Professional Documents
Culture Documents
Marketing Management Sem 2nd Mcqs
Marketing Management Sem 2nd Mcqs
6. (((((((( good !ontit$te t+e #$%k o& mot !o$ntrie4 'rod$!tion and
marketing e&&ort)
A) D$ra#%e
*) Im'$%e
C. Physical
D) 5er3i!e
7) C+ar%e
C+ar%e Re3on o& Re3%on
Re3%on o#er3ed8
o#er3ed8 ,In t+e
t+e &a!tor/"
&a!tor/" .e make !ometi!
!ometi!99
in t+e tore" !!!!!!!! )
)
A) .e make 'ro&it
*) .e !+a%%enge !om'etitor
C) .e im'%ement ad
D. we sell hope
11.
11. In ((((((((more !$tomer .o$%d %ike to #$/ t+e 'rod$!t t+an
!an #e ati&ied)
A) %atent demand
*) irreg$%ar demand
C. overfull demand
D) e:!ei3e
6. (((((((( good !ontit$te t+e #$%k o& mot !o$ntrie4 'rod$!tion and
marketing e&&ort)
A) D$ra#%e
*) Im'$%e
C. Physical
D) 5er3i!e
7) C+ar%e
C+ar%e Re3on o& Re3%on
Re3%on o#er3ed8
o#er3ed8 ,In t+e
t+e &a!tor/"
&a!tor/" .e make !ometi!
!ometi!99
in t+e tore" !!!!!!!! )
)
A) .e make 'ro&it
*) .e !+a%%enge !om'etitor
C) .e im'%ement ad
D. we sell hope
11.
11. In ((((((((more !$tomer .o$%d %ike to #$/ t+e 'rod$!t t+an
!an #e ati&ied)
A) %atent demand
*) irreg$%ar demand
C. overfull demand
D) e:!ei3e
1@)
1@) Marke
arkett 5eg
5egm
mentat
ntatiion i a met+o
et+od
d o&
o& ,d
,di3id
i3idiing a mar
marke
kett
into 8
A. $maller groupings of consumers or organizations
*) Large gro$'ing o& !on$mer
C) Midd%e gro$')
D) None o& t+ee)
17)
17) T+e
T+e a''e
''ea% o& ma
ma mar
marke
keti
tin
ng i in t+e 'oten
otenti
tia%
a% &or
&or8
*) LO PRO?IT
1B) +o i
i t+
t+e a$
a$t+or o& t+
t+e &o
&o%%o.ing de&inition8
)
,MARKETING
,MARKETIN G I5 THE CREATION
CREATION AND DELIER
5TANDARD O? LIING TO THE 5OCIET
a) PHIL
PHILIP
IP KOTL
KOTLER
ER
#) THE AMERICAN
AMERICAN MARKETING A55OCIA A55OCIAT TION
!) 5OCIA
5OCIALL DE?IN
DE?INA ATION
ION
d. PA&' (A)&*
(A)&*
;F) +i!+ one i no
not t+e nat$re o& marketing
a. (arketing environment
,MARKETING-MI
,MARKETI NG-MI I5 A COM*INATION
COM*INATION O? ?OUR
ELEMENT5 PRODUCT" PRICING 5TRUCTURE" DI5TRI*UTION
55TEM AND PROMOTIONAL
PRO MOTIONAL ACTIITIE5 U5ED
U 5ED TO 5ATI5?
5ATI5?
THE NEED5 O? AN ORGANI5ATION TARGET MARKET52
a. Production concept
#) Prod$!t !on!e't
!) 5e%%ing !on!e't
d) Marketing !on!e't
<>) Name .+i!+ one i not t+e t/'e o& marketing
a) On%ine marketing
#) Perona% marketing
!) O&&%ine marketing
d. nterview
<@) +i!+ one i not among t+e 0P4 o& marketing mi:
a) P%a!e
#) Promotion
!) Prod$!t
d. People
<7) Con$mer o%$tion" !$tomer !ot" !omm$ni!ation t+ee
are t+e t+ree C4 o& marketing mi:)
<B) Name t+e 0t+ C o& t+e marketing mi:)
a. Convenience
#) Com'etition
!) Con$m'tion
d) C$tomer di3iion
a2 H$man need
c1 "oth a # b
d2 None
a2 C$tomer
#2 Prod$!t
!2 5er3i!e
d1 "oth a, b and c
a2 C$tomer
#2 Marketer
c1 "oth a and b
d2 None
a2 A3ai%a#%e
#2 Ine:'eni3e
!2 None
d1 "oth a and b
a2 Q$a%it/
#2 Per&orman!e
!2 Inno3ati3e &eat$re
d1 "oth a, b and c
!2 *ot+ a and #
d2 None
d1 All of above
a1 (arket
#2 Organi6ation
!2 Intit$tion
d2 None
a2 5o&t drink
#2 Cometi!
