Group Members: Dimaano, Khyle Ronan M

TH2013
Group Members: Dimaano, Khyle Ronan M.
SEATWORK (CASE
STUDY)
Instructions: Read and analyze the article and answer the questions.
Jollibee, the country’s number one fast-food brand, is expanding not only around the world but also online
with the launch of Jollibee Studios.
Jollibee Studios is the first content channel of its kind in Philippine Quick Service Restaurant (QSR)
branded entertainment and aims to deliver quality content that is bound to make viewers cry, laugh, fall in
love, and more.
“This all-new entertainment channel stems from the wonderful reception towards our latest digital content
that we’ve received not only from our fans online but from global industry leaders,” said Arline Adeva,
Jollibee AVP for Brand PR, Communications and Digital. “Even in the past, Jollibee has been known to be
quite the storyteller, producing many of the country’s most memorable ads. And today, we raise the bar in
storytelling and branded entertainment through Jollibee Studios.”
Jollibee Studios was officially launched on November 21, 2018 Wednesday in an exclusive event held at
Metrotent Convention Center in Pasig City. The director and actors from the series unveiled graced the
event, along with Jollibee executives, influencers, and media guests.
Jollibee has been dubbed a game-changer and the country’s #1 QSR brand in digital engagement. This is
thanks to the slew of heartwarming content that has touched the hearts of viewers in the country and
around the world and sparked conversations between the brand and its audience.
Jollibee Studios houses the brand’s digital hits, including the well-loved Kwentong Jollibee videos, two
seasons of the quirky, star-studded JolliSavers series 14/29: Petsa de Peligro JolliSerye, and the exciting
JolliDance Showdowns starring the brand’s most lovable mascot. All of these digital-led projects racked up
impressive figures of views, reactions, shares, and comments on Jollibee’s official Facebook page and
YouTube channel.
The latest series to burst forth from the Jollibee Studios stable is Chickenjoy Perfect Pair’s One True Pair, a
romance-serye with episodes under the direction of acclaimed hitmakers JP Habac and Antoinette Jadaone.
Two episodes—both revolving around love and perfect pairs—will be serving the most relatable kilig starting
November 22, 2018.
“By bringing together the creative and entertainment industry’s top talents, viewers can be sure that the
content from Jollibee Studios is not only high-quality, but also features stories told in new, innovative
ways,” added Adeva.
Source: https://orangemagazine.ph/2018/jollibee-launches-newest-entertainment-channel/ Retrieved on
May 19, 2020
In no more than 10 sentences, answer the following questions (4 items x 25 points):

1. Do you agree that Jollibee’s marketing campaign is effective? Why or why not?
Indeed, because in light of the fact that we as a whole realize that Jollibee is one of the most popular fast food
chain particularly here in the Philippines. Through this Jollibee studio, they're uniting the inventive and
diversion for industry's top abilities. The watchers can be certain that the substance from Jollibee studios isn't
just excellent, yet in addition highlights stories told in new, creative ways. The netizens likewise can anticipate
really invigorating, connecting with and inspiring substance to come their direction sooner rather than later.
Besides, as far as deals, the watchers meant a tremendous leap income, on the grounds that through this.
Individuals are more probable and eager to eat and partake in the food sources by recalling the tales that Jollibee
studios has shared to individuals. Also, in conclusion, this mission was the one of the instruments and
compelling way to the Jollibee's prosperity.
05 Seatwork 1 *Property of STI
Page 1 of 2
TH2013
2. Assuming that your company is Jollibee’s main competitor, what counteractions will you do to
compete with Jollibee’s marketing efforts/success?
In business, there is nothing similar to a little sound rivalry to keep you roused. As a matter of first importance,
to contend with Jollibee's promoting endeavors/achievement, we really want to have an essential arranging
inside which we really want to distinguish the SWOT investigation which expects to evaluate some business
qualities, shortcomings, openings and dangers. From that point onward, we really want to endeavored to
contend Jollibee from promoting to stores to support. Then, at that point, we really want to have the
manageable nature of food - extremely delicious, exceptional at a sensible cost. By doing these, we can
accomplish consumer loyalty wherein it is our ultimate objective for each choice to make. Furthermore, finally,
we want to assemble great connections to our representatives to arrive at our objective which is to be fruitful.
3. In the age of technology, should businesses heavily rely on social/mass media? Justify your answer.
In the period of innovation, should organizations vigorously depend via online media? Indeed, in our most
recent age, Social,Mass,Media is a promoting technique that is extremely fundamental for business. These are
the stages that assist you with interfacing with your clients to build mindfulness about your image and
furthermore to help your deals. Truly, Social media considers quick communication and client criticism which is
extremely valuable to know how we will deliver the needs and needs of our clients. On account of these stages,
organizations can react rapidly to their clients immediately. This implies that supporters can impart your
substance to their loved ones, which helps open your image to more individuals. It's a fantastic way for you to
acquire new leads. On the request hand, Social media can be a valuable instrument for organizations, carrying
benefits, for example, drawing in with your crowd, and helping site traffic. Be that as it may, there can likewise
be impediments, including the assets required and negative criticism, cyberbullying intrusion of protection, data
fraud and furthermore seeing hostile pictures and messages.
4. In a marketing perspective, what are the challenges most businesses face today and how can they
address it?
In a promoting viewpoint, there are a few difficulties looked by most organizations today. In view of what we
have noticed, headway of innovation is one of those difficulties. Conventional business may experience issues
adapting to this creative thought. When they embrace the utilization of innovation, their next challenge would be
their rivals benefiting the cutting edge innovation and use it as their benefit since it has a better quality. To
address this, organizations ought to put resources into a drawn out innovation technique that would be
customizable enough at whatever point there would be a sudden mechanical turn of events. Doing this, will
unquestionably reduce the pressure of the promoting office just as it will reduce down the monetary expenses
expected for it.
05 Seatwork 1 *Property of STI

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Group Members: Dimaano, Khyle Ronan M.

In no more than 10 sentences, answer the following questions (4 items x 25 points):

05 Seatwork 1 *Property of STI

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