SRINIVAS INSTITUTE OF

TECHNOLOGY MANGALORE

Project Report On

“A STUDY ON CONSUMER SURVEY ON

BIKANERVALA SWEETS”
M.B.A. (MASTER OF BUSINESS ADIMINISTRATION)

SUBMITTED BY
Komal Kumari
Register no: 4SN20BA031
M.B.A. 2ND SEM

UNDER THE GUIDANCE OF

Dr. HARIPRAKASH U P
Professor, Dept. of M.B.A.
SIT COLLEGE MANGALORE.

(SIGNATURE OF THE STUDENT) (SIGNATURE OF THE GUIDE)

1
 CONTENTS

SI No. DETAILS PAGE NO.

1 Introduction 1

2 Literature Review 3

3 Data Analysis 8

4 Conclusion 23

5 Bibliography 24

6 Questionnaire 25

2
 Chapter-1
Introduction

Bikarnerwala is a brand of Indian sweets and namkeens (savouries). The brand started
115 yeras ago as a sweets and namkeen shop called Lalji in Bikaner, Rajastan. It was
established in Delhi almost seven decades ago. The brand is now a Rs.1300 crore (US $
178 Million) company with 94 stores including 25 stores abroad.

Bikarnerwala is one of India’s most prominent brand in the business of Traditional

hospitality products like Sweets and Namkeen. Our forefathers devoted their lifetime in
developing exclusives recipes which are now our proud family secrets.

Bikarnerwala is now a well known brand anme in India and abroad, recognised by its
sweets, namkeens, snacks, gift packs and multi-cuisine restraurants facility.

All started with our aim to reach the traditional Indian Sweets, Fast-food, Snacks and
Beverages not only throughout the country but also across the world.
Bikanervalaonline.com is an online shopping service to let our customers enjoy
Bikarnervala and Bikano products. You can gift, buy Online Sweets or shop for
Bikarnerwala and Bikano products on special occasions and festivals. We offer home
delivery service within India.

Mission
We aim to provide high-class service to our customers so you enjoy our products
anytime, anywhere.

We are always eager to listen from you. Keep sharing your valuable feedback with us!

3
Vision
Bikanervala thrive for serving quality food thats our passion and this spirit to provide
Quality Products to the honoured customer has given us a cutting edge to predominate
over our all challenges across the world and the traditional Indian Sweet maker has
transformed into a full fledged processing food industry and taking its wares beyond the
domestic frontiers to the Entire World.

Objectives of the Bikaner Sweets

1. To designate zone owner for the bakery section .
2. To assess the requirements in terms of security & safety.
3. To establish bakery standards as per FSSAI legislation.
4. To identify the actions to be followed on receipt of raw material by the food handlers.
5. To optimize the retrieval process of tools.
6. To determine the destruction process of old tools and rejected items.
7. To maintain and sustain 5S in the zone.

4
 Chapter-2
Literature Review

Bikanervala: A Delicious Blend of Traditional Recipes and

Modern Systems.

 Source: IUP Journal of Supply Chain Management . Dec2015, Vol. 12 Issue 4,

p46-61. 16p.
 Author(s): Kumar, Anita

 Abstract: It is generally perceived that traditional family-run businesses are

strong in entrepreneurial skills, family values and customer responsiveness but
lack professionalism in building technological, operational and managerial
capabilities needed to compete in a global market. The case study of
Bikanervala chronicles the journey of a traditional Indian halwai1 to a global
chain specializing in Indian ready-to-eat sweets and namkeens. The company
has effectively and innovatively blended heritage recipes with modern product
and process technology till date but now faces expansion and supply chain
challenges. This case has been written with twofold objectives in mind: 1) to
illustrate the effectiveness of the supply chain strategy adopted by the company
to gain necessary competitive advantage in an unorganized industry; and 2) to
be used for discussing the current challenges faced by the company and
prospective growth strategies. Data collection in the case is through secondary
sources (website, historical documents) and open-ended, semi-structured
interviews with the managerial staff.

