Assessment Cover Sheet

Assessment Task-1
BSBMKG609-Develop a marketing plan
BSB52415 Diploma of Marketing and Communication
Student Name:

Student ID Number:

Assessors Name:
Assessment Due: Submission
Week 7 Date:
Assessment Tasks Not Yet
Satisfactory Did Not Submit
Satisfactory
Assessment -1
Knowledge Test □ □ □
Feedback to Students:

ASSESSOR’S DECLARATION:
I hereby certify that the above student has been assessed by myself and all assessments are carried out as
per the Academy’s Assessment Policy & Procedure.
I declare that the student’s work evidence is current, authentic, valid and sufficient

ASSESSOR SIGNATURE ____________________________ Date: ______________

Student’s signature

Assessment Submission rules and conditions

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Read all the instructions below before attempting the assessment task. Assessment tasks are tools used to
determine if you have the knowledge and skills to complete tasks to industry standards within the workplace.
Your trainer/assessor will help you throughout this task and it is your responsibility to provide enough evidence
to justify a competent decision by the trainer/assessor. If you do not understand the questions or what is
required, ask your trainer/assessor for assistance.

 For group assessments, all students are to contribute to the assessment tasks. You must work in
groups when the assessment is required and when that is the case you will be allocated in to groups
by your trainer in the class; hence your active presence is necessary
 Role play/presentation if part of the assessment must be done by all students. Photos or video may be
taken as part of the evidence.

You are to complete all tasks by the due date and assessments must have a coversheet attached. Online
submission opens one week prior to the due week and cut-off date is set on Saturday at 11:55pm in the week
of due date. If you think you do not have enough time to complete the tasks by the due date, discuss with the
trainer/assessor the reasons of why you cannot submit on time. Assessment tasks submitted late may not be
accepted by your trainer/assessor, leaving the learner with a Did Not Submit (DNS) result.

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When answering questions, ensure that your answers are detailed enough so the assessor can draw a
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please make sure that your project has the following complete information:

A Title Page, Table of Contents, Page Numbers, Reference List, ensuring that your answers thoroughly match
the questions asked.

Answer all questions in your own words to avoid plagiarism.

Plagiarism/ Academic Misconduct

Plagiarism by a student will result in an automatic ‘NYS’, and as well as being recorded, may result in further
disciplinary action such as a student’s exclusion from a course. Plagiarism is presenting and using someone
else’s work, writings or ideas as your own with or without their consent.

Some examples of plagiarism as follows

 Presenting work by another individual as one’s own unintentionally

 Handing in assessments markedly similar to or copied from another student
 Handing in assessments without the sufficient acknowledgement of sources used, including
assessments taken totally or in part from the Internet

Academic misconduct is a serious matter and any breach of misconduct will be treated seriously as per the
Policy of the organisation. Impersonating or allowing another individual to impersonate you, for the purpose of
completing an assessment or presentation is considered a fraud.

Marking of Assessments

On submission of your assessment it will be marked for a result of either Satisfactory (S) or Not Yet Satisfactory
(NYS). If you receive a NYS result, you will be asked to redo the tasks again. To achieve a competent result with
this unit, all tasks need to be completed and marked as satisfactory. Your trainer/assessor will provide feedback
to you on each task, outlining where you must improve to achieve a Satisfactory (S) result. When all tasks are
marked as Satisfactory (S), you will receive a result of Competent (C) for this unit otherwise, you will be marked
Not Yet Competent (NYC). Assessments submitted to the trainer/assessor after the due date may not be
accepted, and you may have to a resubmission fee.

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 Assessment appeals

Appeal process - If you feel the decision made by your assessor was incorrect please refer to your Student
Handbook for information on assessment appeals for the required steps to appeal this decision. Download the
assessment you want to appeal and complete the appeal box in Feedback Evaluation Sheet by signing as to
whether you wish to appeal. You are required to hand the hard copy in to student services.

Submission requirements

If an assessment is not submitted in accordance with the submission requirements, then it will be deemed as
being non-compliant. Non-compliant submissions result in pending on being marked and /or recorded NYS.

 All submissions must be done by PDF file. The Student is required to convert word file assessments,
PowerPoint presentation and other attachments to PDF before submitting unless the evidence is
required to submit its original format (eg. word or excel).
 The first page in the file must be cover page. Both the cover page must contain student name and
student number.
 The Student is allowed by default to upload up to five documents on each submission. You must
upload each file separately. You must not upload zip file.
 Submissions from overseas are not allowed as students are required to be in Australia to attend their
regular classes.

Name……………………………………………… Student ID...............................................

Signed ……………………………………………. Date …………………………………….

