Professional Documents
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Apple's Appeal in Epic Games v. Apple Lawsuit
Apple's Appeal in Epic Games v. Apple Lawsuit
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UNITED STATES DISTRICT COURT
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FOR THE NORTHERN DISTRICT OF CALIFORNIA
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OAKLAND DIVISION
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3 PLEASE TAKE NOTICE that on November 16, 2021 at 2:00 p.m., or as soon thereafter as the
4 matter may be heard by the Court, at the courtroom of the Honorable Yvonne Gonzalez Rogers,
5 Courtroom 1, 14th Floor, United States District Court, 1301 Clay Street, Oakland, California,
6 Defendant Apple Inc. will and hereby does move the Court to stay the September 10, 2021 Permanent
7 Injunction (Dkt. 813) pending the resolution of appeals in this case. This motion is based on this Notice
8 of Motion and Motion; the Memorandum of Points and Authorities that follows; the Declarations of
9 Mark A. Perry and Trystan Kosmynka and exhibits thereto; the Proposed Order filed herewith; the
10 pleadings and papers on file herein; and such other matters that may be presented to the Court at the
11 hearing.
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DATED: October 8, 2021 By /s/ Mark A. Perry
13 GIBSON, DUNN & CRUTCHER LLP
14 Theodore J. Boutrous Jr.
Richard J. Doren
15 Daniel G. Swanson
Mark A. Perry
16 Veronica S. Lewis
Cynthia E. Richman
17 Jay P. Srinivasan
18 Ethan D. Dettmer
Rachel Brass
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Attorneys for Apple Inc.
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1 TABLE OF CONTENTS
2 INTRODUCTION ................................................................................................................................ 1
3 BACKGROUND .................................................................................................................................. 1
4 A. The Court Enjoins Enforcement of Portions of Guidelines 3.1.1 & 3.1.3 .................... 3
5 B. Apple Addresses Anti-Steering In Other Venues ......................................................... 5
6 LEGAL STANDARD ........................................................................................................................... 6
7 DISCUSSION ....................................................................................................................................... 7
8 A. Apple Would Be Irreparably Harmed In The Absence Of A Stay ............................... 7
9 B. Apple Has A Substantial Case For Relief On The Merits .......................................... 10
10 1. There Is No UCL Violation............................................................................. 11
11 2. Epic Lacks Standing........................................................................................ 14
12 3. The Injunction Is Beyond The Equitable Authority Of The Court ................. 15
13 C. A Stay Will Not Injure Epic ........................................................................................ 18
14 D. A Stay Is In The Public Interest .................................................................................. 18
15 E. In The Alternative, The Court Should Temporarily Stay The Injunction ................... 19
16 CONCLUSION ................................................................................................................................... 19
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1 TABLE OF AUTHORITIES
2 Page(s)
3 CASES
4 Bresgal v. Brock,
843 F.2d 1163 (9th Cir. 1987).........................................................................................................17
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Campbell v. Nat’l Passenger R.R. Corp.,
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No. 05-CV-5434, 2009 WL 4546673 (N.D. Cal. Nov. 30, 2009)...................................................19
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Cel-Tech Commc’ns, Inc. v. L.A. Cellular Tel. Co.,
8 20 Cal. 4th 163 (1999) ....................................................................................................................11
14 Davis v. FEC,
554 U.S. 724 (2008) ........................................................................................................................14
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Davis v. HSBC Bank Nev., N.A.,
16 691 F.3d 1152 (9th Cir. 2012).........................................................................................................13
17
Easyriders Freedom F.I.G.H.T. v. Hannigan,
18 92 F.3d 1486 (9th Cir. 1996)...........................................................................................................17
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1 INTRODUCTION
2 Apple asks the Court to suspend the requirements of its injunction until the appeals filed by
3 both Epic and Apple have been resolved. The company understands and respects the Court’s concerns
4 regarding communications between developers and consumers. Apple is carefully working through
5 many complex issues across a global landscape, seeking to enhance information flow while protecting
6 both the efficient functioning of the App Store and the security and privacy of Apple’s customers.
7 Striking the right balance may solve the Court’s concerns making the injunction (and perhaps even
8 Apple’s appeal itself) unnecessary. A stay is warranted in these circumstances.
9 The Court presided over a 16-day trial in May. The CEOs of both Epic Games, Inc. and Apple
10 Inc. testified, along with other top executives and numerous expert witnesses. Hundreds of exhibits
11 were admitted into evidence. Based on this robust record, the Court issued a detailed 185-page opinion,
12 concluding that Epic failed to prove that Apple violated any federal or state antitrust law. Dkt. 812
13 (“Op.”). Apple was not found to be a monopolist. Observing that “[s]uccess is not illegal,” Op. at 1,
14 the Court ruled against Epic on nine of its ten claims and rejected Epic’s request for a sweeping
15 injunction that would have transformed the App Store’s business model.
16 On Epic’s tenth claim, the Court concluded that Apple’s so-called anti-steering provisions—
17 two sentences in the App Store Review Guidelines that restrict in-app and targeted out-of-app
18 communications regarding alternative payment options—are contrary to California’s Unfair
19 Competition Law (the “UCL”). Epic barely mentioned that claim during the trial and offered no
20 evidence that it was harmed by the anti-steering provisions. Nor did Epic present any evidence
21 regarding how revisions to the Guidelines could or would be implemented, or the effects of any such
22 changes on consumers, developers, or Apple. While recognizing that the trial record was less than
23 fulsome, the Court concluded that the anti-steering provisions are “unfair” under the UCL. Op. at 163,
24 179.
