"Consumer Behaviour in Automobile: Research Project Report Titled
"Consumer Behaviour in Automobile: Research Project Report Titled
TITLED
“CONSUMER BEHAVIOUR IN AUTOMOBILE
INDUSTRY”
Submitted in pursuant to the ordinances for award of
the degree of
Gorakhpur 2019-20
CERTIFICATE
This is to certify that Bashisht Kumar has completed the research project
titled “CONSUMER BEHAVIOUR IN AUTOMOBILE INDUSTRY” in
pursuant to the ordinances for award of the degree of Master of Business
Administration under my guidance to the best of my knowledge it is his
original work.
Countersigned by HOD
DECLARATION
I hereby declare that this project report is based on the research undergone by
me on the topic “CONSUMER BEHAVIOUR IN AUTOMOBILE
INDUSTRY” This is my original work and no part thereof has been
submitted anywhere else for any other academic purpose.
Date: ………………
Bashisht Kumar
MBA 4th Sem
Roll No. : 1812070009
ACKNOWLEDGEMENT
Bashisht Kumar
MBA 4th Sem
Roll No. : 1812070009
TABLE OF CONTENT
TOPIC PG NO.
1) INTRODUCTION 1
2) INDUSTRY PROFILE 9
5) RESEARCH METHODOLOGY 79
6) DATA ANALYSIS 81
7) FINDING 86
8) SUGGESTION 87
9) CONCLUSION 88
10) BIBLIOGRAPHY 89
INTRODUCTION
Every other day, we have been hearing about some new launches, some low cost cars - all
customized in a manner such that the common man is not left behind. In 2009, the automobile
industry is expected to see a growth rate of around 9%, with the disclaimer that the auto industry
in India has been hit badly by the ongoing global financial crisis.
The automobile industry in India happens to be the ninth largest in the world. Following Japan,
South Korea and Thailand, in 2009, India emerged as the fourth largest exporter of automobiles.
Several Indian automobile manufacturers have spread their operations globally as well, asking for
more investments in the Indian automobile sector by the MNCs.
Potential of the Automobile industry In 2008, Hyundai Motors alone exported 240,000 cars made
in India. Nissan Motors plans to export 250,000 vehicles manufactured in its India plant by 2011.
Similar plans are for General Motors.
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Passenger Vehicle: 15.96%
Commercial Vehicle: 3.95%
Three wheelers: 3.60%
Two wheelers: 76.49%
Tata Motors
Tata Motors is the largest automobile manufacturing companies in India. Established way back in
1945 Tata Motors is a multinational automobile company with its headquarters in Mumbai.
Previously known as Telco TATA Engineering and Locomotive Company Tata Motors belongs to
Tata Group. This company manufactures compact medium sized utility vehicles. Over the last few
decades it has stood as the undisputed leader in the commercial vehicles segment. It is also the
third largest producer of passenger cars in India. This automobile company in India is listed on
both the Bombay Stock Exchange and the New York Stock Exchange. The revenues earned by
Tata Morts in 2010 accounted to $20.572 billion. Some of the well known cars manufactured by
Tata Motors are: Tata Indigo, Tata Indica, Tata Sumo Tata Indigo Marina and Tata safari.
Hindustan Motors Limited was founded in the year 1942 by B.M Birla. It is an operative subsidy
of the Birla Technical Services group. This company held the title of the biggest manufacturer of
cars in India before Maruti Udyog. Hindustan Motors was the pioneer in manufacturing
automobiles in India. The company accounted for a sales turnover of Rs 150.66 crore in 2010.
Some of the important cars and multi utility vehicles manufactured by Hindustan Motors Limited
include; Mitsubishi Lancer, Trekker, Contessa, Ambassador, Porter, Pushpak and the Mitsubishi.
Ashoke Leyland
Ashoke Leyland is a leading commercial vehicle manufacturer in India. It was established in 1948.
The company over the years has become synonymous with the production of trucks, passenger
buses and emergency military vehicles. It happens to be the second largest commercial vehicle
producer in India holding a market share of almost 30 percent. The company holds a record for
selling almost 60, 000 vehicles and almost 7000 engines per years. Ashok Leyland accounted for
consolidated revenues of US$ 1.4 billion in 2009. Some of the popular products by this company
are; Panther BS-II Muti-axle Vehicles, Cheetah Bus-III, Tractors and Ecomet, Lynx BS-II, Diesel
and Natural Gas gensets from 15KVA to 250KVA.
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Maruti Suzuki India Limited
Maruti Suzuki India Limited was established in 1981. A part of this company is owned by Suzuki
Motor Corporation of Japan. It is the country's largest passenger car manufacturing company.
Credited for having brought in the automobile revolution in the country Maruti Suzuki India
Limited was known as Maruti Udyog Limited till 2007. With its headquarters in Delhi this
automobile company in India happens to be the largest producer and market share holder of cars.
The company accounted for consolidated revenues of US$4.8 billion in 2010. Maruti Suzuki India
Limited is credited for manufactures a variety of passenger cars SUVs, and Sedans. Some of
Maruti's most popular cars are: Alto, Gypsy, Omni, Wagon R, Maruti 800, Versa, Zen, Esteem,
Baleno and Swift.
Hyundai Motor India Limited (HMIL) is owned entirely by Hyundai Motors of South Korea.
Hyundai Motors happens to be the largest car manufacturer in South Korea and the sixth largest in
the world. This automobile company in India is also the largest passenger cars exporter in India.
Established on May 6 1996 this company in a short span of time has taken the Indian automobile
industry by storm. Some of the popular cars manufactured by this company are; Santro, Getz
Prime, Hyundai i10, Hyundai i20 Accent and the Verna and Sonata
Bajaj Auto
Bajaj Auto is another important automobile manufacturing company in India. It is one of the India's
most trusted car manufacturers. It is an operative subsidy of the Bajaj Group. Bajaj Auto happens
to be the largest two and three wheeler manufacturer in India and also ranks in this field across the
globe. This automobile company was established on 2 November 1945. The company was then
known as M/s Bachraj Trading Corporation Private Limited. The company made a modest
beginning by importing and then selling two and three wheelers in India. Today Bajaj Auto has
become synonymous with two and three wheelers in the country. Some of its popular two wheelers
are; Pulsar 220DTS and Kawasaki Ninja 250R.
Strengths
Domestic Market is large
Government provides monetary assistance for manufacturing units
Reduced Labor cost
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Weaknesses
Infrastructural setbacks
Low productivity
Too many taxes levied by government increase the cost of production
Low investments in Research and Development
Opportunities
Threats
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For more information contact :[email protected]
Disclaimer : All efforts have been made to make this image accurate. However Compare Infobase
Limited and its directors do not own any responsibility for the correctness or authenticity of the
same.
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the field of automobile technology is only paving the way for more and more technologically
superior and sophisticated vehicles. Automobile technology is one of the most essential parts of
the automobile industry today. There are a number of vehicles available in the market all of which
require different technologies to support their smooth functioning.
Autopilot cars:
Driverless cars also known as autopilot, autonomous vehicle or auto-drive car are intelligent
vehicles because of the simple fact that they drive themselves, to put it in a better way they actually
do not require drivers to drive them. These vehicles navigate the roads themselves and give you a
taxi experience.
Emission Standards:
With the help of the advancement in automobile technology a check can be put on the emission of
harmful pollutants like NO 2 , particulate matter (PM) or soot, carbon monoxide (CO) or volatile
hydrocarbons which would by far help to save the planet from global warming.
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Automotive Engine:
Coming from the first steam engine built by Nicolas-Joseph Cugnot in 1769 the to the modern day
four stroke internal combustion engine, the automobile engine has survived a long journey. It is
simply the determination and power of the human mind that has kept improving the steam engine
and today excelled in making it a fast and smooth running engine.
Suspension technology:
The suspension system of a vehicle consists of springs, shock absorbers and linkages these together
connect the vehicle to its wheels. However the main function of the suspension system remains to
minimize jerks and to provide a smooth journey to its occupants
Apart from the above mentioned technologies steering technologies and safety technologies have
also helped the automotive industry to reach great heights.
Some of the most essential tips required for the owner and also the driver to follow seriously for
the well being of the vehicle and for a proper automobile maintenance in India are as under:
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to prevent deterioration of the engines, it is necessary for the engine to maintain the amount of
oil it receives, in order to prevent falling mileage
to have an accurate knowledge of the fuse system which would save the vehicle from getting
stranded due to a blown fuse
to focus the lights of the automobile properly
to check the air pressure of all the tires regularly
to change the water required for the engine
to get the automobile serviced only at authorized and efficient service stations
to check the engine oil level once every two weeks
to check the coolant and water levels in the radiator and battery
to use authentic and genuine spare auto parts always
to provide the vehicle with anti-rust coating before the rainy season
Apart from these general tips on the automobile maintenance in India for safe drive the driver
should also follow some preventative automobile maintenance policies like to check the air-filter
every month, to be cautious while handling the battery, to check the brake fluid monthly, to get the
oil filter replaced with every oil change, and many others. To get a vivid idea about the Automobile
Maintenance in India, the owner and also the drivers should go through the user manual of the
vehicle very seriously.
