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2 Mission By providing financial services that are convenient, affordable and reliable, bKash aims to
widen the net of financial inclusion. BKash wants to provide a solution for Mobile Financial Services,
built on a highly scalable Mobile Money platform, allowing the people of Bangladesh to safely send and
receive money via mobile devices. 2.3 Vision The ultimate vision of bKash is to ensure access to a
broader range of financial services for the people of Bangladesh and also to empower the unbanked
people. 14 | P a g e 2.4 bKash Organogram Mobile Finance organogram is very different than many
other companies. As many things are managed through online and software’s, a lot of process is
automated. 2.5 bKash Bangladesh the Leading Online Market Place in Bangladesh Mobile Financial
service (MFS) is now a fast growing service in Bangladesh. Mobile Financial Service is a newly introduced
technique in the financial sector which gained popularity in a very short period of time especially for
serving the low income rural and urban population. BKash is the pioneer of among all digital wallet and
mobile financial services in Bangladesh. BKash is an initiative of Brack Bank Limited. According to
Bangladesh Bank law Brack Bank holds 51% share of bKash Limited. BKash has become so popular
because of its convenience and widely availability in Bangladesh. BKash has now smart phone app. It is
both for IOS and Android platform. BKash has around 2500000 agents both urban and rural areas of
Bangladesh. In Fortune Magazine 2017, bKash ranked 23rd among the world best 50 companies. 15 | P a
g e 2.6 Products and Services  Send Money: A user can transfer money from one bKash account to
another bKash account free of charge.  Mobile Recharge: Customers can recharge their own mobile
phone or someone else’s mobile phone of desired amount through their bKash amount.  Cash-In: The
user has to go to a bKash agent and recharge their bKash account by providing the desired amount to
the agent.  Cash-Out: One can withdraw cash from any bKash agent or any BRAC Bank ATM by paying a
very small charge.  Payment: Users can make payment through bKash to registered merchants
nationwide. Now people can also make payments of their universities, colleges and schools through
bKash payment.  Pay Bill: bKash users can now pay bills of DESCO, NESCO and Palli Bidyut from their
bKash accounts.  Remittance: People living abroad can send money to bKash account in Bangladesh
through authorized and enlisted Foreign Bank, Money Transfer Organization (MTO) and Money
Exchange House.  Add Money: People can add money from their bank account and using their Card. 
Movie Tickets: People can buy movie tickets of Blockbuster Cinema

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