Chapter 5 Summary of Findings, Conclusions and Recommendations Corrections
Chapter 5 Summary of Findings, Conclusions and Recommendations Corrections
of the Researchers with regard to the Motivating factors of buying and selling in online
shopping. This study aimed to determine the motivating factors of buying and selling in
online shopping. Interview question as regards to the study were used to gather
information. Thorough data analyzing on the transcript was used is to know the reasons
that motivates them in buying and selling from online shopping. After the rigid
Summary of findings
Based on the findings that the most motivating factors are convenient, save time,
income and more affordable products when it comes to online shopping. Also, it was
found from the transcript of the answer of respondents are they satisfied and contented
when it comes on this kind of flat forms. building a long-term partnership between the
customer and only the customer loyalty to the seller but also indicated the quality of
services and products. Customer satisfaction leaded to a lot of effects and it was known
Also, taking an example into consideration, the customer motivation would be impacted
when their friends or families were shopping aside on, they have impact for them to
doing online shopping because recommendations from families and friends decreased
the consumers level of risk perception for shopping online, in meantime, the desire for
However, the social media has led to the emergence of social hopping community
which is an online shopping website to provide a platform for consumers to connect with
the sellers and to discover, share, recommend, and do shopping online. Also, that the
buyer and seller make sure if the web site they visit is right or legit because some of the
web sites are not real nowadays you should be knowledgeable when it comes to online
Conclusion
Therefore, the researcher conclude that the more buyers seek the information before
purchasing, the bigger their perception that their decision is accurate. And customers
can purchase items from the comfort of their homes or workplace. Because that online
Shopping is made easier and convenient for the customer through the internet. It is also
easy to cancel the transactions. Saves time and efforts. And also, technology has made
significant progress over the years to provide consumers a better online shopping
experience and will continue to do so for years to come. With rapid growth of products
and brands, people have speculated that online shopping will overtake in-store
shopping.
Recommendations
The following recommendations were made in view of the findings of the study.
1. The researcher recommend to consumer should make sure to look closely at the web
2.The researcher would recommend this study to the online shoppers as it would the
more knowledgeable and have edge to those online shoppers who have only little
3.The researcher recommend that the online sites shall to make genuine transaction
and provide security to the transaction to increase customer loyalty. Also, the online
4. The researcher recommend that the online sellers provide a better return policy for