To Study The Customers Satisfaction Towards The Ponds Products at Gondia City

Index
Topic
Introduction
Company Profile
Objectives
Scope of study
Hypothesis
Research Methodology
Data Analysis and Interpretation
Hypothesis Testing
Findings
Conclusion
Suggestion
Limitations
Bibliography
Appendix
To study the customers satisfaction towards the Kit Kat products at Gondia city. 1
Introduction
INTRODUCTION OF CUSTOMER SATISFACTION
Customer satisfaction is a key factor in formation of customer’s desires for future purchase
(Mittal & Kamakura, 2001). This fact, especially in the Middle Eastern cultures, where the
social life has been shaped in a way that social communication with other people enhances
the society, is more important (Jamal & Naser, 2002). Although satisfaction has been defined
as the difference between expectation and performance, but there are differences between
quality and satisfaction. For example, parasuraman et al. (1991) say that satisfaction is a
decision made after experience while quality is not the same. Expectations for goods are
“would”, while in service quality literature, expectation for goods “should”.
Cadotte & Turgeon (1988) have introduced another group of factors known as neutral
factors. Besides, Lilander & Strandvik (1993) say that experience is not needed for
evaluating service quality, and service can be evaluated on the basis of the knowledge about
service provider, while satisfaction is an inner view, resulted from customer;s own
experience from the service. Finally, several researches have been done on the relation
between service quality and satisfaction: findings of some of these researches show that
satisfaction results in service quality.
FACTORS AFFECTING CUSTOMER SATISFACTION
Customer satisfaction is overall impression of customer about the supplier and the products
and services delivered by the supplier. Following are the important factors that could affect
customer satisfaction:
 Department wise capability of the supplier.

 Technology and engineering or re-engineering aspects of products and services.
 Type and quality of response provide by the supplier.
 Supplier’s capability to commit on deadlines and how efficiently they are met.
 Customer service provided by the supplier.
 Complaint management.
 Cost, quality performance and efficiency of the product.
 Supplier’s personal facets like etiquettes and friendliness.
 Supplier’s ability to manage whole customer life cycle.
 Compatible and hassle free functions and operations.
The above factors could be widely classified under two categories i.e. suppliers behavior
and performance of product and services. The supplier’s behavior mostly depends on the
behavior of it’s senior subordinates, managers and internal and employees. All the functional
activities like customer response, direct product and maintenance services, complaint
management etc. are the factors that rely on how skillful and trained the internal and human
resources of the supplier are. The second category is regarding all the products and services.
This depends on the capability of supplier to how to nurture the products and services
efficiently and how skilled the employees are. It’s all about how the skills are implemented
to demonstrate engineering, re-engineering and technological aspects of the products and
services. The quality and efficaciousness of the product is also an important factor that
enables compatible and hassle free function and operations. This bears to lower maintenance
and higher life of the product which is highly admired by the customers.
If the product is having some problem or compatibility issues and requires frequent
maintenance and support than the customers could get irritated and possibilities of sudden
divert is there which lead to supplier’s financial loss. In the same way if the product is
expecting huge amount of financial and manual resources then customers could get a feeling
of dissatisfaction and worry. However, if these aspects are handled efficiently by giving class
services and dealing with complaint effectively then dissatisfied customers could be
converted into long time satisfied customers and retaining then becomes easy.
Kit Kat
Kit Kat is a chocolate-covered wafer bar confection created by Rowntree's of York, United
Kingdom, and is now produced globally by Nestlé, which acquired Rowntree in 1988, with
the exception of the United States where it is made under license by H.B. Reese Candy
Company, a division of The Hershey Company. The standard bars consist of two or four
fingers composed of three layers of wafer, separated and covered by an outer layer of
chocolate. Each finger can be snapped from the bar separately. There are many different
flavours of Kit Kat, including milk, white, and dark chocolate.
COMPANY PROFILE
Kit Kat
International Kit Kat logo
United States Kit Kat logo
4-fingered Kit Kat split in half
Product type Confectionery
Owner Nestlé (Worldwide)
The Hershey Company (US)
Country United Kingdom
Introduced 29 August 1935; 82 years ago
Markets World
Previous owners Rowntree (1935-1988)
Tagline "Have a break...Have a Kit Kat!"