25 As relevant here, the Court enjoined Apple from enforcing the Guideline that prohibits
26 developers from including in-app “buttons, external links, or other calls to action”—while still
27 permitting Apple to take steps to enhance information flow between developers and consumers without
28 “impact[ing] the integrity of the [iOS] ecosystem.” Op. at 163–64. However, precipitous
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1 implementation of this aspect of the injunction would upset the careful balance between developers
2 and customers provided by the App Store, and would irreparably harm both Apple and consumers. The
3 requested stay will allow Apple to protect consumers and safeguard its platform while the company
4 works through the complex and rapidly evolving legal, technological, and economic issues that any
5 revisions to this Guideline would implicate.
6 Apple is likely to succeed on appeal. Epic’s theory of liability under the UCL cannot be
7 reconciled with the findings and conclusions the Court made elsewhere in its opinion, particularly in
8 recognizing the procompetitive justifications for Apple’s IAP requirement. Indeed, the Supreme Court
9 has recognized the procompetitive effects of anti-steering provisions in particular, which fulfill the
10 “promise of a frictionless transaction.” Ohio v. Am. Express Co., 138 S. Ct. 2274, 2289 (2018). The
11 undisputed evidence in this case established that operators of two-sided transaction platforms, like the
12 App Store, commonly impose some kind of steering restrictions on platform participants. Epic’s own
13 expert witness agreed that common practices in competitive markets are efficient—i.e., procompetitive.
14 Epic will suffer no harm from a stay because, as authorized by the Court’s decision, Apple
15 recently rejected Epic’s request to reinstate its developer program account; Epic has no live apps on
16 the App Store and thus no standing to enforce the injunction. Moreover, the trial evidence establishes
17 that Epic has never been harmed by the anti-steering provisions. And the public interest favors
18 maintaining the status quo while the case works its way through the appellate process. Indeed, because
19 Epic continues to seek broader relief, including an injunction against Apple’s IAP requirement, it would
20 be more prudent to wait and see how the appeals are decided before requiring Apple to implement any
21 changes to the App Store.
22 There are many complexities to running the global iOS ecosystem, with close to 200 storefronts,
23 millions of developers, and billions of customers. As the Court recognized, Apple operates in a
24 dynamic environment, with the trial being a “snapshot” at a single point in time in a “moving stream.”
25 Trial Tr. 3839:19–23. Implementing the injunction on December 9 could have unintended downstream
26 consequences for consumers and the platform as a whole. Apple is working hard to address these
27 difficult issues in a changing world, enhancing information flow without compromising the consumer
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1 experience. A stay of the injunction would permit Apple to do so in a way that maintains the integrity
2 of the ecosystem, and that could obviate the need for any injunction regarding steering.
3 BACKGROUND
4 A. The Court Enjoins Enforcement of Portions of Guidelines 3.1.1 & 3.1.3
5 Epic brought this case alleging that a variety of “technical” and “contractual” restrictions set by
6 Apple for its App Store violate Sections 1 and 2 of the Sherman Act, California’s Cartwright Act, and
7 California’s Unfair Competition Law (the “UCL”). See generally Dkt. 1. Although referenced only
8 obliquely in Epic’s complaint, Epic also challenged the so-called “anti-steering” provisions in the App
9 Store Review Guidelines, which generally prohibit developers from (1) including external links,
10 buttons, or other calls to action in an app directing the user to an alternative payment platform
11 (Guideline 3.1.1), and (2) using information collected within the app (such as email addresses) to
12 communicate with customers outside of the app regarding alternative payment platforms (Guideline
13 3.1.3). See id. ¶¶ 130–31. As the Court acknowledged from the outset, Epic’s claims were at “the
14 frontier edges of antitrust law in the United States.” Dkt. 118 at 10. Importantly, Epic’s challenge to
15 those provisions did not stand alone, but instead was intertwined with its allegations that the IAP
16 requirement was an anticompetitive restraint and that in-app payment functionality was tied to app
17 distribution, which the Court properly rejected. Dkt. 1 ¶ 132; see also Dkt. 407 (Epic’s Pretrial
18 Proposed Conclusions of Law) ¶ 418.
19 After a bench trial, the Court upheld Apple’s practices under federal and state antitrust laws and
20 concluded Epic breached its contractual agreements with Apple. In its analysis, the Court recognized
21 that Apple legitimately monetized its platform by requiring use of IAP for in-app purchases of digital
22 goods. Op. at 149–50. The Court received substantial evidence that Apple enforced Guideline 3.1.1
23 to that end. See, e.g., Trial Tr. 1018:21–1019:4, 1019:24–1020:7, 1021:19–25, 1022:20–22, 1130:2–
24 16 (Kosmynka). This included Apple’s removal of Fortnite when Epic breached (among other
25 obligations) Guideline 3.1.1’s prohibition on including buttons or external links to non-IAP purchasing
26 mechanisms. See Trial Tr. 2820:18–2821:4 (Schiller). All of this was legitimate: “The requirement
27 of usage of IAP,” the Court concluded, was the “easiest and most direct” way for Apple to collect
28 compensation for “licens[ing] its intellectual property.” Op. at 150.
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1 The Court additionally held that in light of Epic’s admission that it had breached sections 3.2,
2 3.3.2, 3.3.3, 3.3.25 of the DPLA, as well as section 1.1(a) and 3.4(a) of Schedule 2 to the DPLA, Epic
3 was liable for breach of contract. Op. at 168. The Court found that Epic’s “hotfix . . . clandestinely
4 enabled substantive [payment] features in willful violation” of its contractual obligations. Id. at 21.
5 The Court rejected Epic’s argument that the relevant provisions of the DPLA were illegal, void as
6 against public policy, or unconscionable, holding that its conclusions regarding the lawfulness of the
7 challenged provisions under the Sherman Act and the Cartwright Act precluded those defenses. Id. at
8 168–73. The Court accordingly ordered Epic to pay damages in the amount of 30% of all revenues
9 collected from users in the Fortnite iOS app from the implementation of the “hotfix” through the date
10 of judgment, and issued declaratory judgment that “Apple’s termination of the DPLA and the related
11 agreements between Epic Games and Apple was valid, lawful, and enforceable” and that “Apple has
12 the contractual right to terminate its DPLA with any or all of Epic Games’ wholly owned
13 subsidiaries . . . at any time and at Apple’s sole discretion.” Id. at 179.