!2 At+%eti! 5+oe
d1 All of above
a1 Profit
#2 Lo
!2 *ot+ a and #
d2 None
56. A ! is a series of interrelated seuential steps that can be used to respond to a
structural problem
a) 'o%i!/
#)r$%e
!).e%% tr$!t$re 'ro#%em
d)procedure
57. 8raganisation which have a high potential of offering rival products or services
are called
a)$''%/
b.competitor
!)!%ient
d)!$tomer
#)5ati&/ t+e need o& ome gro$' o& !$tomer t+at t+e &irm er3e
#) marketing &o!$e on t+e need and .ant o& t+e !$tomer
d) It i !on!erned a#o$t ati&/ing !$tomer t+ro$g+ $''%/ o& good and er3i!e
52. (arketing is
B6. An organisation with a !!!!!! orientation assumes that customers will resist
purchasing products notdeemed essential. -he :ob of marketers is to overcome
this resistance through personal selling andadvertising.
a) Prod$!tion
b) Marketing
c) Re%ation+i'
d) $ales
@=) In re'one to t+reat &rom $!+ !om'anie a AOL" Ama6on" a+oo" e*a/"
E4TRADE" and do6en o& ot+er" eta#%i+ed man$&a!t$rer and retai%er
#e!ame ,#ri!k-and-!%i!k oriented #/ adding on%ine er3i!e to t+eir e:iting
o&&ering) T+i 'ro!e #e!ame kno.n a (((((((()
A. reinters mediation
*) diintermediation
C) e-!ommer!e
D) e-!o%%a#oration
@@) T+e (((((((( i 'ra!ti!ed mot aggrei3e%/ .it+ $no$g+t good" good
t+at #$/er norma%%/ do not t+ink o& #$/ing" $!+ a in$ran!e" en!/!%o'aedia"
and &$nera% '%ot)
A) marketing !on!e't
". selling concept
C) 'rod$!tion !on!e't
D) 'rod$!t !on!e't
@7) T+e (((((((( !on!e't +o%d t+at !on$mer .i%% &a3o$r t+oe 'rod$!t t+at
o&&er t+e mot $a%it/" 'er&orman!e" or inno3ati3e &eat$re)
A. product
*) marketing
C) 'rod$!tion
D) e%%ing
@B) T+e (((((((( !on!e't +o%d t+at !on$mer and #$inee" i& %e&t a%one"
.i%% ordinari%/ not #$/ eno$g+ o& t+e organi6ation4 'rod$!t)
A) 'rod$!tion
". selling
C) marketing
D) 'rod$!t
7F) (((((((( Marketing +a t+e aim o& #$i%ding m$t$a%%/ ati&/ing %ong-term
re%ation .it+ ke/ 'artie $!+ a !$tomer" $''%ier" ditri#$tor" and ot+er
marketing 'artner in order to earn and retain t+eir #$ine)
A) Ho%iti!
*) Demand-#aed
C) Dire!t
D. *elationship
82. T+e a#i%it/ o& a !om'an/ to dea% .it+ !$tomer one at a time +a #e!ome
'ra!ti!a% a a re$%t o& ad3an!e in ((((((((" !om'$ter" t+e Internet" and
data#ae marketing o&t.are)
A) im'ro3ed !omm$ni!ation &%o.
