Professional Documents
Culture Documents
Business Plan
Business Plan
MGT1: 5:00-7:00
Example of Descriptive Narrative (Business Plan)
Vision: Our Vision is to help create the best tasting teas that marked as one of the shop-s highly
reputable market that could attract and visitors within the region as well as from other places.
Mission: Our mission is to help create a different milk tea drinking experience that would leave
customers satisfied and looking forward to more. Moreover, the business aims to go on extra
mile in giving its client the ultimate revitalizing stay by offering luscious milk of fruit tea
beverages providing efficient and friendly service a midst, and clean environment.
Elia’s Tea Shop is a fun alternative hangout for everyone. It is a strong milk tea shop
which aims to provide customers with quality at reasonable and just price. As newcomer in the
milk tea market, Elia’s tea shop seeks to come up with products that will distinct our
competitors, a product that provide satisfaction, quality taste and new variety of milk tea. Thus
we present flavours that the customer should be surely like. Example of this is sorbetea, a taste
beyond milk tea flavor that’s craze among the younger generation and the classic dessert ice
cream. Elia’s tea shop wants to create a product that will help survive the downfall of the trend
of milktea once it happens. Currently there is tough competitors’ are entering the market. We
Elia’s tea shop integrated and reviewed our past strategy in able for us to exceed past performance
and increase our efficiency: sorbetea as a product will bring consumer the new taste of the
revolutionizing milktea. As new product, Elia’s tea shop aims to shift costumer’s unawareness to
awareness through advertising, to build up sales through our new product and build and establish
strong reputation in milktea industry.
Currently, there is a tough competition in milk tea industry. As time passes, popularity of
milk tea grows many competitors are entering the market. The company integrated and reviewed
their past strategy for them to be able to exceed past performance and increase their efficiency.
Elia’s tea shop aims to shift customer’s awareness through advertising, to build up sales through
their new products, and build and establish strong reputation in milk tea industry.
We wish we could we will serve the best tea in our location and in the near future to have
a branch nationwide. Hopefully, our tea shop will be the great demand especially in summer day.
When having a sip of it, the chewy pearls are full of your mouth and because of that you may say
it is Fantastic!