14 Acknowledging that the record “was less fulsome,” however, the Court separately addressed
15 Apple’s anti-steering provisions under the UCL. Op. at 163. Although the Court concluded none of
16 the contractual provisions Epic breached—one of which was Guideline 3.1.1’s restrictions on links and
17 buttons, Trial Tr. 2820:18–2821:4 (Schiller)—was unlawful, Op. at 169–70, the Court concluded that
18 Apple’s anti-steering provisions are “unfair” within the meaning of the UCL, id. at 164. The basis for
19 the Court’s ruling was its concern about “the open flow of information.” Id. The Court reasoned that
20 with a more “open flow of information,” users could more easily “discover[] the lowest cost seller”
21 and could more accurately “attribute costs to the platform versus the developer.” Id.
22 On the basis of its finding of liability under the UCL, the Court issued a permanent injunction
23 slated to take effect on December 9, 2021:
24 Apple Inc. and its officers, agents, servants, employees, and any person in active concert
or participation with them (‘Apple’), are hereby permanently restrained and enjoined
25 from prohibiting developers from (i) including in their apps and their metadata buttons,
external links, or other calls to action that direct customers to purchasing mechanisms,
26 in addition to In-App Purchasing and (ii) communicating with customers through points
27 of contact obtained voluntarily from customers through account registration within the
app.
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1 Dkt. 813. The Court concluded that this was a “measured remedy” that would “increase competition,
2 increase transparency, increase consumer choice and information while preserving Apple’s iOS
3 ecosystem which has procompetitive justifications” without “requir[ing] the Court to micromanage
4 business operations.” Op. at 179.
5 The injunctive relief applies not just to Epic—which cannot even benefit from the injunction
6 because it no longer has a developer program account with Apple or any live apps on the App Store—
7 but to all developers in the United States. Dkt. 813. By its terms, the injunction will take effect ninety
8 days from its issuance (i.e., December 9, 2021) and has no termination date. Id.
9 Following the Court’s decision, Mr. Sweeney stated publicly that “Fortnite will return to the
10 iOS App Store when and where Epic can offer in-app payment in fair competition with Apple in-app
11 payment, passing along the savings to consumer.” Perry Decl. Ex. A. He continued: “Thinking much
12 more about whether we’re going to live in a world where two platform megacorps dictate software and
13 world commerce to everyone or whether the digital world and the future metaverse will be a free world.
14 Wouldn’t trade that away to get Fortnite back on iOS.” Perry Decl. Ex. B; see also id. Ex. C. Based
15 on these and other statements, which make clear that Epic has no intention of complying with Apple’s
16 Guidelines notwithstanding any protestations to the contrary, Apple advised Epic that it would not be
17 reinstating Epic’s Developer Account or the Fortnite app. Perry Decl. Ex. D. Apple explained that
18 “Epic committed an intentional breach of contract, and breach of trust, by concealing code from Apple
19 and making related misrepresentations and omissions.” Id. In light of Epic’s adjudicated misconduct
20 and Mr. Sweeney’s post-decision statements, and as expressly authorized by the Court’s decision,
21 Apple “exercised its discretion not to reinstate Epic’s developer program account at this time.” Id. As
22 a result, Epic has no live apps (including Fortnite) on the App Store.
23 Epic filed a notice of appeal on September 13, 2021. Dkt. 817. Apple filed a cross-appeal on
24 October 8, 2021.
25 B. Apple Takes Steps To Enhance Information Flow Between Developers and Consumers
26 Apple regularly reviews and revises its Guidelines in response to developer and consumer
27 feedback, competitive developments, and other considerations. Even before the Court’s decision in
28 Epic, Apple began exploring changes to the Guidelines applicable to developer-customer
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1 communications. These proposed changes are intended to allow for an increased flow of information
2 to users while preserving the integrity of the ecosystem.
3 Most significantly, Apple reached a settlement in the developer class action asserting
4 substantially the same claims as Epic. See Motion for Preliminary Approval of Settlement, Cameron
5 v. Apple Inc., No. 19-CV-3074 (Aug. 26, 2021), Dkt. 396. As detailed in the settlement, Apple has
6 agreed (among other things) to “[p]ermit all U.S. Developers to communicate with their customers via
7 email and other communication services outside their app about purchasing methods other than in-app
8 purchase, provided that the customer consents to the communication and has the right to opt out.”
9 Stipulation of Settlement § 5.1.3 Cameron, No. 19-CV-3074 (Aug. 26, 2021), Dkt. 396-1 Ex. A. The
10 Court has scheduled a hearing on the developer class plaintiffs’ motion for preliminary approval of the
11 settlement for November 2, 2021. See Order, Cameron, No. 19-CV-3074 (Sept. 28, 2021), Dkt. 433.
12 In addition, Apple is working on other changes to its Guidelines in resolution of an investigation
13 by the Japan Fair Trade Commission, which was also reached before the Court issued its Epic decision.
14 Perry Decl. Ex. E. These changes, which require time to develop and implement, will go into effect in
15 early 2022. Id.
16 LEGAL STANDARD
17 Federal Rule of Civil Procedure 62(d) authorizes a district court to stay enforcement of a
18 permanent injunction pending appeal. See Hilton v. Braunskill, 481 U.S. 770, 776 (1987). A request
19 for a stay is analyzed under four factors:
20 (1) whether the stay applicant has made a strong showing that he is likely to succeed on
the merits; (2) whether the applicant will be irreparably injured absent a stay; (3)
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whether issuance of the stay will substantially injure the other parties interested in the
22 proceeding; and (4) where the public interest lies.