APPEAL PROCESS:

I would like to appeal the outcome of this assessment as per the appeals procedure in the Student
Handbook

Student’s signature: _______________________ Date: __________________

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The purpose of this assessment is to assess your knowledge in accordance with, and as a part of
the requirements involved in Developing Marketing Plan.
You are required to answer all questions and submit your completed assessment documents to
your assessor on the due date.

1. Define Marketing

2. What are marketing options? List 5 common examples of marketing options.

3. In your opinion, Is brand extension vital to the business? Explain why?

4. How can companies logically extend their brands? Elaborate with an example.

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5. What is a “Marketing Opportunity”? List the key factors needed to evaluate a marketing
opportunity.

6. Explain the concept of the Lean Method. What are key principles of Lean method?

7. List the five key factors of the P.O.E.M model framework.

8. Name the common wastes associated with “Lean Model” which is referred as non value added
activities.

9. From your own experience and observation, Provide any three examples of challenges faced
as a marketer.

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10. List down the key areas to be researched while conducting marketing research.

11. Keeping in mind your learning experiences, describe any benefits of marketing Research.

12. Briefly explain common examples of Marketing Strategies.

13. In your own words, briefly describe the purpose of promotional activities.

14. Elaborate any two types of promotional campaigns.

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15. List down the key considerations which you will keep in mind while defining Marketing
Strategy.

16. Define Marketing Strategies in your own words.

17. List down any possible Scenario where you can relate marketing Strategies with
organisational objectives.

18. Marketing Mix commonly known as the 4P’s of Marketing (Product, Price, Place,
Promotion), Now It has been extended to the 7P’s of Marketing Mix. What are the new
inclusions the Marketing Mix?

19. Briefly explain what do we mean by Internal and external factors while conducting S.W.O.T
analysis.

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20. Which strategies can help us to bridge the gap between organisational capabilities and
available resources?

21. List down the key steps involved in creating feasible marketing strategies.

22. What is the difference between Vertical and Horizontal Alignmen t.

23. Provide at least seven examples of key competencies needed for strategic alignment of
marketing strategies.

24. Briefly explain what do we mean by S.M.A.R.T objectives.

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25. List down the different tools of Strategy Review Analysis.

26. In your own words, explain the product portfolio Analysis.

27. What is competitive analysis? What is its biggest advantage?

28. List down the possible outcomes which you can potentially achieve from your marketing
strategies.

29. Identify at least ten pricing strategies which we can use as marketing tactics.

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30. What is difference between advertising and publicity?

31. Explain the key aspects to keep in mind while using media as a marketing tactic.

32. Differentiate between push and pull strategies.

33. What is sales promotion?

34. List down the seven steps of the Mckinsey framework.

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35. Identify the common rules and regulations which we need to confirm the legal and ethical
requirements of our marketing plan.

36. How we can ensure the performance review of our marketing tactics is well aligned with
business objectives.

37. What is differentiated and undifferentiated marketing?

38. Name the subunits of situation analysis which we use while presenting marketing plan.

Workshop Assessment 1 Knowledge Test – Individual Activity

Feedback Evaluation Sheet

ASSESSOR’S NAME:

UNIT NAME: BSBMKG609 Develop Marketing Plan

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Did the learner in this assessment demonstrated that they can: YES NO

Evaluate marketing opportunity options that address organisational objectives and

evaluate their risks and returns in the selection process
Develop strategies which increase resources or organisational expertise where gaps
exist between current capability and well aligned marketing objectives
Develop a marketing performance review strategy, incorporating appropriate
marketing metrics to review the organisational performance against marketing
objectives
Detail tactics to implement each marketing strategy in terms of scheduling, costing,
accountabilities and persons responsible
Identify coordination and monitoring mechanisms for scheduled activities

Ensure tactics are achievable within organization’s projected capabilities and

budget

Ensure tactics provide for ongoing review of performance against objectives and
budgets and allow marketing targets to be adjusted if necessary
Ensure marketing plan meets organisational, as well as marketing, objectives and
incorporates marketing approaches and a strategic marketing mix
Ensure marketing plan contains a rationale for objectives and information that
supports the choice of strategies and tactics
Present marketing plan for approval in the required format and timeframe
Adjust marketing plan in response to feedback from key stakeholders and
disseminate for implementation within the required timeframe
FEEDBACK TO STUDENT:

Assessment
Satisfactory  Not yet Satisfactory
 Re-assessment
Outcome required
ASSESSOR’S DECLARATION:
I hereby certify that the above student has been assessed by me and all assessments are carried out as per
Assessor the Academy’s Assessment Policy & Procedure.
Signature
____________________________ Date: ______________
ASSESSOR SIGNATURE

APPEAL PROCESS:

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 I would like to appeal the outcome of this assessment as per the appeals procedure in the
Student Handbook

Student’s signature: _______________________ Date: __________________

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