*) in&ormation te!+no%og/
C) J$t-in-time man$&a!t$ring
D. factory customization
7<) One traditiona% de'i!tion o& marketing a!ti3itie i in term o& t+e marketing
mi: or &o$r P) T+e &o$r P are !+ara!teri6ed a #eing (((((((()
A) 'rod$!t" 'oitioning" '%a!e" and 'ri!e
*) 'rod$!t" 'rod$!tion" 'ri!e" and '%a!e
C) 'romotion" '%a!e" 'oitioning" and 'ri!e
D. product, price, promotion, and place
70) T+e &o$r P re'reent t+e e%%er4 3ie. o& t+e marketing too% a3ai%a#%e &or
in&%$en!ing #$/er) ?rom a #$/er4 'oint o& 3ie." ea!+ marketing too% i
7=) A!!ording to T+eodore Le3itt" .+o dre. a 'er!e'ti3e !ontrat #et.een t+e
e%%ing and marketing !on!e't" (((((((( i 'reo!!$'ied .it+ t+e need to
!on3ert 'rod$!t into !a+)
A) marketing
". selling
C) dire!t marketing
D) +o%iti! marketing
7@) Com'anie t+at 'ra!ti!e #ot+ a rea!ti3e and 'roa!ti3e marketing orientation
are im'%ementing a ________ and are %ike%/ to #e t+e mot $!!e&$%)
A. total market orientation
*) e:terna% &o!$
C) !$tomer &o!$
D) !om'etiti3e" !$tomer &o!$
77) Marketer arg$e &or a (((((((( in .+i!+ a%% &$n!tion .ork toget+er to
re'ond to" er3e" and ati&/ t+e !$tomer)
7B) (((((((( !an #e een a t+e de3e%o'ment" deign" and im'%ementation o&
marketing 'rogram" 'ro!ee" and a!ti3itie t+at re!ogni6e t+e #readt+ and
interde'enden!ie o& t+eir e&&e!t)
a) Ni!+e marketing
b. %olistic marketing
!) Re%ation+i' marketing
d) 5$''%/-!+ain marketing
A. (arketing (anagement
*) Prod$!tion Management
C) ?inan!e Management
A) Prod$!tion Con!e't
*) Prod$!t Con!e't
C) Marketing Con!e't
D. All of -hese
A) C$tomer
*) Com'etitor
*) 5a%e
C) Prod$!tion
D) Promotion
@2. +i!+ O& t+e ?o%%o.ing P5 I Not T+e Part O& Marketing Mi:)
A) Pri!e
* )Prod$!t
C. Partiality
D) Promotion
A )Market P%anning
D. All of -hese
A) Con$mer Good
*) Ind$tria% Good
B7) T+e (((((((( +o%d t+at t+e organi6ation4 tak i to determine t+e need"
.ant" and interet o& target market and to de%i3er t+e deired ati&a!tion
more e&&e!ti3e%/ and e&&i!ient%/ t+an !om'etitor in a .a/ t+at 'reer3e or
en+an!e t+e !on$mer4 and t+e o!iet/4 .e%%-#eing)
A) !$tomer-!entered #$ine
*) &o!$ed #$ine mode%
C. societal marketing concept
D) et+i!a%%/ re'oni#%e marketing manager
1FF) +en a !$tomer +a a n2 (((((((( need +e+e .ant a !ar .+oe
o'erating !ot" not it initia% 'ri!e" i %o.)
A) tated
". real
C) $ntated
D) de%ig+t
1F1) +en a !$tomer +a a n2 (((((((( need t+e !$tomer .ant to #e een
#/ &riend a a a33/ !on$mer)
A) rea%
*) $ntated
C) de%ig+t
D. secret
d) 5er3i!e
e) E3ent
An.er8 !
a) negati3e demand
#) %atent demand
!) de!%ining demand
d) irreg$%ar demand
e) non-e:itent demand
An.er8 #
a2marketing #$ine
#2 marketing !on!e't
Fc1 marketing mix
d2 none o& t+e a#o3e
a2e%%ing
Fb1 segmentation
!2ad3ertiing
d2 'ri!ing
a2 +xecution
#2 5e%%ing
!2 Reear!+
d2 5trateg/
a2 Good
#2nformation
!2 5er3i!e
d2 'ro'ertie
1;F) In (((((( more !$tomer .o$%d %ike to #$/ t+e 'rod$!t t+an !an #e ati&ied
a2 Latent demand
!2 8verfull demand
d2 E:!ei3e demand
1;1) Marketer o&ten $e t+e term to !o3er 3ario$ gro$'ing o& !$tomer
a2 Peo'%e
d2 (arket
a2 Rig+t 'rod$!t
!2 Rig+t tore
d2 Galue
a) Creating demand
#) 5ating C$tomer Need
!) Ca't$ring reaona#%e +are in t+e market
d. All of above
a) Prod$!tion
#) 5e%%ing
c. Customer
d) A%% o& a#o3e
a) *$/ing Aem#%ing
#) Pa!kaging
!) Pri!ing
d. All of above
a) Ma!ro
b. (icro
!) Interna%
d) None
1;@) Ma!ro en3ironment are ) ?a!tor .+i!+ indie!t/ a&&e!t t+e !on!ern4
a#i%it/ to o'erate market e&&e!ti3e%/
a) Contro%%a#%e
b. &ncontrollable
!) Interna%
d) None
1;7) ))) Con!e't i one o& t+e o%det !on!e't #$ine )It +o%d
t+at !on$mer .i%% 're&er 'rod$!t t+at are .ide%/ a3ai%a#%e and ine:'eni3e
a) Prod$!t Con!e't
#) 5e%%ing Con!e't
c. Production Concept
d) Marketing Con!e't
a) 5e%%ing Con!e't
#) Prod$!t Con!e't
!) Prod$!tion Con!e't
d. %olistic (arketing Concept
a. Product Concept
#) 5e%%ing Con!e't
!) Prod$!tion Con!e't
d) Marketing Con!e't
a) Narro.