23 Lair v. Bullock, 697 F.3d 1200, 1203 (9th Cir. 2012). The first factor requires the movants to show
24 only “that there is a substantial case for relief on the merits”; “[t]he standard does not require the
25 [movants] to show that it is more likely than not that they will on the merits.” Id. at 1204 (quotation
26 marks omitted).
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1 DISCUSSION
2 The Court’s injunction is in two parts, precluding Apple from enforcing (1) the Guideline
3 prohibition against links, buttons, or other calls to action within an app; and (2) the Guideline
4 prohibition against targeted communications outside the app. Apple has already addressed targeted
5 out-of-app communications in the Cameron settlement, which will result in the deletion of the clause
6 that the Court has enjoined. As to in-app communications, the injunction requires Apple to strike the
7 “call to action” provision, but does not prevent the adoption of a solution that would result in enhanced
8 information flow between developers and consumers while still constraining those communications in
9 appropriate ways to preserve the integrity of the ecosystem. Such a solution, however, is
10 technologically and economically complex and requires consideration of events on the global stage.
11 Accordingly, Apple respectfully requests that the injunction be stayed pending the appeal, during which
12 Apple will continue to work on a solution that could render any injunction unnecessary.
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A. Apple Would Be Irreparably Harmed In The Absence Of A Stay
14 Absent a stay, Apple would be forced to permit developers to engage in conduct that will disrupt
15 Apple’s lawful App Store business model. While Apple is taking steps to increase the flow of
16 information from developers to consumers, some developers (including Epic) misread the injunction
17 to permit unconstrained in-app messaging or links. Indeed, despite the Court’s acknowledgment that
18 its remedy was not intended to have “any impact on the integrity of the ecosystem,” Op. at 164, some
19 commentators have asserted that “the fabric of Apple’s App Store could be forever changed” by the
20 Court’s injunction, see, e.g., Perry Decl. Ex. F. Mr. Sweeney has touted an expansive view of the
21 Court’s injunction that not only would require Apple to allow links directing customers to developer’s
22 websites but, apparently, also would permit developers to install competing payment mechanisms such
23 as the one implemented by Epic’s hotfix at the culmination of Project Liberty—notwithstanding that
24 the Court held Epic liable for breach of contract as a result of the hotfix. Perry Decl. Ex. C.
25 To be clear, Apple disagrees with this broad interpretation of the injunction, but Epic’s apparent
26 endorsement of this view threatens Apple’s ability to operate its platform. At least one other developer
27 has already publicly announced its intention to offer an alternative payment system for digital goods
28 and services transactions within iOS apps. Perry Decl. Ex. G. One of its selling points raises clear red
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1 flags: In contrast to Apple’s strict rules surrounding privacy, that developer intends to provide access
2 to user email addresses. Perry Decl. Ex. H. Moreover, in the weeks following the Court’s decision, a
3 number of developers have asked Apple to clarify what will and will not be permitted. Kosmynka
4 Decl. ¶ 9. The Court has stricken one sentence of Guideline 3.1.1, but did not disable Apple from
5 otherwise running its business or protecting consumers.
6 The approach advocated by Epic and others will disrupt “the optimal balance” between the two
7 sides of the App Store platform. Amex, 138 S. Ct. at 2281. This is important in light of the Supreme
8 Court’s recognition that such balance “is essential for two-sided platforms to maximize the value of
9 their services and to compete with their rivals.” Id. Simply put, steering users to other payment
10 solutions undermines the “promise of a frictionless transaction” and “undermine[s] the investments
11 that [Apple] has made to encourage increased [customer] spending” on its platform. Id. at 2289.
12 The Court expressly found that Apple is entitled to collect a commission from developers for
13 use of its platform, regardless of whether that commission is collected through IAP. See Op. at 150
14 (“[T]o the extent Epic Games suggests that Apple receive nothing from in-app purchases made on its
15 platform, such a remedy is inconsistent with prevailing intellectual property law.” (footnote omitted)).
16 As the Court recognized, payment methods that avoid IAP make it “more difficult for Apple to collect
17 that commission.” Id. And it further acknowledged that “if Apple could no longer require developers
18 to use IAP for digital transactions, Apple’s competitive advantage on security issues, in the broad sense,
19 would be undermined and ultimately could decrease consumer choice in terms of smartphone devices
20 and hardware.” Id. (citation omitted).
21 When considering the appropriateness of an injunction against allegedly anticompetitive
22 conduct, courts must be cognizant of the fact that “[c]osts associated with ensuring compliance with
23 judicial decrees may exceed efficiencies gained; the decrees themselves may unintentionally suppress
24 procompetitive innovation.” Nat’l Collegiate Athletic Ass’n v. Alston, 141 S. Ct. 2141, 2163 (2021).
25 Here, the costs to consumers and Apple are high. Discouraging users to use IAP also would reduce the
26 value of the benefits Apple offers to both developers and consumers. “Suffice it to say, IAP is not
27 merely a payment processing system, as Epic Games suggests, but a comprehensive system to collect
28 commission and manage in-app payments.” Op. at 154. Permitting developers to “steer” users to other
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1 payment mechanisms “undermines the investments that [Apple] has made” in IAP, “which discourages
2 investments in [IAP] and ultimately harms both [users] and [developers].” Amex, 138 S. Ct. at 2289.
