Vandana Raj
Vandana Raj
VANDANA RAJ
“EVERy womAN is spEciAl, bEAutiful, & fAshioNAblE iN hER uNiquE wAy. EVERy
‘hER’ stoRy is DiffERENt.
Recently, a report stated that the Indian fashion industry can increase from its net worth of Rs 200 crore to
Rs 1,000 crore in the next five to ten years. Currently, the worldwide designer wear market is amounted at
$35 billion, with a 9 per cent growth rate, with the Indian fashion industry creating hardly 0.1 per cent of
the international industry's net worth.
According to approximations, the total apparel market in India is calculated to be about Rs 20,000 crore.
The branded apparel market's size is nearly one fourth of this or Rs 5,000 crore. Designer wear, in turn,
covers nearly about 0.2 per cent of the branded apparel market.
At present, the largest sales turnover within the designer wear segment is about Rs25 crore, with other
well-known names having less turnovers of Rs10-15 crore. In view of the prospects of the Indian fashion
industry for growth, the figures are not very hopeful.
(https://www.fibre2fashion.com/industry-article/91/indian-fashion-industry)
fAshioN DEsiGNiNG iN iNDiA
• Fashion is a huge industry in India. With globalization Indian Fashion has got
a wider platform to display their talents and introduce the 'Sari' to the world.
• Right from the traditional salwar-kameez or sarees to churidars, Kurtis, the
semi formal way of wearing it over trousers or jeans, Capri’s and the highly
elegant and contemporary style of draping sarees, from simply cotton
blouses to halter-neck, puffed sleeves, deep necks, and lycra-fitted blouses.
Ritu Beri - She is known as the first Indian designer to present a
collection in Paris..
fAmous iNDiAN Rina Dhaka - Rina Dhaka is India’s leading fashion designer who
burst onto the fashion world in late 1980s. Winner of Yuv Rattan
Things you require when you start your own clothing business:
Location – Location – Location
Knowledge and a sound mind to begin
Passion and dedication to go the distance
Required proper Marketing Plan
Required Inventory/ machinery
Team - Designers, Tailors, cutters, pattern makers, helpers, Embroiders(hand and
Machine), Sales people, Quality manager, etc…..
Business plan and Investment
busiNEss plAN
Business Idea
Strong ‘WHY’ (It has to be Emotional)
Research the Market
Mission, Vision and Tagline
Marketing plan, Marketing Analysis
Your USP - Unique selling point.
Operation planning- and your positioning
Selling Plan
Collection- (Western, Indian, Indo Western, Ethnic, Bridal)
buDGEtiNG
Who are your customers and how will you reach them?
Who is your Target Audience and why?
a. What are their needs and wants from your brand?
b. How are you going to get their attention?
How are you going to convince them to buy from you?
What are the costs associated with these activities?
Who are you competing with and how will you beat them?
mARKEtiNG, NEtwoRKiNG & sociAl mEDiA
In Fashion designing you will get to learn about History and cultures of
different country in different century.
From basic shadings to illustrations, how to draw human croquis.
Basic Knowledge of stitching, pattern making and draping.
Testing fabrics, types of printing and embroidery, dyeing techniques etc
To Know textile industries, export houses, mass manufacturing unit etc.
cREAtiVity
Fashion is not only clothes , it’s the way of life. It’s not outward, it’s more
inward.
Fashion is to know the psychology of a person and their emotion of their
own self
We teach and make you understand the psychology of women, their
moods, the way they look at life.
We teach how you can change your life by just loving and enjoying what
you do. Fashion is art and it our duty to make it fun and creative.
housE of VANDANA RAJ sERVicEs
CUSTOMIZATION
BRIDAL COUTURE
BRIDAL TROUSSEAU
ETHNIC WEAR
WESTERN WEAR
INDO- WESTERN WEAR
CASUAL WEAR
DESIGNING AS FASHION CONSULTANTS
PRESENTATIONS ON THEME WEDDINGS
GRAPHIC DESIGNING ON WEDDING INVITES, WEDDING GIFTS ETC
ONE ON ONE PERSONAL CONSULTANCY
thANK you!
Thank you
coNtAct us :
Store address
No.55, Royal Glow Building, Above ICICI Bank,
Coles Road, Frazer Town,
Bangalore-560005
Contact No: +91-9742222453,9844011831
Email: [email protected]
www.vandanaraj.in