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SUMMER INTERNSHIP REPORT ON ”

COFFEE N THOUGHTS
FOR THE PARTIAL FULFILMENT OF THE REQUIREMENT
FOR THE AWARD OF
BACHELORS OF COMMERCE

SUBMITTED BY – JATIN KATARIA

UNDER THE GUIDANCE OF:

DR.ASHA SHARMA

AMITY UNIVERSITY, RAJASTHAN

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ACKNOWLEDGEMENT
I would like to thank COFFEE N THOUGHTS for providing me an opportunity to
work on my project. I would like to thank my project guide Dr. ASHA SHARMA for
providing me continuous guidance & support and for his valuable inputs during
the course of my project and the staff at COFFEE N THOUGHTS. was very co-
operative and helped me a lot by providing required information as when I
needed it.

And finally I would like to thank the entire faculty at AMITY UNIVERSITY,
RAJASTHAN for equipping me to carry out this study.

JATIN KATARIA

BCOM H

A20004619008
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DECLARATION
I, JATIN KATARIA student of Amity University, Rajasthan hereby declare that the
Project Work report entitled “Summer Internship In Marketing” with reference to
COFFEE N THOUGHTS. prepared by me under the guidance of Dr.ASHA SHARMA
faculty of BCOM H, Amity University, Rajasthan.

I also declare that this project work is towards the partial fulfillment of the
university regulations for the award of degree of Bachelor of COMMERCE by
AMITY UNIVERSITY, RAJASTHAN.

I further declare that this project is based on original study undertaken by me and
has not been submitted for the award of any degree/diploma from any other
university/institute.

By: JATIN KATARIA

Date of submission of report: ____________

Signature of student

Faculty Guide Comment:

___________________________________________________________________
___________________________________________________________________
__________________________________________________

Signature of Faculty Guide

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Table of content
s.no topic Page no.
1 Introduction 6-8
2 Company profile 9-10
3 Mission and vision 11
4 Objectives 12
5 Swot analysis 13
6 Work profile 14
7 Goals 15
8 Suggestions and findings 16
9 Participation 17-19
10 Conclusion 20
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MARKETING

What is marketing?
Marketing refers to activities undertaken by a company to promote the buying or
selling of a product or service. Marketing includes advertising, selling, and
delivering products to consumers or other businesses.

Professionals who work in a corporation's marketing and promotion departments

seek to get the attention of key potential audiences through advertising.
Promotions are targeted to certain audiences and may involve
celebrity endorsements, catchy phrases or slogans, memorable packaging or
graphic designs and overall media exposure.

Marketing as a discipline involves all the actions a company undertakes to draw in

customers and maintain relationships with them. Networking with potential or
past clients is part of the work too, including writing thank you emails, playing golf
with a prospective client, returning calls and emails quickly, and meeting with
clients for coffee or a meal.

At its most basic, marketing seeks to match a company's products and services to
customers who want access to those products.

“COFFEE N THOUGHTS” is a start-up journalism firm that provides

high-end mentorship and guidelines for young and budding

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entrepreneurs and bring up their stories, struggles and journeys

through our digital platform. We not only do mentorship

program but also provide various services such as funding,

finance modelling, digital consultancy, social media marketing

service etc.

Our area is not only limited to this we also organize various

startup competition and pitch fest for finding the Next-Gen

entrepreneur among us and also conducts various workshops,

events and offers training programs to college students and

professionals.

FOUNDERS AND CEO

“Coffee N thoughts.” was started in 2020.

BY

Dimple Meera Jom from England, UK is the Founder and CEO of Di Creators & Di
Writers. She will be taking an amazing session about how to create brand
awareness and go viral without any kind of Paid Promotions. Dimple will walk you
through the following point of discussions like creative writing for social media,
designing without photoshop, how to edit digital-friendly videos, branding and
marketing basics for social media.

Jaydeep Bairagi from India is the Founder and CEO of Finotive that aims to
educate and provide Financial Services. He will be mainly focusing on discussing
various aspects like the importance of savings, mutual funds, Retirement
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Planning, Financial Planning like investment in stocks and financial protection like
insurance in the area of personal finance.

Nitin Sasikumar from Londonis the co-founder of Investography, a financial

wellness company that conducts workshop to educate people on financial literacy
at both companies and universities across India. He is the first newsletter writer
hired by The Ken. Nitin will walk you through some amazing facts of planning
Personal Finance that will cover behavioural aspects to investing and will w teach
on building Asset Classes and Portfolio Construction.

Rohit Jadoun from India is a young entrepreneur with a unique combo of Design
& Management with experience in Modern Retail & E-commerce. He is the
Founder of Sourcing Bees, a E-commerce firm dealing with a wide category of
product lines. Being an art 7 craft enthusiastic he also founded Kabadi Crafters, a
venture that turns scrap into useful products. He trains the young minds who
actively looking for an opportunity to start their first e-commerce business. He
will be part of this big event to support and share all the amazing details about
setting up an e-commerce company from scratch.

