Lemery Colleges, Inc.

A. Bonifacio St.,Brgy. Bagong Sikat, Lemery, Batangas

A Business Plan Presented to the Faculty

Of Senior High School Department

Lemery Colleges, Lemery Batangas

In Partial Fulfillment

Of the Requirements for the

HUMANITIES AND SOCIAL SCIENCES

Presented to the Faculty of senior High School

By:

Bucad Mikaella Jane M.

Canonizado Dave Angelo

Lepran Staphanie Kate P.

Mendoza Mark Lester M.

Peren Aira M.
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 Lemery Colleges, Inc.
A. Bonifacio St.,Brgy. Bagong Sikat, Lemery, Batangas

TABLE OF CONTENTS
SECTION 1

EXECUTIVE SUMMARY

INTRODUCTION OF THE PRODUCT………………………...............................................3

SECTION 2

INFORMATION OF THE PROPRIETORS………………………………………………………4

SECTION 3

OVERVIEW OF THE BUSINESS………………………………………………………......…6

SECTION 4

BUSINESS PLAN PROPER……………………………………………………………………..7

MARKETING PLAN

MARKETING PLAN A

PRODUCT……………………………………………………………………………….9

TARGET MARKET…………………………………………………………........……..9

MARKETING PLAN B

COMPARISONS OF COMPETITOR………………………………………………………......10

MARKETING PLAN C

PRICING…………………………………………………………………………………………..11

ADVERTISING……………………………………………………………………………………11

OPERATIONAL PLAN PRODUCT AND TECHNICAL PLAN…………………………………………12

CONTRIBUTION IN THE BUSINESS……………………………………………………………………13

ORGANIZATION/MANAGEMENT PLAN………………………………………………………………..14

FINANCIAL PLAN

CAPITAL REQUIREMENTS…………………………………………………………………….15

CAPITALIZATIONS………………………………………………………………………………15

PRODUCTION COST……………………………………………………………………………16

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 Lemery Colleges, Inc.
A. Bonifacio St.,Brgy. Bagong Sikat, Lemery, Batangas

SECTION 1
EXECUTIVE SUMMARY

The name of this business will be DM Company. Every business has mission,
vision, and values which this will be their guide on how they will do their business. The
mission of our business is to ensure the success of our employees as well as our
community by offering jobs for the citizens and to provide healthy baked treats with
quality ingredients to make every eating experience more satisfying. Having a vision is
also important in a business. The vision of this business is to create nourishing
custaroons locally sourced food and affordable. To provide jobs with dignity and offer
quality baked treats. This business also have values. We value the hardwork of the
people who work to make a better and delicious custaroons for our customers that will
make them back to buy our product. The Delectamenti Merendas Company product will
be located at A. Bonifacio St,. Barangay Bagong Sikat, Lemery, Batangas near the
school of Lemery Colleges. We choose this place because we think that we can have a
lot of customers before or after entering school. The product of a business is produced
not only because it is what the owner/s wants but also to satisfy the needs and wants of
the customers. In DM Company, we offer one product. It is named as Custaroons that
will serve a remarkable custaroons to the customer. This products catch the attention of
the customers on base on how it will taste and look like. Golden, crunchy, and stuffed
with custard, they're a hearty dessert or appetizer to kids and adults alike will love. If
you're looking for the perfect after-school treat for the kiddos or fun appetizers for the
adults in the house, these custaroons are the best! Plus you can put it on refrigerator for
anytime cravings. When a customer saw a products they usually ask first the price to
make sure that they can buy the product. In our business we assures that our product
will be more affordable for the customers so that they can buy our product without
hesitation. In every business there will always a competition. In our business the
product that we are going to sell are familiar that's why we come up with an idea which
is the custard on the top.

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 Lemery Colleges, Inc.
A. Bonifacio St.,Brgy. Bagong Sikat, Lemery, Batangas

SECTION 2

PERSONAL DETAILS

THE PROPRIETORS

Peren Aira M.

She was born on November 08, 2002. She lives in

Bukal, Lemery, Batangas. Her parents are Mrs. Irene and
Mr. Romualdo Peren. She is currently studying at Lemery
Colleges. She is a Grade 12 student under the strand of
Humanities and Social Sciences. In the future she will be
a successful Mathematics teacher.

Lepran Stephanie Kate P.

She was born on March 20, 2003. She lives in
Halang, Taal, Batangas. Her parents are Mrs. Melanie
and Mr. Philip Lepran. She is currently studying at
Lemery Colleges. She is a Grade 12 student under the
strand of Humanities and Social Sciences. In the future
she wants to be a nurse.

Mendoza Mark Lester M.

