Darrilyn Villaluna - Activity 2 - The Origin and Evolution of Business Analytics

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Villaluna, Darrilyn C.

BSIT - 3101 - BA

Activity 2: The Origin and Evolution of Business Analytics

By reading the article, trace the evolution of BA by writing down the features of analytics (i.e., its
application, tools used) as employed in different eras: prehistoric, industrial (1800s), information age
(mid-20th century) and internet age (21st century). You may use other legitimate sources.

Prehistoric Era

In this age, it has been presumed by history that one of the first forms of business analytics was the
numerical markings on the cave walls using wood and stones traced back from ancient Egypt, Roma,
and Babylon, that help in predicting sales trends of new discoveries, and also contributed to the
policy makers to build a better decision

Industrial Era (1800s)

During this era, Frederick Taylor presented scientific management, which was known as the first
ever system of business analytics in the USA. Its purpose was to survey the employees body
movements and production process in order to identify significant efficiency.

Information Age Era (mid-20th century)

In the mid-20th century, the first hard drive disk was invented by the tech giant, IBM, which allowed
the users to save a huge amount of data and information with greater flexibility.

Internet Age Era (21st century)

Lastly, in this era, Google came up with a free, accessible, and convenient way for users to analyze
their data, the Google Analytics.

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