3 IAP offers a number of protections for consumers, such as those against fraudulent
4 transactions. See Trial Tr. 2797:3–23 (Schiller). Their effectiveness depends, in part, on information
5 Apple receives through IAP—the more data it has, the better it can protect consumers from fraud. Id.
6 Deterring users from using IAP could thus adversely affect the integrity of iOS as a whole, including
7 for those users who transact exclusively using IAP. And Apple offers a host of other user protections
8 and benefits—such as a “content check” feature to make sure a user has not made a duplicative
9 purchase, and an “ask to buy” feature that allow parents to approve or block a child’s in-app purchase—
10 that are uniquely available through IAP. Kosmynka Decl. ¶ 12. As the Court observed, “‘IAP supports
11 the ability of users to redownload apps and in-app purchase on new devices, share subscriptions and
12 in-app features with family members, view their entire purchase history, and manage subscriptions
13 from one place on their phone.’” Op. at 115 (quoting Prof. Schmalensee). These features enhance the
14 overall user experience, the security of a user’s purchase, as well as the integrity of the platform as a
15 whole.
16 An erroneously broad interpretation of the injunction would also impair Apple’s ability to
17 protect the iOS ecosystem and cause other irremediable harms. Apple has never permitted the
18 implementation of external payment links for digital goods and services. Kosmynka Decl. ¶ 15. Such
19 links raise potential threats to Apple’s ability to maintain “a trusted app environment,” Op. at 111, and
20 the consequences of any related changes to the platform require careful consideration. Kosmynka Decl.
21 ¶ 18.
22 Links and buttons to alternate payment mechanisms are fraught with risk. Users who click on
23 a payment link embedded in an app—particularly one distributed through the curated App Store—will
24 expect to be led to a webpage where they can securely provide their payment information, email
25 address, or other personal information. Kosmynka Decl. ¶¶ 13–14. A developer may thus try take
26 advantage of user trust, carefully cultivated by Apple’s safe and secure platform, and deceive users into
27 providing their payment information to a malicious platform. Id. ¶ 14. And while developers are
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1 required to disclose their handling of users’ privacy information within the app, there is no way for
2 Apple to confirm that a developer’s payment page will adhere to those representations. Id. ¶ 16.
3 Moreover, because external links operate outside of iOS—and outside of Apple’s commerce
4 engine—Apple has no visibility into their technological and financial functions, and limited ability to
5 redress fraud by identifying and removing bad actors from the App Store. Kosmynka Decl. ¶ 15. While
6 Apple could examine the links in the version of the app submitted for review, there is nothing stopping
7 a developer from changing the landing point for that link or altering the content of the destination
8 webpage. Id. Additionally, Apple currently has no ability to determine whether a user who clicks on
9 an external link actually received the products or features she paid for. Id. Apple already receives
10 hundreds of thousands of reports each day from users, and allowing links to external payment options
11 would only increase this burden. Id. ¶ 12. In essence, the introduction of external payment links,
12 particularly without sufficient time to test and evaluate the security implications, will lead to the very
13 same security concerns that Apple combats with the use of IAP more generally, which the Court agreed
14 were legitimate, procompetitive reasons for the design of the App Store. Op. at 149–50.
15 Finally, implementation of the injunction would require substantial technical and engineering
16 changes. Kosmynka Decl. ¶ 18. Beyond the mere functionality of permitting external payment links,
17 Apple would have to develop technical solutions to address the security and privacy vulnerabilities
18 addressed above. Id. Apple would have to develop new App Review processes. Apple would have to
19 write and enforce new Guidelines. Id. And Apple would have to engineer alternative solutions for
20 collecting its commission—an undertaking the Court acknowledged could be costly. Op. at 150 &
21 n.617; see also Trial Tr. 2721:18–2723:16, 2732:14–24 (Schiller) (Mr. Schiller describing the burden
22 of developing and changing iOS). Once Apple invests these resources, it will not be able to recover
23 them if the injunction ultimately is overturned on appeal (even in part).
24 B. Apple Has A Substantial Case For Relief On The Merits
25 In Apple’s view, the Court’s ruling on Epic’s UCL claim cannot be reconciled with the findings
26 and conclusions on other theories, especially Epic’s challenges to the IAP requirement, or with the trial
27 evidence (or lack thereof) regarding the anti-steering provisions. Apple’s cross-appeal will ask the
28 Ninth Circuit to set aside the UCL judgment, or vacate the injunction, on several grounds. This Court
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1 need not agree with Apple’s perspective on these issues to recognize that they present, at minimum, a
2 substantial case for relief on the merits.
3 1. There Is No UCL Violation
4 There is a substantial case that Epic failed to prove a violation of the UCL. The imposition of
5 liability under the tethering test was wrong as a matter of law. The tethering test requires that the
6 plaintiff prove that the conduct at issue is anticompetitive, i.e., that it “significantly threatens or harms
7 competition.” Cel-Tech Commc’ns, Inc. v. L.A. Cellular Tel. Co., 20 Cal. 4th 163, 187 (1999)
8 (emphasis added). That is true whether the conduct is denominated as an “incipient” antitrust violation
9 or as a violation of the “policy or spirit” of the antitrust laws. Id. (conduct is “unfair” only if it threatens
10 an incipient or policy violation or “otherwise significantly threatens or harms competition”). “As noted
11 in Cel-Tech, the focus of the antitrust laws is on injury to competition. To come within the letter or
12 policy of these laws, it must be alleged that [defendant’s] conduct had an adverse effect on
13 competition.” Gregory v. Albertson’s, Inc., 104 Cal. App. 4th 845, 856 (2002) (citation omitted).
14 The Court construed the tethering test under § 17200 to apply without regard to the relevant
15 market adopted for purposes of antitrust analysis. Op. at 166. But UCL jurisprudence does require
16 that the tethering test be conducted by reference to the relevant market. See, e.g., Facebook, Inc. v.