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INDUSTRY PROFILE
Apart from agricultural tractors and LCVs, Mahindra & Mahindra also showed its dexterity in
manufacturing army vehicles. Soon, it started its operations abroad, through its plants set up in
China, the United Kingdom and the USA.
M&M partnered with companies prominent in the international market, including Renault SA,
International Truck and Engine Corporation, USA, in order to mark its global presence. M&M also
started exporting its products to several countries across the world. Subsequently, it set up its
branches including Mahindra Europe Srl (based in Italy), Mahindra USA Inc., Mahindra South
Africa and Mahindra (China) Tractor Co. Ltd.
At the same time, M&M managed to be the largest manufacturer of tractors in India, by holding
leadership in the market of the country, for around 25 years. The company is an old hand in
designing, developing, manufacturing and marketing tractors as well as farm implements. It made
its entry to the passenger car segment in India, with the manufacture of Logan (mid-size sedan) in
April 2007, under the Mahindra Renault collaboration.
Soon after the consider able success of Logan, M&M started launching a wide range of LCVs
and three wheelers as well as SUVs including Scorpio and Bolero. In the present time, Bolero has
gained immense popularity in India. It is one of the most opted vehicles in its class.
MAHINDRA BOLERO
Mahindra Bolero is one of the most successful and popular utility vehicle of the Mahindra and
Mahindra Group. The car is robust in appearance and it has been elegantly designed, keeping in
mind the conditions of the Indian roads. Mahindra Bolero is also among the best fuel-efficient cars
of India as the manufacturer has equipped it with a 2500 cc diesel engine with5- speed
transmission.
April 08, 2008, Mumbai: Mahindra & Mahindra Ltd. (M&M), one of India’s leading auto brands,
has announced that its popular Bolero SUV has sold a record 50,000 units in 2007-08. The Bolero
is the first brand in the SUV/UV/MPV category to cross 50,000 units in one year and India’s
leading SUV brand for two years in a row.
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“With its stylish appeal and rugged nature, the Mahindra Bolero has emerged as the clear favorite
amongst SUV enthusiasts across the country since its launch eight years ago. The fact that it is the
first brand in the SUV/UV/MPV category to notch up sales of more than 50,000 units in a single
year is also a clear validation of our customer centric approach to business. Today, the Bolero is
perceived as a stylish but affordable SUV which caters to different customer needs and takes on
all kinds of terrain with ease,” said Mr. Vivek Nayer, Vice President – Marketing, Auto Sector,
Mahindra and Mahindra Ltd.
Since its launch in June 2000, the Bolero has evolved over the years, incorporating a host of
features and aesthetics which match the evolving lifestyle aspirations of Indian consumers. In
2007, M&M launched the New Bolero which offered a bold new style, greater comfort and
conveniences. In January 2008, Mahindra also introduced the Bolero Special Edition, a limited
edition of India’s most popular SUV with exciting new features for the young urban customer.
MAHINDRA SCORPIO
Mahindra & Mahindra Limited launched Mahindra Scorpio as its first Sports Utility Vehicle in
India in 2002. This SUV has redefined the expectations for the design of SUVs with its
sturdy looks and powerful performance, the sophisticated interior design adds to the
further glory to the appearance.
MAHINDRAINGENIO
Mahindra & Mahindra is planning to launch a new multi-purpose vehicle (MPV) to take on the
Toyota Innova and the Chevrolet Tavera in both the individual buyer and taxi
segments. Mahindra has currently named the project Ingenio. The vehicle is expected to hit the
market 2009 in
MAHINDRA XYLO
Mahindra & Mahindra Limited launched their latest Multi Utility Vehicle (MUV) “Xylo” in
India on January 13, 2009. The car boasts of having all the luxurious features that are seen in
today’s sedans, with the ample space of a utility vehicle. Xylo's muscular stance contributes to its
commanding road presence. Fully packed with the latest features, the MUV is sure to impress
Indian consumers and provide a stiff competition to the other vehicles within its class
Performance of Mahindra XYLO
Under the hood of Mahindra Xylo lies a 4-cylinder turbocharged, mEagle diesel engine, which
generates a power of 112bhp @ 3800 rpm and a peak torque of 24 kgm @ 1800-3000 rpm. The
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powerful engine is developed on the NEF CRDe platform and is mated to 5-gears manual
transmission. The car accelerates from rest to 60 km/h in just 5.8 seconds
MAHINDRA MAXX
The Mahindra Maxx, a product under the Mahindra Maxx range, is a spacious passenger utility
vehicle with a maximum seating capacity of 10 persons. It is perfect vehicle for large families
going on long trips. The MUV comes with a spacious cabin with decent legroom.
Available in 4 main choices: Base, TX, LX and Festara, the MUV comes loaded with a lot of
merits. It has a long wheelbase of 2430 mm to provide for a large seating capacity and cargo space.
The vehicle has a high ground clearance of 200 mm which gives it good stability on off-road drives.
Because of these reasons, the Mahindra Maxx is more popular in semi-urban and rural areas of the
country.
The vehicle has high fuel efficiency and delivers more than any other vehicle in its category. It
comes with a 3-year warranty so that initial maintenance is not heavy on the pockets
MAHINDRA MARSHAL
Mahindra Marshal Deluxe Royale is a Sport and Utility Vehicle with has a seating capacity of nine
people. Its design resembles Mahindra’s old model of jeeps; but with some modifications. It has a
5-door design with a hard top, ensuring safety. The interiors are comfortable too with
ergonomically designed seats affording travelling comfort.
The Mahindra Marshal Deluxe Royale can be a good purchase with regards to its seating capacity
and also its technologically advanced features. Although, the price is on a bit higher side, it is
worth investing.
Product Profile
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Mahindra Xylo Mahindra Marshal
M&M’s 61st year was studded with a number of noteworthy achievements, prestigious prizes
and glittering awards.
DUAL HONOURS FOR CHAIRMAN MR. KESHUB MAHINDRA Chairman, Mr. Keshub
Mahindra
Was awarded the “Business Visionary Award 2006” instituted by the National Institute of
Industrial Engineering (NITIE), Mumbai.
Chairman, Mr. Keshub Mahindra was also awarded the prestigious IBS Kolkata Lifetime
Achievement Award for his ‘unparalleled contribution to industrial growth and social and
economic development of the community’.
The Institute of Chartered Financial Analysts of India’s (ICFAI) India Business School (IBS)
presented it, Kolkata, at the Strategy Summit 2007, held in Kolkata.
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SLEW OF HONOURS FOR MR. ANAND MAHINDRA
Mr. Anand Mahindra, VC & MD, Mahindra Group, received a number of prestigious awards in
2006-07, including:
The prestigious CNBC Asia Business Leader of the Year Award for the Year 2006 as well
as the CNBC TV India “Business Leader of the Year Award”.
The ‘CEO of the Year’ award at the India Brand Summit 2006 co-sponsored by Business
Standard and ITM Business School in association with Times Now and DNA newspaper.
The LMA Entrepreneur of the Year 2006 award, instituted by the Ludhiana Management
Association (LMA).
The Most Inspiring Corporate Leader of the Year’ Award by NDTV Profit
The NDTV Profit – Car & Bike Award 2007 for Automobile Man of the Year.
Mr. Anand Mahindra was also nominated as a Member of the Council of the Executive
Committee of the National Sports Development Fund (NSDF) of the Govt. of India. He was
featured in the list of 50 Most Influential Indians in Business Week’s edition dated August 13,
2007
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MAHINDRA RECEIVES AMITY HR EXCELLENCE AWARD
Mahindra & Mahindra was honored with the Amity HR Excellence Award at the Fourth Amity
Global HR Summit 2007 held at the Amity International Business School, Noida. The Amity HR
Excellence Award recognized Mahindra as one the most admired companies across the global on
account of its innovative strategies for Human Resources Management and Development.
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HIGH RANKINGS FOR MAHINDRA
M&M was ranked second in the prestigious e Most Trusted Car Company in India study conducted
by TNS. M&M scored 127 points, just seven points below the top ranking company, according to
a TNS communiqué.
