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Reflection 2: Nguyen Ngoc Bao Tran
Reflection 2: Nguyen Ngoc Bao Tran
Speedy delivery
Optimal physical locations
Strong brand image
COMPETITIVE ADVANTAGE
(Statista, 2014)
COMPETITIVE ADVANTAGE
Include:
Analyze the market & competitors’ positions
Identify a new product's position among the
existing ones
Communicate the brand's product image.
Coca Cola has been successful by using Unique
Selling preposition as “Live the coke side of life”,
related to joy & happiness.
Consumers have a strong emotional connection to
this brand. The first thing that springs to mind when
the term Coke is mentioned is fun and enjoyment.
aloC-acoC
Show consumer perception
of certain brands
Statista Infographics. 2014. Infographic: Which Fast Food Chain Has The Best Burger &
Fries?. [online] Available at: <https://www.statista.com/chart/2807/the-best-burger-and-
fries/> [Accessed 20 October 2021].
The concept of segmentation and its process. (2018). Retrieved 20 October 2021, from
https://www.ukessays.com/essays/marketing/the-concept-of-segmentation-and-its-process-
marketing-essay.php?vref=1.
Perceptual Map: Soft Drink Brands. (2017). Retrieved 21 October 2021, from
http://susanmba660.blogspot.com/2017/10/perceptual-map-soft-drink-brands.html
Thank
you!