Bikanerwala Project Report
Bikanerwala Project Report
TECHNOLOGY MANGALORE
Project Report On
SUBMITTED BY
Komal Kumari
Register no: 4SN20BA031
M.B.A. 2ND SEM
1
CONTENTS
1 Introduction 1
2 Literature Review 3
3 Data Analysis 8
4 Conclusion 23
5 Bibliography 24
6 Questionnaire 25
2
Chapter-1
Introduction
Bikarnerwala is a brand of Indian sweets and namkeens (savouries). The brand started
115 yeras ago as a sweets and namkeen shop called Lalji in Bikaner, Rajastan. It was
established in Delhi almost seven decades ago. The brand is now a Rs.1300 crore (US $
178 Million) company with 94 stores including 25 stores abroad.
Bikarnerwala is now a well known brand anme in India and abroad, recognised by its
sweets, namkeens, snacks, gift packs and multi-cuisine restraurants facility.
All started with our aim to reach the traditional Indian Sweets, Fast-food, Snacks and
Beverages not only throughout the country but also across the world.
Bikanervalaonline.com is an online shopping service to let our customers enjoy
Bikarnervala and Bikano products. You can gift, buy Online Sweets or shop for
Bikarnerwala and Bikano products on special occasions and festivals. We offer home
delivery service within India.
Mission
We aim to provide high-class service to our customers so you enjoy our products
anytime, anywhere.
We are always eager to listen from you. Keep sharing your valuable feedback with us!
3
Vision
Bikanervala thrive for serving quality food thats our passion and this spirit to provide
Quality Products to the honoured customer has given us a cutting edge to predominate
over our all challenges across the world and the traditional Indian Sweet maker has
transformed into a full fledged processing food industry and taking its wares beyond the
domestic frontiers to the Entire World.
4
Chapter-2
Literature Review
5
5s Implementation & Standardizing the Bakery Processes In A
Leading Catering Establishment: A Case Study
1Research Scholar, School of Continuing Education,Indira Gandhi National Open
University, New Delhi, India 2 Professor, School of Continuing Education,Indira Gandhi
National Open University, New Delhi, India 3Directors, Bikanervala Foods Pvt Ltd, New
Delhi, India 4DGM- Operations, Bikanervala Foods Pvt Ltd, New Delhi, India 5Area
Manager, Bikanervala Foods Pvt Ltd, New Delhi, India 6Unit Manager, Bikanervala
Foods Pvt Ltd, New Delhi, India 7Continual Improvement Department Head, Bikanervala
Foods Pvt Ltd, New Delhi, India 8Catering Establishment Head, Bikanervala Foods Pvt
Ltd, New Delhi, India 9Technical Officer, Bikanervala Foods Pvt Ltd, New Delhi, India
ABSTRACT The paper represents the implementation of 5S Workplace Management
System in the Bakery Sub Zone, in one of the leading Catering Establishments,
Bikanervala Food Pvt. Ltd. which is known for the manufacturing and serving of Indian
traditional Sweets, Snacks and Foods. 5S is the gateway to Total Quality Management and
is the most effective way of implementing grass root level improvement programmes
which brings a visible change in the workplace. The aim was to standardize all the bakery
processes, work simplification, hygiene, safety and reduced inventory . The need for 5S
implementation came into existence due to cluttered workstations, excessive scrap
accumulation and stress which is generated due to larger search time for the retrieval of
tools. Post 5S implementation, there was a feeling of pride among employees along with
the higher work satisfaction.
Parul Mittal*1 1Asst Prof, Department of Management, Indira Gandhi P.G. Regional
Center, Mirpur, Rewari-123401 ABSTRACT The food industry sector in India is one
of the largest in terms of production, consumption, export and growth prospects.
Food industry have realized that today’s consumers purchase decisions are choices
i.e. if they get a better choice for a healthy food product then they don’t mind to shell
off even more for it. The popularity of food products is not surprising when the sector
is now offering a growth of more than 150% in sales. The new wave in the food
industry is not only about foreign companies arriving heard attracted by the
prospective size of the market. It is also about the migration of the Made in India tag
on food products travelling abroad. Indian food brands and fast moving consumer
goods(FMCGs) are now increasingly finding prime shelf-space in the retail chains of
the US and Europe. These include Cobra Beer, Bikanervala Foods, MTR foods
ready- to- eat food stuff, ITCs kitchen of India and Satnam Overseas Basmati rice.
This study helps to analyze the Acceptance level of the Consumers towards Sugar
Free Food Products. Throughout this paper, I tried to find out the reason for the
inclination towards sugar free products and also, studied changing preferences
towards the behavior and health conscious attitude of consumers.