INDUSTRY REVIEW
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COMPANY BACKGROUND: Coffee N Thoughts

NAME : “COFFEE N THOUGHTS”

PLANT & REGISTERED OFFICE : 26/c first floor,MIG flat,mayur vihar

Phase 3

FORM OF ORGANIZATION : PRIVATE LIMITED COMPANY

CHAIRMAN : Rohit Jadun

CONTACT NO. : +91-2827-287066

WEBSITE : About Us - Coffee 'n' Thoughts (coffeenthoughts.com)

ESTABLISHMENT YEAR : 2000

Our Vision
“We believe there is an Entrepreneur in every
person and great ideas can be come from
anywhere”
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We at Coffee’n’thoughts focuses on building a

successful start-up society with growing
small and vibrant entrepreneurs. From the
initial stage of pitching the business plan to
enter the competitive market, we offer
proper guidance and mentorship to stand out
from your competitors in the market. 

Our Activities & Initiatives

We truly believe that it is our duty to empower the

growing young and vibrant entrepreneurs in building their
dream company with proper mentorship and guidance. So
we have lot activities and initiatives to support these
entrepreneurs in this dynamic start-up ecosystem.
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Objectives
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Coffee N' Thoughts is a start-up journalism firm that provides

high-end mentorship and guidelines for young and budding
entrepreneurs and bring up their stories, struggles and
journeys
through our digital platform. We not only do mentorship
program but also provide various services such as funding,
finance modelling, digital consultancy, social media marketing
service etc.
Our area is not only limited to this we also organize various
startup competition and pitch fest for finding the Next-Gen
entrepreneur among us and also conducts various workshops,
events and offers training programs to college students and
professionals.

SWOT Analysis
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GOALS

Thoughts and values:

Making them work in
your favor
It is suggested that thoughts and values wield a strong influence
on people and on how you feel about things. If a bit arbitrarily
assuming that some 500 fully formed thoughts fly through your
mind every single day during wake hours, it would be reasonable
to believe that they could be important.

There is actually research suggesting that thoughts and values are

a major influence in your daily joys and hassles, which means that
it should be worthwhile to explore this further.

As far as this thinking goes, there is research showing that

evaluations and thoughts about yourself make for a strong
influence on well-being. There is also research showing that
evaluations and thoughts relating to one’s past and present
experiences can both have an influence on well-being. A seemingly
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related example of the latter is that people seem to be better off

when they actively choose to make time for expressing gratitude.It
is all just thoughts it seems, and what is the most interesting is
that a great deal of these thoughts can be influenced, changed or
reinforced.
Sales
A person or organization expressing an interest in acquiring
the offered item of value is referred to as a potential buyer,
prospective customer, or prospect. Buying and selling are
understood to be two sides of the same "coin" or transaction.
Both seller and buyer engage in a process of negotiation to
consummate the exchange of values. The exchange, or selling,
process has implied rules and identifiable stages.

Sales Techniques
A sales technique or selling method is used by a salesperson or
sales team to create revenue and help sell more effectively. The
technique typically isn’t a one-size-fits all and is often refined
through trial and error based on past experiences.
 A sales method or technique can be applied to virtually any sales
process, but it often only covers a piece of that process. Rather than
just outlining steps to take, it’s all about skills, focus and communication.

Suggestions and Findings

 The company should do advertisements in the media.
 They don’t maintain t good relations with their employees
 They don’t give motivation to their employees.
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 Their is no management for the interns

 They don’t provide proper guidance in the internship period.

Learnings

The interns got engaged in customer interaction which helped us explore

different opportunities
and challenges associated with the product and prepare domain specific
strategies for the future.
tasks.
● How to generate prospects on phone calls.
● Understand the consumer behavior.
● How to build a network.
● How to communicate with customers ( speaking etiquettes).

Work profile
 I had done my internship in coffee n thoughts for a month.
In the first two week they have told me to sales 5 tickets for events
that was organized 0n 24,25,26 of July 2021

 In the next two weeks they advised to do marketing internship in

which in first week I was told to male 3 poster and in another week
I was told to make a posters.

Participation
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CONCLUSION
In review this internship has been an excellent and rewarding experience. I have been able to
meet and network with so many people that I am sure will be able to help me with opportunities
in the future.One main thing that I have learned through this internship is time management skills
as well as self-motivation. When I first started I did not think that I was going to be able to make
myself sit in an office for eight hours a day, five days a week. Once I realized what I had to do I
organized my day and work so that I was not overlapping or wasting my hours. I learned that I
needed to b organized and have questions ready for when it was the correct time to get feedback.
From this internship and time management I had to learn how to motivate myself through being
in the office for so many hours. I came up with various proposals and ideas that the company is
still looking into using.