EBA Design Brief 99 Design Contest
EBA Design Brief 99 Design Contest
EBA Design Brief 99 Design Contest
CLIENT
PROJECT TITLE Easy Business Apps Logo
Easy Invoice and expense, Easy Payslip, Easy Banking, Easy Timesheets
PRODUCTS
POINT OF CONTACT
Amber Gouzy PHONE 0478317393
NAME
MAILING
EMAIL [email protected]
ADDRESS
BUSINESS INFORMATION
- Easy Business Apps: is an Australia-based suite of tools to support small businesses
administration and accounting anywhere, anytime. Includes payroll and
invoicing softwares. Tools Include:
a. Easy Payslip: Payslip, payroll and STP Module. Process your payroll and
report STP in minutes. We make payroll for small businesses easy with great
technology and excellent local customer support.
b. Easy Invoice and expense (NEW): Invoicing Module. Create and process
your invoices in minutes. We make invoicing flexible and easy with great
BUSINESS technology and excellent local customer support.
OVERVIEW
what do we do? c. FUTURE:
what is unique > Easy Timesheets
about our business? > Easy Banking
Differentiators:
1- Great Technology (on all platform) & Great Locally Based Customer Support
2- Customer led design and updates
CREATIVE
Task 1: We need to create a visual identity for our umbrella brand “Easy Business App”
We like to think of it as an Adobe sitting above a suite of apps that have a branding of
their own (Photoshop, illustrator, Adobe reader etc) Or like a Google with (doc, sheets,
PROJECT slides etc) The overarching “parent” brand is as recognisable as the “child brand”
What needs to be
underneath.
done?
We need :
- A Logo
- Colour palette
- Style guide (typos)
For the purpose of this Contest : We will start with a logo (more work will come of it)
Logos :
- Colours need to work on both dark and light modes
- Icon only rendering
DELIVERABLES - Both Stacked and vertical Version (icon & text)
- White version
- Transparent background version
> Core Archetype: The Explorer (50%) - Relates to our Audience persona
With this archetype we want to embody the Trailblazer, promoting values of freedom &
fulfillment
Voice: Exciting | Fearless | Daring
> Core Archetype 2: The Sage (40%) - Relates to who we are and our expertise
With this archetype we want to embody the Expert/ Mentor, promoting values of wisdom
BRAND IDENTITY & guidance
Voice: Knowledgeable | Assured | Guiding
> Influencer Archetype : The Everyman (10%) - Relates to our brand values
With this archetype we want to embody the team mate / Biz next door who “gets it”,
promoting values of good quality for good value
Voice: Friendly | Humble | Authentic
VERBIAGE
what name should The logo can be an icon being distinct, enticing, and memorable.
be included in the Ultimately we will have a suite of logos to cater to our suite of tools.
logo?
Examples:
DESIRED DESIGN
STYLE
include reference
images, if
applicable
We need a vibrant colour palette!
INTENDED USE
signage, business All collaterals, in-app design and online
cards, etc.
MORE DETAILS:
We will need a couple of different versions so we can run A/B tests through UsabilityHub’s Five
Second Test or Pickfu.