CH 03
CH 03
Data Management,
Big Data Analytics, and
Records Management
Electronic
Data and
Records
Text Mining
Management
Business
Intelligence
Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
Chapter 3
Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
Chapter 3
Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
Chapter 3
Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
Chapter 3
Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
Chapter 3
Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
Chapter 3
Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
Chapter 3
Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
Chapter 3
Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
Chapter 3
Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
Chapter 3
Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
Chapter 3
Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
Chapter 3
• Dirty Data
– Lacks integrity/validation and reduces user trust.
– Incomplete, out of context, outdated, inaccurate,
inaccessible, or overwhelming.
Cost to Cost to
Cost of Poor Lost
Prevent Correct
Quality Data Business
Errors Errors
Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
Chapter 3
Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
Chapter 3
Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
Chapter 3
Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
Chapter 3
Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
Chapter 3
Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
Learning Objectives
Data
Database
Warehouse
Management
and Big Data
Systems
Analytics
Electronic
Data and
Records
Text Mining
Management
Business
Intelligence
Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
Chapter 3
Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
Chapter 3
Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
Chapter 3
Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
Chapter 3
Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
Chapter 3
Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
Chapter 3
Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
Chapter 3
Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
Chapter 3
Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
Chapter 3
Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
Chapter 3
Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
Chapter 3
Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
Chapter 3
Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
Learning Objectives
Data
Database
Warehouse
Management
and Big Data
Systems
Analytics
Electronic
Data and
Records
Text Mining
Management
Business
Intelligence
Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
Chapter 3
Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
Chapter 3
Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
Chapter 3
Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
Chapter 3
Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
Learning Objectives
Data
Database
Warehouse
Management
and Big Data
Systems
Analytics
Electronic
Data and
Records
Text Mining
Management
Business
Intelligence
Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
Chapter 3
Business Intelligence
• Key to competitive advantage
– Across industries in all size enterprises
– Used in operational management, business
process, and decision making
– Provides moment of value to decision makers
– Unites data, technology, analytics, & human
knowledge to optimize decisions
Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
Chapter 3
Business Intelligence
• Challenges
– Data Selection & Quality
– Alignment with Business Strategy and BI Strategy
• Alignment
– Clearly articulates business strategy
– Deconstructs business strategy into targets
– Identifies PKIs
– Prioritizes PKIs
– Creates a plan based on priorities
– Transform based on strategic results and changes
Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
Chapter 3
Business Intelligence
Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
Chapter 3
Business Intelligence
• BI Architecture and Analytics
– Advances in response to big data and end-user
performance demands.
– Hosted on public or private clouds.
– Limits IT staff and controls costs
– May slow response time, add security and backup
risks
Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
Chapter 3
Business Intelligence
1. How has BI improved performance management at
Quicken Loans?
2. What are the business benefits of BI?
3. What are two data-related challenges that must be
resolved for BI to produce meaningful insight?
4. What are the steps in a BI governance program?
5. What is a business-driven development approach?
6. What does it mean to drill down, and why is it
important?
7. What four factors are contributing to increased use of
BI?
8. How did BI help CarMax achieve record-setting
revenue growth?
Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
Learning Objectives
Data
Database
Warehouse
Management
and Big Data
Systems
Analytics
Electronic
Data and
Records
Text Mining
Management
Business
Intelligence
Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
Chapter 3
Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
Chapter 3
Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
Chapter 3
Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
Chapter 3
Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
Chapter 3
Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.