Professional Documents
Culture Documents
Business Plan Group 6 Innovation
Business Plan Group 6 Innovation
High
School
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SENIOR HIGH SCHOOL DEPARTMENT 1
Alcaraz, Mirasol P.
Estudillo, John Kristoffer I.
Figuro, Nicole Julienne O.
Ocampo, Hannah Sophia R.
Palmero, Justine A.
March 2020
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SENIOR HIGH SCHOOL DEPARTMENT 2
[email protected]
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SENIOR HIGH SCHOOL DEPARTMENT 3
Table of Contents
2.2 Vision………………………………………………………………………....2
2.3 Mission……………………………………………………………….….…....2
3.0 Product/Service..........................................................................................4
4.0 Marketing....................................................................................................9
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7.0 Financial....................................................................................................20
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I. Executive Summary
Pabalan Street, Barangay III of Calamba City, Laguna. The goal of this
dessert sensation to its customers and become one of the leading dessert
graham products. With regards to the products that the business offers, a
good ambiance.
Company Background
set a new trend. They were inspired on how milk tea shops dominated
the market. Besides, since Filipinos love sweets delicacies, they tend to
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Vision
Mission
▪ and giving unique sweet flavors to anyone who craves for the
Strengths
young professionals)
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Weaknesses
Opportunities
dessert.
Threats
competitors
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purchase
III. Product/Service
product. Graham flour, graham crackers, and graham bread were made
an ingredient to some sweet delicacies. For this reason, graham fruit and
milk tea shakes were introduced by All Things Graham. This is to provide
the business’ products. The shakes are made up of finely crushed ice,
condensed milk, fresh fruits, and sinkers such as tapioca pearls, nata de
coco, and pudding. The proponents also made the shakes customizable
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so that they can be able to prioritize the desires of the customers. Still, the
business’ products are not limited to this kind of refreshing drink. It makes
Product Design
for sweet lovers, consists a variety of desserts, fresh cold drinks, shakes and
business’ products include graham balls, graham cake, graham milk and
fruit shake, and graham pops. Graham balls are made up of fruit fillings
composed of fruits, graham biscuits, and milk and cream mixture layered
crushed ice, condensed milk, fresh fruits, and sinkers such as tapioca
pearl, nata de coco, and pudding. Lastly, the graham pops are quite
similar to graham balls however, they are placed on sticks and could be
Customers may play with board games while waiting for their
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Ingredients
• 2 pcs medium size ripe mango
(used in this recipe)
• MANGO SHAKE (Serves 3 cups
of mango graham shake)
• 6 Tbsp Mango Cubes
• 3 Tbsp Evaporated Milk
• 6 Tbsp Condensed Milk
• 3 cups Crushed Ice
• Tapioca Peals
Procedures:
milk and crushed ice. Processed until the mangoes and ices is smooth.
2. In a clear plastic cup put tapioca pearls on the bottom of the cup.
Then for the next layer pour in mango shake. Repeat again until you
3. Top crushed graham with mango cubes and drizzle with condensed
milk. For additional topping you can add chopped oreo cookies.
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Ingredients
• 3 pcs Filipino mangoes,
chilled and slice into
cubed
• 2 cups cream, chilled
• 1 cup condensed milk,
chilled
• 1½ cup crushed Graham
crackers
• 5-6 pcs Graham crackers
• 6 tbsp melted butter
Procedures:
2. Pour melted butter on top evenly then mix with the crushed graham
crackers, mix well then flatten to form the base. Set aside and place in
the freezer.
3. Whip the cream and when stiff peaks form gradually add condensed
4. Remove the cake pan from the freezer then pour half of the cream
mixture and place whole graham crackers to cover the top ready for
5. Pour the remaining half of the cream mixture then top it with cubed
mangoes. Cover cake pan with cling wrap and set aside in the
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6. For even better result, place in freezer 2-3 hours before serving, it will
Graham Balls
Ingredients
• 3 cups crushed graham
(+ 2 tbsp for dusting)
• 1 cup condensed milk (+
a little bit more if needed)
• chocolate candies or
marshmallows for filling
• mini-marshmallows,
sprinkles, or colored sugar
for garnish
Procedures:
1. Combine crushed grahams and condensed milk. Blend well. Make sure
2. Add a bit more crushed grahams if it is wet and a bit more condensed
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Product Pricing
product’s price will be set at 59.00 to 89.00 for graham shake, 29.00 to
49.00 per slice of graham cake, and 29.00 for a pack of graham balls.
IV. Marketing
Market Segmentation
life in Calamba City Town proper aging from 12-65 years old, either single
or married, and has ranging P10,000 and above income per month. The
market was divided into five (5) segments which are people who love to
chill and eat after school or work, those who like graham desserts, also
those who love fruit and milk shakes, the ones who need place for
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TARGET MARKET
Teens Adults Elderly Kids
Kids
26%
Teens
42%
Elederly
13%
Adults
33%
Marketing Tools
business.
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➢ The costumers could also request for stamp cards which will be
marked every time they buy a large drink where having ten
stamps will give them a free large drink at a flavor of their choice.
may use different props for picture taking and may get the
Competitor Analysis
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Key Industry
Elephantea Con yelo
Success CMTea Hub Drip-Tea
House Food Hauz
Factors
1 - Marketing 9 9 7 6
2 – Customers
9 9 8 9
Satisfaction
3 – Product
8 9 8 8
Quality
4 – Income
8 8 7 7
Generation
TOTAL 34 35 30 30
Table 2. Key Industry Success Factors
There are certain factors affecting the market that may or may
other possibilities of the business problem that the business may encounter
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V. Operations (Technical)
Cashier
Start Take Orders receive the
payment
End
Balls, and Graham Pops upholds the way of serving the prospective
as follow:
➢ Taking of Orders
the customers.
➢ Payment
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After taking the order, the sales clerk/cashier will also receive
➢ Distribution
serve the Graham Shake, Graham Cake, Graham Balls, and Graham
and Graham Pops will be from Monday to Sunday including the holidays.
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Direct Materials
Tapioca Pearls
3 kilo 130.00 390.00
Nata de Coco
3 kilo 89.00 267.00
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Indirect Materials
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The product’s price will be set at 59.00 to 89.00 for graham shake,
29.00 to 49.00 per slice of graham cake, and 29.00 for a pack of graham
Business Location
Pabalan Street, Barangay III of Calamba City, Laguna. The goal of this
dessert sensation to its customers and become one of the leading dessert
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strategy
Organizational structure
Owner/Manager
Cashier
Crew 1 Crew 2
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Job Description
Description
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VII. Financial
Capitalization Requirements
Pre-Operating Expense
Transportation 2,587.00
Research 5,300.00
Equipment 31,062.00
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Sources of Funds
the proponents are planning to have a term loan. It will consist one-
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