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    Republic of The Philippines Department of Education Division of Bohol

    Uploaded by

    Cecille Hernando
    module

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 3

    Republic of the Philippines

    Department of Education
    Region VII, Central Visayas
    DIVISION OF BOHOL

    Media and Information Literacy


    FIRST QUARTER

    Quarter : 1 Week : 2 Day : 7 Activity No. : 7


    Competency: : Compare and contrast how one particular issue or news is
    presented through the different types of media (print,
    broadcast, online)
    Objective : Classify contents of different media types

    Topic : Types of Media

    : Hand-outs, Smart Phones/Laptop/Tab


    Presentations
    Reference : Media and Information Literacy by: Mark N. Abadiano Ph.D.
    Media and Information Literacy by Maria Jovita E. Zarate
    Media and Information Literacy Teaching Guide for SHS
    Teachers in Collaboration by CHED and Philippine Normal
    University
    What are the different types of Media? By Wendy Gooseberry
    Copyrights : For Classroom Use

    Concept Notes
    Media is the term we use to refer to different types of media that provide us with
    important information and knowledge. Media has always been part of our society, even
    when people used paintings and writings to share information. As time passed, people
    came up with different modes to provide news to the public. Based on the type of
    medium, their role may be different, but they all exist to communicate to the audience
    and affect their perceptions. Today, we don’t have to travel oceans or wait for a pigeon
    to get the latest news. Here, you’ll learn a lot about today’s media falling under three
    main categories.

    Different Types of Media


    The goal of media is to convey an advertising message to the audience through the
    most appropriate media channel for their product.

    In general, you can classify media in three main categories.

    1. Print Media. This type of news media used to be the only way of delivering
    information to the public. For the generations of the 80s and 90s, print media
    was the only media of entertainment. People relied on newspapers and
    magazines to learn everything, from recipes and entertainment news to
    important information about the country or the world. Print media includes:
     Newspapers – printed and distributed on a daily or weekly basis. They include
    news related to sports, politics, technology, science, local news, national news,
    international news, birth notices, as well as entertainment news related to
    fashion, celebrities, and movies. Today’s parents grew up with this type of
    printed media.
     Magazines – printed on a weekly, monthly, quarterly, or annual basis. It
    contains information about finance, food, lifestyle, fashion, sports, etc.
     Books – focused on a particular topic or subject, giving the reader a chance to
    spread their knowledge about their favorite topic.
     Banners – used to advertise a company’s services and products, hung on easily-
    noticed sights to attract people’s attention.
     Billboards – huge advertisements created with the help of computers. Their goal
    is to attract people passing by movies, sports, animation, nature, travel, politics,
    cartoon, and religion. It’s the number one broadcasting media due to its reach
    to the audience.

    2. Radio – uses radio waves to transmit entertaining, informative, and educative


    content to the public. Due to its high reach to the audience, radio is widely used for
    advertising products and services. Radio is one of the oldest means of entertainment,
    and today people often hear it to find out the weather and traffic while commuting.
     Movies – film, motion picture, screenplay, moving picture, or movie has world-
    wide reachability. It’s the best type of mass media to promote cultures and
    spread social awareness. Movies have always played a huge part in the
    entertainment world.

    3. Internet/Online Media. Nowadays, we are relying on the Internet to get the news
    a lot more often than the traditional news sources. Websites provide information in the
    form of video, text, and audio. We can even choose the way we want to receive the
    news. Types of Internet media include:
     Social networks or websites – including Facebook, Instagram, Twitter,
    YouTube, Tumblr, LinkedIn, Snapchat, Quora, Reddit, Pinterest, etc. They are
    user-friendly and widely used by people around the world. Although we can find
    any news here, they may be misleading because of the lack of regulations on
    the content shared.
     Online forums - an online place where we can comment, message, or discuss
    a particular topic. Forums allow us to share knowledge with other people with
    the same interest. That’s why it’s regarded as the best platform to seek support
    and assistance.
     Podcast – a series of audios focused on a particular topic or theme. We can
    listen to them on a computer or a mobile phone. It’s a platform that allows
    anyone to share their knowledge and communicate with the world.

    Activity 1: Write the types of media and classify them by writing it in the appropriate
    column. Fill in the appropriate column for your answers.

    Print Media Radio Internet/Online Media

    Activity 2: Fill in the appropriate columns for your answers. Advantages and
    disadvantages of each category of media.

    Types of Media Advantages Disadvantages


    Print Media

    Radio
    Online/Internet Media

    Bibliography

    Patricia B. Licuanan, Ph.D. n.d. Teaching Guide for Senior High School Media and
    Information Literacy. Diliman, Quezon, City: Commission on Higher Education.

    Zarate, Maria Jovita E. 2016. Media and Information Literacy. Sampalok, Manila: Rex
    Book Store, Inc.

    Ph.D, Mark N. Abadiano. 2016. Media and Information Literacy. Cronica BookHaus.

    Jazul, Noreen. 2020. "PH COvid Cases my reach 140,000 by the end of August--UP
    Expert." Manila Bulletin Philippines, July 25.

    Retrieved from https://whatagraph.com/blog/articles/different-types-of-media on


    July 30, 2020
    Retrieved from https://tinyurl.com/y2jmla33 on August 1, 2020

    Retrieved from https://www.gmanetwork.com/news/ on August 1, 2020

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