(Worldwide)
"Gimme a break, Gimme a break, Break me off a piece of that
Kit Kat Bar!","Break time, anytime"
(US only)
Website kitkat.com
The origins of what is now known as the Kit Kat brand go back to 1911, when Rowntree's, a
confectionery company based in York in the United Kingdom, trademarked the terms Kit Cat and
Kit Kat. The names were not used immediately and Kit Kat first appeared in the 1920s, when
Rowntree's launched a brand of boxed chocolates entitled Kit Cat. This continued into the 1930s,
when Rowntree's shifted focus and production onto its Black Magic and Dairy Box brands. With the
promotion of alternative products the Kit Cat brand decreased and was eventually discontinued.
[4] The original four-finger bar was developed after a worker at Rowntree's York Factory put a
suggestion in a recommendation box for a snack that "a man could take to work in his pack".[5]The
bar launched on 29 August 1935, under the title of Rowntree's Chocolate Crisp (priced at 2d), and
was sold in London and throughout Southern England.[6]
The product's official title of Rowntree's Chocolate Crisp was renamed Kit Kat Chocolate Crisp in
1937, the same year that Kit Kat began to incorporate "Break" into its recognisable advertising
strategy.[4] The colour scheme and first flavour variation to the brand came in 1942, owing to World
War II, when food shortages prompted an alteration in the recipe. The flavour of Kit Kat was
changed to dark chocolate; the packaging abandoned its Chocolate Crisp title, and was adorned in
blue.[7] After the war the title was altered to Kit Kat and resumed its original milk recipe and red
packaging.
Following on from its success in the United Kingdom, in the 1940s Kit Kat was exported to Canada,
South Africa, Ireland, Australia, and New Zealand. In 1958, Donald Gilles, the executive at JWT
Orland, created the iconic advertising line "Have a Break, Have a Kit Kat". The brand further
expanded in the 1970s when Rowntree created a new distribution factory in Germany to meet
European demand, and established agreements to distribute the brand in the USA and Japan through
the Hershey and Fujiya companies, respectively.[4]
In June 1988, Swiss company Nestlé acquired Kit Kat through the purchase of Rowntree's. This gave
Nestlé global control over the brand, except in the US,[8] and production and distribution increased
with new facilities in Japan and additional manufacturing operations set up in Malaysia, India and
China.[4]
The Hershey Company has a licence to produce Kit Kat bars in the United States which dates from
1970, when Hershey executed a licensing agreement with Rowntree. Nestlé, which has a substantial
presence in the US, had to honour the licensing agreement when it bought Rowntree in 1988 which
allowed Hershey to retain the Kit Kat licence so long as Hershey was not sold. As Kit Kat is one of
Hershey's top five brands in the US market, the Kit Kat licence was a key factor in Hershey's failed
attempt to attract a serious buyer in 2002.[9][10]
Variants in the traditional chocolate bar first appeared in 1996 when Kit Kat Orange, the first flavour
variant, was introduced in the United Kingdom. Its success was followed by several varieties
including mint and caramel, and in 1999 Kit Kat Chunky was launched and received favourably by
international consumers. Variations on the traditional Kit Kat have continued to develop throughout
the 2000s. In 2000, Nestlé acquired Fujiya's share of the brand in Japan, and also expanded its
marketplace in Japan, Russia, Turkey, and Venezuela, in addition to markets in Eastern and Central
Europe.[4] Throughout the decade Kit Kat has introduced dozens of flavours and line extensions
within specific consumer markets, and celebrated its 75th anniversary on 10 October 2009.[citation
needed]
The traditional bar has four fingers which each measure approximately 1 centimetre (0.4 in) by 9
centimetres (3.5 in). A two-finger bar was launched in the 1930s, and has remained the company's
best-selling biscuit brand ever since.[6] The 1999 Kit Kat Chunky (known as Big Kat and Kit Kat
Extra Crispy in the US) has one large finger approximately 2.5 centimetres (1 in) wide. Kit Kat bars
contain varying numbers of fingers depending on the market, ranging from the half-finger sized Kit
Kat Petit in Japan, to the three-fingered variants in Arabia, to the twelve-finger family-size bars in
Australia and France. Kit Kat bars are sold individually and in bags, boxes and multi-packs. In
Ireland, France, the UK and America Nestlé also produces a Kit Kat ice cream, and in Australia and
Malaysia, Kit Kat Drumsticks.[citation needed]
In 2010, a new £5 million manufacturing line was opened by Nestlé in York. This will produce more
than a billion Kit Kat bars each year.[11]
Global confection
Countries where Kit Kat is marketed.
Kit Kat bars are produced in 16 countries by Nestlé: Brazil, Mexico, UK, Canada, Australia, New

