Group Activity IN Tourism and Hospitality Management
Group Activity IN Tourism and Hospitality Management
IN
TOURISM AND HOSPITALITY MANAGEMENT
By:
Felix, Jodi Kim
Gados, Maricar P. (Leader)
Mendaño, Ariel G.
Sy, John Emmanuel R.
TM502
Do you agree that Jollibee’s marketing campaign is effective? Why or why not?
Jollibee's advertising strategy has always been effective, in our opinion because
they would not have been as successful if their marketing tactics did not work like a
charm. Jollibee have already won the hearts of the people, because they caught not
only the attention of the viewers they also just caught the emotion of the viewers. The
Jollibee Studios made an impactful advertisement in the country because every stories
imprinted on the minds of the viewers. Furthermore, one of the aim of Kwentong
Jollibee is to inspired the viewer’s even though we inevitable experience conflicts. Their
marketing techniques consistently leave a lasting impression on the hearts of their
customers through the employment of their one-of-a-kind marketing campaigns.
Nevertheless, their marketing strategies have always been successful and
effective because they understand how to link their marketing styles to people's trends
and desires. Moreover, we can clearly see how they planned, created, and developed
each marketing campaign that they launch. The Kwentong Jollibee adoption of
marketing movies depicting various storylines left a distinct impression on their
customers. This is due to the fact that they use this marketing campaign to not only
advertise their products, but also to inspire and imply key life lessons to individuals,
particularly when it comes to family connections and relationships.