Soren Chemical: Why Is The New Swimming Pool Product Sinking?
Soren Chemical: Why Is The New Swimming Pool Product Sinking?
GROUP-9
Aman Gupta
Ankit Verma
Tushar Sharma
Mithun Chandra
History of Soren Chemicals
• Founded by Timothy Soren in 1942 to sell industrial-strength cleaning
solutions
• Later expanded to industrial chemicals for lubricants & fuels, and
chemical solutions for treating drinking water and wastewater
• In 2006, company had 350 products and $450 mn as revenue
• Historically Company had concentrated on B2B sales but now it is
investing selectively in developing brands for products for consumer
markets.
Push Issues
•Higher margins for distributors and retailers on selling purity
and clearblu
•Coracle reduced the need of other pool chemicals by 20-30%
Pull Issues
•No pull for the brand as it is a very low involvement product.
Lack of awareness of pool owners
•No exclusive demand of Coracle from Pool Service
Professionals and contractors
Thank You !