Zealand, South Africa, Germany, Russia, Japan, China, Malaysia, Thailand, India, Turkey, United
Arab Emirates, Bulgaria and Algeria. Kit Kat bars in the United States are produced under licence by
The Hershey Company, a Nestlé competitor, due to a prior licensing agreement with Rowntree. The
year 2003 was a turning point for the Kit Kat bar as well as the confectionery industry in general.
The popularity of low carb diets and the push to healthier eating stifled sales growth in many parts of
the world. In addition, fierce competition from Cadbury's newly formed Dairy Milksuperbrand also
contributed to sales of the Kit Kat decreasing considerably in its home market of the UK, and
threatened to depose it from its No.1 position.[12][13] The solution adopted by Nestlé and others
was to increase dramatically the number of new and unique variations of their confections and
market them as limited or special editions, whereby they would usually only be available for a few
months at a time so as not to impact the sales of their permanent edition counterparts.[14] The
strategy initially reversed the decline of the Kit Kat[15] and has been adopted worldwide by Nestlé,
Hershey, Mars and others with similar success.[16][17]
This has resulted in many new flavours and varieties of the Kit Kat and other confections appearing
globally since then. While some flavours have been hits, many have flopped, alienating some
consumers in the process, causing Nestlé to scale back on new releases.[citation needed]
In September 2006, Nestlé announced that they would be cutting 645 jobs in their York factory and
moving Smarties production to their Hamburg factory in which two thirds of production was already
taking place. They stated that this move would allow for a £20 million investment to modernise the
antiquated York factory and improve Kit Kat production.[18]
As dark chocolate has seen increased demand and favour worldwide because of its purported health
benefits, September 2006 saw the launch of the four-finger Kit Kat Fine Dark in the UK as a
permanent edition, as well as new packaging for the entire brand.[citation needed] Hershey had sold
the four-finger Kit Kat Dark in the US several years previously as a limited edition, and has begun
doing so again.[19]
Nestlé now manufactures two finger Kit Kats with natural flavourings, and for the first time, Kit
Kats in this format are suitable for vegans.[citation needed] It is not known at this date whether or
not other varieties will follow suit. In 2014, Kit Kat was ranked the third best selling chocolate bar in
the UK, after Dairy Milk and Galaxy.[20]
Design[edit]
The US packaging
When first introduced, the original Rowntree's Chocolate Crisp bar had a red wrapper, which briefly
became blue between 1945–1947. As a result of milk shortages after the end of World War II, the
milk chocolate coating was suspended and a dark chocolate was used instead during that period.
[citation needed]
Since its introduction in the 1970s, the Hershey's Kit Kat packaging and advertising in the United
States differed from the branding used in every other country where it was sold. In 2002, Hershey
Kit Kats adopted the slanted ellipselogo used worldwide by Nestlé, though the ellipse was red and
the text white. The US version of "Kit Kat Chunky" is known as "Big Kat".
In the United Kingdom, the product has traditionally been wrapped in silver foil and an outer paper
band. In 2001, flow wrap plastic was substituted as the confectionery's packaging.[21]
In Norway, a similar product is manufactured by Mondelēz International and sold as Kvikk Lunsj;