M&M was ranked 14th in The Economic Times prestigious ‘ET 500’ list of top achieving
companies in India? The company has moved up four ranks from last year. To quote from
the ‘ET 500’ write-up: “M&M’s ‘art-to-part’ strategy of diversification into the auto parts
value chain and its plans for new platforms for utility vehicles and joint venture with
Renault for Logan have led to a gain in ranks.”
M&M was ranked 22nd in Business India’s annual survey of the country’s top companies
- Super 100
M&M was ranked 31st in Business Today’s annual survey of India’s most valuable
companies
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ABOUT MAHINDRA BOLERO
Mahindra bolero
Mahindra & Mahindra Limited launched the second generation Bolero in March 2007. The all-
new sports-utility vehicle (SUV) comes with refreshed looks and style. The exteriors and interiors
of the latest Bolero have been designed in way that will find appeal with the younger generation
of car buyers in India. The automobile sports a host of new features, which perfectly suit the needs
of Indian consumers. An off-road SUV, it delivers uncompromising fuel efficiency and
commendable performance on city roads as well.
Get a sneak peek at what’s new in the tough new Bolero. Get the lowdown on how it makes your
drive a never before experience.
Engine
New Mahindra Bolero is powered by 2523cc Turbo Charged DI (Direct Injection) diesel engine,
which generates a power of 63.2 PS @ 3200 rpm and 18.4 kgm of torque @ 1440-1500 rpm. The
2.5L engine is much more refined than its previous model. The good, low-end torque of Bolero
allows a smooth ride on gradients and bumpy roads.
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Discover the ergonomic driver’s seat, the arm rest in the middle row or the multi-directional AC
louvers. There are little touches everywhere to make your drive less of a drive and more of a
pleasant journey.
Interiors
Mahindra Bolero sports a trendy dashboard and instrument cluster. The efficiency of the air
conditioning system has also been improved. The audio system is integrated on the instrument
panel in such a way that the controls are within easy reach of the driver. The new Mahindra Bolero
comes packed with many utility spaces. There are small storage areas for various passenger needs,
which are neatly tucked away in the space-efficient central console.
Safety
Mahindra Bolero comes equipped with anti-roll bars that help the vehicle hold to the ground even
on the tightest bends. Its braking system prevents the locking of wheels on slippery roads. The new
SUV also has a long wheelbase, which provides greater stability to the automobile. The other safety
features of Mahindra Bolero include central locking and seat belt/door open warning.
Style:
The Bolero is built solidly but that didn’t stop us from enhancing the sense of security. So we put
in anti-roll bars to help hug the ground even on the tightest bends, brakes that prevent wheel locking
and a seat belt/door open warning system.
From the aggressive grille ornament to the muscular front fascia, low stance fender extensions,
clear lens headlamps and stand out wheel arches there's a lot you can discover in the new Bolero.
All at a dealer near you.
Convenience:
Find space for magazines or maps, slots for bottles or cans, a surprisingly large glove box to
swallow anything you throw into it. There’s even a 12V charging point along with a mobile holder.
So the only thing you have to think about is your destination.
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Performance:
The high power and high torque give the Bolero great load carrying capabilities especially over
inclines. The synchromesh gears make gear shifts and even city driving a cinch. And the unique
Mahindra DI engine gives you uncompromising fuel economy too.
New comforts and conveniences. Choose from five models, to fit your needs or to underline your
style. And own a driving experience that puts you firmly in command.
BOLERO SLX
The Bolero SLX is the top-of-the-heap model. It has almost every feature on the new features list.
From the new trim on the front grille to the low stance fender or the clear lens headlamps.
BOLERO SLE
For style the Bolero SLE matches the SLX in every aspect except one where it scores over its high-
end counterpart - sporty decals. In fact this is the only model with decals on it.
BOLERO DI
The spirit of the tough new Bolero without the frills is the best description for the Bolero DI. The
style, the aggression, the authority is all there minus the creature comforts and conveniences.
The spirit of the tough new Bolero without the frills is the best description for the Bolero DI. The
style, the aggression, the authority is all there minus the creature comforts and conveniences. Click
on the related links to get an outside-in picture of Mahindra’s new vehicle.
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BOLERO DI Plus
Like its higher-end brothers, the Plus too has most of the style features found on the SLX list. And
if you care for more comforts and conveniences on the inside then all you have to do is choose the
power steering option.
BOLERO VLX
The new Bolero VLX comes built-in with extraordinary power, thanks to the new steroid-pumping
97 HP (71.5 KW) CRDe engine. This Bolero variant comes equipped with all you would expect
from India's No.1 SUV brand and much more. The noise-reducing, refined NVH package clearly
tells everything outside to 'shut up'. The Voice Assist System will make you want to listen to this
brute, once in a while. The sturdy suspension makes taking on any terrain a breeze, while enhanced
braking system makes sure you stay on the road.
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BOLERO SLX
Features and Specification
Make Mahindra
Model Bolero
Variant SLX
Body Type SUV
No. of Doors 5
Fuel Efficiency:
Engine Parameters:
Displacement 2523cc
Bore -
Stroke -
Cylinder Configuration 4 inline
Valve Gear Operation -
Compression Ratio -
No. of Valves 8
Aspiration Turbo Charged
Fuel System DI
Horse Power 63.12@3200 ps@rpm
Torque 180@1440 Nm@rpm
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Dimensions
Length 4056 mm
Height 1880 mm
Width 1660 mm
Wheel Base 2680 mm
Clearance 200 mm
Boot -
Front Head Room Min: 60mm Max: 60mm
Front Leg Room – -
Rear Head Room Min: 60mm Max: 60mm
Rear Leg Room Min: 74mm Max: 94mm
Krebs Weight Min: 1615kg Max: 1615 kg
Gross Weight
Drive Train
Type Manual
Gears 5
Drive Line RWD
Comforts Features
AM / FM Radio Present
Safety:
There is no safety feature included in Bolero SLX including antitheft system etc
BOLERO DI 4,94,000
BOLERO SLE 5,529,600
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BOLERO PICKUP 4,56,983
5,60,100
BOLERO PLUS
BOLERO VLX 5,98,350
Our Distinction:
This is one of the largest authorized dealers for Mahindra & Mahindra Automotives. Record sales
in the first year of operation.
Partners in Progress:
We are the preferred partners of M&M automotives, chiefly due to our successful sales record and
quality. Our facilities have remained unsurpassed, as we strive everyday to better our self.
Commanding Presence:
Bikaner Motors as a centralized air-conditioned showroom of M&M automotives its kind in
Rajasthan, spread gracefully and decorated elegantly over an impressive 8100 sq.ft at Bikaner,
Being equipped with affable front office staff and adept professional technicians, Provide a perfect
of quality Service and Reliability.
Space Friendly:
The interiors are aimed at making you feel completely at ease, in luxury. Because for us the
customer is king, one who deserves a regal offering. The setting is apt for times when you need to
switch into a relaxed state of mind.
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Service with Commitment:
Our dedicated team of mechanical specialty offers expert treatment for your vehicle. We ensure
consistency in performance each time, without fail.
Attention to Details:
We provide genius spare parts and accessories to ensure exceptional performance. Every single
aspect related to your vehicle is taken care of at our premises.
Models:
Mahindra & Mahindra has been launching various type of MUVs and cars from the year of 1945,
keeping in mind the quality, design, driving, comfort, fuel efficiency, and service and resale value.
These from a formidable force that gives our customers the pride and the joy of value forever.
What drives M&M is
Commitment
Leadership
Any an eye for appropriate technology.
Since 1945, when M&M first began manufacturing MUVs & LCVs, M&M have been engaged in
a single-minded endeavor to bring you cars that only state-of-the-art, but are also some f the most
environment-friendly vehicles in this world-a reflection of our commitment and care, for better
environment.
At the heart of every M&M is a unique engineering and an optimal mix of power and economy.
All this is supported by M&M nation – wide dealership network and automated workshop that
provide excellent after sale service
The company has constantly exploring new opportunity to define the shape to tomorrow’s driving
technology.
Promotional Activities:
The promotional activities adopted by Bikaner Motors are
1. Test Driving
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2. Free Driving
3. Hoarding
4. Discounts
5. Advertisement in Newspaper and magazines
6. Gift Schemes
7. Free Services
8. Mileage Contents
Promotional expenses have been borne by both Bikaner Motors and M&M, shares in advertisement
cost.
Service Offered:
Service and paid service after sale of Cars.
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ABOUT HYUNDAI MOTORS INDIA LIMITED
Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor
Company (HMC), South Korea and is the largest passenger car exporter and the second
largest car manufacturer in India. HMIL presently markets 6 models of passenger cars
across segments . The A2 segment includes the Santro, i10 and the i20, the A3 segment
includes the Accent and the Verna, the A5 segment includes the Sonata Transform.
