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HRM Practice and Scholarship: A North American Perspective: January 2012
HRM Practice and Scholarship: A North American Perspective: January 2012
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HRM Systems
Competency modelling
Prior to the 1990s in North America, job analysis was firmly established
as the only appropriate basis for developing HRM practices that meet
legal requirements. While appropriate for that purpose, the results of job
analysis were not as useful as a foundation for creating a coherent and
integrated HRM system that is aligned with the organisation’s strategic
direction. Decreased job specialisation, increased job sharing and the
increased prevalence of work teams are a few of the reasons why North
American employers have begun to emphasise the competencies employ-
ees have over the tasks employees do in their jobs when designing HRM
practices. The use of competency models is considered to be more consist-
ent with the trend toward increased sharing of responsibilities across jobs
and across levels in the organisation. Part of the appeal of competency
modelling seems to be that it is more useful for identifying the common
competencies and behaviours that are similar across all jobs in a depart-
ment, business unit, or organisation. Competency modelling encourages
more consideration of the organisation’s future needs rather than focusing
on the details of specific jobs as they are carried out in the present (Sackett
et al., 2003; Schippmann, 1999). Thus, competency modelling can provide
the foundation upon which to build an appropriate HRM architecture (cf.
Lepak & Snell, 1999, 2003).
Monetary criteria
Thirty years ago, efforts to demonstrate the effectiveness of HRM prac-
tices in monetary terms usually employed utility analysis (e.g. Schmidt
et al., 1979) or cost accounting (e.g. Cascio, 2000). Regardless of the
technical merits of such approaches, they have not been widely adopted
by North American firms. Instead, most firms continue to rely on subjec-
tive estimates and intuition when assessing the effectiveness of their HRM
practices (Becker et al., 2001; Lepak, 2009).
During the past decade, there has been a growing desire to demonstrate
the effectiveness of HRM practices using business-relevant metrics. Thus,
HRM consultants now offer a variety of more sophisticated measures that
estimate the economic value added (EVA) or return-on-investment (ROI)
for HRM activities (e.g. see Becker et al., 2001; Fitz-enz, 2000). Such
metrics place considerable emphasis on monetary costs and monetary
returns, and reflect great deference to the financial interests of sharehold-
ers and other owners. This narrow approach to assessing HRM effective-
ness is likely to change in the future, however, as organisations develop
an improved understanding of the underlying drivers of long-term organi-
sational success. For example, using the logic of balanced scorecards
and strategy maps (Kaplan & Norton, 1996), some firms have begun to
develop more sophisticated models of how HRM practices can contrib-
ute to achieving strategic objectives (Becker et al., 2001; Lepak, 2009;
Rucci et al., 1998; Ulrich, 1998). Looking ahead, we anticipate that North
American firms will continue to develop business-related approaches to
evaluating the effectiveness of their HRM systems.
ORGANISATION MEMBERS
• Fair treatment
• Quality of work life
• Development for long-term
employability
• Inclusive of diverse
employees
OTHER ORGANISATIONS
OWNERS & INVESTORS (suppliers, unions, alliance partners)
• Financial returns • Reliability
• Positive corporate • Trustworthiness
reputation • Collaborative
• Competitive advantage problem-solving
• Long-term survival
THE ORGANISATION
SOCIETY CUSTOMERS
(GOVERNMENTS)
• Quality service & products
• Legal compliance • Speed and responsiveness
• Social responsibility • Low prices
• Ethical management practices • Innovation
• Environmental sustainability • Convenience
Summary
Strategic contingencies
The emergence of the strategic contingencies perspective in HRM research
can be traced to early efforts to bridge the fields of strategic management
(also referred to as business policy) and human resource management. The
earliest works addressed the question of whether the effectiveness of spe-
cific HRM practices might depend on the strategic objectives of the firm
that adopted the practice (e.g., Miles & Snow, 1984; Schuler & Jackson,
1987).
Strategic contingency theory assumes that managers adopt strategies to
compete in the specific environments they face (Lundy & Cowling, 1996).
Two of the most well-known typologies for describing the alternative
strategies available to firms are the defender–reactor–analyser–prospec-
tor typology proposed by Miles and Snow (1984) and the competitive
strategies identified by Porter (1980). Following the logic of strategic
contingency theory, the choice of human resource practices can be under-
stood as a process of matching HRM practices to the strategies pursued
by the organisation (Lundy & Cowling, 1996). For example, prospec-
tors may look externally for people in order to bring in the cutting
edge competencies needed for technological innovation. In contrast, an
organisation pursuing a reactor strategy may value knowledge about
the organisation’s own internal processes over technological advances
(Hambrick, 2003).