5
5s Implementation & Standardizing the Bakery Processes In A
Leading Catering Establishment: A Case Study
1Research Scholar, School of Continuing Education,Indira Gandhi National Open
University, New Delhi, India 2 Professor, School of Continuing Education,Indira Gandhi
National Open University, New Delhi, India 3Directors, Bikanervala Foods Pvt Ltd, New
Delhi, India 4DGM- Operations, Bikanervala Foods Pvt Ltd, New Delhi, India 5Area
Manager, Bikanervala Foods Pvt Ltd, New Delhi, India 6Unit Manager, Bikanervala
Foods Pvt Ltd, New Delhi, India 7Continual Improvement Department Head, Bikanervala
Foods Pvt Ltd, New Delhi, India 8Catering Establishment Head, Bikanervala Foods Pvt
Ltd, New Delhi, India 9Technical Officer, Bikanervala Foods Pvt Ltd, New Delhi, India
ABSTRACT The paper represents the implementation of 5S Workplace Management
System in the Bakery Sub Zone, in one of the leading Catering Establishments,
Bikanervala Food Pvt. Ltd. which is known for the manufacturing and serving of Indian
traditional Sweets, Snacks and Foods. 5S is the gateway to Total Quality Management and
is the most effective way of implementing grass root level improvement programmes
which brings a visible change in the workplace. The aim was to standardize all the bakery
processes, work simplification, hygiene, safety and reduced inventory . The need for 5S
implementation came into existence due to cluttered workstations, excessive scrap
accumulation and stress which is generated due to larger search time for the retrieval of
tools. Post 5S implementation, there was a feeling of pride among employees along with
the higher work satisfaction.

Food Safety Practices and 5s Implementation in Storage Area of

Foods Industry : A Case Study
1.Research Scholar, School of Continuing Education,Indira Gandhi National Open
University, New Delhi, India 2.Professor, School of Continuing Education,Indira Gandhi
National Open University, New Delhi, India , 3.Director, Bikanervala Foods Pvt Ltd, New
Delhi, India 4.Director, Bikanervala Foods Pvt Ltd, New Delhi, India 5.Deputy General
6
Manager ,Bikanervala Foods Pvt Ltd, New Delhi, India 6.Unit Head, Bikanervala Foods
Pvt Ltd, New Delhi, India 7.Quality Assurance Manger, Bikanervala Foods Pvt Ltd, New
Delhi, India 8.Area Manager, Bikanervala Foods Pvt Ltd, New Delhi, India 9.Continual
Improvement Department Head, Bikanervala Foods Pvt Ltd, New Delhi, India 10.
Technical Officer, Bikanervala Foods Pvt Ltd, New Delhi, India ABSTRACT The paper
represents Food Safety Practices and the implementation of 5S Workplace Management
System in the Storage Area of Foods Industry, Bikanervala Foods Pvt Ltd, Golf Course
Road, Gurugram, Haryana, India, which is known for the manufacturing of Indian
traditional Sweets, Snacks and Foods. The aim was to implement all the food safety
compliances and 5S in the storage area so as to simplify work processes, maintaining
hygiene and safety standards in the zone. Store is the backbone of every organization. It is
a place where things like raw material, packaging material, consumable items and
engineering materials are kept for future use. Food borne illnesses can easily be spread
when employees are not trained in how to receive and store food. Therefore, it must be
kept clean, hazardous free and all the food materials to be stored in a sanitary manner to
prevent food borne infections and diseases. Post 5S Implementation not only the store
section but the whole organization including the employees gained both tangible and
intangible benefits like improved hygiene and safety, quality and improved economy.

Production Planning & Control in Food Processing Plant

In current competitive scenarios companies can no longer compete by just focusing

on providing superior value through their core products. They need to create
memorable customer experiences by providing a combination of products and
services. Companies have to make a continuous effort to innovate with respect to
their services. Because of the diversity and nature of activities, the service innovation
process of one organisation might be different from the other. One-size-fits-all model
might not be applicable for innovation in services industry. Through three case
studies, the endeavour of this paper has been to find out if any common factors could
be identified that drive Indian service organisations to innovate. Also attempt has
7
been made to identify factors that enable these firms to bring about the required
change. In addition to other enablers, the paper brings out the relevance of related
industries in the ecosystem in expediting innovation initiatives.

