Digital Marketing Manager Job Description

Digital marketing manager Job description
Title Digital marketing manager

Department Marketing
Reports to CEO
Job brief
If you live and breathe digital marketing, we want to talk to you. We are looking
for a Digital Marketing Manager to develop, implement, track and optimize our
digital marketing campaigns across all digital channels.
What does a Digital Marketing Manager do?

You should have a strong grasp of current marketing tools and strategies and be
able to lead integrated digital marketing campaigns from concept to execution.
Digital marketing managers will work with the marketing team, supporting teams
(such as programmers), and vendors to launch campaigns on time and on budget.
Responsibilities
 Plan and execute all digital marketing, including SEO/SEM, marketing database, email,
social media and display advertising campaigns
 Design, build and maintain our social media presence
 Measure and report performance of all digital marketing campaigns, and assess against
goals (ROI and KPIs)
 Identify trends and insights, and optimize spend and performance based on the insights
 Brainstorm new and creative growth strategies
 Plan, execute, and measure experiments and conversion tests
 Collaborate with internal teams to create landing pages and optimize user experience
 Utilize strong analytical ability to evaluate end-to-end customer experience across
multiple channels and customer touch points
 Instrument conversion points and optimize user funnels
 Collaborate with agencies and other vendor partners
 Evaluate emerging technologies. Provide thought leadership and perspective for
adoption where appropriate
Requirements
 BS/MS degree in marketing or a related field
 Proven working experience in digital marketing
 Demonstrable experience leading and managing SEO/SEM, marketing database, email,
social media and/or display advertising campaigns
 Highly creative with experience in identifying target audiences and devising digital
campaigns that engage, inform and motivate
 Experience in optimizing landing pages and user funnels
 Solid knowledge of website analytics tools (Google Analytics, NetInsight, Omniture,
WebTrends)
 Working knowledge of ad serving tools (DART, Atlas)
 Experience in setting up and optimizing Google AdWords campaigns
 Working knowledge of HTML, CSS, and JavaScript development and constraints
 Strong analytical skills and data-driven thinking
 Up-to-date with the latest trends and best practices in online marketing and
measurement
Standard of performance
Best Digital Marketing Metrics
The top KPIs for modern digital marketers that are data-driven:
 Web traffic sources

 Brand awareness
 Cost per lead
 Website traffic leads
 Returning visitors
 Online conversion rates
 Lead conversion rates
 Click thru rate
 Customer lifetime value
WORKING CONDITIONS
In a typical work setting, marketing managers:
INTERPERSONAL RELATIONSHIPS
 Have a very high level of job-required social interaction. They frequently talk to customers and
coworkers.
 Regularly work as part of a team.
 Communicate by a variety of means. They use telephone, e-mail, face-to-face talks, letters, and
memos on a daily basis.
 Are responsible for the results of work done by others.
 Occasionally are placed in conflict situations in which others may be unpleasant or angry.
PHYSICAL WORK CONDITIONS
 Almost always work indoors. May on rare occasions work outdoors.

 Often share office space with other workers.
WORK PERFORMANCE
 Must be sure that the job is done exactly. Errors could harm the company's reputation or cost
them money.
 Make decisions that affect their employer's reputation on a daily basis. Many agencies use
word-of-mouth to attract new clients.
 Make decisions that affect staff and clients on a daily basis. As a manager, they rarely consult a
supervisor before deciding a course of action.
 Set their tasks and goals for the day independently, without consulting anyone first.
 Work in a competitive atmosphere. They must meet strict daily deadlines.
 May repeat the same work activities, especially tasks that involve a computer.
HOURS/TRAVEL
 May work 40 hours a week or more.

 Generally work a set schedule. This is usually standard business hours.
 May travel often to meet with sales representatives and clients.
Job Specification
 Ability to think creatively and strategically

 Able to execute end-to-end marketing campaigns, with broad marketing skills
 Must be extremely well organized, with attention to detail a priority in all areas of
operations
 Self-motivated, not requiring constant supervision or instruction
 Able to priorities and juggle multiple requests and jobs at once
 Excellent verbal and written skills
 Ability to work under pressure, and keep cool and calm at all times
 Pro-active with a ‘can do’ attitude
 Patient and calm
 Good sense of humor

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Digital Marketing Manager Job Description

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Digital marketing manager Job description

Title Digital marketing manager

What does a Digital Marketing Manager do?

 Web traffic sources

PHYSICAL WORK CONDITIONS

 Almost always work indoors. May on rare occasions work outdoors.

 May work 40 hours a week or more.

 Ability to think creatively and strategically

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