HMIL’s fully integrated state-of-the-art manufacturing plant near Chennai boasts of the
most advanced production, quality and testing capabilities in the country. To cater to rising
demand, HMIL commissioned its second plant in February 2008, which produces an
additional 300,000 units per annum, raising HMIL’s total production capacity to 600,000
units per annum.
As HMC’s global export hub for compact cars, HMIL is the first automotive company in
India to achieve the export of 10 lakh cars in just over a decade. HMIL currently exports
cars to more than 110 countries across EU, Africa, Middle East, Latin America, Asia and
Australia. It has been the number one exporter of passenger car of the country for the sixth
year in a row.
To support its growth and expansion plans, HMIL currently has a 290 strong dealer
network and 580 strong service points across India, which will see further expansion in
2010. To support its growth and expansion plans, HMIL currently has a 290 strong dealer
network and 580 strong service points across India.
COMPANY’S HISTORY
The beginning of Hyundai Motor Company dates to April 1946 when founder, Ju-Yung
Chung established Hyundai Auto Service in Seoul, South Korea at The age of 31 years.
The name Hyundai was chosen for its meaning which in English translates to “modern.”
The Hyundai logo is symbolic of The Company's desire to expand. The oval shape
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represents The Company's global expansion and the stylized "H" is symbolic of two people
(The Company and customer) shaking hands.
Hyundai Motor India Limited was formed in 6 May 1996 by The Hyundai Motor Company
of Korea. The first production plant was established in Irrungattukotai near Chennai, India.
HMIL's first car, The Hyundai Santro was launched in 23 September 1998 and was a
runaway success. Within a few months of its inception HMIL became the second largest
automobile manufacturer and the largest automobile exporter in India.
Hyundai sells several models in India, The most popular being The Santro Xing, i10 and
The i20.OTheR models Include Getz Prime, Accent, Verna TRANSFORM, Tucson, and
The Sonata Transform.
COMPANY’S VISION
The company’s motto is "Innovation for Customers". The company’s vision is five core
strategies: global orientation, respect for human values, customer satisfaction,
technology innovation, and cultural creation.
They have a desire to create an automobile culture of putting customer first via developing
human–centered and environment–friendly technological innovation.
The company’s strive to create a more affluent lifestyle for humanity, and contribute to the
harmony and co-prosperity with shareholders, customers, employees and other
stakeholders in the automobile industry.
The spirit of creative challenge of the company has been a driving force in leading HMIL
to where it is today. It is the permanent key factor for HMIL to actively respond to change
in the company’s the management system and seek creative and self–innovative system.
The spirit of creative challenge,
creates profits, are the primary objective of a private enterprise. Furthermore, the
company’s takes responsibility for the environment and society and provide benefits to all
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stakeholders including shareholders, customers, executives, employees, suppliers, and
community.
Management Philosophy
With the spirit of creative challenge, we will strive to create a more affluent lifestyle for
humanity, and contribute to the harmony and co-prosperity with shareholders, customers,
employees and other stakeholders in the automobile industry.
The spirit of creative challenge has been a driving force in leading HMC to where it is
today.
It is the permanent key factor for HMC to actively respond to change in the management
system and seek creative and self–innovative system. With the spirit of creative challenge,
we create profits, as the primary objective of a private enterprise. Furthermore, we take
responsibility for the environment and society we belong to, and offer sustainable mobility
in order to implement our corporate philosophy and provide benefits to all stakeholders
including shareholders, customers, executives, employees, suppliers, and communities.
Based on a respect for human dignity, we make efforts to meet the expectations of all
stakeholders including customers and business partners by building a constructive
relationship amongst management, labor, executives and employees. Also, we focus on
communicating our corporate values both internally and externally, and gaining confidence
stakeholders.
27
Mid-and Long-term Strategies. We developed five mid–and long–term strategies: global
management, higher brand values, business innovation, environmental management, and
strengthening product competitiveness. Especially, we selected environmental management as one
of our strategies to meet the needs of our stakeholders and the society we belong to. We also intend
to promote sustainability development and preservation of the environment.
28
COMPANY’S MISSION
At a time when India was awakening to the call of freedom, MGF was taking a
revolutionary step that would help hasten the country's
development. Today, the MGF Developments portfolio spans the entire spectrum of small,
medium and large-scale equipment finance as well as big ticket leasing, vehicle financing,
Automobiles dealerships, factoring services, consumer finance, and infrastructural
development. The MGF Developments brings international expertise, cutting-edge
technology and global scale of operations to deliver 100 percent satisfaction to its
customers, clients and employees. The MGF Developments vision is to be recognized as:
The preferred provider of services and integrated solutions in all its areas of
operation
Operation
By the mid-1990s Hyundai comprised over 60 subsidiary companies and was active in a
diverse range of activities including automobile manufacturing, construction, chemicals,
electronics, financial services, heavy industry and shipbuilding. In the same period it had
total annual revenues of around US$90 billion and over 200,000 employees.
29
BUSINESS
In 2004, Hyundai Motor Company had $57.2 billion in sales in South Korea making it the
country’s second largest corporation, or chaebol. Worldwide sales in 2005 reached
2,533,695 units, an 11 percent increase over the previous year. Hyundai has set as its 2006
target worldwide sales of 2.7 million units (excluding exports of CKD kits).
Hyundai motor vehicles are sold in 193 countries through some 5,000 dealerships and
showrooms. After a recent survey of global automotive sales by Automotive News,
Hyundai is now the tenth largest automaker in the world in 2007.
Hyundai Motor Company’s brand power continues to rise as it was ranked 72nd in the 2007
Best Global Brands by inter brand and Business Week survey. Brand value estimated at
$4.5 billion. Public perception of the Hyundai brand has been transformed as a result of
dramatic improvements in the quality of Hyundai vehicles.
30
31
Hyundai in the United States
Hyundai Azera
Hyundai Genesis
Hyundai entered the United States market in 1986 with a single model, the Hyundai Excel.
The Excel was offered in a variety of trims and body styles. That year, Hyundai set a record
of selling the most automobiles in its first year of business in the United States compared
to any other car brand (c. 126,000 vehicles).
Initially well received, the Excel’s faults soon became apparent; cost-cutting measures
caused reliability to suffer. With an increasingly poor reputation for quality, Hyundai sales
plummeted, and many dealerships either earned their profits on repairs or abandoned the
product. At one point, Hyundai became the butt of many jokes (i.e. Hyundai stands for
"Hope you understand nothing's drivable and inexpensive") and even made David
Letterman's Top Ten Hilarious Mischief Night Pranks To Play In Space: #8 - Paste a
"Hyundai" logo on the main control panel.
32
In response, the parent company of Hyundai began investing heavily in the quality, design,
manufacturing, and long-term research of its vehicles. It added a 10-year or 100,000-mile
(160,000 km) powertrain warranty (known as the Hyundai challenge) to its vehicles sold
in the United States. By 2004, sales had dramatically increased, and the reputation of
Hyundai cars improved. In 2004, Hyundai tied with Honda for initial brand quality in a
survey/study from J.D. Power and Associates, for having 102 problems per 100 vehicles.
This made Hyundai second in the industry, only behind Toyota, for initial vehicle quality.
The company continued this tradition by placing third overall in J.D. Power’s 2006 Initial
Quality Survey, behind only Porsche and Lexus.
Hyundai continues to invest heavily in its American operations as its cars grow in
popularity. In 1990, Hyundai established the Hyundai Design Center in Fountain Valley,
California. The center moved to a new $30 million facility in Irvine, California in 2003,
and was renamed the Hyundai Kia Design and Technical Center. Besides the design studio,
the facility also housed Hyundai America Technical Center, Inc. (HATCI, established in
1986), a subsidiary responsible for all engineering activities in the U.S. for Hyundai.
Hyundai America Technical Center moved to its new 200,000-square-foot (19,000 m2),
$117 million headquarters in Superior Township, Michigan (near Ann Arbor) in 2005.
Later that same year, HATCI announced that it would be expanding its technical operations
in Michigan and hiring 600 additional engineers and other technical employees over a
period of five years. The center also has employees in California and Alabama.
Hyundai completed an assembly plant just outside Montgomery, Alabama in 2004, with a
grand opening on May 20, 2005, at a cost of $1.1 billion. At full capacity, the plant will
employ 2,000 workers. Currently, the plant assembles the Hyundai Sonata and the Hyundai
Santa Fe. It is Hyundai’s second attempt at producing cars in North America, as the
Hyundai Auto Canada Inc. plant in Quebec closed down in 1993.
33
In 2003, According to Consumer Reports, Hyundai’s reliability rankings tied Honda’s.
