University of Saint Louis

SCHOOL OF ACCOUNTANCY, BUSINESS, AND HOSPITALITY

INTRODUCTION TO MEETINGS, INCENTIVES, CONFERENCES AND EVENTS MANAGEMENT 2021
THEME: “HOSPITALITY AND TOURISM: RIDING THE WAVES OF SEASONALITY AND MODERNITY”

INTRODUCTION TO MEETINGS, INCENTIVES, CONFERENCES AND EVENTS

MANAGEMENT 2021

THEME: “HOSPITALITY AND TOURISM: RIDING THE WAVES OF SEASONALITY

AND MODERNITY”

RATIONALE:
Pandemic may not allow school to conduct face to face classes, still it did not hinder
teacher to teach and guide and students to continue their learning and to hon their skills. For the
first time ever, the Introduction to meeting, incentives, conferences and management class will
conduct Event Management in a virtual setting. It's a chance for students to prove how flexible
they are in adopting current changes in the world and can still manage to conduct such
magnificent event.

With the theme "Hospitality and Tourism: Riding the Waves of Seasonality and
Modernity", it focuses on unveiling opportunities in every season of the year and the advantage
in competing globally by embracing modernity. It makes one to be aware, to learn, to adopt, to
grow and have a full grasp on the rapid advancement, development, and changes on how
Hospitality and Tourism give services to everyone.

Logo

OBJECTIVES
1. To understand and recognize the patterns of changes to adapt new trends.
2. To have a focus on assembling the hotel offers based on the changes of cultural tourism
and implementing marketing with the use of improved technologies.
3. To determine possible strategies that can be used to manage seasonality.
4. To better understand the advantage of using modern Technology in Tourism and
Hospitality industry
 University of Saint Louis
SCHOOL OF ACCOUNTANCY, BUSINESS, AND HOSPITALITY
INTRODUCTION TO MEETINGS, INCENTIVES, CONFERENCES AND EVENTS MANAGEMENT 2021
THEME: “HOSPITALITY AND TOURISM: RIDING THE WAVES OF SEASONALITY AND MODERNITY”

REGISTRATION FEE: P180 (USL Hospitality and Tourism Students only)

Inclusion:
 Online E-Certificate with Signatories (Participation and Recognition)
 Free Interaction with the Speakers via Online Meeting Platform

LIST OF TARGET SCHOOLS:

▪ University of Saint Louis
▪ Saint Paul University Philippines
▪ Cagayan State University (Andrews Campus, Lal-lo Campus, Aparri Campus)
▪ University of Cagayan Valley
▪ FL Vargas College
▪ International School of Asia and the Pacific
▪ Cagayan National High School (Senior High School)
▪ Other Schools who are intended to join

BUDGET BREAKDOWN:

SUMMARY OF EXPENSES PER COMMITTEE

PROGRAM COMMITTEE 10000
TECHNICAL COMMITTEE 1950
RESERVATION FUNDS 290
GRAND TOTAL 12240

PROGRAM COMMITTEE
ITEMS/ QUANTITY PRICE TOTAL REMARKS/
PARTICULARS COST JUSTIFICATIONS
Speakers 2 5000 10,000 The invited speakers, are
high caliber with
remarkable in the field of
Tourism and Hospitality
Industry.
TOTAL 10,000

TECHNICAL COMMITTEE
ITEMS/ QUANTITY PRICE TOTAL REMARKS/
PARTICULARS COST JUSTIFICATIONS
Online Seminar 1 1950 1950 Speakers’ teachers and
Platform students can interact with
(Stream yard) this platform
simultaneously.
TOTAL 1950
 University of Saint Louis
SCHOOL OF ACCOUNTANCY, BUSINESS, AND HOSPITALITY
INTRODUCTION TO MEETINGS, INCENTIVES, CONFERENCES AND EVENTS MANAGEMENT 2021
THEME: “HOSPITALITY AND TOURISM: RIDING THE WAVES OF SEASONALITY AND MODERNITY”

PROMO AND PRINTING COMMITTEE

Strategies for Promotion

The promotion will start if the concept paper will be one of choices among others by the Promo
and Printing Committee. This will be conducted in different ways such as the following:
 E-poster will be created that will be share across social media.
 Teaser video will also be added to any social media.

PROMOTION DATE PROMOTION INTERVAL

E-Poster September to December 2021 During the campaign and

invitation days
Teaser September to December 2021 2 weeks before the event

DOCUMENTATION COMMITTEE
There will be a member who will be responsible in taking screenshots, taking pictures in every
speaker, responsible in recording highlight videos that will be proper documented. They are also
the one that will be assigned to make a e-Certificate that will be given to the Registration
Committee for distribution.
 University of Saint Louis
SCHOOL OF ACCOUNTANCY, BUSINESS, AND HOSPITALITY
INTRODUCTION TO MEETINGS, INCENTIVES, CONFERENCES AND EVENTS MANAGEMENT 2021
THEME: “HOSPITALITY AND TOURISM: RIDING THE WAVES OF SEASONALITY AND MODERNITY”

TARGET PARTICIPANTS

The target participants of this convention are students from Region II taking up that are taking
course that are related to Tourism and Hospitality Courses.

