An indicator variable selected by the customer wherein they select whether of
    Do Not Call
    not they want to be called about the course or not.

    Converted The target variable. Indicates whether a lead has been successfully converted
    or not.
    TotalVisits The total number of visits made by the customer on the website.
    Total Time Spent on The total time spent by the customer on the website.
    Website

    Page Views Per Visit Average number of pages on the website viewed during the visits.

    Last activity performed by the customer. Includes Email Opened, Olark Chat
    Last Activity
    Conversation, etc.
    Country The country of the customer.
    The industry domain in which the customer worked before. Includes the level
    Specialization 'Select Specialization' which means the customer had not selected this option
    while filling the form.
    How did you hear
    The source from which the customer heard about X Education.
    about X Education
    What is your
    Indicates whether the customer is a student, umemployed or employed.
    current occupation

    What matters most


    to you in choosing An option selected by the customer indicating what is their main motto behind
    doing this course.
    this course

    Search

    Magazine

    Newspaper Article
    Indicating whether the customer had seen the ad in any of the listed items.
    X Education Forums

    Newspaper
    Digital
    Advertisement
    Through
    Indicates whether the customer came in through recommendations.
    Recommendations

    Receive More
    Indicates whether the customer chose to receive more updates about the
    Updates About Our
    courses.
    Courses
    Tags Tags assigned to customers indicating the current status of the lead.

    Lead Quality Indicates the quality of lead based on the data and intuition the the employee
    who has been assigned to the lead.
    Update me on
    Supply Chain Indicates whether the customer wants updates on the Supply Chain Content.
    Content
    Get updates on DM
    Content Indicates whether the customer wants updates on the DM Content.

    Lead Profile A lead level assigned to each customer based on their profile.
    City The city of the customer.
    Asymmetrique
    Activity Index
    Asymmetrique
    Profile Index An index and score assigned to each customer based on their activity and their
    Asymmetrique profile
    Activity Score
    Asymmetrique
    Profile Score
    I agree to pay the
    Indicates whether the customer has agreed to pay the amount through cheque
    amount through
    cheque or not.

    a free copy of Indicates whether the customer wants a free copy of 'Mastering the Interview'
    Mastering The
    or not.
    Interview
    Last Notable
    The last notable acitivity performed by the student.
    Activity

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