In 2005, Hyundai allowed Ed Voyles Hyundai in Smyrna, Georgia to become the first "deaf
friendly" dealership in the entire world. The staff in this dealership are able to
accommodate deaf customers with the use of American Sign Language and video
conferencing phones.
In 2006 JD Power and associates quality ranking, overall the Hyundai brand ranked 3rd,
just behind Porsche and Lexus, and beating long time rival Toyota.[12] The brand overall
is ranked much higher than the average industry and resale value continues to improve; a
comparable 2003 Hyundai Sonata sedan ranks just $2200 below a similarly equipped
Honda Accord, according to Kelley Blue Book Pricing 2006.
In 2006, Hyundai’s minivan Entourage earned a five-star safety rating – the highest honor
the National Highway Traffic Safety Administration bestows – for all seating positions in
frontal and side-impact crashes. The Insurance Institute for Highway Safety also rates
“Good” – its highest rating – in front, side and rear impacts. The IIHS (Insurance Institute
for Highway Safety, United States), in fact, named the 2006 Hyundai Entourage and Kia
Sedona a “Gold Top Safety Pick,” making the safest minivan ever tested.
In 2006, Hyundai was awarded 'Top-rated 2006 Ideal Vehicle' by Auto pacific, Marketing
research and consultancy firm for the automobile industry
In 2007 Strategic Vision Total Quality Awards, Hyundai Motors leads the most vehicle
segments in Strategic Vision’s Total Quality Index, measuring the ownership experience.
They attempt to measure more than just the number of problems per vehicle. Hyundai tops
in Strategic Vision Total
Quality Awards. For the first time ever, Hyundai has risen to share the position of having
the most models leading a segment. three models with the top Total Quality Index (TQI)
score in their segments, including the Hyundai Azera, Entourage, Santa Fe.
In 2007, Hyundai’s midsize SUV Santa Fe earns 2007 TOP SAFETY PICK award by IIHS.
In 2007 at the New York International Auto Show, Hyundai unveiled its V8 rear-drive
luxury sedan called Concept Genesis to be slotted above the Azera in the Hyundai line-up.
This concept will make its American debut in mid 2008.[21]
34
In 2007 at the Los Angeles International Auto Show, Hyundai unveiled its second rear-
drive concept car, this car, called Concept Genesis Coupe, will be Hyundai’s first sports
car due to make its debut in early 2009.
In 2008, Hyundai Santa Fe and Hyundai Elantra awarded 2008 Consumer Reports "top
pick" which was among the top 10 vehicles for 2008 unveiled in the magazine's issue. The
magazine's annual ratings, based on road tests and predicted safety and reliability are
considered highly influential among consumers. [23] and Hyundai Elantra earned
Consumer Reports' 'excellent' rating in predicted reliability. Hyundai Elantra is Consumer
Reports top-ranked 2008 vehicle amongst 19 other compacts and small family cars. Beating
out such high-quality stalwarts as the Honda Civic, Toyota Corolla and Toyota Prius.]
In 2008, at the North American International Auto Show, the production version of the
luxury & performance-oriented Hyundai Genesis sedan made its debut, dealerships will
have the Genesis as soon as Summer 2008.
In 2008, at the New York International Auto Show, Hyundai debuted it's production
version of the performance-oriented rear-drive Hyundai Genesis Coupe, slated to hit
dealerships in early 2009.
2009, Hyundai has announced the five-door hatchback variant of the Elantra compact sedan
will carry the name Elantra Touring when it goes on sale in the spring as a 2009 model.[25]
US sales
Calendar
Sales
Year
2005 244,391
35
2006 346,235
2007 375,119
2008 400,221
2007 418,615
2008 455,012
2009 455,520
36
Electric vehicles
Hyundai plans to begin producing hybrid electric vehicles in 2009. The Avante will be the
first vehicle to be produced.
Since 2004, Hyundai has supplied about 3,000 hybrid versions of its Getz and Accent small
cars to government fleets as part of a testing program. The automaker cites a lack of local
tax benefits for purchasing hybrids as a barrier to its hybrid development program. But
Hyundai expects the tax situation to change in 2009 [30].
The new hybrid electric Sonata will make its debut at the Los Angeles International Auto
Show in November 2008. Hyundai expects to release it in the U.S. market in 2010,
featuring lithium-ion battery technology [31].
Environmental record
On April 23, 2008 Hyundai Motor announced the beginning of a five-year project to turn
50 km² of infertile land into grassland by 2012. Hyundai is doing so with the help of the
Korean Federation for Environmental Movement (KFEM). The project, named Hyundai
Green Zone, is located 660 km north of Beijing. The goal of the project is to end the
recurring dust storms in Beijing, block desertification and protect the local ecosystem.
Local weeds will be planted in the region that have the ability to endure sterile alkaline
soil. This is the first environmental project of the company’s social contribution program.
Hyundai Motor plans to aid Chevron Corporation in the construction of up to six hydrogen
fueling stations that will be located in California, including locations at the University of
California-Davis and the Hyundai America Technical Center in Chino. Hyundai is going
to provide a collection of 32 Tucson fuel cell vehicles, which are powered by UTC Fuel
Cell power plants.
37
Motorsport
Australia. In 2001, Hyundai debuted a new evolution of the Accent WRC, which was
intended to improve reliability, but the performance of the car was still not good enough to
challenge the four big teams (Ford, Mitsubishi, Peugeot and Subaru). However, at the
season-ending Rally GB, the team achieved their best result with McRae finishing fourth
and Eriksson sixth.
For the 2002 season, Hyundai hired the four-time world champion Juha Kankkunen, along
with Freddy Loix and Armin Schwarz. Kankkunen's fifth place in New Zealand was the
team's best result, but they managed to edge out Škoda and Mitsubishi by one point in the
battle for fourth place in the manufacturers' world championship. In September 2003, after
a season hampered by budget constraints, Hyundai announced withdrawal from the WRC
and a plan to return in 2006.
Electric propulsion
Hyundai plans begin producing hybrid electric vehicles in 2009. They are going to use
Hybrid Blue Drive, that includes lithium polymer batteries, instead of lithium-ion.
38
The Avante will be the first vehicle to be produced.. Other are the Santa Fe Hybrid, the
Elantra, Sonata Hybrid (to the U.S. market in 2010) and the Hyundai i20 (this last, replaces
the Getz)
PRODUCT RANGE
Accent
Atos/Santro
Azera
Dynasty
Elantra
Equus/Centennial (joint project of Hyundai and Mitsubishi)
Genesis
Genesis Coupe
Click/Getz
Grandeur (joint project of Hyundai and Mitsubishi)
Grandeur XG/XG300/XG350
Grandeur/Azera
Matrix/Lavita
Santamo (Rebadged Mitsubishi Chariot) (Originally produced by Hyundai
Precision Industry)
Sonata/i40
Tiburon/Coupé/Tuscani
i30
Porter (1st generation was a rebadged Mitsubishi Delica)
Santa Fe
Starex
Terracan
Trajet
Tucson
Veracruz
39
Commercial vehicles
HD160
HD170
Mega Truck
New Power Truck
Mighty (Rebadged Mitsubishi Fuso Canter)
Mighty II
Hyundai RB
Super Truck Medium
Super Truck
Trago
Universe
Hyundai ix20
The Hyundai ix20 is a mini MPV produced by the South Korean manufacturer Hyundai,
which debuted at the 2010 Paris Auto Show.[3] The car is built on the same platform as
the Hyundai i20, Kia Venga, and Kia Soul. The ix20 employs Hyundai's new "Fluidic
Sculpture" design language. It is currently sold exclusively in Europe and it is the
replacement for the Matrix.
40
Hyundai i40
The Hyundai i40 is a large family car designed for the European market by South Korean
manufacturer Hyundai. Sharing its platform with the US
marketed Hyundai Sonata, the i40 sedan was unveiled at the 2011 Barcelona Motor Show.
In some markets the Sonata remains on sale as a separate model, such as the USA, where
the i40 is not available.
The estate variant of the i40 was released in Europe and South Korea in September 2011,
followed by the sedan variant in January 2012, and it is also available in Australia and New
Zealand. For Malaysia, Hyundai launched the i40 at the 2013 Kuala Lumpur International
Motor Show, in both sedan and tourer specifications. It is placed above the Hyundai Sonata.
The engine is the 2 litre GDI motor which is linked to a paddle shifted six-speed automatic
gearbox.
41
TATA GROUP
Tata is a rapidly growing business group based in India with significant international
operations. Revenues in 2007-08 are estimated at $62.5 billion (around Rs251,543
crore), of which 61 per cent is from business outside India. The Group employs
around 350,000 people worldwide. The Tata name has been respected in India for 140
years for its adherence to strong val ues and business ethics.
