Assignment Subjective Questions
Assignment Subjective Questions
Which are the top three variables in your model which contribute most towards the
probability of a lead getting converted?
Ans. These are the top variables that contribute towards the result
Total Time Spent on Website
Total Visits
Lead Source with elements Google
2. What are the top 3 categorical/dummy variables in the model which should be focused
the most on in order to increase the probability of lead conversion?
3. X Education has a period of 2 months every year during which they hire some interns.
The sales team, in particular, has around 10 interns allotted to them. So during this
phase, they wish to make the lead conversion more aggressive. So they want almost all
of the potential leads (i.e. the customers who have been predicted as 1 by the model) to
be converted and hence, want to make phone calls to as much of such people as
possible. Suggest a good strategy they should employ at this stage.
4. Similarly, at times, the company reaches its target for a quarter before the deadline.
During this time, the company wants the sales team to focus on some new work as well.
So during this time, the company’s aim is to not make phone calls unless it’s extremely
necessary, i.e. they want to minimize the rate of useless phone calls. Suggest a strategy
they should employ at this stage.
Ans. In this situation, they should concentrate on other tactics such as automated emails
and SMS. This way, unless it's an emergency, you won't have to call. The
aforementioned method can be employed with consumers who have a high probability of
purchasing the course.