Business Partner B2P WB UNIT 1
Business Partner B2P WB UNIT 1
Business Partner B2P WB UNIT 1
Irene Barrall
Lizzie Wright
B2+
Reading Women want face-to-face financial advice – men just hate the cost p.16
UNIT 4 CHALLENGES
Vocabulary Collocations: the environment p.19
UNIT 6 ALLIANCES
Vocabulary Alliances and acquisitions p.29
UNIT 7 RISK
Vocabulary Managing and minimising risk p.34
UNIT 8 DECISIONS
Vocabulary Decisions p.39
2 Complete the meeting notes with the words in the box. There is one extra word.
Action points
• Select a product 1 group to use the updated app and report back on
new features.
• Contact any 2 who have not yet returned their surveys from
batch 1. Check whether they need any assistance in answering questions.
• Create a batch 3 questionnaire to identify whether there was
a positive reaction to the new app from the target audience.
• Brief the 4 about the level of detail required when questions are
answered in the 5 interviews.
• Arrange a meeting to discuss the findings from the data 6 and
agree the best method of communicating the information.
• Add details to the report explaining why 7 research methods are
being used in the second part of the study (as the client wishes to use statistics).
Reading
1 Read the article and label the paragraphs (1–6) with the correct heading (a–f).
a Are they used for particular research? d Why use focus groups?
b What are the pros and cons? e How many participants are required?
c How is the research carried out? f How is the group run?
2 Read the article again. Decide if these statements are true (T), false (F) or the
information is not given (NG).
1 Participants are usually given the opportunity to try the product.
2 The qualitative method is most useful for data to be expressed in numeric form.
3 The moderator should avoid putting forward their own point of view.
4 Moderators use both verbal and non-verbal strategies to put people at ease.
5 There are concerns regarding the dependability of data from focus groups.
6 A disadvantage of focus groups is that they can only be used for limited subjects.
3 Tick (✓) the two statements which are supported by the article.
1 Focus groups can be used to gain insights into opinions and also gather feedback.
2 A disadvantage of focus groups is that discussions need to be carried out in person.
3 Data gained from focus groups is regarded as more trustworthy than other methods.
4 Participants in focus groups are given the opportunity to describe their views in detail.
3 Put the words in italics in the correct order to make responses to questions.
1 Sorry, we can’t very well / because the / is bad / hear you / connection
2 It’s a bad line just repeat / so let me / to be sure / I understood / your question
6 Sorry, can I for / just / pushed / stop you / there as / time / we are
Summary findings: Customer survey regarding Chocomax, our new chocolate bar
A recent customer survey 1demonstrated / arranged / believed that many of the changes proposed
for our confectionary range are regarded as positive. The survey asked 500 people to comment on
the new packaging. Over 2 double / twice / half of those surveyed approved of the colour and design.
Most 3answers / reactions / respondents felt that the image is still instantly recognisable. 4Over to /
More than / Above which three quarters believed that it gave our product range a fresh, modern look and
5
just / almost / near over a quarter agreed that it made our products stand out from our competitors.
The 6main / mass / majority of our customers were also in agreement that our commitment to using
100 percent recyclable materials was welcomed, although 15 percent of the 500 7public / participants /
members commented that the new material did not match the luxury branding of the product.
Nevertheless, 8few / none / several of the data suggested that the new design or material would make
customers less likely to buy the chocolate bars. In summary, the survey 9confirmed / completed /
demanded that we should continue to move forward with our plans. However, 10these final / a result /
the findings also highlighted some concerns about the quality of the product. We are carrying out some
additional market research on this issue.
2 Match the phrases in the box (a–g) with the survey findings (1–7).
Comments % of respondents
Topic: new version of Chocomax chocolate bar (500 people in survey)
1 Think the new recipe uses cheaper ingredients. 47%
2 Would pay more for a better quality product. 33%
3 Prefer the flavour of the new recipe compared to the original. 1%
4 Think the original product was bigger and tasted better. 95%
5 Are unlikely to buy this bar if the price increases. 68%
6 Say the quality of the product does not reflect the luxury brand image. 75%
7 Would like to see more flavours introduced to the range. 25%
4 Choose the sentence which best describes what the reader is likely to infer from
your summary.
a There are some issues with quality control but they are unlikely to affect sales.
b The changes to the recipe have not proved popular and require further thought.
c An increase in price is inevitable because the cost of ingredients will rise.