Group 1 - MRA - Research Design
Group 1 - MRA - Research Design
Group 1 - MRA - Research Design
Research Design
Submitted in partial fulfilment of the requirement for the degree of Masters of Business
Administration
By
Jatin Mehta (2028601)
Kanika Puri (2028629)
Avinash Kaur (2028627)
Kushal J (2028638)
Hemanth V J (2028640)
SUBMITTED TO
Prof. Rupesh Kumar
Faculty
To study “the factors affecting the customer perspective on the purchase decision of
e-vehicles in the Bangalore City”
Research Questions:
1. What are the resources and the infrastructure required to adopt the e-vehicles in India?
2. What tax/ fee structure will the government use to replace the petrol tax?
3. Can the increased demand for the electricity be handled by the power grids?
4. Where will the batteries be charged and how long will it take?
5. What will be the range an e-vehicle would provide for a full charge?
6. Are electric vehicles dangerous in nature?
7. What other new technologies will electric vehicles bring?
8. How to measure the willingness of the customer from a petroleum fuelled vehicle to
an e-vehicle?
9. What all will be the dominant factors that would contribute towards the success of an
e-vehicle at a marketplace?
10. Are e-vehicles the prominent solution for mobility in future?
Objectives of the study:
The objective of this research is to:
To study the perceptions and expectations of potential for alternative technologies in
auto mobiles such as electric vehicles.
To know why electric vehicle could not get enough customer attraction.
To study the willingness of buyers of considering electric vehicles as a practical
commuting option and at when.
To study the maximum price consumers can afford for buying an electric vehicle.
To study the other options available for a range consumer with respect to existing
batteries used in electric vehicle.
To study the government initiatives taken for promoting electric vehicles and
subsidies provided on electric vehicles and batteries.
To study the current expectations of consumers with respect to electric vehicles that
will lead to future potential customers.
To study the current threats that is causing slow growth of electric vehicles.
Sampling Design:
Sample Size:
Based on Glenn D Israel formulation, wherein
n= N/1+N(e)2 where N is the total population and e is the error level.
In our case the total population(N) is 1Cr (Approx.)
And the error level considered is 0.07
Hence the sampling size is brought down to 205 Potential customers
Sampling Method:
The total population(N) in our case is known. Hence, We are following a probability
sampling method
Questionnaire Design:
A questionnaire of certain questions will be prepared for which appropriate options will be
made available to the respondents in the given form. The questionnaire will be created with
the help of Google dogs which will be in the format of an electronic survey form. It will be
easy to send the form via mail to many number of users. Apart from this questionnaire it will
be easy to upload it on various social networking sites.
Type of research:
It requires descriptive methodology to analyse the customers perception on purchase decision
of e-vehicles.
The study analyses the customers perception on purchase decision of e-vehicles in the
Bangalore city only.
The study covers only 3 months of research. Hence, the time constraint.
Reliability of the data.
Biasness
Manipulation of the data.