Drawing on Porter’s work, Jackson et al. (1989) tested and found
support for several hypotheses that specified the HRM practices that
should be found in firms pursuing strategies that emphasised cost reduc-
tion, quality improvement, or innovation (see also Cappelli & Crocker-
Hefter, 1996). Although the authors did not empirically test whether
the use of strategically aligned HRM practices was more effective, their
logic presumed that the HRM practices found in firms had evolved to
fit the firms’ strategies. More recently, this line of reasoning has evolved
into the contingent configurational perspective. Scholars adopting the
contingent configuration perspective focus on empirically examining the
conditions under which various types of HRM systems are most valu-
able for achieving specific outcomes. In essence, the contingent configu-
rational perspective embraces both a systems view and a contingency
view. This complex approach attends to two issues: (1) the extent to
which value is derived by having HRM practices that are aligned with
each other (referred to as internal or horizontal alignment), and (2) the
extent to which value is derived by having HRM practices should that
are aligned with relevant contingencies (referred to as external or vertical
alignment).
Theoretical Underpinnings
Throughout the many studies that comprise the body of research referred
to as strategic HRM, one finds that a variety of theoretical arguments
have been used to develop a supporting logic for the hypothesised effects
(Jackson & Schuler, 2002; Jackson et al., 2006).
Resource-based view
The resource-based view of the firm emphasises the need for resources as
being primary in the determination of policies and procedures (Wernerfelt,
1984). Organisations are viewed as being able to succeed by gaining and
retaining control over scarce, valuable, and inimitable resources (Barney,
1990; Porter, 1980). The application of this theory to human resource
management has led to an array of new insights for understanding how
effective organisations manage their employees (Gupta & Govindarajan,
2001).
Within the organisation, the HRM department can be viewed as con-
trolling scarce resources to the extent that it controls access to the skills
and motivation necessary for the achievement of strategic goals (Lepak &
Snell, 2003). On a broader level, firms gain competitive advantage by using
HRM practices– for example, an appealing remuneration scheme – to lure
and retain top talent (Gomez-Mejia & Balkin, 1992). These competitive
advantages are sustained through continued training, support of organisa-
tional culture, selection processes and other HRM practices.
The resource-based view has been invoked as the logic for explaining
why coherent HRM systems lead to sustained competitive advantage:
whereas it may be easy for competitors to copy or imitate any single HRM
Behavioural perspective
Grounded in role theory, the behavioural perspective focuses on the interde-
pendent role behaviours that serve as building blocks for an organisational
system. Schuler and Jackson (1987) used role theory to link HRM practice
with the competitive strategies of organisations (Porter, 1980). They argued
that different strategies require different role behaviours of the employees
and thus require different human resource practices. Therefore, human
resource management is effective when the expectations which it communi-
cates internally and the ways in which it evaluates performance are congru-
ent with the system’s behavioural requirements (Fredericksen, 1986).
Recently, the behavioural perspective has been expanded into a newer
area of research that examines the effects of so-called ‘network build-
ing’ HRM practices. There are many potential avenues by which HRM
practices and systems can influence the pattern of social relationships
and interactions among co-workers. For example, incentive systems and
performance management practices can induce individuals to attend
to the performance of their co-worker, but the effectiveness of such
inducements may depend on the structure of social relationships among
interdependent actors. Focusing on top management teams, Collins and
Clark (2003) showed that several HRM practices seemed to improve
firm performance by encouraging executives to build their internal and
external social networks, which they could then leverage to improve
their firm’s financial bottom line. In other recent examples, Jackson and
her colleagues have extended the behavioural perspective to describe
how HRM practices might be used to encourage behaviours needed for
knowledge-based competition (Jackson et al., 2003; Jackson et al., 2006).
As noted by Subramaniam and Youndt (2005, p.459), ‘unless individual
knowledge is networked, shared, and channelled through relationships; it
provides little benefit to organisations in terms of innovative capabilities’.
Understanding how HRM practices and systems impact and combine
with the existing social capital of organisations appears to be a rapidly
emerging area of interest for North American strategic HRM scholarship.
the processes through which HRM practices and systems influence rel-
evant outcomes. Included in this growing body of research are studies that
consider the role of social exchange processes, employee attributions, and
climate perceptions.
Social exchange
Social exchange theorists (e.g. Gouldner, 1960) examine the exchanges
that occur between employers and employees and the perceptions of reci-
procity that are formed based on those exchanges. The norm of reciprocity
suggests that employees feel obligated to respond equitably to treatments
from others (including one’s employer). HRM systems can be viewed as
providing inducements that encourage employees to make valued con-
tributions that are needed to realise a competitive advantage. From the
perspective of social exchange theory, understanding the quality and type
of exchange between the employer and employee is key to understand-
ing employee performance. Two prominent streams of strategic HRM
research on social exchanges consider employees’ perceived organisational
support and their psychological contract.
Wayne et al. (1997) argued that ‘employees seek a balance in their
exchange relationships with organisations by having attitudes and behav-
iours commensurate with the degree of employer commitment to them
as individuals’ (p. 83). In an empirical investigation Wayne et al. (1997)
demonstrated that HRM practices that were developmental in nature
were positively related to perceived organisational support. Perceptions of
organisational support, in turn, were positively associated with affective
organisational commitment and constructive suggestions (Eisenberger et
al., 1990) as well as citizenship behaviours (Wayne et al., 1997), attend-
ance (Eisenberger et al., 1990), and intentions to remain with one’s current
employer (Guzzo et al., 1994).