Kvikk Lunsj XXL is similar to a Kit Kat Chunky.
Marketing and promotion[edit]
After launching in the 1930s, Rowntree's Chocolate Crisp was originally advertised as "the biggest
little meal" and "the best companion to a cup of tea". During World War II, Kit Kat was depicted as
a valuable wartime foodstuff, with the slogan "what active people need". 'Kitty the Kat' arrived in the
late 1940s to emphasise the "rich full cream milk" qualities of the bar and, thanks to contemporary
improvements in production methods, also highlighted the new and improved 'snap' by responding to
a biscuit being broken off screen. The first Kit Kat poster appeared in 1951, and the first colour TV
advertisement appeared in 1969.
Since 1958, the slogan for the Kit Kat in the UK and elsewhere has been "Have a break... have a Kit
Kat". However, in 1995, Nestlé sought to trademark the "Have a break" portion. After a ten-year
legal battle, which was contested by rival Mars, the European Court of Justice ruled on 7 July 2005
to send the case back to the British courts.[22] In 2004, Nestlé UK used the slogan "Make the most
of your break",[23] but later returned to the original slogan.
The United States also used the short-lived slogan, "Tastes So Good, You'll Roar", in the early
1980s. The TV commercial most known from this slogan involves a young man biting into one of
the Kit Kat bars in a grocery store, and roaring like a lion so loudly the whole store shakes violently,
knocking items from the shelves. Another short-lived US slogan was "That's What You Want",
whose television adverts showed people pulling unlikely foodstuffs from their pockets or purses,
before rejecting them in favour of a Kit Kat.
The "classic" American version of the "Gimme a Break" Kit Kat jingle (in use in the US since 1986)
was written by Ken Shuldman (copy) and Michael A. Levine (music) for the DDB Advertising
Agency. Versions of the original have been covered by Carrie Underwood, Shawn Colvin, and many
studio singers, as well as people who have appeared on-camera in the commercials. The jingle was
cited in a study by University of Cincinnati researcher James J. Kellaris as one of the top ten
"earworms" – bits of melody that become stuck in your head. Another version of the advertising
jingle 'Gimme a break' created for Kit Kat "Factory" commercial in the US was an original recording
by Andrew W.K. W.K. was hired to write a new musical version for their "Gimme a break" slogan.
Variations on the Andrew W.K. advertisement included executive dance routines in corporate offices
and a network newsroom. However, the "classic" song has also been used again since the newer
version first aired in 2004.
A 1989 United Kingdom advertisement for Kit Kat, in which a zoo photographer "takes a break"
from waiting for pandas to appear in an enclosure and misses them performing a dance routine, came
in 30th in Channel 4's "100 Greatest Adverts" poll in 2000.
The Maltese tour boat MV Lady Davinia had a distinctive red and white Kit Kat paint scheme before
she sank in 2008.
In late 2004 through to the end of 2006, Nestlé Rowntree sponsored the English football club York
City F.C.. As a result, the club's home-ground, Bootham Crescent, was renamed to KitKat Crescent.
[24]
In an 2012 advertising campaign in the UK and Ireland, several new flavours of Chunky Kit Kat
were marketed, with consumers being asked to vote for their favourite. Selecting from white
chocolate, double chocolate, peanut butter, and orange, Peanut butter was the winner by having 47%
of votes. A similar campaign occurred in 2013 with mint, coconut, hazelnut and chocolate fudge.
OBJECTIVES
1) To study consumer preference towards Kit Kat products.

2) To study factor which influence customers .
3) To study quality of the factor.
HYPOTHESIS
HYPOTHESIS:-
1) Customers are highly satisfied with Kit Kat products.