17 Brandtotal, Ltd., No. 20-CV-7182, 2021 WL 2354751, at *15 (N.D. Cal. June 9, 2021) (“starting point”
18 under tethering test is to “identify a product market”); Snapkeys, Ltd. v. Google LLC, No. 19-CV-2658,
19 2020 WL 6381354, at *3 (N.D. Cal. Oct. 30, 2020) (“In order to allege [under UCL tethering test] that
20 conduct ‘significantly threatens or harms competition,’ a plaintiff must allege harm to the market as a
21 whole.” (emphasis in original)). The Supreme Court has held with specific application to anti-steering
22 provisions that “[w]ithout a definition of the market there is no way to measure the defendant’s ability
23 to lessen or destroy competition.” Amex, 138 S. Ct. at 2285 (alterations and quotation marks omitted).
24 Here, the only market the Court defined was the global market for digital mobile gaming
25 transactions. Op. at 1. However, when evaluating Apple’s anti-steering provisions under the UCL, the
26 Court looked to the purported effects of those provisions without any reference to any defined market.
27 For example, the Court considered anecdotal evidence from Down Dog and Match Group regarding
28 their experiences with off-platform purchase mechanisms, even though neither of them is a game
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1 developer. See id. at 93. Moreover, both Down Dog and Match Group offer subscription apps, which
2 the Court expressly ruled are outside the scope of the relevant market and which the Court declined
3 even to consider in the remainder of its analysis. Op. at 123 n.571. And the injunction is disconnected
4 from the Court’s conclusions on the relevant market: It applies nationwide, and without regard to
5 gaming or non-gaming apps. Id. at 167. The Court did not define the market in which it was analyzing
6 these purported competitive effects, “which is essential for assessing the potential harm to competition
7 from the defendants’ alleged misconduct.” Concord Assocs., L.P. v. Entm’t Props. Tr., 817 F.3d 46,
8 53 (2d Cir. 2016) (citation omitted). This is especially pertinent given that Epic itself admitted that
9 relief from the anti-steering provisions that would allow links or buttons to alternative payment
10 solutions outside an app would be affirmatively harmful to game developers in particular. Dkt. 1 ¶ 116
11 (“Mobile game developers particularly value the ability to provide users with engaging gameplay
12 without imposing any burdens or distractions on consumers who wish to make in-app purchases.
13 Developers would be harmed if their app users were directed to process their purchases outside of the
14 app . . . .” (emphasis added)).
15 Beyond the lack of a cognizable market in which to evaluate the anti-steering provisions, there
16 is a substantial case that Epic failed to prove the anti-steering provisions have anticompetitive effects.
17 The principal evidence relied on by the Court was the testimony from Down Dog and Match Group,
18 see Op. at 93. But the testimony from Match Group’s representative that in-app sales have continued
19 to dominate notwithstanding the firm’s investment in marketing campaigns for web purchases, see Ex.
20 Depo. (Ong) 24:17–26:5, 28:9–29:22, does not prove anticompetitive effects flowing from the
21 anti-steering provisions. Indeed, there is no data provided to support this anecdotal evidence. Cf. Op.
22 at 50. As for Down Dog’s testimony regarding the percentage of iOS users who make purchases online,
23 see Trial Tr. 360:7–13 (Simon), that testimony too is unsupported by any data. And the competitive
24 effects of the anti-steering provisions as distinguished from all other effects of the iOS platform’s
25 design were never independently analyzed from an economic perspective. See Trial Tr. 1552:3–14,
26 1574:1–4, 1716:15–20 (Evans).
27 By contrast, the Supreme Court has recognized the procompetitive effects of anti-steering
28 provisions in two-sided transaction markets. In Amex, the Supreme Court explained that “there is
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1 Apple has raised substantial legal and factual grounds for vacatur of the injunction that easily satisfy
2 the first factor for a stay.
3 2. Epic Lacks Standing to Enforce the UCL Injunction
4 Epic Games, Inc.—the sole plaintiff in this lawsuit—lacks standing under Article III. To have
5 standing, the plaintiff must show that (1) it has suffered some actual or threatened injury, (2) that injury
6 can fairly be traced to the challenged action of the defendant, and (3) the injury is likely to be redressed
7 by a favorable decision. See Lujan v. Defs. of Wildlife, 504 U.S. 555, 560–61 (1992). “In the context
8 of injunctive relief, the plaintiff must demonstrate a real or immediate threat of an irreparable injury.”
9 Hangarter v. Provident Life & Accident Ins. Co., 373 F.3d 998, 1021 (9th Cir. 2004) (quotation marks
10 omitted) (emphasis in original). Because standing is not “dispensed in gross,” the plaintiff must
11 demonstrate standing for each claim “he seeks to press and for each form of relief that is sought.”
12 Davis v. FEC, 554 U.S. 724, 734 (2008) (quotation marks omitted) (emphasis added). Moreover, a
13 plaintiff must establish “injury to himself, even if it is an injury shared by a large class of other possible
14 litigants.” Warth v. Seldin, 422 U.S. 490, 501 (1975) (emphasis added). Because Epic is no longer an
15 iOS developer, however, it can neither show harm nor benefit from the injunction.
16 Whether or not Epic had standing at some earlier stage of the litigation, at this time Epic cannot
17 show that it faces a “real or immediate threat” of irreparable injury from the anti-steering provisions,
18 or that the injunction entered by the Court would redress any such injury. Following the
19 implementation of Project Liberty in August 2020, Fortnite was removed from the App Store and
20 Epic’s developer program account was terminated. Op. at 26. This Court’s judgment confirmed
21 Apple’s right to terminate Epic’s developer account, see id. at 179, and Apple has rejected Epic’s
22 request to reinstate its developer program account and informed Epic that it would not entertain a
23 further request until all appeals have been exhausted, Perry Decl. Ex. D. With no apps on the App
24 Store and no prospect of adding any until, at the earliest, after this litigation concludes, there is no
25 threat of immediate injury to Epic from the continued enforcement of Apple’s anti-steering provisions.