The process perspective also is used to explain the role of HRM systems
in shaping employee’s psychological contracts. As noted by Rousseau
(1995), psychological contracts are ‘individual beliefs, shaped by the
organization, regarding terms of an exchange agreement between individ-
uals and their organization’ (p. 9). HRM practices are important because
they shape these expectations and also influence judgments about whether
or not these expectations have been met.
Global Environment
Local conditions National conditions Multinational conditions
Economic & Industry Evolving Labor National & Laws & Unionization
Political Dynamics Technology Markets Regional Regulations & Collective
Trends Cultures Bargaining
Organisational Human resource Stakeholder
environment management activities satisfaction
Organisational culture Formal policies & daily practices Owners and investors
• Leadership • Ensuring fairness and legal • Financial returns
• Vision compliance • Positive corporate
• Values • Creating organisational reputation
alignment • Competitive
Strategy • HR planning for strategic advantage
• Corporate change • Long‐term survival
Diversification • Job analysis and competency • Customers
• Competitive modeling • Quality
Business Strategy • Recruitment & retention • Speed and
• Selecting employees to fit the responsiveness
job and organisation • Low prices
Organisation structure
• Training & developing • Innovation
• Domestic
• Measuring performance and • Convenience
• Global
providing feedback
Society/Governments
• Compensating employees
• Legal compliance
• Using rewards to enhance
• Social
motivation
responsibility
• Providing benefits and
• Ethical practices
services
• Promoting workplace safety Employees
and health • Fair treatment
• Understanding unionisation • Quality of work life
and collective bargaining • Long‐term
employability
• Inclusive of diverse
employees
Employee Privacy
Simply stated, the right to privacy is the right to keep information about
ourselves to ourselves. Early in US history, Henry Ford faced no resist-
ance from federal or local governments when he sent social workers to
the homes of employees to investigate their personal habits and family
finances. Since then, legislation that addresses employee privacy rights has
been enacted in both Canada and the United States.
During the past decade, two types of workplace diversity have been of
particular concern to North American employers: demographic diver-
sity within the domestic workforce and international diversity within
the increasing global operations of large firms. Left to work out their
differences on their own, diverse teams and work units often experi-
ence a variety of negative consequences, including interpersonal conflict
and dissatisfaction. On the other hand, when appropriately leveraged,
diversity can also lead to beneficial outcomes such as improved decisions
and greater creativity (Jackson & Joshi, 2010; Jackson et al., 2003; Van
Knippenberger & Schippers, 2007).
Diversity training
Training initiatives are among the most common HRM initiatives used
to address the issue of workplace diversity. Domestic diversity training
programs often seek to raise cultural awareness among participants.
Typically, these programs are designed to teach the participants about
how their own culture differs from the cultures of other employees with
whom they work. In this context, the term culture is used to refer very
broadly to the social group to which a person belongs. Ethnic background
is one aspect of culture, but so are one’s age, socioeconomic status, reli-
gion, and so on. (For a review of research on cross-cultural training, see
Bhawuk & Brislin, 2000).
ethnicity, gender, age) appear to be more resistant to change and may even
be at risk of a backlash effect (e.g. Alderfer, 1992).
Performance Management
Performance-based pay
Employers have always recognised the importance of rewarding employees
for good performance. For the past several decades, most North American
employers relied on merit pay to achieve this objective. According to one
survey, 80 per cent of US employers offer performance-based bonuses.
For non-executive white-collar employees, variable pay accounts for more
that 11 per cent of employees’ total compensation (White, 2006). For non-
executive employees, performance-based pay is typically tied to individual
performance, but for executives, performance of their business unit or the
organisation as a whole are the most important performance indicators.
Following the financial crisis of 2008, many people expressed substan-
tial ethical concerns about the aggressive use of performance-based pay
within the financial services industry. But ethical concerns about the use
of performance-based pay are not really new. Because of its powerful
motivating ability, performance-based pay is recognised as a potential
explanation for unethical behaviour by employees in a variety of jobs and
industries. Poorly designed pay practices can lead to employee behaviours
that maximise the performance being measured, yet are detrimental to the
interests of the employer and/or customers and/or the broader society.
Widespread use of performance-based pay has also contributed to
increasing pay disparities between high-level executives and rank-and-file
employees. CEO pay levels in the United States are widely perceived as
unfair (Makri & Gomez-Mejia, 2007). CEOs of US companies are paid
more than 400 times what their employees earn, on average (Lublin, 2007).
While public concern about unfair CEO pay is the norm, HRM profes-
sionals have generally done little to address this issue, and HRM scholars
have done little to examine the consequences of these perceived inequities.
Looking ahead, we expect the issue of performance management to con-
tinue to attract attention within North America. Concerns over the role
that some HRM practices have perhaps played in creating greater income
disparities and tempting employees to engage in unethical behaviour will
likely challenge HRM experts to consider new approaches to monitoring
and rewarding employee performance. Furthermore, to the extent that
societal unease with corporate executives persists after current economic
conditions have moderated, it is likely that HRM scholars and practition-
ers will be called upon to pay greater attention to the HRM systems used
to manage high-level executives in particular.
CONCLUSION
NOTES
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