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Survey Questionnaire
Survey Questionnaire
Survey questionnaires are typically used for feedback research to determine the current status
or situation or to estimate the distribution of characteristics in a population. Writing a survey
questionnaire is one of the most critical stages in the survey development process. Much of
survey questionnaire construction is common sense, but there are intricacies with which survey
authors should be familiar. It is common sense to require that the concepts be clearly defined
and questions unambiguously phrased; otherwise, the resulting data are apt to be seriously
misleading..
Process
A systematic method of gathering information from a target population, a survey makes use of statistical
techniques mainly used in quantitative research. The following steps are included in the process of
conducting a survey, as well as several questions to ask one's self during each step:
Why should a survey be done? What are the pros and cons? What issue/s should be studied? How
should you plan a survey?
What are the aims of the survey? Who should be the participants (target population)? How long the
survey should is conducted?
What type of survey can satisfy the purpose, survey goals and available resources? Are there similar
methods that are more suitable, such as Focus Groups or Panel Studies?
Which sampling technique is appropriate for the survey goal and method? How should you design the
survey?
What questions should I ask? What type of response formats and scales should be included? How should
the survey layout look?
How should the data be handled? Where should the information be kept for future reference?
How can the results be conveyed effectively? What media presentation should be used in reporting the
survey results?