Professional Documents
Culture Documents
Republic of The Philippines Department of Education Division of Bohol
Republic of The Philippines Department of Education Division of Bohol
Department of Education
Region VII, Central Visayas
DIVISION OF BOHOL
Concept Notes
Media is the term we use to refer to different types of media that provide us with
important information and knowledge. Media has always been part of our society, even
when people used paintings and writings to share information. As time passed, people
came up with different modes to provide news to the public. Based on the type of
medium, their role may be different, but they all exist to communicate to the audience
and affect their perceptions. Today, we don’t have to travel oceans or wait for a pigeon
to get the latest news. Here, you’ll learn a lot about today’s media falling under three
main categories.
1. Print Media. This type of news media used to be the only way of delivering
information to the public. For the generations of the 80s and 90s, print media
was the only media of entertainment. People relied on newspapers and
magazines to learn everything, from recipes and entertainment news to
important information about the country or the world. Print media includes:
Newspapers – printed and distributed on a daily or weekly basis. They include
news related to sports, politics, technology, science, local news, national news,
international news, birth notices, as well as entertainment news related to
fashion, celebrities, and movies. Today’s parents grew up with this type of
printed media.
Magazines – printed on a weekly, monthly, quarterly, or annual basis. It
contains information about finance, food, lifestyle, fashion, sports, etc.
Books – focused on a particular topic or subject, giving the reader a chance to
spread their knowledge about their favorite topic.
Banners – used to advertise a company’s services and products, hung on easily-
noticed sights to attract people’s attention.
Billboards – huge advertisements created with the help of computers. Their goal
is to attract people passing by movies, sports, animation, nature, travel, politics,
cartoon, and religion. It’s the number one broadcasting media due to its reach
to the audience.
3. Internet/Online Media. Nowadays, we are relying on the Internet to get the news
a lot more often than the traditional news sources. Websites provide information in the
form of video, text, and audio. We can even choose the way we want to receive the
news. Types of Internet media include:
Social networks or websites – including Facebook, Instagram, Twitter,
YouTube, Tumblr, LinkedIn, Snapchat, Quora, Reddit, Pinterest, etc. They are
user-friendly and widely used by people around the world. Although we can find
any news here, they may be misleading because of the lack of regulations on
the content shared.
Online forums - an online place where we can comment, message, or discuss
a particular topic. Forums allow us to share knowledge with other people with
the same interest. That’s why it’s regarded as the best platform to seek support
and assistance.
Podcast – a series of audios focused on a particular topic or theme. We can
listen to them on a computer or a mobile phone. It’s a platform that allows
anyone to share their knowledge and communicate with the world.
Activity 1: Write the types of media and classify them by writing it in the appropriate
column. Fill in the appropriate column for your answers.
Activity 2: Fill in the appropriate columns for your answers. Advantages and
disadvantages of each category of media.
Radio
Online/Internet Media
Bibliography
Patricia B. Licuanan, Ph.D. n.d. Teaching Guide for Senior High School Media and
Information Literacy. Diliman, Quezon, City: Commission on Higher Education.
Zarate, Maria Jovita E. 2016. Media and Information Literacy. Sampalok, Manila: Rex
Book Store, Inc.
Ph.D, Mark N. Abadiano. 2016. Media and Information Literacy. Cronica BookHaus.
Jazul, Noreen. 2020. "PH COvid Cases my reach 140,000 by the end of August--UP
Expert." Manila Bulletin Philippines, July 25.