He was born on July 09, 2002. He lives in
Bambang, Calaca, Batangas. His parents are Mrs.
Candida and Mr. Michael Mendoza. He is currently
studying at Lemery Colleges. She is a Grade 12 student
under the strand of Humanities and Social Sciences. In
the future she will be a successful Engineer.

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 Lemery Colleges, Inc.
A. Bonifacio St.,Brgy. Bagong Sikat, Lemery, Batangas

Bucad Mikaella Jane M.

She was born on May 11, 2003. She lives in

Payapa Ibaba, Lemery, Batangas. Her parents are Mrs.
Rosemarie and Mr. Efren Bucad. Shee is currently
studying at Lemery Colleges. She is a Grade 12 student
under the strand of Humanities and Social Sciences. In
the future he will be a successful teacher.

THE ADVISER

Billoned Jhaydelle R.
She graduated Bachelor of Science in Industrial
Education in Batangas States University. She is currently
teaching Entrepreneurship at Lemery Colleges. She was
born on August 23 1999. Her parents are Mrs. Theresa
and Mr. Eve Billoned.

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 Lemery Colleges, Inc.
A. Bonifacio St.,Brgy. Bagong Sikat, Lemery, Batangas

SECTION 3

OVERVIEW OF THE BUSINESS

Since we all love to eat desserts, especially the kids, we establish a business
that produce a healthy dessert which is very affordable.

We named our company “Delectamenti Meriendas”. We name it Delectamenti

Meriendas since it means a merienda or dessert for a person want every day.

Company’s Logo

Delectamenti Merendas Company

In our company, we provide a unique variety of custaroons that is affordable and will
surely enjoy people of all age.

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 Lemery Colleges, Inc.
A. Bonifacio St.,Brgy. Bagong Sikat, Lemery, Batangas

SECTION 4
BUSINESS PLAN PROPER
The needs

The information below shows the problem/need of the business plan based on
the gathered data.

1. EASY TO EAT
Our product is easy to eat because you don’t need some other utensils to eat
it, you can even use your bare hands. Therefore it has less stress to eat and can be
easily enjoyed. You can eat it everytime and everywhere you go.
2. AFFORADABLE
Our product has the cheapest price. With just ten pesos you can now enjoy
our custaroons.
3. HOME MADE
Our product doesn’t need some cozy things needed in cuisines. It can be
done with homes. So it has a touch of love in homes.
4. TASTY
Even our product is not that expensive but it doesn’t mean that it is not worth
purchasing. We make sure that our product has a good quality or good ingredients
that is why it is tasty.

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 Lemery Colleges, Inc.
A. Bonifacio St.,Brgy. Bagong Sikat, Lemery, Batangas

VISION
Our vision is to create nourishing custaroons locally sourced food and affordable and
provide jobs with dignity and offer quality baked treats.

MISSION
Our Mission is to ensure the success of our employees as well as our community by
offering jobs for the citizens and to provide healthy baked treats with quality ingredients
to make every eating experience more satisfying.

VALUES
We value the hardwork of the people who work to make a better and delicious
custaroons for our customers that will make them back to buy our product.

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 Lemery Colleges, Inc.
A. Bonifacio St.,Brgy. Bagong Sikat, Lemery, Batangas

MARKETING PLAN
The information below shows the Marketing Plan A, B and C based on the product
concept and data gathered. It includes the features of the product or service, the target
audience and the marketing strategies.

MARKETING PLAN A
The product we want to sell is Custaroons. A dessert that has a satisfying taste
and contains tasty ingredients that can boosts energy and appetite.

TARGET MARKET
The product are to be sold to the students of Lemery Colleges from the Junior
High School to Senior High School, Teachers and Staffs who are working in the school
and to those who are interested to the product.

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 Lemery Colleges, Inc.
A. Bonifacio St.,Brgy. Bagong Sikat, Lemery, Batangas

MARKETING PLAN B
COMPARE Gigi Gaerlan Custaroons By Mags

Marketing Share GOOD GOOD

Quality GOOD GOOD

Location GOOD GOOD

Size Of Facility LARGE MEDIUM

Prices AVERAGE AVERAGE

Reputation GOOD GOOD

Gigi Gaerlan

Their innovative ideas and high quality products let their customers
be captivated with their freshly baked treats which let their business drive
towards success.

Custaroons By Mags

They offer different kinds of baked Custaroons, cakes and cupcakes.

They offer different flavors of their product.

MARKETING PLAN C
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 Lemery Colleges, Inc.
A. Bonifacio St.,Brgy. Bagong Sikat, Lemery, Batangas

PRICING
The price of our product will be affordable for everyone. The pricing
will be based on the quality of the product that we are selling and the
expenses we made.

ADVERTISING
Our store will use the following tools of advertisement:

We will use social media: Posting our product in different platforms of social
media will help our product to be recognized.

We will use sale promotions: This is to attract customers to buy our product
in a lower and affordable prices.