2) Price is the major factor which influence customer.
SCOPE OF THE STUDY
SCOPE OF STUDY
 The scope of study is limited up to Gondia region.

 The scope of study is limited due to time and money constraints.
 The scope of study is limited due to limited sample size, i.e, 60.
RESEARCH AND METHODOLOGY
RESEARCH METHODOLOGY
The methodology that was adopted for the study includes both primary source data as well as
the secondary source of data. The methodology of the study can be explained as follows :
DATA COLLECTION
Data collection refers to a purpose gathering of information relevant to the subject matter
under study and methods depend mainly on nature, purpose and scope of the enquiry to be
undertaken on the available resources and time.
Data collection is one of the methods of research. There are mainly two methods of
the data collection.
 PRIMARY DATA COLLECTION

 SECONDARY DATA COLLECTION
PRIMARY DATA :
The primary data are those which are collected afresh and for the first time, and thus happens
to be original in character. We can obtain primary data either through observation or through
direct communication with respondents in one form or another or through personal
interview.
SECONDARY DATA :
Secondary data means data that are already available i.e. they refer to the data which have
been already been collected and analyzed by someone else. When the researcher utilizes
secondary data, then he has to look into various sources from where he can obtain them.
 Internet
 Company manuals and booklets
 Books etc.
The source of information is generally classified as primary and secondary .

According to payline V. young The source of information can be classified into
documentary sources and field sources.
a) Primary data :-
The information given/ collected by individual or groups constitute primary

source.
Methods of generating primary data
i. Survey
ii. Personal interview
iii. Observation
iv. Questionnaire
b) Secondary data :-
Books, diary, manuscript, letter, magazine, internet etc. are the secondary or documentary
source. The researcher for this dissertation has decided to use primary source as
questionnaire and secondary sources as books and internet for data collection.
Tools Of Data Collection :
a) Questionnaire and observation was used as tool for primary source of data collection.
b) Books and internet was used as tool for secondary source of data collection.
Pre-study :
After careful study of literature and expert consultation the researcher still may have only a
rather vague idea about the critical element in his problem. As pilot study sometimes may be
launched as a step preliminary to the form scale before original study are carried out in order
to gain some preliminary information of the main project.
Pretesting:-
Pretesting is the process of an advance testing of study design after the interview schedule
has been prepared. The researcher referred books and internet to get prepared literature for
this project and report.
Processing:-
Once the collection of data is over the main step top arranged for processing and analysis of
data.
Editing:-
The preparation of the data forms for the tabulations must include on operational procedure
for accepting, modifying or resection individual questionnaire.
Tabulation:-
Tabulation is a process of summarizing raw and display it in compact forms for further
analysis. Analysis of data is made possible through tables. These tables sre made for
different variables and to show relationship with each other.
Interpretation of data:-
Analysis and interpretation are central step in research process. The goal of analysis is to
summarize collected data in such a way that they provide answer to the and triggered the
researcher. Interpretation is the research for the broader meaning of research finding.
DATA ANALYSIS & INTERPRETATION
DATA ANALYSIS AND INTERPRETATION
1. Age:
NO. OF
SR.NO PARTICULAR PERCENTAGE
RESPONDENTS
1 8-15 10 17%
2 15-25 25 41%
3 25-35 15 25%
4 35- ABOVE 10 17%
5 Total 60 100%
17% 17%
8 to 15
15 to 25
25% 25 to 35
35 to above
41%
Analysis
From that it was found that:-
 8 to 15 year age group 10 peoples were used Kit Kat product.

