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  • Opto, Charles Jan M. Chap. 7. Dist. Mngt.

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    Master Lock relies heavily on wholesale distributors to provide sales and support services to retailers. As such, wholesale distributors should expect support from Master Lock in areas like ordering, inventory management, product displays, and marketing/promotional materials to effectively assist retailers. Master Lock tells retailers to rely on wholesale distributors for all the advice and backing they need.

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    Master Lock relies heavily on wholesale distributors to provide sales and support services to retailers. As such, wholesale distributors should expect support from Master Lock in areas like ordering, inventory management, product displays, and marketing/promotional materials to effectively assist retailers. Master Lock tells retailers to rely on wholesale distributors for all the advice and backing they need.

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    420 views2 pages

    Opto, Charles Jan M. Chap. 7. Dist. Mngt.

    Uploaded by

    Charles Jan Mosquera Opto
    Master Lock relies heavily on wholesale distributors to provide sales and support services to retailers. As such, wholesale distributors should expect support from Master Lock in areas like ordering, inventory management, product displays, and marketing/promotional materials to effectively assist retailers. Master Lock tells retailers to rely on wholesale distributors for all the advice and backing they need.

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    © All Rights Reserved
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    Opto, Charles Jan M.

    Distribution Management
    3rd Year BSBA-Marketing Saturday 5:30PM/8:30PM

    CHAPTER 7

    1. Do you think Apple’s careful selection of channel members and its efforts to enable them
    to provide high-quality sales and service support are as important as Apple’s unique
    products in creating a differential advantage for Apple?

    Yes, apple’s careful selection of channel members and its efforts enable them to
    provide high-quality sales and service support are as important as apple’s unique
    products. The procedure utilized by Apple is one of the kinder and gentler push
    advancement techniques called Training Programs. Preparing programs pointed
    toward working on the presentation of the channel individuals' salesmen can be one
    of the best systems for building channel part special collaboration. Such projects can
    show in an exceptionally apparent manner the producer's obligation to aiding direct
    individuals in a space wherein numerous of them need assistance.

    2. Given this approach to dealing with channel members, what criteria do you believe would
    be especially important for Rust-Oleum Corporation to emphasize in selecting prospective
    channel members?

    In light of the assertion given, it shows that Rust-Oleum is just utilizing the
    wholesalers and retailers as their channel individuals. Accordingly, there is a couple
    of standards that have been picked by Rust-Oleum Corporation to underline in
    choosing planned channel individuals. Firstly, they are utilizing the measures of deals
    strength which is covering the nature of deals person. Since the channel part is
    capable to disseminate and showcase the items, subsequently their wholesaler and
    retailer might utilize the compelling promotion and can convey in a good way to be
    effortlessly gotten to by the imminent clients.

    3. Given that Master Lock expects its wholesale distributors to provide virtually all the
    support needed by retailers, what kind of support do you think the wholesaler distributors
    should expect from Master Lock?

    Master Lock is maybe the country's most popular name in latches. Expert Lock
    latches are sold seriously at the retail level through a wide scope of stores, including
    tool shops, home focuses, car stores, bike looks (for bike latches), pharmacies,
    grocery stores and numerous others. This wide retail network is provided generally
    through wholesalers. Expert Lock depends on wholesalers to give the heft of the
    deals and strategic help to the retail channel individuals. At the point when retailers
    need assistance in requesting, loading the right collection, picking point of-buy
    shows or promoting to customers, Master Lock tells them to "ask your Master Lock
    merchant for all the exhortation and backing you need."

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