CONSUMERS BEHAVIOR TOWARDS FOOD: A STUDY

OF SUGAR FREE PRODUCTS

Parul Mittal*1 1Asst Prof, Department of Management, Indira Gandhi P.G. Regional
Center, Mirpur, Rewari-123401 ABSTRACT The food industry sector in India is one
of the largest in terms of production, consumption, export and growth prospects.
Food industry have realized that today’s consumers purchase decisions are choices
i.e. if they get a better choice for a healthy food product then they don’t mind to shell
off even more for it. The popularity of food products is not surprising when the sector
is now offering a growth of more than 150% in sales. The new wave in the food
industry is not only about foreign companies arriving heard attracted by the
prospective size of the market. It is also about the migration of the Made in India tag
on food products travelling abroad. Indian food brands and fast moving consumer
goods(FMCGs) are now increasingly finding prime shelf-space in the retail chains of
the US and Europe. These include Cobra Beer, Bikanervala Foods, MTR foods
ready- to- eat food stuff, ITCs kitchen of India and Satnam Overseas Basmati rice.
This study helps to analyze the Acceptance level of the Consumers towards Sugar
Free Food Products. Throughout this paper, I tried to find out the reason for the
inclination towards sugar free products and also, studied changing preferences
towards the behavior and health conscious attitude of consumers.

Chapter-3

8
 Data Analysis
Demographic Profile
1) Gender:

Gender Numbers
Male 76
Female 25
Total 101

Count
120

100

80
Count
60

40

20

0
Male Female Total

Interpretation: In the survey of Bikanervala Sweets, it is observed that in total

101 respondents 76 are male and 25 are female.
2) Age

Age Numbers
18-25 92
26-45 8
46-60 1
60 and above 0
Total 101 9
 Numbers
120

100

80
Numbers
60

40

20

0
18-25 26-45 46-60 60 and above Total

Interpretation: In the survey it is observed that, in out of 101 peoples, 92 peoples are 18-
25 age-group peoples, 8 are 26-45 and 1 is 46-60 age-group peoples.

3) Occupation
Occupation Numbers
Student 78
Farmer 1
Government
Employee 4
Business
man/woman 5
Professional 5
Others 0
Total 101

10
 Numbers
120
100
80
60
40
Numbers
20
0
nt er ee an al rs ta
l
ude r m loy om si on the To
St Fa p w es O
t Em an/ r of
en m P
nm ess
ve
r sin
Go Bu

Interpretation: In the survey it is observed that, in out of 101 poeples 78 are students
respondents, 1 is Farmer, 4 are government employee, 5 are Business men/women, 5 are
Professionals.

3) Aware about the brand

Aware Numbers
Yes 82
No 11
May be 8
Total 101

Numbers
120

100

80
Numbers
60

40

20

0
Yes No May be Total

Interpretation: In the survey it is observed that 82 peoples are aware about the brand 11
peoples don’t know about the Bikaner brand and 8 peoples are not sure.

11
4) Knowledge about the brand
Knowledge about Brand Numbers
Friend's Suggestion 64
Advertisement 17
Relatives/Family's
Suggestion 13
Others 7
Total 101

Numbers
120
100
80
60
40
20
0 Numbers
n t n rs l
tio en tio ta
s m s the To
ge se ge O
Sug erti Sug
s v s
d' Ad ily
'
ir en m
F Fa
es/
v
elati
R

Interpretation: In the survey it is observed that, in out of 101 poeples 64 came to about
this brand from Friend’s suggestion, 17 from advertisement, 13 from relatives/ family’s
suggestion and 7 others.

