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Self-Learning Module For Senior High School Students
Self-Learning Module For Senior High School Students
Department of Education
Region VI – Western Visayas
SCHOOLS DIVISION OF PASSI CITY
PASSI NATIONAL HIGH SCHOOL
SENIOR HIGH SCHOOL PROGRAM
Dorillo Street, Passi City, Iloilo
“One Empowered Team. One Passinhon Dream.”(DepEd Passi City Battle Cry)
“We Will Bring Passi City to Its Greater Heights” (LGU Passi City Battle Cry)
“May Katawhayan kag Kalipayan sa Aton mga Escuelahan”(DepEd Passi City Battle Cry)
Learning Competencies:
Clientele and Audience of Communication
HUMSS_DIASS12-lla-37, HUMSS_DIASS12-lla-38
DISCIPLINES AND IDEAS IN APPLIED SOCIAL SCIENCES Q2
Objectives
At the end of the lesson, the students should be able to:
• Describe the characteristics of clientele and audiences of communication;
• Define the needs of various types of clientele and audiences of communication;
• Describe the individual as client of communication;
• Describe the group and organization as client of communication; and
• Describe the community as client of communication.
Try This!
True or False
Directions: Read and study each statement and determine if it is true or false. Write TRUE if
the statement is true and FALSE if the statement is false. Write down your answers on your
pad paper. (10pts.)
1. The mode of communication is carefully chosen as being most appropriate for the
target audience.
2. When a community is a client, the topic to be conveyed must be different from the
needs of the community.
3. Health status is important in deciding on the photos and graphics to be used to
reflect the demographics of the intended audience.
4. The job type is the status that a person enjoys in a communication context.
5. Different individuals, groups and communities have similar communication needs.
6. Oral presentation is more effective in audiences that has limited literacy skills.
7. If the language used is different from the audience, there is a need to translate the
communication materials into the primary language.
8. Social media websites and mobile texting is more appropriate to younger audiences.
9. Phone calls, meetings and memos may be more effective to older audiences.
10. For an individual as a client of communication, the barriers between the
communicator and the client must be well-managed.
What’s New?
Discussion
Activity 1.
Directions: Look at the pictures carefully and say something about the picture. How can
you compare these pictures in this module’s topic? Please write at least two (2) sentences.
(6pts)
Picture 1 Picture 2
Assessment
True of False
Directions: Read and study each statement and determine if it is true or false. Write TRUE if the
statement is true and FALSE if the statement is false. Write down your answers on your pad paper.
(10pts.)
1. The social position is the position that a person enjoys in a communication sense.
2. Race and ethnicity are essential in deciding on the images and graphics to be used to represent
the demographics of the target audience.
3. The group-typed of client tends to have communication needs that are specific to them.
4. Different individuals, groups and communities have distinct communication needs.
5. If the language used is unique from the audience, it is necessary to translate the contact
resources into the mother tongue.
6. Social media websites and mobile texting is more appropriate to senior citizens.
7. Phone calls, meetings and memos may be more effective to younger audiences.
8. For an individual as a client of communication, the barriers between the communicator and the
client must be discarded.
9. Read and write presentation is more effective in audiences that has limited literacy skills.
10. The mode of communication is carefully chosen as being most appropriate for the target
audience.
References
Sampa, E.M. (2017) Discipline and Ideas in Applied Social Science, Rex Bookstore, Inc. First Edtion.
Take Note
Outputs should be submitted by your parents or guardians directly to your adviser. Minimum COVID-
19 health protocols shall be strictly observed.
ONLY learners in difficult circumstances (quarantine, border restriction and related cases) will be
allowed to submit online until their situation favors them to submit personally.
Prepared by:
Karie Mae D. Tolones Shemm O. Galvez
Special Science Teacher I Teacher II
Checked: Noted:
JUNAL M. MARCON, PhD ROSAPHE B. SUSTEVERIO
MT – II, HUMSS Subject Group Head SHS Asst. Principal II for Academics
Approved:
REY P. DEATRAS, PhD
Principal IV