PHINMA UPANG COLLEGE URDANETA

Nancayasan, Urdaneta City

Accountancy Business and Management

MARKETING PLAN

Presented as Partial Fulfillment of the Requirement for

Submitted to:
ARNEL Z. BAUZON, MBA
Professor

Submitted by:
BANAG, RICHARD LAURENCE LAZARO, MARY NOVILEI N.
CALDERON, JANELLE G. MARTINEZ, JUVY STEPHANIE A.
CARIAZO, CHRISTIAN DAVE M. OLIVERAS, KAREN B.
CASTADA, MIKAELA CLAIRE T. PRESTOZA, MICHELLE B.
DUMPIT, JANINE KYLE G. SAN DIEGO, MARIEL G.
ISIDRO, MARY ANNE C. VALDEZ, NABIE BLESSED S.
LACADEN, GIAN DEMBER A.

ABM Students

First Semester
Academic Year 2020 - 2021
 Executive Summary

Toasted Mango Pastillas de Mallow

Millions of people around the world love sweets. Other reason is to overcome

hunger, sleepy times, stresses, if not to make them physically and mentally active. Sweets

and delicacies have been tempting packed foods to kids as well as the elderly. These are

the foods that inherited to past generations and still spreading up until now because of

innovation or using of new ingredients.

No one can live without food. That is why food is valid to be one of the man’s

basic needs. After every meal Filipinos often seek for a sweet that will give them

satisfaction so we thought of a product that can satisfy the cravings of every person.

Toasted Mango Pastillas de Mallow is a type of dessert treat which has two main

ingredients: milk and mango. Dessert is not only delicious but also can help improve your

overall health and weight. Sweet snacks like our product increase our production of the

so-called hormone of happiness.

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 Toasted Mango Pastillas de Mallow offers a healthy and friendly local product for

health conscious consumers and dessert lovers. Toasted Mango Pastillas de Mallow

Company will provide a combination of excellent dessert with affordable price and

nutritious ingredients. It is the answer to the increasing demand for craving a dessert after

a meal with lower price and the purposes of our business is providing a product that can

easily be bought, is for long-term during this pandemic, and help the customer to have a

healthy body. We think of a product that can be imported even from a far distance.

Toasted Mango Pastillas de Mallow is a dessert that will make you have a sweet and

healthy life.

Products and Services

Our company offers delicacy that will surely satisfy

customer’s taste. Our company offers pastillas with a twist by adding a flavor of mango

and fillings like marshmallows. Pastillas, literally known as “milk candies”, is an

essential part of food culture and one of the favorite sweet delicacies among Filipinos.

This is a quick, easy, and budget friendly dessert recipe.

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 Our product name is “Toasted Mango Pastillas de Mallow”. It is delicious and

sweet munchies made of skimmed milk powder and sugar, with the taste of your favorite

mango fruit, and a soft and fluffy mallow inside. The Toasted Mango Pastillas are smooth

in texture, creamy and chewy. All ingredients are blended together until it gets the right

consistency, then molded into cube shapes, rolled in granulated sugar, toasted in the

oven, and packed in a rectangular container. Toasted Mango Pastillas de Mallow is an

enjoyable snack that has nostalgic taste that can help us cope up during this pandemic. In

terms of the price, our product only cost 50 pesos each container with 12 pieces of mango

pastillas. It is very affordable and satisfying.

We choose this product because we want our customers to enjoy the taste of

mango pastillas at the same time having a healthy lifestyle. We consider the health of our

customers especially this time of pandemic that is why we add the flavor of mango.

Mango, known as the national fruit of the Philippines, has lots of benefits. Mango is a

great source of vitamins A and C. Also, contains folate, B6, iron and a little calcium, zinc

and vitamin E. Therefore, our product helps to fight cancer, to maintain cholesterol level,

to cleanse the skin, to have healthy eyes, to prevent heatstroke, and to boost the immune

system, which can help to fight the Coronavirus Disease 2019. The health of our

customers is our first priority.

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 Mission

Our company's mission is to satisfy customers in the world by offering a healthy,

nutritious, and affordable yet high quality Toasted Mango Pastillas de Mallow, especially

during this time of pandemic, we should provide something that can boost our immune

system.

We came up with this mission because it helps us to achieve our goals to become

successful company. Also, the purpose of our mission is to help our customers by

providing them our product. We offer something that can help our community.

Vision

Our company's vision is to be a business that is profitable, enough to be the top or

leading pastillas business not only in our country but also in the whole world. Also,

developing relationship with our beloved customers by giving them a high quality

product that they truly deserved.

We came up with this vision because it is the long term goal of our company. We

want our product to be well-known around the world because we want to share them our

toasted pastillas. As long as the customers enjoyed and support our product we will

continue to produce it.

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 Logo

Our group came up with

this logo design because it is simple but elegant. The color of our logo is yellow because

this color symbolizes freshness, happiness, and positivity and it is also connected to our

product which is mango. Our logo is unique because it is a new concept that has not been

used before by anyone.

Tagline

Our tagline is "Surprise your teeth with sweets". We chose this tagline because it

is unique for us. Our tagline has a special meaning because every time you eat sweet

pastillas, you will automatically smile after tasting it and you will forget the problems

you are facing in life. Sometimes you just need sweets in life to show your genuine smile

and to become happy.

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 Marketing Materials

Flyers

Flyers are one of the best and effective ways to promote our Toasted Mango

Pastillas to people. Second reason why we chose to use flyers is because not all people

are using social media. The picture and information of our product is indicated in the

flyers. Then the color yellow symbolizes our product. Through flyers, people will have an

idea about our product and if they want to purchase they can contact us. Our cellphone

number and Gmail account are already indicated at the back of the flyer.

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 Face Mask

The face mask with our logo and contact info is also an effective way to promote

our product especially this time of pandemic. Face mask is made of cotton for the

comfort. We choose this as one of our marketing materials not only to promote our

product but also for the benefits of our customers. In this time of pandemic wearing a

mask keeps people safe.

Tarpaulin

Tarpaulin is made of polyethylene. It is weather-proof and durable, thus, it's great

for outdoor advertising. The tarpaulin has yellow background, the name, picture, tagline

and logo of our product, and the contact info. It is cheaper compared to TV advertising

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and LED billboard. It is effective in advertising our product because it can be seen

everywhere especially in small communities and rural areas.