4) Like towards brand

Like Numbers
Yes 87
No 7
Maybe 7
Total 101

12
 Numbers
120

100

80
Numbers
60

40

20

0
Yes No Maybe Total

Interpretation: In the above table 3.4 it is observed that in out of 101 peoples 87
peoples like the Bikaner sweets, 7 peoples don’t like it and 7 peoples are confused they
may like it or not.

Parameter
5) Price
Price Numbers
Highly Satisfied 26
Satisfied 53
Neutral 18
Dissatisfied 2
Highly Dissatisfied 1
Total 100

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 Quality Numbers
Interpretation: In Highly Satisfied 40 the table, it is observed that, in
Satisfied 49
out of 101 Neutral 7 peoples, 26 peoples are highly
Dissatisfied 1
satisfied with the Highly Dissatisfied 2 price, 53 are satisfied, 18 are
Total 99
neutral, 2 are dissatisfied and 1 is highly
dissatisfied.

6) Quality

Quantity Numbers
Highly Satisfied 30
Satisfied 44
Neutral 18
Dissatisfied 6Frequentl number of purchase Numbers
Highly Dissatisfied 2Regularly 46
Total 100During festivals 30
Numbers
In absence of local shop
120 sweets 7
While Traveling 10
100
Others 8
80 Total 101 Interpretation: In the
60 table, it is observed that,
40 Numbers
20
in out of 101 peoples, 26
0 peoples are highly
d d l d d l
sfie sfie utra sfie sfie To
ta
Sa
ti
Sa
ti Ne ss
ati ati
ly Di Diss
igh ly
H igh
H

14
satisfied with the price, 53 are satisfied, 18 are neutral, 2 are dissatisfied and 1 is highly
dissatisfied.

7) Quantity

Numbers
120
100
80
60
40 Numbers
20
0
l l
ed ed ra ed ed ta
tisfi tisfi eut tisfi tisfi To
Sa Sa N a a
ss iss
h ly Di D
Hi
g ly
igh
H

8)

Availability Numbers
Numbers
Highly Satisfied 24
120 Satisfied 48
Neutral 19
100 Dissatisfied 5
80 Highly Dissatisfied 3
Total 99
60
40 Numbers
20
0
l l
ed ed tra ed ed ta 15
sfi sfi u sfi sfi To
Sa
ti
Sa
ti Ne ss
ati ati
ly Di Diss
gh ly
Hi gh
Hi
9)
Taste Numbers
Highly Satisfied 43
Satisfied 45
Neutral 10
Dissatisfied 1
Highly Dissatisfied 1
Total 100

Numbers
120
100
80
60
40 Numbers
20
0
l l
ed ed tra ed ed ta
sfi sfi u sfi sfi To
Sa
ti
Sa
ti Ne ss
ati ati
ly Di Diss
gh ly
Hi gh
Hi

10) Taste
Taste Numbers
Highly Satisfied 43
Satisfied 45
Neutral 10
Dissatisfied 1
Highly
Dissatisfied 1

16
 Total 100

Numbers
120
100
80
60
40 Numbers
20
0
d d l d d l
sfie sfie utra sfie sfie To
ta
Sa
ti
Sa
ti Ne ss
ati ati
ly Di Diss
gh ly
Hi gh
Hi

11) Packaging
Packaging Numbers
Highly Satisfied 36
Satisfied 45
Neutral 15
Dissatisfied 1
Highly
Dissatisfied 3
Total 100

17
 Numbers
120
100
80
60
40 Numbers
20
0
l l
ed ed tra ed ed ta
sfi sfi u sfi sfi To
Sa
ti
Sa
ti Ne ss
ati ati
ly Di Diss
gh ly
Hi gh
Hi

12) Preference

18
 Numbers
120
100
80
60
Numbers
40
20
0

13)
Preference Numbers
From Local sweets shop 23
Home made sweets 25
Packaged sweets like
Bikaner 51
All of the above 0
Total 99

