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    Rhena Cuasay Detangco
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    Elia's Tea Shop aims to create a different milk tea drinking experience that leaves customers satisfied and looking forward to more through offering quality beverages, efficient service, and a clean environment. As a newcomer in the competitive milk tea market, Elia's seeks to introduce new products like sorbetea that will attract customers and help the business survive trends. Elia's also aims to build awareness of and sales for its new products through advertising to establish a strong reputation in the milk tea industry.

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    Elia's Tea Shop aims to create a different milk tea drinking experience that leaves customers satisfied and looking forward to more through offering quality beverages, efficient service, and a clean environment. As a newcomer in the competitive milk tea market, Elia's seeks to introduce new products like sorbetea that will attract customers and help the business survive trends. Elia's also aims to build awareness of and sales for its new products through advertising to establish a strong reputation in the milk tea industry.

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    Business Plan

    Uploaded by

    Rhena Cuasay Detangco
    Elia's Tea Shop aims to create a different milk tea drinking experience that leaves customers satisfied and looking forward to more through offering quality beverages, efficient service, and a clean environment. As a newcomer in the competitive milk tea market, Elia's seeks to introduce new products like sorbetea that will attract customers and help the business survive trends. Elia's also aims to build awareness of and sales for its new products through advertising to establish a strong reputation in the milk tea industry.

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    Rhena C Detangco

    MGT1: 5:00-7:00
    Example of Descriptive Narrative (Business Plan)

    Elia’s Tea Shop

    Vision: Our Vision is to help create the best tasting teas that marked as one of the shop-s highly
    reputable market that could attract and visitors within the region as well as from other places.

    Mission: Our mission is to help create a different milk tea drinking experience that would leave
    customers satisfied and looking forward to more. Moreover, the business aims to go on extra
    mile in giving its client the ultimate revitalizing stay by offering luscious milk of fruit tea
    beverages providing efficient and friendly service a midst, and clean environment.

    Elia’s Tea Shop is a fun alternative hangout for everyone. It is a strong milk tea shop
    which aims to provide customers with quality at reasonable and just price. As newcomer in the
    milk tea market, Elia’s tea shop seeks to come up with products that will distinct our
    competitors, a product that provide satisfaction, quality taste and new variety of milk tea. Thus
    we present flavours that the customer should be surely like. Example of this is sorbetea, a taste
    beyond milk tea flavor that’s craze among the younger generation and the classic dessert ice
    cream. Elia’s tea shop wants to create a product that will help survive the downfall of the trend
    of milktea once it happens. Currently there is tough competitors’ are entering the market. We
    Elia’s tea shop integrated and reviewed our past strategy in able for us to exceed past performance
    and increase our efficiency: sorbetea as a product will bring consumer the new taste of the
    revolutionizing milktea. As new product, Elia’s tea shop aims to shift costumer’s unawareness to
    awareness through advertising, to build up sales through our new product and build and establish
    strong reputation in milktea industry.

    Currently, there is a tough competition in milk tea industry. As time passes, popularity of
    milk tea grows many competitors are entering the market. The company integrated and reviewed
    their past strategy for them to be able to exceed past performance and increase their efficiency.
    Elia’s tea shop aims to shift customer’s awareness through advertising, to build up sales through
    their new products, and build and establish strong reputation in milk tea industry.

    We wish we could we will serve the best tea in our location and in the near future to have
    a branch nationwide. Hopefully, our tea shop will be the great demand especially in summer day.
    When having a sip of it, the chewy pearls are full of your mouth and because of that you may say
    it is Fantastic!

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