The business operations of the Tata Group currently encompass seven business
sectors: communications and information technology, engineering, materials,
services, energy, consumer products and chemicals.
The Group’s 27 publicly listed enterprises have a combined market capitalization of some $60
billion, among the highest among Indian business houses, and a shareholder base of 3.2 million.
The major companies in the Group include Tata Steel, Tata Motors, Tata Consultancy Services
(TCS), Tata Power, Tata Chemicals, Tata Tea, Indian Hotels and Tata Communications
The Group’s major companies are beginning to be counted globally. Tata Steel
became the sixth largest steel maker in the world after it acquired Corus. Tata Motors
is among the top five commercial vehicle manufacturers in the world and has recently
acquired Jaguar and Land Rover. TCS is a leading global software company, with
delivery centres in the US, UK, Hungary, Brazil, Uruguay and China, besides India.
Tata Tea is the second largest branded tea company in the world, through its UK -
based subsidiary Tetley. Tata Chemicals is the world’s second largest manufacturer
of soda ash. Tata Communications is one of the world’s largest wholesale voice
carriers.
In tandem with the increasing international footprint of its companies, the Group is
also gaining international recognition. Brand Finance, a UK -based consultancy firm,
recently valued the Tata brand at $11.4 billion and ranked it 57th amongst the Top
100 brands in the world.
Businessweek ranked the Group sixth amongst the World’s Most Innovative
Companies. And the Reputation Institute, USA, recently rated it as the World’s Sixth
Most Reputed Firm.
Founded by Jamsetji Tata in 1868, the Tata Group’s early years were inspired by the
spirit of nationalism. The Group pioneered several industries of national importance
in India: steel, power, hospitality and airlines.
42
In more recent times, the Tata Group’s pioneering spirit has been showcased by
companies like Tata Consultancy Services, India’s first software company, which
pioneered the international delivery model, and Tata Motors, which made India’s first
indigenously developed car, the Indica, in 1998 and recently unveiled the world’s
lowest-cost car, the Tata Nano, for commerci al launch by end of 2008.
The Tata Group has always believed in returning wealth to the society it serves.
Twothirds of the equity of Tata Sons, the Tata Group.s promoter company, is held by
philanthropic trusts which have created national institutions in science and
technology, medicalresearch, social studies and the performing arts.
The trusts also provide aid and assistance to NGOs in the areas of education,
healthcare and livelihoods.
Tata companies also extend social welfare activities to communities around their
industrial units. The combined develop mentrelated expenditure of the Trusts and the
companies amounts to around 4 per cent of the Group’s net profits.
Going forward, the Group is focusing on new technologies and innovation to drive
its business in India and internationally. The Nano car is one example, as is the Eka
supercomputer (developed by another Tata company), which in 2008 is ranked the
world’s fourth fastest.
TheGroup aims to build a series of world class, world scale businesses in s elect
sectors.
Anchored in India and wedded to its traditional values and strong ethics, the Group
is building a multinational business which will achieve growth through excellence
and innovation, while balancing the interests of its shareholders, its empl oyees and
wider society.
At the Tata Group our purpose is to improve the quality of life of the communities
we serve. We do this through leadership in sectors of national economic significance,
to which the Group brings a unique set of capabilities.
43
This heritage is being continuously enriched by the formalization of the high
standards of behavior expected from employees and companies. The Tata name is a
unique asset representing leadership with trust. Leveraging this asset to enhance
Group synergy and becoming globally competitive is the route to sus tained growth
and long-term success.
The Tata Group has always sought to be a value -driven organization. These values
continue to
direct the Group’s growth and businesses. The five core Tata values underpinning the
way we do business are:
Integrity: We must conduct our business fairly, with honesty and transparency.
Everything we do must stand the test of public scrutiny.
Understanding: We must be caring, show respect, compassion and humanity for our
colleagues and customers around the world, and always work for the benefit of the
communities we serve.
44
1. Tata Motors launches its first truck in collaboration with Mercedes -Benz.
Tata Motors is a part of the Tata and Sons Group, founded by Jamshedji Nussarwanji
Tata and J. Baker. The company was established in 1945 as a locomotive
manufacturing unit and later expanded its operations to commercial vehicle sector in
1954 after forming a joint venture with Daimler -Benz AG of Germany.
2. TATA Indica
After years of dominating the commercial vehicle market in India, Tata Motors
entered the passenger vehicle market in 1991 by launching the Tata Sierra, a multi
utility vehicle. After the launch of three more vehicles, Tata Estate (1992, a station
wagon design based on the earlier
'Tata Mobile' (1989), a light commercial vehicle), Tata Sumo (LCV, 1994) and Tata
Safari (1998, India's first sports utility vehicle). Tata launched the Indica in 1998,
the first fully indigenous passenger car of India. Though the car was initially panned
by auto-analysts, the car's excellent fuel economy, powerful engine and aggressive
marketing strategy made it one of the best selling cars in the history of the Indian
automobile industry. A newer version of the car, named Indica V2, was a major
improvement over the previous version and q uickly became a mass-favourite. A badge
engineered version of the car was sold in the United Kingdom as the Rover City
Rover.
Tata Motors also successfully exported large quantities of the car to South Africa.The
success of Indica in many ways marked the rise of Tata Motors.
45
3. TATA Brads
DAEWOO ACQUISITION
Tata Novus is one of the best selling commercial trucks in South Korea. With the
success of Tata Indica, Tata Motors aimed to increase its presence worldwide. In
2004, it acquired the Daewoo Commercial Vehicle Company of South Korea. The
reasons behind the acquisition were:
To expand the product portfolio Tata Motors recently introduced the 25MT
GVW Tata Novus from Daewoo’s (South Korea) (TDCV) platform. Tata plans
to leverage on the strong presence of TDCV in the heavy-tonnage range and
introduce products in India at an appropriate time. This was mainly to cater
to the international market and also to cater to the domestic market where a
major improvement in the Road infrastructure was done through the National
Highway Development Project.
Tata remains India's largest heavy commercial vehicle manufacturer and Tata
Daewoo is the 2nd largest heavy commercial vehicle manufacturer in South
Korea. Tata Motors has jointly worked with Tata Daewoo to develop trucks
such as Novus and World Truck and buses namely, GloBus and StarBus.
HISPANO CARROCERA
Hispano Divo at the 2008 FIAA in Madrid In 2005, sensing the huge opportunity in
the fully built bus segment, Tata Motors became acquired 21% stake in Hispano
Carrocera SA, Aragonese bus manufacturing company giving itcontrolling rights of
the company
46
JAGUAR CARS AND LAND ROVER
After the acquisition of British Jaguar Land Rover (JLR) business, which also
includes the Rover, Daimler and Lanchester brand names Tata Motors became a major
player in the international automobile market.
On 27 March 2008, Tata Motors reac hed an agreement with Ford to purchase their
Jaguar and Land Rover operations for US$2 billion. The sale was completed on 2
June 2008 Tata has gained the rights to the Daimler, Lanchester, and Rover brand
names.
In addition to the brands, Tata Motors has a lso gained access to 2 design centers and
3 plants in UK. The key acquisition would be of the intellectual property rights related
to the technologies.
JOINT VENTURES
Tata MarcoPolo released this low-floor bus in India and now it is widely used as
public transport
acquired 21% stake in Hispano Carrocera SA, Aragonese bus manufacturing company
and introduced its highend inter-city buses in the country.
-
based global leader, lead by Brian Behrle, in bus body building. This joint
47
from Tata Motors, and Marcopolo will provide know -how in processes and systems
for bodybuilding and bus body design.
GLOBAL OPERATIONS
Tata Motors has been aggressively acquiring foreign brands to increase its global
presence. Tata Motors has operations in the UK, South Korea, Thailand and Spain.
Among them is Jaguar Land Rover, a business comp rising the two iconic British
brands that was acquired in 2008. Tata Motors has also acquired from Ford the rights
to three other brand names: Daimler, Lanchester and Rover. In 2004, it acquired
the Daewoo Commercial Vehicles Company, South
Korea’s second largest truck maker. The rechristened Tata Daewoo Commercial
Vehicles Company has launched several new products in the Korean market, while
also exporting these products to several international markets. Today two -thirds of
heavy commercial vehicle export out of South Korea are from Tata Daewoo.
In 2005, Tata Motors acquired a 21% stake in Hispano Carrocera, a reputed Spanish
bus and coach manufacturer, giving it controlling rights of the company. Hispano’s
presence is being expanded in other markets. On Ta ta's journey to make an
international foot print, it continued its expansion through the introduction of new
products into the market range of buses (Starbus & Globus) as well as trucks (Novus).