TOPICS:

1) “Victorious with the Season: Unveiling Strategies to Keep Hospitality and Tourism in
Prosperity” (Mr. Hollan D. Columna)
 Widening the Capacity of Services and Product by way of Diversifying the
Attraction.
 Involving Local Community in the Process of Promoting the Services and Products
 Excellent Pricing Strategies to Keep Tourist in Touch

2) "Embracing Modernity: Hospitality and Tourism Continue to Advance “

(Mr. Lloyd Luna)
 Food Fusion: Exploring and Combining Cuisines of the World
 The Edge of Using Modern Technology in Administering New Way of Services in
Hospitality and Tourism
 Modern Technology: An Opportunity for Powerful Advancement
 University of Saint Louis
SCHOOL OF ACCOUNTANCY, BUSINESS, AND HOSPITALITY
INTRODUCTION TO MEETINGS, INCENTIVES, CONFERENCES AND EVENTS MANAGEMENT 2021
THEME: “HOSPITALITY AND TOURISM: RIDING THE WAVES OF SEASONALITY AND MODERNITY”

SPEAKERS

Mr. Lloyd Luna is the first and Only Filipino to represent the
Philippines in the Global Speakers Summit. He was also the
Founder and CEO of Step back, a culture transformation
company that helps leaders and organizations see the bigger
picture in life and work. Also, the founder and the President of
the Philippine Association of Professional Speakers and has
been an Asian Motivational leadership speaker for 14 years
Radio and television talk-show host, songwriter, publisher and
serial entrepreneur. Mr. Luna has been a resource speaker in
over 1,000 conventions, conferences and seminars. He is the
youngest board member of the Global Speakers Federation.

Mr. Hollan D. Columna is a graduate of Saint Paul

University Philippines. After he graduate, he decides to study
again in CACS-Center for Asian Culinary Studies by Cafe
Ysabel to take another degree for him to continue and pursue
his dreams. Applying all the skills and trainings, he works
hard until the time he finally owns three shops which are the
Juvall’s Grill Restaurant, Roselina Cafe-Bar & Don Jose Pizza
and Pasta. Aside from that, he also owns three branch of
grocery store and a bakeshop.

FLOW OF THE PROGRAM

 University of Saint Louis
SCHOOL OF ACCOUNTANCY, BUSINESS, AND HOSPITALITY
INTRODUCTION TO MEETINGS, INCENTIVES, CONFERENCES AND EVENTS MANAGEMENT 2021
THEME: “HOSPITALITY AND TOURISM: RIDING THE WAVES OF SEASONALITY AND MODERNITY”

Day 1
Morning Session
8:00-8:30 Opening of Registration
8:35-8:40 Prayer
8:35-8:40 National Anthem
8:40-8:45 USL Hymn
8:45-8:50 Welcome Address
8:50-8:55 Introduction of First Speaker
8:55-10:15 Guest Speaker’s Talk
10:15-10:45 Open Forum
10:45-10:50 Awarding of certificate to the speaker
10:50-11:20 Ice Breaker Challenge
11:20-11:30 Intermission Number
11:30am-1:30pm Lunch Break
Afternoon Session
1:30-1:40pm Opening of Registration
2:20-2:30pm Intermission Number
2:30-3:30pm Tourism Spot Familiarization
3:30-3:40pm Awarding the certificates to Winners
3:40- 4:00pm Closing Prayer

Day 2
Morning Session
8:00-8:30 Opening of Registration
8:35-8:40 Prayer
8:35-8:40 National Anthem
8:40-8:45 USL Hymn
8:45-8:50 Welcome Address
8:50-8:55 Introduction of Second Speaker
8:55-10:15 Guest Speaker’s Talk
10:15-10:45 Open Forum
10:45-10:50 Awarding of certificate to the speaker
10:50-11:00 Intermission Number
11:00am-1:30pm Lunch Break
Afternoon Session
1:30-1:40pm Opening of Registration
1:40-1:45pm Introduction of Judges for Skills Competition
1:40-2:20pm Bartending Contest
2:20-3:00pm Centerpiece Designing
3:00-4:00pm General Quiz Bee
4:00-4:20pm Awarding of set of winners
4:20pm-4:25pm Closing Remark
4:25- 4:30pm Closing Prayer
 University of Saint Louis
SCHOOL OF ACCOUNTANCY, BUSINESS, AND HOSPITALITY
INTRODUCTION TO MEETINGS, INCENTIVES, CONFERENCES AND EVENTS MANAGEMENT 2021
THEME: “HOSPITALITY AND TOURISM: RIDING THE WAVES OF SEASONALITY AND MODERNITY”