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Impact On Advent of Easy Day On Local Mom & Pop Stores in Bareilly
Impact On Advent of Easy Day On Local Mom & Pop Stores in Bareilly
On
Naman Rastogi
Index
I. Acknowledgement
III. Introduction
V. Research Methodology
VII. Annexure
IX. Conclusion
X. Bibliography
Executive Summary
This market field survey will help in knowing the present customers
tastes and preferences. It will help me in estimating the customer’s
future needs, wants & demands.
Objective of the Study
The retail brand of Bharti retail Ltd, is all set to become one of India's
leading retailers. The easy day brand is built around the mission of
saving money for our customers by offering quality products at the
lowest price in the market.
Fruits
Vegetables & milk Makeup
Cereals Shaving
Meat
Poultry Skincare items :
Dairy and baked products
Canned goods Health care items
Soups Apparel
Grains Hosiery
Snacks Shoes & accessories
Cookies Books and stationary
Chips Toys
Condiments Gifts
Beverages Kitchen ware
Sauces
Spices and Home improvement products :
Candy
Tools
Beauty products : Lighting &electronic accessories
Toiletries
Fragrances Items related to religion.
Research Methodology
Research design
o Descriptive research
This research provides data about the population being studied. But it can
only describe the "who, what, when, where and how" of a situation, not
what caused it. It describe the characteristics of a relevant group which
estimate the percent (%) of units in a specified Population to determine
the perception of product characteristics. It is used to make more specific
predictions.
Primary source
Research Tool
o Questionnaire
o Personal Interview
Approach
The approach used by a surveyor for the project varies with the purpose
of the survey. Under this report, "Quantitative & Qualitative" approach
both are used as per the requirements of the survey.
Statistical Tools
I. Bar Diagram
70
60
50
40
30
20
10
0
Male Female
45
40
35
30
25
20
15
10
0
Less then 20 21 - 30 31 - 40 More than 40
90
80
70
60
50
40
30
20
10
0
Less than 5 6 to 10 11 to 15 more than 15
70
60
50
40
30
20
10
0
Primary Secondary Graduate Post-Graduate
70
60
50
40
30
20
10
0
Student Service Business Professional Housewife
70
60
50
40
30
20
10
0
Easy day Kirana Shop
Here 63% respondent said that they shop from Local Mom &
Pop stores and rest of them said for easy day.
100
90
80
70
60
Strongly Disagree
50
40 Disagree
30 Neutral
20
Agree
10
0 Strongly agree
100
90
80
70
60
Strongly Disagree
50
40 Disagree
30 Neutral
20
Agree
10
0 Strongly agree
Most of the respondents feel that they were satisfied with the
competitive prices ,choice of product, availability of product
and their favorite brand available in Local Mom & Pop stores
and more over they were satisfied with location also.
With reference to Question number 7 & 8
100
90
80
Strongly Disagree
70
Disagree
60
Neutral
50
Agree
40
Strongly agree
30
20
10
0
Easy day Kirana shop
100
90
80
Strongly Disagree
70
Disagree
60
Neutral
50
Agree
40
Strongly agree
30
20
10
0
Easy day Kirana shop
100
90
80
Strongly Disagree
70
Disagree
60
Neutral
50
Agree
40
Strongly agree
30
20
10
0
Easy day Kirana shop
100
90
80
Strongly Disagree
70
Disagree
60
Neutral
50
Agree
40
Strongly agree
30
20
10
0
Easy day Kirana shop
100
90
80
Strongly Disagree
70
Disagree
60
Neutral
50
Agree
40
Strongly agree
30
20
10
0
Easy day Kirana shop
35
30
25
20
15
10
0
Once a week More than once a Every 2 weeks Once a month or
week less
45
40
35
30
25
20
15
10
5
0
Strongly Agree Agree Neutral Disagree Strongly
Disagree
When we ask respondents that easy day offer best value for
money then 41% of them are agreed & 18% are strongly
agreed, 30% neutral and 11% disagreed.
Most of the respondents feel that easy day offers the best
value for their money as (Ref. to question no. 7) the
respondent are agreed towards competitive prices of easy day
that depicts that easy day provide good quality of products at
reasonable price.
Q11. Does Easy day offer a wide product range?
70
60
50
40
30
20
10
0
Strongly Agree Agree Neutral Disagree Strongly
Disagree
70
60
50
40
30
20
10
0
Easy day Kirana shop
Here 36% respondent said that they found Easy day is most
customer-friendly and rest of them said for Local Mom & Pop
stores.
Here, Most of the respondents feel that they find Local Mom
& Pop Stores more customer-friendly as they feel whenever
they need something in case of urgency, they are ones who are
great help to them. As they are near to them.
Q13. Where do you find more 'Discount offer' in
products?
80
70
60
50
40
30
20
10
0
Easy day Kirana shop
Here 79% respondent said that they find more discount offers
from Easy day and rest of them said for Local Mom & Pop
stores.
60
50
40
30
20
10
0
Easy day Kirana shop
70
60
50
40
30
20
10
0
Yes No
Here 64% respondent said YES that they find products easily
available in easy day and rest of them said NO for Local Mom
& Pop stores.
90
80
70
60
50
40
30
20
10
0
Easy day Kirana shop
Q1. Gender
I. Male
II. Female
Q2. Age
I. Less than 20
II. 21-30
III. 31-40
IV. More than 40
Q4. Education ?
I. Primary
II. Secondary
III. Graduate
IV. Post Graduate
Q5. Occupation ?
I. Student
II. Service
III. Business
IV. Professional
Strongly
Strongly
Agree Agree Neutral Disagree
Disagree
I. Competitive prices
II. Choice of products
III. Availability of products
IV. Location / Convenience
V. Favourite brands
Strongly
Strongly
Agree Agree Neutral Disagree
Disagree
I. Competitive prices
II. Choice of products
III. Availability of products
IV. Location / Convenience
V. Favourite brands
Q10. Does Easy day offer the best value for money?
I. Strongly Agree
II. Agree
III. Neutral
IV. Disagree
V. Strongly Disagree
Q11. Does Easy day offer a wide product range?
I. Strongly Agree
II. Agree
III. Neutral
IV. Disagree
V. Strongly Disagree
I. Easy day
II. Kirana shop
I. Easy day
II. Kirana shop
I. Easy day
II. Kirana shop
Q15. Do you find any products easily in easy day but not in Kirana shop ?
I. Yes
II. No
I. Easy day
II. Kirana shop
Any suggestion or feedback for the outlet which you are using :
*For the convenience of respondents we write "Kirana store" in place of "Local Mom & Pop Stores"
IV. There are thousands of Local Mom & Pop stores but
there in only TWO Easy day stores in Bareilly.
Conclusion
Easy day is a major retail store for today’s customers in
Bareilly. It is a place where customers find variety of products
at a reasonable price. Easy day has a good reputation of itself
in the market. It holds a huge customer base. The majority of
customers belong to service class family. The youth
generation (Hostlers) also likes shopping at easy day.