Professional Documents
Culture Documents
Demand and Supply Analysis Demand Analysis
Demand and Supply Analysis Demand Analysis
Demand Analysis
Demand analysis is used to study the desire of consumers for a particular product or service, and how
much they are willing to pay. The results can be used to determine product design, selling costs, and
advertising strategy.
The demand was based on the target market of the business which are the students, employees,
businessmen/businesswomen and self-employed individuals who from Brgy. Bulanao, Tabuk City,
Kalinga who are approximant into our location.
These are the result of the demographic variables of our target customers:
The following questions were asked from the residents of Bulanao, Tabuk City, Kalinga and with the
corresponding analysis of the results.
1. On average, how much money do you usually spend on just 1 meal when eating outside?
Pie Chart 1 shows the result for the question “How much money do you usually spend on just
one meal when eating outside”. Based from the result of the question, most of the respondents
are spending within the range of Php 110 – 150, yielding 55%.
Pie Chart 1. Money usually spend when eating outside
(Pie chart for question #1)
2. Which of the following do you believe is the most important factor in choosing a restaurant to
dine in?
Pie Chart 2 shows the result for the question “ Factors that affect the respondents in choosing
a restaurant to dine in”. The primary factor is the foods affordability which yielded to 41.5%,
second is the varieties of food with 34.3%, followed by location’s accessibility with 17.3% then
the ambiance with 7%.
Pie Chart 2. Factors that affect the respondents in choosing a restaurant to dine in.
(Pie chart for question #2)
3. Are you familiar with silog dishes?
Pie Chart 3 gives the result regarding the familiarity of the respondents with the silog dishes.
Out of the 400 respondents, 391 (97.8%) are familiar with the silog dishes while the remaining 9
(2.2%) are not familiar with silog dishes.
Poll Chart 1. Food establishment where respondents experienced eating a silog meal
(Poll chart for #5 question)