 35 to above year age group 10 peoples were used Kit Kat product.
Interpretation
Thus, above table indicates that majority of people have 15 to 25 year age group.
2.Gender:-
Sr no. particulars No. of respondents percentage

1 Male 15 25%
2 Female 45 75%
3 total 60 100%
25%
male
female
75%
Analysis
 15 were peoples are male.

 45 were people are female.
Interpretation
Thus, above table indicates that majority of people have 75% females are used Kit Kat
products.
3.Occupation:

1 Students 30 50%
2 Job 5 8%
3 Business 15 25%
4 Others 10 17%
5 total 60 100%
17%
50%
students
job
25% business
others
8%
Analysis
 30 were peoples are students

 5 were peoples are job persons
 15 were peoples are business persons
 10 were peoples are other
Interpretation
Thus, above table indicates that majority of people have 50%, students mostly used Kit Kat
products.
4. How frequently do you buy Kit Kat products?
Sr no. Particulars No. of respondents Percentage
1. More than once 10 17%
2. Every few month 13 22%
3. Yearly 10 16%
4. Total 60 100%
16%
45%
once a week
22% more than once
every few month
yearly
17%
Analysis
 27 peoples were frequently buy

Interpretation
 Thus, above table indicates that majority of people have 45% peoples who buy
frequently the Kit Kat product once a week.
5.Any problem you faced while using it?

1 yes 22 36%
2 no 38 64%
3 total 60 100%
36%
yes
no
64%
Analysis
 22 were have problem

 38 were have problem
Interpretation
Thus, above table indicates that majority of 64% people have no problem were using Kit Kat
product.
6 Do you want any changes in product?
Sr no. particulars No. of respondents Percentage
1 Yes 10 16%
2 No 50 84%
3 total 60 100%
16%
yes
no
84%
Analysis
 10 peoples were want changes

 50 peoples don’t want changes
Interpretation
Thus, above table indicates that majority of 84% people don’t want changes in Kit Kat
products.
7. Since how many years you are eat Kit Kat products?

1 Last one year 10 17%
2 2 to 3 year 25 41%
3 3 to 5 year 15 25%
4 More than 5 year 10 17%
5 total 60 100%
17% 17%
last one year

2 to 3 year
25% 3 to 5 year
more than 5 year
41%
Analysis
 10 peoples were used

 25 people were used
Interpretation
Thus, above table indicates that majority of 41% people have eat Kit Kat from 2 to 3 years.
8.Which factor influenced you to buy Kit Kat products.
Sr no. particular No. of respondents Percentage

1 Price 15 25%
2 Quality 35 59%
3 Service 5 8%
4 Company image 5 8%
5 Total 60 100%
8% 25%
8%
price
quality
sevice
company image
59%
Analysis
 15 peoples were influenced by price

 35 peoples were influenced by quality
 5 peoples were influenced by service
 5 peoples were influenced by company image
Interpretation
Thus, above table indicates that majority of 59% people are influenced by taste of Kit Kat
products buy this.
9. Are you satisfied with Kit Kat product?
Sr no particular No. of respondents percentage
1 Yes 47 78%
2 No 13 22%
3 total 60 100%
22%
yes
no
78%
Analysis
 47 peoples were satisfied

 13 peoples were satisfied
Interpretation
Thus, above table indicates that majority of 78% peoples are satisfied with Kit Kat
product.
Hypothesis
testing
HYPOTHESIS TESTING
H1: Accepted,
From the data analysis and interpretation it is verified that the company
adopted various latest marketing technologies.
H2: Accepted,
From the data analysis and interpretation it is verified that consumer buying
behavior affects the sales of Kit Kat products.
FINDINGS
FINDINGS
 Kit Kat is the very popular company among the customers.
 People are highly satisfied with the Kit Kat ’s products.
 Customers prefer Kit Kat ’s product more because of their qualities.
 Kit Kat is the clear market leader across all age groups and income levels.
CONCLUSION
CONCLUSION
 Company has aims to create a brand image in the mind of customers.

 The company adopts mass advertising media & brand ambassador to promote their
product.
 Most of the customers generally prefer Kit Kat skincare & shampoos.
 Company has opened new service center in metro & other cities.
SUGGESTIONS
SUGGESTIONS
 Kit Kat should concentrate on the rural areas and make their management proper
by giving employment to the educated people.
 The company should distribute magazines, house journals to the consumers to
aware them about new schemes and offers.
 New promotional strategies should be adopted by company, like personal services
etc.
 The company should start taking feedback from consumers about their product
through the way of prescribed forms.
LIMITATIONS
LIMITATIONS
The limitations are as follow:
 While analysis the primary data Human error may occurred.