Chapter-3
8
Data Analysis
Demographic Profile
1) Gender:
Gender Numbers
Male 76
Female 25
Total 101
Count
120
100
80
Count
60
40
20
0
Male Female Total
Age Numbers
18-25 92
26-45 8
46-60 1
60 and above 0
Total 101 9
Numbers
120
100
80
Numbers
60
40
20
0
18-25 26-45 46-60 60 and above Total
Interpretation: In the survey it is observed that, in out of 101 peoples, 92 peoples are 18-
25 age-group peoples, 8 are 26-45 and 1 is 46-60 age-group peoples.
3) Occupation
Occupation Numbers
Student 78
Farmer 1
Government
Employee 4
Business
man/woman 5
Professional 5
Others 0
Total 101
10
Numbers
120
100
80
60
40
Numbers
20
0
nt er ee an al rs ta
l
ude r m loy om si on the To
St Fa p w es O
t Em an/ r of
en m P
nm ess
ve
r sin
Go Bu
Interpretation: In the survey it is observed that, in out of 101 poeples 78 are students
respondents, 1 is Farmer, 4 are government employee, 5 are Business men/women, 5 are
Professionals.
Numbers
120
100
80
Numbers
60
40
20
0
Yes No May be Total
Interpretation: In the survey it is observed that 82 peoples are aware about the brand 11
peoples don’t know about the Bikaner brand and 8 peoples are not sure.
11
4) Knowledge about the brand
Knowledge about Brand Numbers
Friend's Suggestion 64
Advertisement 17
Relatives/Family's
Suggestion 13
Others 7
Total 101
Numbers
120
100
80
60
40
20
0 Numbers
n t n rs l
tio en tio ta
s m s the To
ge se ge O
Sug erti Sug
s v s
d' Ad ily
'
ir en m
F Fa
es/
v
elati
R
Interpretation: In the survey it is observed that, in out of 101 poeples 64 came to about
this brand from Friend’s suggestion, 17 from advertisement, 13 from relatives/ family’s
suggestion and 7 others.
12
Numbers
120
100
80
Numbers
60
40
20
0
Yes No Maybe Total
Interpretation: In the above table 3.4 it is observed that in out of 101 peoples 87
peoples like the Bikaner sweets, 7 peoples don’t like it and 7 peoples are confused they
may like it or not.
Parameter
5) Price
Price Numbers
Highly Satisfied 26
Satisfied 53
Neutral 18
Dissatisfied 2
Highly Dissatisfied 1
Total 100
13
Quality Numbers
Interpretation: In Highly Satisfied 40 the table, it is observed that, in
Satisfied 49
out of 101 Neutral 7 peoples, 26 peoples are highly
Dissatisfied 1
satisfied with the Highly Dissatisfied 2 price, 53 are satisfied, 18 are
Total 99
neutral, 2 are dissatisfied and 1 is highly
dissatisfied.
6) Quality
Quantity Numbers
Highly Satisfied 30
Satisfied 44
Neutral 18
Dissatisfied 6Frequentl number of purchase Numbers
Highly Dissatisfied 2Regularly 46
Total 100During festivals 30
Numbers
In absence of local shop
120 sweets 7
While Traveling 10
100
Others 8
80 Total 101 Interpretation: In the
60 table, it is observed that,
40 Numbers
20
in out of 101 peoples, 26
0 peoples are highly
d d l d d l
sfie sfie utra sfie sfie To
ta
Sa
ti
Sa
ti Ne ss
ati ati
ly Di Diss
igh ly
H igh
H
14
satisfied with the price, 53 are satisfied, 18 are neutral, 2 are dissatisfied and 1 is highly
dissatisfied.