b. =ide
!) *ot+
d) None
a. Demographic
#) Intermediarie
!) P$#%i!
d) A%%
a) 5$''%ier
#) C$tomer
!) Com'etitor
d. All of above
1<0) T+e &irt ma!ro en3ironmenta% i$e t+at marketer t/'i!a%%/ monitor i8
a) In&ormation reear!+
#) E3a%$ation o& a%ternati3e
c. P$r!+ae De!iion
d. *ecognition of need or problem
e.
Marketing)
a) Lo!a%
b. (ass
!) Indi3id$a%
d) Ni!+e
a. (arket Positioning
#) Market 5egmentation
!) Market Con!entration
d) Ma targeti
1<7) +i!+ o& t+e &o%%o.ing &a!tor t+at o&ten &or!e a !om'an/ to !+ooe t+e
marketing !on!e't in t+eir &irm8
a) In!reae Com'etition
#) A de!%ine in a%e
!) C+anging #$/ing 'attern
d. All of the above.
1<B) (((((((( good !ontit$te t+e #$%k o& mot !o$ntrie4 'rod$!tion and
marketing e&&ort)
A) D$ra#%e
*) Im'$%e
C. Physical
D) 5er3i!e
10F) (((((((( good !ontit$te t+e #$%k o& mot !o$ntrie4 'rod$!tion and
marketing e&&ort)
A) D$ra#%e
*) Im'$%e
C. Physical
D) 5er3i!e
10;) C+ar%e Re3on o& Re3%on o#er3ed8 ,In t+e &a!tor/" .e make !ometi!9
in t+e tore" !!!!!!!! )
A) .e make 'ro&it
*) .e !+a%%enge !om'etitor
C) .e im'%ement ad
D. we sell hope
a) Prod$!t mi:
b. (arketing analysis
!) Marketing mi:
d) None
a) 5tanton
#) Keit+ Da3i
c. Hotler
d) None
a) Prod$!t
#) Pri!e
c. "oth of them
d) None
a) Promotion mi:
b. (arketing mix
!) Prod$!t mi:
d) None
a) E!onomi! &or!e
#) Po%iti!a% &or!e
!) Te!+no%ogi!a% &or!e
d. Channel of distribution
1=F) +i!+ o& t+e &o%%o.ing i t+e 'ro!e o& de3e%o'ing marketing
mi:
a) Identi&i!ation
#) Deign
!) Ana%/i
d. All above
a) Demogra'+i! &or!e
#) E!onomi! &or!e
!) Prod$!t mi:
d. $uppliers
a. (acro environment
#) E!onomi! en3ironment
!) Mi!ro en3ironment
d) Demogra'+i! en3ironment
a) Marketing '%anning
#) 5e%e!tion o& t+e target market
!) Marketing !ontro%%ed
d. All above
7??. .+i!+ t/'e o& #$ine i more %ike%/ to ati&/ !$tomer demand
a2 Market oriented
#2 Lo!ation oriented
!2 Prod$!t oriented
d2 Prod$!tion oriented
a2 5!ienti&i! 3a%$e
#2 5o!ia% 3a%$e
!2 Et+i!a% 3a%$e
d2 A%%
a2 Lang$age
#2 Cot$me
!2 Litera!/
d2 Age
a2 are+o$e
#2 Tran'ortation
!2 C+anne% o& ditri#$tion
a2 Ad3ertiing
#2 Media
!2 5a%e 'eron
d2 Ditri#$ter
A$=+*$
1>0) ,Marketing i a o!ia% and manageria% 'ro!e #/ .+i!+ indi3id$a% and gro$' o#tain
.+at t+e/ need and .ant t+ro$g+ !reating and e:!+anging o& 'rod$!t and 3a%$e)
a2 An art
#2 A !ien!e
!2 A #$ine &$n!tion
d1 All the above
1>>) +i!+ o& t+e &o%%o.ing i not t+e &a!tor o& mi!ro marketing en3ironment8
a2 C$tomer
#2 Com'etitor
!2 5$''%ier
d1 +mployees
1>@) Manager o& a #$ine !on!entrated on a!+ie3ing +ig+ 'rod$!tion e&&i!ien!/" %o. !ot"
ma ditri#$tion) T+i !ome $nder8
a2 Prod$!t !on!e't
#2 5e%%ing !on!e't
!2 Production concept
d2 None o& t+e a#o3e
1>7) +i!+ o& t+e &o%%o.ing i not among t+e &o$r t+eme o& +o%iti! marketing8
