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    Souvik Purkayastha
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    Green consumer Behavior

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    Green consumer Behavior

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    © All Rights Reserved
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    23 views1 page

    Green Consumer Behaviour

    Uploaded by

    Souvik Purkayastha
    Green consumer Behavior

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 1

    Green Consumer Behaviour-

    We can find a green consumer behavior when an individual acts ethically, motivated not only
    by his/her personal needs, but also by the respect and preservation of the welfare of entire
    society, because a green consumer takes into account the environmental consequences (costs
    and benefits) of his/her private consumption. Green consumers are expected to be more
    conscientious in their use of assets, for example by using their goods without wasting
    resources. However the Eurobarometer's survey of consumers’ behavior (2013) showed that
    consumers seem not to be fully conscious of the importance of adopting a set of new
    behaviors that are more environmental-friendly. In this report it is possible to find that even
    though a very high proportion of citizens buy green products (80%), more than a half are
    classified as occasional maintenance (54%), and only a quarter are regular buyer of green
    products (26%).

    This fact implies that most of people do not behave like green consumer continuously,
    probably because of a lot of social and economic constraints, such as the fact that green
    products are much more expensive than non-green ones, and also because it is not always so
    easy to find organic and biological goods for each category, and because the green-retailers
    are not so widespread.

    Addictive consumption-
    Over the last two decades there has been a significant shift in the international burden of
    disease towards choice-related illnesses such as alcohol and tobacco addiction and
    overconsumption of food. This change has not only been confined to developed nations but is
    also observed amongst numerous developing countries. For the latter as a whole, addictive
    consumption directs resources away from basic necessities such as food and shelter and may
    have acute consequences for the welfare of other individuals within the household. It also
    creates a double burden on limited health resources focussed on fighting under nutrition and
    communicable diseases, the leading causes of death in the developing world.

    Alcohol and tobacco comprise the majority of global addictive demand and have both
    experienced a rapid increase in per capita consumption. The fastest growth has been amongst
    developing countries in the Asian sub-continent where per capita pure alcohol consumption
    has increased by over 50% between 1980 and 2000, and per capita tobacco consumption has
    increased by 25% since 1990 [WHO, 2002]. Their corresponding share in the global burden
    of deaths has also increased with both alcohol and tobacco consumption being represented in
    the top ten causes of deaths worldwide.

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