 The time for the study is very limited.
 Whatever the data available in the books and internet are the limited source
of information for the customer satisfaction of Kit Kat product.
Bibliograph
y
BIBLIOGRAPHY
Websites:
 www.Kit Kat india.com

 www.google.com
 www.hindustanunilever.com
Books:
 Modern Marketing ( Philip Kotler )

 Services Marketing ( S. M. Jha )
 Research methodology (William Zikmud)
Magazines:
 Business Today
 Business World
QUESTIONNARIE:-
1 Name:-
2 Age :-
 8-15
 15-25
 25-35
 35-above
3 Gender :-
 Male
 Female
4 Occupation :-
 Student
 Job
 Business
 Others
5 How frequently do you buy Kit Kat products?
 Once a week
 More than once
 Every few month
 Yearly
6 Any problem you faced while using it?
 Yes
 No
7 Since how many years you are using Kit Kat product?
 Last 1 year
 2-3 year
 3-5 year
 More than 5 year
8 Which factors influenced you to buy Kit Kat product?
 Price
 Quality
 Service
 Company image
9 Are you satisfied with Kit Kat product?
 Yes
 No
10 Which of the Kit Kat product you generally use?
 Face wash
 Face pack
 Shampoo
 Others
11 Do you want any changes in product?
 Yes
 no

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Index

Data Analysis and Interpretation

FACTORS AFFECTING CUSTOMER SATISFACTION

 Department wise capability of the supplier.

International Kit Kat logo

United States Kit Kat logo

4-fingered Kit Kat split in half

Product type Confectionery

Country United Kingdom

Introduced 29 August 1935; 82 years ago

Previous owners Rowntree (1935-1988)

Tagline "Have a break...Have a Kit Kat!"

Countries where Kit Kat is marketed.

Kit Kat bars are produced in 16 countries by Nestlé: Brazil, Mexico, UK, Canada, Australia, New

In Norway, a similar product is manufactured by Mondelēz International and sold as Kvikk Lunsj;

1) To study consumer preference towards Kit Kat products.

1) Customers are highly satisfied with Kit Kat products.

 The scope of study is limited up to Gondia region.

 PRIMARY DATA COLLECTION

The source of information is generally classified as primary and secondary .

The information given/ collected by individual or groups constitute primary

Methods of generating primary data

Tools Of Data Collection :

From that it was found that:-

 8 to 15 year age group 10 peoples were used Kit Kat product.

Sr no. particulars No. of respondents percentage

 15 were peoples are male.

Sr no. particulars No. of respondents percentage

 30 were peoples are students

4. How frequently do you buy Kit Kat products?

Sr no. Particulars No. of respondents Percentage

 27 peoples were frequently buy

Sr no. particulars No. of respondents percentage

 22 were have problem

6 Do you want any changes in product?

 10 peoples were want changes

Sr no. particulars No. of respondents percentage

last one year

 10 peoples were used

Sr no. particular No. of respondents Percentage

 15 peoples were influenced by price

9. Are you satisfied with Kit Kat product?

Sr no particular No. of respondents percentage

 47 peoples were satisfied

 Kit Kat is the very popular company among the customers.

 People are highly satisfied with the Kit Kat ’s products.

 Customers prefer Kit Kat ’s product more because of their qualities.

 Company has aims to create a brand image in the mind of customers.

The limitations are as follow:

 While analysis the primary data Human error may occurred.

 www.Kit Kat india.com

 Modern Marketing ( Philip Kotler )

5 How frequently do you buy Kit Kat products?

6 Any problem you faced while using it?

8 Which factors influenced you to buy Kit Kat product?

9 Are you satisfied with Kit Kat product?

10 Which of the Kit Kat product you generally use?

11 Do you want any changes in product?