We will use flyers: Distributing flyers as a substitution for the recognition of

our product for those who do not used any social media platforms like the
elders.

OPERATIONAL PLAN/ PRODUCTION & TECHNICAL PLAN

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 Lemery Colleges, Inc.
A. Bonifacio St.,Brgy. Bagong Sikat, Lemery, Batangas

The chart below shows our production paradigm based on our product concept.

TRANSFORMATION PROCESS

Preheat your oven to 180C/350Fand boil

half liter of water and set side.

Line 1oz. puto molder or mini muffin pan

with the same size of white paper liners
and set aside.

In a bowl, combine two whole eggs, egg

INPUT yolks, and mix.

Add in melted butter and sweetened

*Eggs
condensed milk and again mix until well
*Egg Yolk
combined. OUTPUT
Lastly, add sweetened desiccated coconut
*Butter with the vanilla and mix well.

*Condensed Scoop and fill each mold with the custard- • Custaroons
milk coconut mixture, about 2/3’s full.
(Custaroons doesn’t rise much, it stays flat,
*Vanilla even when your Steam it or bake it in Bain
Marie).
*Desiccated
In a large, deep baking pan, arrange your
Coconut
molder at least an inch apart from each
other.

Add hot water in the pan, the water level at

least half the height of your molder.

Bake in a preheated oven at 180c/350F, for

about 20-25 minutes.

Check with toothpick, if it comes out clean,

your custaroons are done.

Fire off, discard remaining water and let it

cool down on a wire rack before serving,
storing or packing.

Custaroons are best serve at room

temperature or chilled.

THE PRODUCTION PARADIGM

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 Lemery Colleges, Inc.
A. Bonifacio St.,Brgy. Bagong Sikat, Lemery, Batangas

It will be manufactured by adding all the ingredients. Customers can enjoy their
food.

Contribution in the Business

POSITION DUTIES AND RESPONSIBILITIES

A Chief Executive Officer (CEO) is the highest ranking

executive in a company and their primary responsibilities
include making major corporate decisions, managing the
CEO overall operations and resources of a company and acting as
Chief Executive the main point of communication between the board of
directors and corporate operations.
Officer

A Financial Manager of a company has primary responsibility

Financial
for the planning, implementation, managing and running of all
Manager the finance activities of a company, including business
planning, budgeting, forecasting and negotiations.

Marketing Marketing Manager is responsible in listening to the trends of

the market and directing the market research efforts of the
Manager company living with other department to guide a unified
approach to customers twice, distribution that meets market
demand, defining marketing. Strategy to support the company,
overall strategies and objectives.

Sales Managers lead a sales team by providing guidance,

Sale Manager training and mentorship, setting sales quotas and goals,

creating sales plans, analyzing data, assigning sales territories

and building their team.

ORGANIZATION/ MANAGEMENT PLAN

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 Lemery Colleges, Inc.
A. Bonifacio St.,Brgy. Bagong Sikat, Lemery, Batangas

Peren Aira M.

Chief Executive Officer

Mendoza Mark Lester Lepran Stephanie Kate P.

MARKETING MANAGER FINANCIAL MANAGER

Bucad Mikaella Jane

Canonizado Dave Angelo

SALES MANAGER

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 Lemery Colleges, Inc.
A. Bonifacio St.,Brgy. Bagong Sikat, Lemery, Batangas

FINANCIAL PLAN
Capital Requirements
Table below shows the equal contribution of each member.

MEMBERS CONTRIBUTIONS

Mikaella Jane Bucad 400

Dave Angelo Canonizado 400

Stephanie Kate Lepran 400

Mark Lester Mendoza 400

Aira Peren 400

TOTAL 2,000.00

CAPITALIZATION

Our Daily Bread Corporation contributes ₱ 2,000.00 , therefore , each members

shared ₱ 400.00 each.

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 Lemery Colleges, Inc.
A. Bonifacio St.,Brgy. Bagong Sikat, Lemery, Batangas

Ingredients Source Price Quantity Total

Eggs Public Market 7.00 30 210.00

Butter Public Market 30.00 4 120.00

CondensedMilk Public Market 35.00 7 245.00

Vanilla Public Market 180.00 3 540.00

Desiccated Public Market 30.00 10 300.00

Coconut

Production Cost

TOTAL 1,415.00

Materials Source Price Quantity Total

Paper Liner Public Market 70.00 1 70.00

300pcs.

Pastry Public Market 250.00 1 250.00

Containers

Total Production Cost: ₱ 1, 500.00

Production Volume: 200

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 Lemery Colleges, Inc.
A. Bonifacio St.,Brgy. Bagong Sikat, Lemery, Batangas

Production Cost Per Unit: 10

Mark Up Rate: 7%

Mark Up: O.70

Selling Price: 10.00

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