Distribution Management Module
Distribution Management Module
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What Is a Distributor?
A distributor is an entity that supplies products to retailers and other
businesses that sell directly to consumers. Take, for example, a wholesale
liquor distributor that supplies alcohol to restaurants, grocery stores and liquor
stores.
Other examples include a produce distributor that supplies lettuce, tomatoes
and other produce to restaurants; and a pharmaceutical distributor that
supplies a variety of prescription-controlled drugs to pharmacies.
1. Mass. The mass strategy aims to distribute to the mass market, e.g. to
those who sell to general consumers anywhere.
2. Selective. The selective strategy aims to distribute to a select group of
sellers, e.g., only to certain types of manufacturers or retail sectors such
as pharmacies, hair salons, and high-end department stores
3. Exclusive. The exclusive strategy aims to distribute to a highly limited
group. For example, the manufacturers of Ford vehicles sell only to
authorized Ford dealerships, and producers of Gucci-brand goods only
sell to a narrow slice of luxury goods retailers.
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