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    This feasibility study examines planning children's birthday parties in Zamboanga City, Philippines. With a growing child population and families needing help organizing celebrations, there is a market opportunity. The study proposes a web application allowing users to search, choose, and book venues. Target customers are parents with children aged 6-12 who have trouble finding places and ideas due to work obligations. Over 50,000 local children fall into this age range. The application would list 120 existing venues to provide clients convenience. The objectives are to provide comfortable options and inspiration for dream parties. A sample planned princess-themed 16th birthday is outlined as an example.

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    This feasibility study examines planning children's birthday parties in Zamboanga City, Philippines. With a growing child population and families needing help organizing celebrations, there is a market opportunity. The study proposes a web application allowing users to search, choose, and book venues. Target customers are parents with children aged 6-12 who have trouble finding places and ideas due to work obligations. Over 50,000 local children fall into this age range. The application would list 120 existing venues to provide clients convenience. The objectives are to provide comfortable options and inspiration for dream parties. A sample planned princess-themed 16th birthday is outlined as an example.

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    34 views5 pages

    Easibility Tudy Children'S Birthday Party Planning

    Uploaded by

    un known
    This feasibility study examines planning children's birthday parties in Zamboanga City, Philippines. With a growing child population and families needing help organizing celebrations, there is a market opportunity. The study proposes a web application allowing users to search, choose, and book venues. Target customers are parents with children aged 6-12 who have trouble finding places and ideas due to work obligations. Over 50,000 local children fall into this age range. The application would list 120 existing venues to provide clients convenience. The objectives are to provide comfortable options and inspiration for dream parties. A sample planned princess-themed 16th birthday is outlined as an example.

    Copyright:

    © All Rights Reserved
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    of 5

    FEASIBILITY STUDY

    CHILDREN’S BIRTHDAY PARTY PLANNING

    SOUTHERN CITY COLLEGE


    EAST CAMPUS
    DIVISORIA, ZAMBOANGA CITY, 7000

    2019
    TABLE OF CONTENTS
    1. EXECUTIVE SUMMARY.........................................................................................................................2
    2. DESCRIPTION OF PRODUCTS AND SERVICES.........................................................................................2
    3. TECHNOLOGY CONSIDERATIONS..........................................................................................................2
    4. PRODUCT/SERVICE MARKETPLACE......................................................................................................3
    5. MARKETING STRATEGY.......................................................................................................................4
    6. ORGANIZATION AND STAFFING............................................................................................................4
    7. SCHEDULE............................................................................................................................................5
    8. FINANCIAL PROJECTIONS.....................................................................................................................5
    9. FINDINGS AND RECOMMENDATIONS....................................................................................................6
    II. INTRODUCTION

    According to the 2015 census, Zamboanga city has a population of 861,799 people. It is the 6th
    most populous and 3rd largest city by land area in the Philippines. It is the commercial and
    industrial center of the Zamboanga Peninsula Region. As the researcher found it the children of
    zamboanga city has increasing its popullation therefore more birthdays event will come. Plus
    more families will need help in finding venues and comfort for their children.

    Web application that combines venues for birthday parties

    SEARCH
    CHOOSE
    BOOK

    Market Domain: Micro Level


    Target Segments and attractiveness

    Target market segment? YES


    Best goods or services – Right offers? YES
    Size of the segment? LARGE
    Other segments for the future? WEDDING

    3 ways to define market segments

    Customers: parents with children between 6 to 12 years old.


    Localization: Zamboanga City.
    Customer’s behavior: Having difficulties finding a place/ideas for their children’s.
    Birthday celebration: they work fulltime (i.e having limited time.

    14 out of 15 families had trouble finding places to throw bithday parties for their kids.

    Market Domain: Micro Level


    Market attractiveness

    120 birthday party venues that we know of


    More than 50,000 childrens age 6 to 12 and
    More than 80,000 families with children age 6 to 17.
    III. OBJECTIVES

    Objectives of the Event, Theme and Scope

    Event
    To give clients the comfort and convinience they seek.
    Theme
    To provide them the ideas they want and give hope for their dream party.
    Scope
    The project will be completed over a period of time.

    IV. MARKET
    What The princess Sweet
    16th birthday party
    How much 16 roses 640₱
    why 16 candles-100₱
    Another year older,
    Electronic
    another yearmaterials-
    wiser,”
    10,0000₱
    but this year we’re not
    Forjust
    foods-10,000₱
    celebrating
    Souvenir-2500₱
    another year or more
    Photographer-
    knowledge. This year
    2500₱
    is about celebrating a
    Photoboot-2500₱
    girl’s milestone
    birthday, a sweet
    sixteen! Sixteen is not
    just another year and
    reason to celebrate

    where Divisoria santiago


    road zamboanga city ,
    the princess resident.

    when On May,13 2019


    (Monday) the party
    starts at 7:00 pm to
    11:00pm
    “ the princess House”
    zone 4 santiago road
    500 pax for invited

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