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Module 1 - Lesson 1
Module 1 - Lesson 1
● Discuss the communication, its processes and principles to become more effective
communicators; and
ives:
COMM110- Purposive Communication
Nature of the Communication Process
As we all know, human communication is vital for survival and it is one thing in life that
we cannot avoid to do.
Communication:
✔ The term „communication‟ comes from the Latin word „communis‟, which means
„common‟. To be common means “to come together” or “to commune” - “to share
something in common”.
✔ Communication is the process of exchanging ideas, thoughts, feelings and emotions from
one person to another
✔ With the use of symbols, communication may be verbal and/or non-verbal which aims
for understanding.
✔ the process by which an individual (the communicator) transmits stimuli (usually verbal
symbols) to modify the behavior of other individuals (communicatee).
✔ occurring whenever the information is passed from one place to another. Not simply the
verbal, explicit, and intentional transmission of message, it includes all those processes
by which people influence one another.
This communication model is basically based on the classical communication model of David
Berlo (1961), the SMCRE.
(Classical Model)
• The source refers to a person or a group of persons “with a purpose, a reason for
engaging in communication” (Berlo, 1961).
• It initiates the communication process.
• It is also referred to as the encoder, sender, information, source or communicator.
2. Receiver
• The receiver refers to the person or group of persons at the other end of the
communication process.
• He or she is the target of the communication (Berlo, 1961).
• The receiver listens when the source talks; the receiver reads what the source writes.
3. Message
1. Message code – any group of symbols that can be structured in a way that is
meaningful to some person. Thus, language (sounds, letter and words) is a code
because it contains elements that are arranged in meaningful orders.
5. Effect
• The outcome of a communication or the response of the receiver to the message of the
source.
• Sometimes it adheres to the desired outcome of the source, sometimes the effect is not the
desired outcome.
6. Feedback
• When an individual communicates with himself, the messages he/she encodes are fed
back into his system by his decoder (Berlo, 1961).
• A communication response is feedback to both source and receiver.
• Feedback could take form of non-verbal or verbal cues.
1. Intrapersonal Communication
2. Interpersonal Communication
3. Mass Communication
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1. Laswell’s Model
● Limitations: It omits the elements of feedback; the model took for granted that the
communication is mainly a persuasive process. No feedback
● Claude Shannon and Warren Weaver were engineers working for Bell Telephone
Company.
● the model answered the questions
3. Newcomb’s Model
FORMS OF COMMUNICATION
Verbal Language
Verbal language consists of symbols such as letters, words, and other marks that you
need to subject to language or grammar rules for a coherent or organized means of understanding
or expressing ideas. This verbal or spoken language becomes a written language once you put
on paper or any surface the marks or prints symbolizing or representing the ideas you intend to
convey or have spoken to others. Verbal symbols refer to the use of speaker language (Antonio,
et.al., p.30)
● Examples of verbal communication are meetings, letters, reports, emails, notes, memos,
group discussions, interviews, counseling, face-to-face conversations, telephone calls,
radio, etc.
Non-verbal Communication
● Non-verbal communication refers to the sending of messages to another person utilizing
method or means other than spoken language. These methods include the following:
a. Visual
1. Posture is the position and movement of the body. The way we stand or carry
ourselves speaks so much of our personality
2. Gestures and Body Movements. When a student s raise their hands in a lecture
class, they may want to recite, ask a question or make a request.
4. Eye Movements. It is said that “the eyes are the windows of the soul.” Our eyes
can communicate love, hatred, anger, joy, fear or any other type of emotion. Eye
movement can be a form of feedback and therefore play an important role in the
communication process.
5. Proxemics. According to Edward T. Hall, proxemics stands for the way people
communicate by their use of space in relation to other people.
9. Physical characteristics. The color of one‟s skin, the size and shape of one‟s
body or the color of one‟s hair conveys a message.
b. Auditory
1. Silence. There is a saying that “silence speaks louder than words.” A person‟s
silence may mean approval or disapproval, acceptance or non-acceptance,
understanding or lack of it.
● Suarez, C. A, Perfecto, M. R. G., Canilao, M.L.E.N. and Paez, D.B. 2018. Purposive
Communication in English. BlueBooks. Ateneo De Manila University Press. Quezon
City