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  • Macasadia, Kier M - Act 2 Porter's Five Forces Analysis

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    Mary Joy Albandia
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    The document discusses strategies for an e-reader manufacturer to improve its competitive position. It outlines four marketing strategies: 1. Use targeted Facebook ads to promote eBooks to a specific interested audience. 2. Implement click pop-ups on the company website to capture potential customers interested in eBooks. 3. Contribute guest blog posts to other websites to spread brand awareness and promote eBooks. 4. Retarget ads on Facebook to those who previously visited the site but did not convert, capitalizing on their existing interest in the company's products.

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    MACASADIA, KIER M - ACT 2 PORTER'S FIVE FORCES ANALYSIS

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    The document discusses strategies for an e-reader manufacturer to improve its competitive position. It outlines four marketing strategies: 1. Use targeted Facebook ads to promote eBooks to a specific interested audience. 2. Implement click pop-ups on the company website to capture potential customers interested in eBooks. 3. Contribute guest blog posts to other websites to spread brand awareness and promote eBooks. 4. Retarget ads on Facebook to those who previously visited the site but did not convert, capitalizing on their existing interest in the company's products.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    Download as docx, pdf, or txt
    379 views2 pages

    Macasadia, Kier M - Act 2 Porter's Five Forces Analysis

    Uploaded by

    Mary Joy Albandia
    The document discusses strategies for an e-reader manufacturer to improve its competitive position. It outlines four marketing strategies: 1. Use targeted Facebook ads to promote eBooks to a specific interested audience. 2. Implement click pop-ups on the company website to capture potential customers interested in eBooks. 3. Contribute guest blog posts to other websites to spread brand awareness and promote eBooks. 4. Retarget ads on Facebook to those who previously visited the site but did not convert, capitalizing on their existing interest in the company's products.

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    of 2

    FIVE FORCES STRATEGY

    A. COMPETITION IN THE INDUSTRY - Smartphone manufacturers are investing


    heavily in improved touch screens and e-
    reader software

    B. THREATS OF NEW ENTRANTS - Start-up costs are high

    - Encouraged by government
    subsidies and support, colleges and
    universities are adapting their resources for
    e-readers

    - Government legislation in the and


    country encourages capital investment in
    new technologies by offering subsidies and
    tax-breaks to new set-ups.

    C. BARGAINING POWER OF - Price comparison websites have


    SUPPLIERS increased in number

    - Another e-reader manufacturer has


    signed an exclusive deal with a publishing
    company

    D. BARGAINING POWER OF BUYERS - Two suppliers of e-reader chips


    have merged

    E. THREATS OF A SUBSTITUTE - Students have easy, and cheap,


    PRODUCT access to books: online videos and paper-
    based learning materials

    MACASADIA, KIER M. BSBA – 3B

    2. Develop marketing strategies for the e-book reader manufacturer to improve


    its competitive position in the e-reader market.

    1. Through Facebook adds: Facebook is the perfect place to target your eBook to a specific
    audience. Facebook Ads allow you to create sidebar or News Feed ads targeted at your exact
    demographic. You get to decide the number of people who will be exposed to your Ad and the
    budget you’re prepared to spend based on your lead value. by creating the targeted audience
    2. Click pop-up : Website pop-ups can be used to promote all types of content on your website
    and blog, including eBooks. You can use exit pop-ups to capture potential leads on their way
    out the door, entry pop-ups to grab them on their arrival or a scroll or timed popup as they
    browse and read down the page. Each of these pop-ups is a great promotion technique, but our
    favorite popup for eBooks is the click popup. A click popup is activated when a visitor clicks on a
    designated link, image or word. that is creating a click pop up for your eBook.

    3. Guest Contribution: Writing content and contributing to other blogs is another great, though
    under-utilized, way to promote your eBook. Many people don’t realize the power of spreading
    your name around the internet as a guest poster.

    4. Re targeting adds: Re targeting allows you to show specific ads to people who’ve already
    visited your website, but failed to convert. This means they didn’t complete their purchase or fill
    out their personal info to make them a lead. Re targeting provides you with the perfect
    opportunity to promote your eBook. One valuable benefit of re targeting is that you can track
    those who were and still are very interested in your products or services. You know they’re
    interested so you’re targeting an audience who already has knowledge and is warmed to your
    business.

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