These models were jointly developed with its subsidiaries Tat a Daewoo and Hispano
Carrocera. In May, 2009 Tata unveiled the Tata World Truck range jointly developed
with Tata Daewoo. They will debut in South Korea, South Africa, the
SAARCcountries and the Middle-East by the end of 2009.
In 2006, it formed a joint venture with the, Brazil -based Marcopolo, a global leader
in body-building for buses and coaches to manufacture fully-built buses and coaches
for India and select international markets. Tata Motors has expanded its production
and assembly operations to several other countries including South Korea, Thailand,
South Africa and Argentina and is planning to set up plants in Turkey, Indonesia and
Eastern Europe. Tata also franchisee/joint venture assembly operations in Kenya,
Bangladesh, Ukraine, Russia and Senegal.
48
The Government of India announced an automobile policy in December 1997. The
policy required majority-owned subsidiaries of foreign car firms to invest at least
US$50 million in equity if they wished to set up manufacturing projects in India. It
also forced them to take on export obligations to fund their auto part imports and
required them to submit to a schedule for increasing the share of locally made parts
in their cars. Mere car assembling operations were not welcomed. An Indian cabinet
panel will soon consider a new automobile policy that aims to set fresh investment
guidelines for foreign firms wishing to manufacture vehicles in the country.
Investments in making auto parts by a foreign vehicle maker will also be considered
a part of the minimum foreign investment made by it in an auto -making subsidiary in
India. The move is aimed at helping India emerge as a hub for global manufacturing
and sourcing for auto parts.
The policy sets an export target of $1 billion by 2005 and US$2.7 billion by 2010.
The policies adopted by Government will increase competition in domestic market,
motivate many foreign commercial vehicle manufactures to set up shops in India,
whom will make India as a production hub and export to nearest market. Thus Tata
Motors CV will have to face tough competition in near future, which might affect its
growth negatively.
The purchase of Jaguar Cars is expected to help give Tata Motors a foothold in
European and American markets
49
.
With the unveiling of Tata Elegante during Geneva Motor Show, Tata Motors
revealed its intention to enter the sedan and sports car markets.
50
Tata Prima
The Luxury Sedan was designed by Pininfrina and has marked the entry of Tata into
the international sedan market. The car is to be sold in India by 2013 and around the
world by 2015 Tata Motors has expanded its production and assembly operations to
several other countries including South Korea, Thailand, South Africa and Argentina
and is planning to set up plants in Turkey, Indonesia and Eastern Europe
51
PRODUCT MIX
Feature:
ENGINE :2179 cc, 16 valve DICOR
MAX POWER :118bhp@4000rpm
MAX TORQUE :250nm@1500-3000rpm
GEAR :5 speed manual
SUSPENSION : FRONT-indepndent,Double wishbone with coil springs
REAR -Parabolic leaf springs
BRAKES : FRONT-Vacuum assisted independent hydraulic disc
REAR –Drum
LENGTH : 4421 mm
WIDTH :1780 mm
HEIGHT :1940 mm GROUND CLEARANCE :180
mmWHEELBASE :2550 mm KERB WEIGHT :1940 mm
52
TATA SAFARI
Features:-
Length: 4650 mm
Width: 1918 mm
Height: 1925 mm
Seating Capacity: 7
Steering: Power
53
Brakes: Front Ventilated, Rear Disk
Gears: 5 Manual
195.00 mm
Ground Clearance:
Headlamp Washer:
54
TATA SUMO VICTA
Features:-
Number Of Doors 5
Seating Capacity 7
Dimensions
Length 4505 mm
Width 1726 mm
Height 1976 mm
Wheelbase 2400 mm
Weight
Engine
Number Of Cylinders 4
55
Displacement 1948 cc
Transmission Manual
Suspension
Brake
Front Disc
Rear Drum
56
2.Passenger Cars
Feature:-
Overview
Make Tata
Number Of Doors 5
Seating Capacity 5
Dimensions
Length 3795 mm
Width 1695 mm
Height 1550 mm
Wheelbase 2435 mm
57
Engine
Number of Cylinders 4
Transmission Manual
Suspension
Brakes
Front Disc
Rear Drum
58
TATA INDICA V2
Features:-
Engine
Piston
1405 cc 1405 cc. 1396 cc. 1405 cc -
Displacement
DLS:62 PS @
Maximum 71 PS @ 53.5 PS @ 5500 70 PS @ 4800 4500 rpm 70 PS @ 4000
Output : 4500 rpm rpm rpm DLG:68 PS @ rpm
4500 rpm
59
DLX:68 PS @
4500 rpm
DLX:13 kgm
@ 2500 rpm
14.3 Kgm @
Maximum 135 Nm @ 85 Nm @ 2500 12.4 kgm@ DLG:13 kgm
1800 - 3000
Torque : 2500 rpm rpm 2600 rpm @ 2500 rpm
rpm
DLS:12.5 kgm
@ 2500 rpm
Compression
- - 21:1 -
Ratio
KerbWeight
DLS DiCOR -
1100 kg &
Kerb Weight TDI 1135 995 kg 995 kg 1050 kg
DLG DiCOR -
1105 kg
Steering
Power
Assisted Rack Rack and
Type - - Rack & Pinion
& Pinion - pinion
Hydraullic
Turning
- - - 4.9 m 4.9 m
Radius
Transmission
Suspension
Independent, Independent,
Front Wish Bone Wish Bone
- -
Suspension type with type with
McPherson McPherson
60
strut, Antiroll Strut, Anti-roll
Bar bar
Independent, Independent,
Independent; Semi trailing Semi-trailing
Lower arm with coil arm with coil
Rear Wishbone; spring spring
- -
Suspension McPherson mounted on mounted on
Strut withCoil hydraulic hydraulic
Spring shock shock
absorbers absorbers
Brakes
Vacuum
Dual Circuit,
Assisted Dual Circuit,
diagonal split
Independent diagonally
hydraulic
Type Dual Curcuit, - - split, vacuum
brakes through
Diagonal Split, assisted with
tandem master
Hydraulic PCR valves
cylinder
Brake
Ventilated
Front Brakes - - Ventilated disc
Disc
Tyres
Radial
Type - - Radial Radial
Tubeless
TDI-175/65
Tyre Size : - - 165 X 65 R 14 165/65 R 14
R14
FuelTank
Seating
61
Capacity Five - - Five Five
Dimensions
Ground
165 mm - - -
Clearance
Feature:-
Number Of Doors 5
Seating Capacity 5
Dimensions
62
Length 3675 mm
Width 1665 mm
Height 1485 mm
Wheelbase 2400 mm
Minimum Turning
4.9 m
Radius
Weight
Engine
475 SI Multi Point Fuel Injection System, Two ECUS with 32-bit
Type
microprocessor
Number Of Cylinders 4
Displacement 1193 CC
Transmission Manual
12.4 kgm @ 2600 rpm (For GLX) 10.2 kgm @ 2600 rpm (For GL,
Max. Torque
GLE, GLS, GLG)
Suspension
63
Rear Suspension Independent 3 – link McPherson strut with anti-roll bar
ENGINE
Max. Torque 200 Nm@ 1750-3000 RPM 116 Nm@ 4750 RPM
SUSPENSION
64
Semi-independent, Twist Beam with Coil Springs and Hydraulic Shock
Rear
Absorbers
STEERING
BRAKES
Rear Drum
Wheels 5.5 J x 15
SEATING
5
CAPACITY
FUEL TANK
44 Litres
CAPACITY
DIMENSIONS
Length 4,413 mm
Width 1,703 mm
Height 1,550 mm
Wheelbase 2,520 mm
WEIGHTS
65
Kerb weight Aqua: 1,200 kg 1,100 kg
TATA INDIGO CS
Features:-
Number Of
5
Doors
66
Seating Capacity 5
Dimensions
Length 3988 mm
Width 1620 mm
Height 1540 mm
Wheelbase 2450 mm
Ground
165 mm
Clearance
Minimum
5.5 m
Turning Radius
Weight
Engine
Number Of
4
Cylinders
1193 cc (GLE, GLS, GLX) 1405 cc (LE TDI, LS TDI) 1396 cc (LS
Displacement
DiCOR)
67
65 PS @ 5200 rpm (GLE, GLS, GLX) 70 PS @ 4500 rpm (LE TDI, LS
Max. Power
TDI) 70 PS @ 4000 rpm (LS DiCOR)
105 Nm @ 2600 rpm (GLE, GLS, GLX) 135 Nm @ 2500 rpm (LE TDI,
Max. Torque
LS TDI) 140 Nm @ 1800 rpm (LS DiCOR)
Suspension
Brake
Front Disc
Rear Drum
68
TATA INDIGO XL
Features:-
Model Indigo XL
Number Of Doors 5
Seating Capacity 5
Dimensions
Length 4377 mm
Width 1620 mm
Height 1540 mm
Wheelbase 2650 mm
Minimum Turning
5.5 m
Radius
Weight
Engine
69
Number Of
4
Cylinders
Displacement 1396 CC
Suspension
Brake
Front Discs
Rear Drums
70
TATA NANO
Features:-
High End
Console with
Gear Shift Console Basic Basic Provision for
Mobile Charger/
Cigarette lighter
71
Map pocket Integral with Driver Separate plastic
Fabric pocket Fabric pocket
& Codriver Seat trim
72
Comparison
Nano
Plus Air Conditioner M800 AC Alto LX/LXi Santro GL/GLS
CX/LX
Nano
Plus Tinted Glasses M800 AC Alto LX/LXi Santro GL/GLS
CX/LX
Plus Front & Rear Fog Feature Not Feature Not Feature Not
Nano LX
Lamp Available Available Available
Technical Specifications
Width 1495 mm
Height 1652 mm
73
Engine 2 cylinder
Capacity 624 cc
Power 35 PS
74
Suspension Rear Semi trailing arm, coil spring with gas filled shock absorber
Brake Type Dual Circuit, Vertical Split operated by tandem master cylinder
75
COMPARE CARS IN AUTOMOBILE INDUSTRIES.