26 Epic also failed to prove any past injury from Apple’s anti-steering provisions. Although the
27 Court credited evidence from witnesses associated with two other developers (Down Dog and Match
28 Group), see Op. at 93, an injury to “other possible litigants” is not sufficient for Article III purposes,
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1 Warth, 422 U.S. at 501. And Epic itself has been successful in encouraging cross-platform purchases.
2 Of the iOS Fortnite users who made a purchase between March 2018 and July 2020 on any platform,
3 “only 13.2% made a purchase on an iOS device—meaning that Epic Games was able to transact with
4 86.8% of paying Fortnite users without paying any commissions to Apple.” Op. at 14 (emphasis in
5 original). Similarly, “the vast majority of Epic Games’ Fortnite revenue (93%) is generated on
6 non-iOS platforms.” Id. at 14. There is no evidence that Epic ever suffered harm from Apple’s
7 anti-steering provisions.
8 Accordingly, Apple has a substantial case for relief on the merits, as Epic lacks Article III
9 standing to obtain the relief ordered.
10 3. The UCL Injunction Is Beyond The Equitable Authority Of The Court
11 Finally, Apple respectfully submits that the Court exceeded its equitable authority in issuing
12 the injunction.
13 First, even if the provisions prohibiting in-app communications are deemed “unfair” under the
14 UCL, there is no evidence and no findings by the Court supporting the injunction with respect to
15 striking Apple’s Guideline prohibiting external links and buttons within an app. The Court found that
16 the alleged “lack of competition has resulted in decrease[d] information which also results in decreased
17 innovation relative to the profits being made.” Op. at 163. Pointing to Apple’s anti-steering provisions,
18 the Court opined that “developers cannot communicate lower prices on other platforms either within
19 iOS or to users obtained from the iOS platform.” Id. at 163–64. But offering a link in an app has
20 nothing to do with communication with users; it has to do with the accessibility of alternative payment
21 mechanisms through iOS—Apple’s intellectual property.
22 Moreover, the Court’s analysis of the procompetitive effects of IAP forecloses any claim that
23 the prohibition on external payment links is anticompetitive. In discussing IAP, the Court observed
24 that “IAP is the method by which Apple collects its licensing fee from developers for the use of Apple’s
25 intellectual property,” and that absent IAP, “[i]t would . . . be more difficult for Apple to collect that
26 commission.” Op. at 150. The same is true for external payment links—if developers can take users
27 directly from the app to their own external payment mechanism, it will be difficult—if even feasible—
28 for Apple to collect a commission for those purchases. See Trial Tr. 2798:11–13 (Schiller). The Court
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1 also observed that “if Apple could no longer require developers to use IAP for digital transactions,
2 Apple’s competitive advantage on security issues, in the broad sense, would be undermined.” Op. at
3 150 (citation omitted). Again, that is equally true of the prohibition on external payment links, as
4 described below. The Court further stated that modifying Apple’s extant rules to introduce other
5 payment solutions “may reduce the quality of the experience for some consumers by denying users the
6 centralized option of managing a single account through IAP,” id., another feature at risk from external
7 payment links. The Court’s findings regarding IAP demonstrate the procompetitive effects of the
8 prohibition on external payment links.
9 Second, in issuing injunctive relief, the Court did not examine whether Epic had proved
10 “irreparable injury” as required for entry of injunctive relief. eBay Inc. v MercExchange, LLC, 547
11 U.S. 388, 391 (2006); see also Sonner v. Premier Nutrition Corp., 971 F.3d 834, 837 (9th Cir. 2020)
12 (holding that federal common law equitable factors apply to injunctive relief under the UCL). Although
13 the Court stated that it “finds the elements for equitable relief are satisfied,” Op. at 166, it did not
14 actually analyze or make findings regarding the threat of irreparable injury. The Court indicated that
15 “[t]he injury has occurred and continues,” id., but this statement (a) does not refer to any alleged injury
16 to Epic and (b) does not speak to whether the injury is irreparable.
17 In addition, the Court did not analyze Apple’s equitable affirmative defense of unclean hands.
18 As Apple explained in its Proposed Findings of Fact and Conclusions of Law, Dkt. 779-1, the doctrine
19 of unclean hands precludes equitable relief where the defendant establishes that “(1) the plaintiff
20 engaged in inequitable conduct; and (2) the conduct ‘relates to the subject matter of its claims,’” Piper
21 Restoration Techs., LLC v. Coast Bldg. & Plumbing, Inc., No. 13-CV-499, 2018 WL 6012219, at *9
22 (C.D. Cal. Nov. 16, 2018) (quoting Levi Strauss & Co. v. Shilon, 121 F.3d 1309, 1313 (9th Cir. 1997)).
23 The doctrine of unclean hands applies squarely here: Rather than file a lawsuit for declaratory and
24 injunctive relief and await the outcome, Epic developed a sophisticated plan to surreptitiously deliver
25 a Trojan horse update of Fortnite to Apple, and then later activate a “hotfix” to bypass Apple’s IAP
26 system. Op. at 19–26. As this Court recognized, “Epic Games never adequately explained its rush to
27 the courthouse or the actual need for clandestine tactics.” Id. at 171. Epic engaged in inequitable
28 conduct, and that conduct relates directly to the subject matter of its claims, barring any equitable relief.
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1 Third, the injunction is overbroad in that it extends beyond Epic and affects all developers in
2 the United States. In its Proposed Findings of Fact and Conclusions of Law, see Dkt. 779-1 ¶ 719,
3 Apple directed this Court to binding precedent regarding the scope of a district court’s equitable
4 authority holding that “[w]here relief can be structured on an individual basis, it must be narrowly
5 tailored to remedy the specific harm shown.” Bresgal v. Brock, 843 F.2d 1163, 1170 (9th Cir. 1987);
6 see also Zepeda v. U.S. I.N.S., 753 F.2d 719, 727 (9th Cir. 1983) (“[T]he injunction must be limited to
7 apply only to the individual plaintiffs unless the district judge certifies a class of plaintiffs.”).
