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Sports Management

Summary

Students who pursue sports management learn how business principles are related to the
sports industry. The business and promotional concerns of athletes or athletic organizations
are seen by sports management professionals. Job duties of sports management
professionals may include monitoring the finances, negotiating contracts of athletes and
teams. As there is increasing demand of these professionals due to rise in league
competitions such as ISL, IPL, PBL, Pro-Kabaddi League etc., this profession has got a lot
more opportunities and employment.
Career Opportunities in Sports Management

 Sports Agents
 Sports Managers
 Sports Medicine Professional
 Sports Information Director
 Sports Marketing Specialist
 Event or facility managers
 Sports Journalist / Commentator
 Sports Federations
 Sports Celebrity Manager

How to Pursue a Career in Sports Management

After
Stream Graduation After Graduation
Grad

Clear Class XII in any Pursue BA in sports


Pursue MBA (Sports Mgt)
Path 1 Stream (Keen involvement in management or BBA -
for 2 years/Job
sports is recommended) (Sports Mgt) for 3 years

Clear Class XII in any Pursue BA in sports


Pursue PGDSM for 1-2
Path 2 Stream (Keen involvement in management or BBA -
years/Job
sports is recommended) (Sports Mgt) for 3 years

Clear Class XII in any


Pursue PGDSM for 1-2
Path 3 Stream (Keen involvement in Pursue BA with any stream -
years/Job
sports is recommended)

Important Facts

 Some colleges prefer sports players


 No mandatory subjects in class XII
 The minimum age requirement is 17 years for this course

Leading Institutes

Top Sports Management Institutes in India


College Location Website

National Academy of Sports Management - www.nasm.edu.in/sports-managem


Mumbai
NASM courses.html Copy

Kolkata, West
George College www.georgecollege.org/home.htm
Bengal

Maulana Abul Kalam Azad University of


West Bengal www.wbut.ac.in Copy
Technology

Indian Institute of Social Welfare and Business


Kolkata www.iiswbm.edu/ Copy
Management

International Institute of Sports Management


Mumbai www.iismworld.com/ Copy
(IISM)

Institute of Sports Management, ISST Maharastra www.isst.co.in/ Copy

Tamil Nadu Physical Education & Sports


Chennai www.tnpesu.org/ Copy
University, Chennai

Lakhmi Bai National University of Physical


Gwalior www.lnipe.edu.in/default.html Cop
Education

Top Sports Management Institutes in the World

Institution Location Website

Temple University Philadelphia, US www.temple.edu/ Copy

University of Texas Austin,US www.utexas.edu/ Copy

www.twin-
University of Minnesota Minnesota cities.umn.edu/admission
opy

University of Michigan US www.umich.edu/ Copy

University of Florida Florida www.ufl.edu/ Copy


Sports Management Entrance Exams

Undergraduate

Tentative
College Important Elements Website
Date

50% in class 12th.


Following that Selected
candidate to
George College June www.georgecollege.org/courses/bsm.ht
demonstrate good
presentation and
language skills

Sports Management
admission test (SMAT)
-Quantitative Ability -
International
Data Interpretation and
Institute of Sports
July - Exam Logical Reasoning - www.iismworld.com/smat/ Copy
Management
Verbal Ability and
(IISM)
Verbal Reasoning -
Visual Reasoning -
Sports Awareness

National Academy
of Sports www.nasm.edu.in/Procedure-of-
Feb On the basis of merit
Management - Admission.html Copy
NASM

Postgraduate

Ten
tativ
Instit Important
e Website
ution Elements
Dat
e

Nation Feb (Only for www.nasm.edu.in/Procedure-of-Admission.html Copy


al MBA/ PG
Acade students)  
my of Telphonic
Sports or Personal
Manag Interview
ement after filling
- forms .  
NAS Interview
Ten
tativ
Instit Important
e Website
ution Elements
Dat
e

done to
evaluate
personality
traits,
academics,
M
goals and
self
awareness
level of the
candidate  

Indian
Institu
te of
Social Test
Written
Welfar - www.iiswbm.edu/WebPages/PublicPages/Programs/PGDiploma/SportsMan
exam, GD,
e and 13th t.aspx Copy
Interview
Busine June
ss
Manag
ement

Written
Lakh
test-
mi Bai
General
Nation
Awareness,
al
Sports
Univer www.lnipe.edu.in/public_html/Offline%20Application%20form%20for%20
June awareness,
sity of %20and%20Diploma%20Courses.pdf Copy
Sport
Physic
General
al
knowledge,
Educat
Physical
ion,
fitness test

Intern July [PGSM] www.iismworld.com/smat/ Copy


ational - Sports
Institu Exa Managemen
te of m t admission
Sports test
Manag (SMAT)
ement -Quantitativ
(IISM) e Ability -
Data
Interpretatio
n and
Ten
tativ
Instit Important
e Website
ution Elements
Dat
e

Logical
Reasoning -
Verbal
Ability and
Verbal
Reasoning -
Visual
Reasoning -
Sports
Awareness

Work Description

 Manage budgets and coordinate with players/clients and owners/marketers on


commercial matters
 Get advertisement deals and contracts which get the maximum coverage for clients
 Apply concepts of management and business to the world of sports
 Liaison with multiple stakeholders on behalf of clients
 Manage and coordinate media interactions for the clients
 Plan and manage marketing and branding campaigns for clients
 Maintain training schedules to ensure overall fitness and well being of clients
 Negotiate or approve of contracts and agreements

Pros & Cons of a Career in Sports Management

Pros

 With an ever increasing enthusiasm in sports, sports management as a field is


growing heights.
 Sports management is a diverse field and not just limited to professional leagues but
one can work in schools, colleges, non profit oransiations etc.
 It allows you independent thinking and creativity
 Allows you to work with big company brands

Cons

 It is not a 9 to 5pm job. One has to work even on holidays.


 You will be the first person to reach the venue and set up things and last person to
leave.
 With so many people wanting to make a career in sports, there is a lot of
competition and one of the toughest job market currently.

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