Any question on your mind about which car to buy? Compare Hyundai Elite i20 Era vs Maruti
Swift LXI on the basis of price, specifications & other features. The Price of Hyundai Elite i20
Era (base) and Maruti Swift LXI (base) are Rs. 5.50 lakh and Rs. 4.99 lakh respectively. The
claimed mileage for the Hyundai Elite i20 Diesel is 22.5 kmpl and for the Maruti Swift Diesel is
28.4 kmpl. In technical specifications, Hyundai Elite i20 Era is powered by 1396 cc engine where
as Maruti Swift LXI is powered by 1248 cc engine.
Any question on your mind about which car to buy? Compare Mahindra KUV100 NXT G80 K2
vs Maruti Swift LXI on the basis of price, specifications & other features. The Price of Mahindra
KUV100 NXT G80 K2 (base) and Maruti Swift LXI (base) are Rs. 4.82 lakh and Rs. 4.99 lakh
respectively. The claimed mileage for the Mahindra KUV100 NXT Diesel is 25.3 kmpl and for
the Maruti Swift Diesel is 28.4 kmpl. In technical specifications, Mahindra KUV100 NXT G80
K2 is powered by 1198 cc engine where as Maruti Swift LXI is powered by 1248 cc engine.
76
Honda Amaze vs Maruti Swift Dzire
Any question on your mind about which car to buy? Compare Honda Amaze E Petrol vs Maruti
Dzire LXI on the basis of price, specifications & other features. The Price of Honda Amaze E
Petrol (base) and Maruti Dzire LXI (base) are Rs. 5.86 lakh and Rs. 5.70 lakh respectively. The
claimed mileage for the Honda Amaze Diesel is 27.4 kmpl and for the Maruti Dzire Diesel is 28.4
kmpl. In technical specifications, Honda Amaze E Petrol is powered by 1498 cc engine where as
Maruti Dzire LXI is powered by 1248 cc engine.
77
OBJECTIVE OF THE STUDY
To know the customer perception about features, low maintenance cost and looks of
Products.
To judge which promotional tool is effective to increase the awareness level among the
people.
To know how to maintain and improve brand awareness and to build brand loyalty.
78
RESEARCH METHODOLOGY
Research Methodology
A research process consists of stages or steps that guide the project from its conception through
the final analysis, recommendations and ultimate actions. The research process provides a
systematic, planned approach to the research project and ensures that all aspects of the research
project are consistent with each other.
Research studies evolve through a series of steps, each representing the answer to a key question.
INTRODUCTION
This chapter aims to understand the research methodology establishing a framework of evaluation
and revaluation of primary and secondary research. The techniques and concepts used during
primary research in order to arrive at findings; which are also dealt with and lead to a logical
deduction towards the analysis and results.
RESEARCH DESIGN
I propose to first conduct an intensive secondary research to understand the full impact and
implication of the industry, to review and critique the industry norms and reports, on which certain
issues shall be selected, which I feel remain unanswered or liable to change, this shall be further
taken up in the next stage of exploratory research.
This stage shall help me to restrict and select only the important question and issue, which inhabit
growth and segmentation in the industry.
The various tasks that I have undertaken in the research design process are:
Defining the information need
Design the exploratory, descriptive and causal research.
RESEARCH PROCESS
The research process has four distinct yet interrelated steps for research analysis it has a logical
and hierarchical ordering:
Determination of information research problem.
79
Execution of research design.
Communication of results.
Each step is viewed as a separate process that includes a combination of task, step and specific
procedure. The steps undertake are logical, objective, systematic, reliable, valid, impersonal and
ongoing.
EXPLORATORY RESEARCH
The method I used for exploratory research was
Secondary data
SECONDARY DATA
Information that already exists somewhere, having been collected for another purpose. Sources
include census reports, trade publications, and subscription services. There are two types of
secondary data: internal and external secondary data. Information compiled inside or outside the
organization for some purpose other than the current investigation Researching information, which
has already been published? Market information compiled for purposes other than the current
research effort; it can be internal data, such as existing sales-tracking information, or it can be
research conducted by someone else, such as a market research company or the U.S. government.
80
DATA ANALYSIS & INTERPRETATION
FY 2017 25.33
FY 2018 29.07
FY 2019 16.65
16.65
25.33
29.07
Interpretation:
According to Secondary Source 25.33 MN Automobile Produced in FY 2017, 29.07 MN
Automobile Produced in FY 2018 & 16.65 MN Automobile Produced in FY 2019.
81
2) Number of Automobiles Sold (in mn)
FY 2016 20.47
FY 2017 21.86
FY 2018 24.97
20.47
24.97
21.86
Interpretation:
According to Secondary Source 20.47 MN Automobiles Sold in FY 2016, 21.86 MN Automobiles
Sold in FY 2017 & 24.97 MN Automobiles Sold in FY 2018.
82
3) Share of Each Segment In Total Production Volume (FY18-19)
3% 3%
13%
81%
Interpretation:
According to Secondary Source 81% Passenger Vehicle, 13% Commercial, 3% Three Wheelers
Vehicle and 3% Two Wheelers Vehicle Segment in Total Production Volume in FY 2018.
83
4) Sales of Luxury Vehicles (‘000 units)
1200
1000
800
600
400
200
0
Luxury Cars in 2017 Premium Motorbikes in FY17-18
Interpretation:
According to Secondary Source 40 Units Sale in Luxury Cars in 2017 and 1000 Unit Sale in
Premium Motorbikes in FY 2017-18.
84
5) Number of Automobiles Exported (mn)
FY 2016 3.6
FY 2017 3.5
FY 2018 4.0
3.6
4
3.5
Interpretation:
According to Secondary Source 3.6 MN Automobiles Exported in FY 2016, 3.5 MN Automobiles
Exported in FY 2017 & 4.0 MN Automobiles Exported in FY 2018.
85
FINDING
According to Secondary Source 40 Units Sale in Luxury Cars in 2017 and 1000 Unit Sale
in Premium Motorbikes in FY 2018.
86
SUGGESTION
2. The Automobile Company can for the undertake R&D to improve the existing feature
which field help increase in the Customer Satisfaction & Brand Awareness.
3. The Automobile Company should promote about the entire feature offered by it.
4. As majority of the customer give opinion that they are satisfied is the factor, services and
design of the product of the company should taken not only maintain the existing standard
but also enhance them.
To increase the job satisfaction level of the employees the company should concentrate mainly on
the incentive and reward structure rather than the motivational session.
87
CONCLUSION
1. The company is offering good services, which is reflected on the satisfaction of the
customer.
2. Majority of the customer are satisfied with the design of the vehicle.
4. Automobile Companies are offers an environment for professional growth for every
employee.
5. Automobile Companies are offer foreign tour for who employee and dealer achieved
targets.
88
BIBLIOGRAPHY
BOOKS
WEBSITE
www.mahindra&mahindra.com
https://www.tatamotors.com
https://www.hyundai.com
https://www.marutisuzuki.com
www.google.com
www.indiaindustry.com
https://www.ibef.org/uploads/industry/Infrographics/large/automobiles-infographic-nov-
2018.pdf
https://www.ibef.org/industry/india-automobiles/infographic
89