Professional Documents
Culture Documents
In Partial Fulfilment For The Requirements in Practical Research 2
In Partial Fulfilment For The Requirements in Practical Research 2
Submitted to:
Mr. Edwin Villa
Submitted by:
Beriso, Wendie .
Gitalado, Michael
Logum, Inteshar
12- ABM
2
CHAPTER 1
THE PROBLEM AND IT’S BACKGROUND
Introduction
The researchers want to conduct a research about the effectiveness of
online shopping to senior high school students because the researchers desire to
know if they are comfortable using it. And the researchers also want to know how
consumer prefers to search online than going to the mall and check the product
by their own. Of course, the researchers want to understand why the consumers
are enjoying shopping online than shopping in malls. Researchers found that
same of online customers are unsatisfied with their online product experiences, in
some cases; they receive the wrong o low quality product and sometimes ask for
refunds. And certainly, the people who have high students on using such products
are students.
Chapter 2
REVIEW OF RELATED LITERATURES AND STUDIES
Review of Related Literature
Local
In the Philippines, e-commerce is mostly being implemented by major
retailers and multinational corporations for bank-to-bank exchange. A number of
Business-to-consumer transactions have emerged through the years such as
auctions, online shopping, and online banking (Lacson, Pasadilla, 2016). This just
shows that Filipino businesses welcome this new opportunity in selling goods
since 16% of the population is using internet. This new marketing strategy will not
only benefit those big companies but also the small businesses who cannot afford
to advertise their products. Just by creating a website in a very affordable cost
would make the business grow in terms of sales and enhance the company image
as well.
Philippine firms have yet to fully tap the potentials of e-commerce that will
help them to compete in domestic and global markets. In the process of preparing
themselves to conduct e-commerce, these firms will be changing the way they
do business. These changes are expected to have an impact on the welfare of
Philippine workers. Most efforts to measure the economic effects of e-commerce
including those on workers’ welfare have focused on the U.S. and Europe, who
are considered to be the leaders in e-commerce. (Roberto, 2002) In general, it
discussed the changes in the nature of work from the front to back office is likely
within the sectors performing services Employment demand for these industry,
they may be focused away from agents and blue collared workers, toward higher
management and exclusive staff.
Foreign
The web has become an opportunity for the marketers to add value to
products and services. The phenomenal growth and rising of the popularity of the
internet and the World Wide Web have become a key to attract more consumers
and businesses to engage the benefits of Electronic Commerce (E-commerce).
This E-commerce is sited as any form of business transaction in which the parties
interact electronically rather than by physical exchanges or direct physical contact
(Aldin, Brehmer & Johansson, 2016). This has transformed the traditional
commerce and enhanced sales and exchanges of merchandise and information.
It is not just considered as single entity of technology but a combination of
technologies where applications,
processes, businesses strategies are necessary to do business electronically.
The availability of goods and services with the click of a mouse is changing the
global setting.
Consideration of the websites design and operations are dependent upon the
nature of business activities and target consumers. According to Burleson (2019),
a website must be simple and focused site to succeed. One that is easy to build,
maintenance-free, low cost, trustworthy, and a powerful traffic-builder and
customer-converter. Having the right tool and the right product alone doesn’t
ensure the success of the website. To be effective, the website must be designed
with the target audience as foremost consideration. Website designers must
balance design considerations and capabilities with client objectives and the
consumer’s level of understanding in the modern technology (Geissler, 2017).
them to purchase an item. It’s the most affordable way of advertising compared to
some paid commercials that even small businesses can easily implement.
“The love for shopping is alive among Filipinos. They find joy in going up
and down the aisles to check our grocery items. Retailers can further intensify the
in-store shopping expensive by offering a pleasant store environment” said Lou-
Ann Navalya, Nielsen’s Shopper Insights leader in the Philippines. Despite the
rise of online shopping. Filipinos still prefer making a purchase in a store and
seeing, if not touching the goods for themselves.
According to Nielsen’s Shopper Trends Report, at least 9 out of 0 Filipinos
enjoy doing their grocery shopping in-store, with 8 out of 10 wanting to take their
and go through the aisles. (InterAksyon.com)
Foreign
E-commerce has become a standard method of providing distributed information
to many different platforms. It is being implemented by a growing number of
companies to be more completive in corporate world. All companies need to make
a step forward towards a new technology. To be able to compete with the global
market, e-commerce was a good answers (Lanvin and Maggarqul, 2017).
The company’s websites seem to have significant influence on sales and
corporate image and are expected to contribute to overall customer satisfaction
(Hossain, 2015). The easiest way to be reliable to the customer is to maintain an
easy and simple image in the company’s website, which created positive web
experience to the customer. This can be done by having transparent interface,
rich content, easily accessible information and having a design that facilitates
multiple audiences. This is simply emphasizing the importance of knowing the
target visitors as they have different tastes in terms of color and design as a
whole. Also, a good design is not enough to make your customers stay in the
website: it must be informative as well especially on the product details. As what
Efendioglu and Igna stated that companies may have great content, dynamic and
attractive design on their website, but the customer may not be aware of that
website because of wrong or inadequate online marketing.
As said by Rama (201) online retail marker in India has been emerging at
an extraordinary rate. With the growing internet diffusion and broadband
availability and increasing usage of Smart phones and tablets. Indian population
have starter buying products online. According to a report by Gartner more than
30% of the traffic on online-shopping portals is coming from smart phones and
tablets. E-commerce industry has picked up pace and has been striding leaps and
bounds over the past few years. This scenario is estimated to carry on as the
market is expected to reach $14.5 billion by 2018. Forecaster Research
projections for Asia-Pacific also portray the rapid growth of e-commerce market in
India. The prediction depicts e-commerce’s growth in India, where sales are
expected to grow by 57% yearly till 2016. It will reach $8.8 billion by 2016. This
7
Definition of Terms
Effectiveness
The degree to which something is successful in producing a desired result,
success.
Perspective
A particular attitude toward or way of regarding of something; a point of
view.
Enlighten
Give (someone) greater knowledge and understanding about a subject or
situation.
Enhance
Intensify, increase, or further improve the quality. value or extent of.
Firm
having a solid, almost unyielding surface or structure
Impactful
To have strong and often bad effect on (something or someone).
Implemented
An object used to do work.
Phenomenal
Unusual in a way that is very impressive
Convenience
A quality or situation that makes something easy or useful for someone by
reducing the amount of work or time required to do something.
Accessible
Able to be reached or approached.
9
CHAPTER 3
RESEARCH METHODOLOGY
Research Methodology is the process used to collect information and data for the
purpose of making business. The methodology may include publication research,
interviews, surveys, and other research techniques, and could include both
present and historical information.
A. Research Design
The researchers use the descriptive design to gain related information
about the study. The purpose of the study is to discover how safe, convenient,
and effective online-shopping is to student. This method was completed by
surveys answered by the Senior High School students who use online-shopping
as way of buying.
Sanchez (1980) cited the process of descriptive method as going beyond
mere gathering and tabulation with the meaning or significance of what is
described. Thus, Description is often combined with comparison and contrast
involving measurement, classification, interpretation, and evaluation.
The descriptive survey was used to obtain and evaluate the effectiveness
of online-shopping to students, the data that the researcher collected will gain
enough information about the study.
□ Effective
□ Less Effective
□ Not Effective