7) Quantity
Numbers
120
100
80
60
40 Numbers
20
0
l l
ed ed ra ed ed ta
tisfi tisfi eut tisfi tisfi To
Sa Sa N a a
ss iss
h ly Di D
Hi
g ly
igh
H
8)
Availability Numbers
Numbers
Highly Satisfied 24
120 Satisfied 48
Neutral 19
100 Dissatisfied 5
80 Highly Dissatisfied 3
Total 99
60
40 Numbers
20
0
l l
ed ed tra ed ed ta 15
sfi sfi u sfi sfi To
Sa
ti
Sa
ti Ne ss
ati ati
ly Di Diss
gh ly
Hi gh
Hi
9)
Taste Numbers
Highly Satisfied 43
Satisfied 45
Neutral 10
Dissatisfied 1
Highly Dissatisfied 1
Total 100
Numbers
120
100
80
60
40 Numbers
20
0
l l
ed ed tra ed ed ta
sfi sfi u sfi sfi To
Sa
ti
Sa
ti Ne ss
ati ati
ly Di Diss
gh ly
Hi gh
Hi
10) Taste
Taste Numbers
Highly Satisfied 43
Satisfied 45
Neutral 10
Dissatisfied 1
Highly
Dissatisfied 1
16
Total 100
Numbers
120
100
80
60
40 Numbers
20
0
d d l d d l
sfie sfie utra sfie sfie To
ta
Sa
ti
Sa
ti Ne ss
ati ati
ly Di Diss
gh ly
Hi gh
Hi
11) Packaging
Packaging Numbers
Highly Satisfied 36
Satisfied 45
Neutral 15
Dissatisfied 1
Highly
Dissatisfied 3
Total 100
17
Numbers
120
100
80
60
40 Numbers
20
0
l l
ed ed tra ed ed ta
sfi sfi u sfi sfi To
Sa
ti
Sa
ti Ne ss
ati ati
ly Di Diss
gh ly
Hi gh
Hi
12) Preference
18
Numbers
120
100
80
60
Numbers
40
20
0
13)
Preference Numbers
From Local sweets shop 23
Home made sweets 25
Packaged sweets like
Bikaner 51
All of the above 0
Total 99
19
Numbers
120
100
80
Numbers
60
40
20
0
Yes No May be Total
Pakaged Sweets is
good or not Numbers
Yes 86
20) Frequent No 7
number of
May be 8
purchase Total 101
20
Numbers
120
100
80
60
40
20
0 Numbers
ly ls s rs l
ar va et ng ta
l ti e eli the To
gu fe
s sw av O
Re g p Tr
rin ho le
u la s hi
D c W
f lo
eo
enc
s
ab
In
Numbers
120
100
80
60
40
20 Numbers
0
s t rs l
ste in
g
es en ilit
y
he
ta
Ta kag r en em ab t To
Pa
c a tis ail O
f aw ver Av
o ad
ck ng
La i
ch
cat
e
ey
Numbers
120
100
80
Numbers
60
40
20
0
Yes No May be Total
Summary
The two brothers setup shop in Delhi's Chandini Chowk and started selling sweets and
namkeen. Using their family recipes which were handed down generation after
generation to them, the culinary experience was something the capital had not witnessed
before.
The shop was also called Bikaner Namkeen Bhandar soon became famous amongst the
population for its Moong Dal Halwa, Bikaneri Bhujia and Kaju Katli amongst others.
22
The brothers and the shop soon began to be known as Bikanervala by the people
of Delhi. That's how the name Bikanervala was born.
With a name given by the people, the taste and fame spread with time. To cater
to this rising demand, new shops and outlets were setup. Bikanervala during this
phase transformed from being only a sweet shop to a store that offered fresh hot
vegetarian meals as well.
Today, Bikanervala has more than 60 outlets in India and has presence outside
of India in countries like USA, New Zealand, Singapore, Nepal and the UAE.
Bikanervala tasted success in its sweets and restaurant business. With the world
becoming more globalized and Indians settling far away from India, the family run
enterprise decided to bring the traditional Indian offerings to Indians across the
world and in the process also transform the industry and themselves. This led to
the creation of the brand - Bikano.
Bibliography
1) IUP Journal of Supply Chain Management . Dec2015, Vol. 12 Issue 4, p46-61. 16p.
2) 2018 IJSRST | Volume 4 | Issue 2 | Print ISSN: 2395-6011 | Online ISSN: 2395-602X
Themed Section: Science and Technology
23
3) Journal of Basic and Applied Engineering Research Print ISSN: 2350-0077; Online
ISSN: 2350-0255; Volume 2, Number 15; April-June, 2015 pp. 1301-1306 © Krishi
Sanskriti Publications http://www.krishisanskriti.org/jbaer.html
https://doi.org/10.1504/IJMCP.2016.078312
QUESTINNAIRE
*
Short answer text
*
Male
Female
*
18-25
26-45
46-60
60 & above
24
*
Short answer text
*
Student
Farmer
Government employee
Business man/woman
Professional
Others
*
Yes
No
May be
*
Friends' suggestion
Advertisement
Relatives/ Family's suggestion
Others
Yes
No
Maybe
25
*
Highly satisfied
Satisfied
Neutral
Dissatisfied
Highly dissatisfied
Price
Quality
Quantity
Availability
Taste
Packaging
*
From local sweets shop
Home made sweets
Packaged sweets like 'Bikaner'
Other…
*
Yes
No
May be
Regularly
During festivals
In absence of local shop sweets
While traveling
Others
26
*
Taste
Packaging
Lack of awareness
Eye catching advertisement
Availability
Others
*
Yes
No
Maybe
27