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  • Research Procedure and Instruments

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    Clarisse Marie Golosino
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    The document describes the research instruments and procedures used in a study. A survey was conducted using a Likert scale questionnaire to understand customers' preferences for online versus direct shopping. Respondents indicated their level of agreement with statements. Data was collected from senior high school students and analyzed using weighted mean and t-test to determine preferences and differences between the highest and lowest means.

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    The document describes the research instruments and procedures used in a study. A survey was conducted using a Likert scale questionnaire to understand customers' preferences for online versus direct shopping. Respondents indicated their level of agreement with statements. Data was collected from senior high school students and analyzed using weighted mean and t-test to determine preferences and differences between the highest and lowest means.

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    © All Rights Reserved
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    9K views3 pages

    Research Procedure and Instruments

    Uploaded by

    Clarisse Marie Golosino
    The document describes the research instruments and procedures used in a study. A survey was conducted using a Likert scale questionnaire to understand customers' preferences for online versus direct shopping. Respondents indicated their level of agreement with statements. Data was collected from senior high school students and analyzed using weighted mean and t-test to determine preferences and differences between the highest and lowest means.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    of 3

    Research Instrument

    Research instrument used in the research study are survey forms

    (checklist and rating scale), to gather the needed data. A systematically prepared form

    with a set of questions designed to get and produce responses from the respondents.

    Structured survey form will be used. A likert scale is a psychometric scale. In

    responding to a likert scale questionnaire the respondents specify their level of

    agreement of the statement. The likert scale prepared by the researchers contain 5

    likert items. The items are inside a table, each column has a corresponding scale

    (strongly agree, agree, fair, disagree, strongly disagree) in which respondents chooses

    his or her response by checking tick-marks. The scale are used to see how customers

    or potential customers perceive online and direct shopping factors.

    The instrument is convenient for the parts of both the researchers and

    the respondents because it saves the respondents some time, especially when they are

    busy.

    Research Procedure

    Gathering of Data. The researchers recognize first the sources of data for the

    study. A permission letter was secured by the researchers needed in conducting the

    study that was noted by the research adviser and the principal of the Basic Education

    Department. The researchers then presented a sample survey questionnaire to the

    research adviser. After being approved, it was then distributed to the selected

    respondents from the senior high school students of HUMSS, STEM and ABM strands.
    The researchers personally conducted the study and assured the confidentiality of the

    results gathered. The study was conducted and the data were collected and tabulated.

    Statistical Treatment of the Study

    The study entitled consumers’ preferences towards online and direct shopping.

    The data was collected from the research respondents, tallied, analyzed and interpreted

    using the appropriate formula to answer the objectives of the study which will be used to

    determine the customers’ preferences towards online or direct shopping of the Senior

    High School students of Holy Name University.

    The weighted mean was used to determine the customers’ preferences towards

    online or direct shopping in terms of A. Service, B. Quality of the Product and C. Price.

    The Weighted Mean formula was applied to interpret the data.

    Σfx
    WM
    n

    Where:

    Σfx= sum of the product of the frequency of the data

    f= frequency of the respondent

    x= responses of the respondent

    In order to get the significant difference between the highest and lowest mean of

    the costumers’ preferences towards online and direct shopping, the statistical treatment

    that was used is the T-test.


    m
    t= s
    √n

    Where:

    m = mean

    s = standard deviation of the difference

    n = difference

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