19
 Numbers
120

100

80
Numbers
60

40

20

0
Yes No May be Total

Pakaged Sweets is
good or not Numbers
Yes 86
20) Frequent No 7
number of
May be 8
purchase Total 101

20
 Numbers
120
100
80
60
40
20
0 Numbers
ly ls s rs l
ar va et ng ta
l ti e eli the To
gu fe
s sw av O
Re g p Tr
rin ho le
u la s hi
D c W
f lo
eo
enc
s
ab
In

21) Reason for failure

Reason for failure Numbers
Taste 64
Packaging 4
Lack of awareness 10
eye catching
advertisement 13
Availability 5
Others 5
Total 101

Numbers
120
100
80
60
40
20 Numbers
0
s t rs l
ste in
g
es en ilit
y
he
ta
Ta kag r en em ab t To
Pa
c a tis ail O
f aw ver Av
o ad
ck ng
La i
ch
cat
e
ey

22) Reccomedation to others

21
 Reccomedation Numbers
Yes 78
No 10
May be 13
Total 101

Numbers
120

100

80
Numbers
60

40

20

0
Yes No May be Total

Summary

The two brothers setup shop in Delhi's Chandini Chowk and started selling sweets and
namkeen. Using their family recipes which were handed down generation after
generation to them, the culinary experience was something the capital had not witnessed
before.
The shop was also called Bikaner Namkeen Bhandar soon became famous amongst the
population for its Moong Dal Halwa, Bikaneri Bhujia and Kaju Katli amongst others.

22
The brothers and the shop soon began to be known as Bikanervala by the people
of Delhi. That's how the name Bikanervala was born.
With a name given by the people, the taste and fame spread with time. To cater
to this rising demand, new shops and outlets were setup. Bikanervala during this
phase transformed from being only a sweet shop to a store that offered fresh hot
vegetarian meals as well.
Today, Bikanervala has more than 60 outlets in India and has presence outside
of India in countries like USA, New Zealand, Singapore, Nepal and the UAE.
Bikanervala tasted success in its sweets and restaurant business. With the world
becoming more globalized and Indians settling far away from India, the family run
enterprise decided to bring the traditional Indian offerings to Indians across the
world and in the process also transform the industry and themselves. This led to
the creation of the brand - Bikano.

Bibliography
1) IUP Journal of Supply Chain Management . Dec2015, Vol. 12 Issue 4, p46-61. 16p.

2) 2018 IJSRST | Volume 4 | Issue 2 | Print ISSN: 2395-6011 | Online ISSN: 2395-602X
Themed Section: Science and Technology

23
3) Journal of Basic and Applied Engineering Research Print ISSN: 2350-0077; Online
ISSN: 2350-0255; Volume 2, Number 15; April-June, 2015 pp. 1301-1306 © Krishi
Sanskriti Publications http://www.krishisanskriti.org/jbaer.html

4) Meeta Dasgupta Related information

Management Development Institute, Mehrauli Road, Sukhrali, Gurgaon 122007,

India

https://doi.org/10.1504/IJMCP.2016.078312

Published online 16 August 2016

5) Mittal, Parul.International Journal of Management Research and Reviews;

Meerut Vol. 2, Iss. 8,  (Aug 2012): 1422-1431.

QUESTINNAIRE

*
Short answer text

*
Male
Female

*
18-25
26-45
46-60
60 & above

24
*
Short answer text

*
Student
Farmer
Government employee
Business man/woman
Professional
Others

*
Yes
No
May be

*
Friends' suggestion
Advertisement
Relatives/ Family's suggestion
Others

Yes
No
Maybe

25
*
Highly satisfied
Satisfied
Neutral
Dissatisfied
Highly dissatisfied
Price
Quality
Quantity
Availability
Taste
Packaging

*
From local sweets shop
Home made sweets
Packaged sweets like 'Bikaner'
Other…

*
Yes
No
May be

Regularly
During festivals
In absence of local shop sweets
While traveling
Others

26
*
Taste
Packaging
Lack of awareness
Eye catching advertisement
Availability
Others

*
Yes
No
Maybe

27