a2 Integrated marketing
#2 Interna% marketing
!2 Re%ation+i' marketing
d1 nternational marketing
a2 Prod$!t mi:
#2 P%a!e mi:
!2 Pri!e mi:
d1 All the above
a2 5!o'e
#2 Co3erage
!2 ?$n!tion
d1 All the above
a2 5e%%ing !on!e't
b1 (arketing concept
!2 Prod$!t !on!e't
d2 None o& t+ee
a2 Ri!+ard D) !ri'
#2 L) Ta/%or
c1 Philip Hotler
d2 None o& t+ee
1@=) ,Marketing '%anning i t+e .ork o& etting $' o#Je!ti3e &or marketing
a!ti3it/ and o& determining and !+ed$%ing t+e te' ne!ear/ to a!+ie3e $!+
o#Je!ti3e) +o ga3e t+i tatement
• P+i%i' Kot%er
• L) Ta/%or
American (arketing Association
1@>) A%% o& t+e gro$' .it+in t+e Com'an/ are !a%%ed(((((()
nternal +nvironment
• E:terna% En3ironment
• C$%t$re
• Di3erit/
1@@) T+e (((((( re&er to a%% &or!e t+at are 'art o& t+e %arger o!iet/ and a&&e!t
t+e mi!ro en3ironment) It in!%$de !on!e't $!+ a demogra'+/" e!onom/"
nat$ra% &or!e" te!+no%og/" 'o%iti!" and !$%t$re)
• Interna% en3ironment
+xternal environment
• *ot+ a2 and #2
• None o& t+ee
1@7) T+e ((((((( i a marketing term and re&er to &a!tor and &or!e t+at a&&e!t
a &irm4 a#i%it/ to #$i%d and maintain $!!e&$% re%ation+i' .it+ !$tomer)
(arket +nvironment
• Marketing Reear!+
• Marketing 5trateg/
• None o& t+ee
• George ?ik
• ) A%deron
• Ameri!an Marketing Ao!iation
Philip Hotler
17F) ?o!$ on t+e 'rod$!t rat+er t+an t+e #ene&it t+e 'rod$!t o&&er to !on$mer
!an re$%t in .+at Le3itt !a%%ed(((((()
a2 Marketing +/'ermetro'ia
b1 (arketing myopia
!2 *ot+ a2 and #2
d2 None o& t+ee
a2 1F
b1 79
!2 10
d2 1>
17;) T+e (((( market !onit o& a%% t+e organi6ation t+at a!$ire good
er3i!e $ed in t+e 'rod$!tion o& ot+er 'rod$!t or er3i!e)
a2 Con$mer market
#2 Go3ernment market
!2 Intit$tiona% market
d1 "usiness market
17<) Marketing i t+e tak o& +iring " training moti3ating a#%e em'%o/ee .+o
.ant to er3e !$tomer .e%%
a2 Integrated marketing
#2 E:terna% marketing
c1 nternal marketing
d2 Target marketing
170) Marketing i
a2 P$r!+aing oriented
#2 5e%%ing oriented
c1 Customer oriented
d2 Prod$!tion oriented
a1 (arketing tools
#2 5e%%ing too%
!2 P$r!+aing too%
d2 Man$&a!t$ring too%
17@) +i!+ o& t+e &o%%o.ing e:'%ain t+e de!ri'tion o& t+e 'rod$!t
a2 *rand
#2 Content
c1 'abelling
d2 Pa!kaging
177) +i!+ o& t+e &o%%o.ing gi3e t+e e:a!t 'oition o& a !om'an/4 'rod$!t
.it+ re'e!t to market
a1 (arket analysis
#2 Con$mer ana%/i
!2 Ma!ro ana%/i
d2 Mi!ro ana%/i
17B) +i!+ tate in t+e 'rod$!t %i&e !/!%e" norma%%/ %at %onger and 'oe
trong !+a%%enge to t+e marketing manager
a2 Introd$!tion
b1 4rowth
!2 Mat$rit/
d2 De!%ine
1B1) +i!+ o& t+e &o%%o.ing are not in!%$ded in 'rod$!t de!iion
a2 5t/%ing
#2 *rand name
c1 =arehousing
d2 Pa!kaging
a2 5e%%er
b1 Customers
!2 Marketer
d2 Man$&a!t$rer