8 Accordingly, injunctive relief may be “no more burdensome to the defendant than necessary to provide
9 complete relief to the plaintiffs.” Madsen v. Women’s Health Ctr., Inc., 512 U.S. 753, 765 (1994)
10 (quotation marks omitted) (emphasis added); see also Easyriders Freedom F.I.G.H.T. v. Hannigan, 92
11 F.3d 1486, 1501 (9th Cir. 1996) (“[I]njunctive relief generally should be limited to apply only to named
12 plaintiffs where there is no class certification.”).
13 Here, the injunctive relief extends farther than necessary to remedy any conceivable harm to
14 Epic. If Epic were, in fact, injured by the anti-steering provisions because of the limitations on its
15 ability to communicate with customers, it would be made whole by an injunction prohibiting Apple
16 from applying those limitations to Epic; in contrast, Epic receives no benefit from having those
17 limitations lifted with respect to other developers. If Epic had intended to seek injunctive relief on
18 behalf of other developers, it could have attempted to proceed under Federal Rule of Civil Procedure
19 23(b)(2). See Wal-Mart Stores, Inc. v. Dukes, 564 U.S. 338, 360 (2011) (Rule 23(b)(2) applies “when
20 a single injunction or declaratory judgment would provide relief to each member of the class”). But
21 Epic opted out of the developer class action (which has now settled), signifying its intent to proceed on
22 its own, and not on behalf of other developers. Mr. Sweeney testified, in fact, that Epic would have
23 been content with a special deal for Epic and no other developers. Trial Tr. 338:3–6, 337:13–19
24 (Sweeney). Having chosen to go it alone, Epic may not now obtain or retain injunctive relief that
25 extends beyond Epic to reach other developers. The injunction, if it is otherwise valid at all, is
26 overbroad, and there is a substantial case on appeal for significantly narrowing it.
27
28
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3 standing to obtain injunctive relief, because it no longer has an active developer account and no longer
4 has any apps on the App Store. Just as it cannot benefit from an injunction, it would not be harmed by
5 a stay. And even when Fortnite was still available on the App Store, Epic was extremely successful in
6 encouraging users to make purchases through other payment platforms (e.g., Xbox, Switch,
7 PlayStation). As the Court itself recognized, Epic’s challenge to the anti-steering provisions was less
8 than full-throated, and “the record was less fulsome” than with respect to the other challenged
12 to information while maintaining the integrity of the ecosystem, in the context of a dynamic and
13 changing global environment. Apple has already taken concrete, specific steps in the direction
14 indicated by the Court’s opinion—including by agreeing to eliminate the prohibition on targeted out-
15 of-app communications. These issues require the application of business judgment informed by this
16 Court’s analysis, Apple’s experience, feedback from developers and users across the world, as well as
17 technological and economic considerations. Kosmynka Decl. ¶ 18. Apple anticipates reaching a global
18 solution, and the public interest would be served by allowing Apple sufficient time to do so.
19 Moreover, “a stay would avoid the parties and the Court wasting taxpayer resources on a
20 litigation which might be mooted on appeal.” Hunt v. Check Recovery Sys., Inc., No. 05-CV-4993,
21 2008 WL 2468473, at *5 (N.D. Cal. June 17, 2008); Dameron Hosp. Ass’n v. State Farm Mut. Auto.
22 Ins. Co., No. 12-CV-2246, 2013 WL 5718886, at *2 (E.D. Cal. Oct. 15, 2013) (“Judicial economy
23 outweighs any prejudice [the non-moving party] may experience from a routine stay.”). Given the
24 substantial likelihood that the UCL injunction will be vacated or reversed, it would be a poor use of
25 resources to require Apple to comply with the injunction on the timeframe ordered by the Court and
26 invite near-inevitable litigation from Epic regarding the scope of Apple’s compliance. On the other
27 side of the ledger, Epic will be seeking more expansive injunctive relief on appeal. While Apple is
28 confident that the Sherman Act and Cartwright Act rulings will be sustained, it would be better for all
18
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1 participants in the iOS ecosystem to await the outcome of both appeals—Epic’s and Apple’s—before
2 mandating changes to the App Store. There is no reason to expend resources on these issues when the
3 legal framework is undergoing appellate review. Rather, a stay would maintain the status quo while
4 the appellate process progresses to completion.
5 E. In The Alternative, The Court Should Temporarily Stay The Injunction
6 If the Court determines that a stay pending appeal is inappropriate, Apple requests that the Court
7 temporarily stay enforcement of the injunction while Apple seeks a stay from the Ninth Circuit. Courts
8 routinely grant such requests. See, e.g., Conservation Congress v. U.S. Forest Serv., No. 11-CV-2605,
9 2012 WL 3150307, at *2 (E.D. Cal. Aug. 1, 2012); Elliot v. Williams, No. 08-CV-829, 2011 WL
10 5080169, at *10 (D. Nev. Oct. 25, 2011); Campbell v. Nat’l Passenger R.R. Corp., No. 05-CV-5434,
11 2009 WL 4546673, at *2 (N.D. Cal. Nov. 30, 2009).
12 CONCLUSION
13 For the foregoing reasons, Apple requests that the Court stay the injunction pending the
14 disposition of the appeals noticed by both Epic and Apple from the Court’s judgment.
15
DATED: October 8, 2021 By /s/ Mark A. Perry
16 GIBSON, DUNN & CRUTCHER LLP
17 Theodore J. Boutrous Jr.
Richard J. Doren
18 Daniel G. Swanson
Mark A. Perry
19 Veronica S. Lewis
Cynthia E. Richman
20
Jay P. Srinivasan
21 Ethan D. Dettmer
Rachel Brass
22
Attorneys for Apple Inc.
23
24
25
26
27
28
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