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CafsBars in Vietnam
CafsBars in Vietnam
Euromonitor International
March 2021
CAFÉS/BARS IN VIETNAM Passport i
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CAFÉS/BARS IN VIETNAM Passport 1
CAFÉS/BARS IN VIETNAM
KEY DATA FINDINGS
▪ Loss of tourism and tight COVID-19 restrictions hit demand in 2020
▪ Sales decline by 24% in current value terms and 12% in terms of transactions in 2020 to
reach VND71,297.3 billion and 1.1 billion transactions, while outlet numbers increases by 4%
to reach 33,000
▪ Chained specialist coffee and tea shops is the most dynamic category in 2020 with current
value growth of 8%
▪ SuperFoods Group leads a fragmented field in 2020 with a value share of 4%
▪ Over the forecast period, cafés/bars is projected to increase at a 12% current value CAGR
(7% 2020 constant value CAGR) and a CAGR of 5% in terms of outlets to reach
VND122,770.0 billion and 42,000 outlets in 2025
2020 IMPACT
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places for friends looking to socialise. The wide range of menu options from tea, coffee,
smoothies and ice cream also means they can reach a wide demographic profile.
While many of the leading chains have utilised third-party delivery apps to help reach
consumers stuck at home, The Coffee House differentiated itself by offering an app and its own
delivery service. According to the chain, it perceives the use of third-party apps as a short-term
solution. While The Coffee House stood out with its app, other players looked to stand out with
new product developments. For example, Phuc Long launched a new line of yoghurt-based
drinks, buying into the current trend for these beverages. Following on the footsteps of the
bubble tea boom in Vietnam, 2020 saw a growing trend for bubble yoghurt drinks, which was
behind the launch of yoghurt-based drinks in several chains. These products proved particularly
attractive to younger consumers thanks to the range of flavour options and largely affordable
pricing.
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introducing healthier drinks options into their menus, such as fruit/herbal tea, smoothies, and
other new novelties. For example, the trend for yoghurt-based drinks is seen to still have strong
potential, having developed during the COVID-19 crisis with yoghurt well-known for its ability to
give the immune system a boost. Some outlets specialising in these yoghurt-based drinks have
already opened in Vietnam and more could follow suit, with the affordability and versatility of
these drinks proving hugely popular. More juice/smoothie bars are also expected to open during
the forecast period as entrepreneurs look to take advantage of the heightened interest in health
and wellbeing. This demand for healthier drinks options will not only stem from locals but also
tourists, with some players likely to setup shop in busy tourist areas in order to take advantage
of this demand.
CATEGORY DATA
Table 1 Cafés/Bars by Category: Units/Outlets 2015-2020
outlets
2015 2016 2017 2018 2019 2020
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CAFÉS/BARS IN VIETNAM Passport 4
Mn transactions
2015 2016 2017 2018 2019 2020
VND billion
2015 2016 2017 2018 2019 2020
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% Units/Outlets growth
2019/20 2015-20 CAGR 2015/20 Total
% transaction growth
2019/20 2015-20 CAGR 2015/20 Total
% value growth
2019/20 2015-20 CAGR 2015/20 Total
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% value
Company 2016 2017 2018 2019 2020
% value
Brand Global Brand Owner 2017 2018 2019 2020
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CAFÉS/BARS IN VIETNAM Passport 7
Tea Leaf
McCafé McDonald's Corp 0.4 0.4 0.4 0.5
Dunkin' Donuts Dunkin' Brands Group Inc 0.6 0.5 0.4 0.4
The Coffee Bean & International Coffee & 1.1 1.1 - -
Tea Leaf Tea LLC
Trung Nguyen Trung Nguyen Corp 23.9 - - -
Trung Nguyen Legend Trung Nguyen Corp 2.9 - - -
Gloria Jean's Coffees Jireh International Pty - - - -
Ltd
Gloria Jean's Coffees Retail Food Group Ltd - - - -
Highlands Coffee Viet Thai International - - - -
JSC
Others 40.6 54.2 51.0 50.6
Total 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources
outlets
2020 2021 2022 2023 2024 2025
Mn transactions
2020 2021 2022 2023 2024 2025
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CAFÉS/BARS IN VIETNAM Passport 8
VND billion
2020 2021 2022 2023 2024 2025
% Units/Outlets growth
2020/2021 2020-25 CAGR 2020/25 Total
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CAFÉS/BARS IN VIETNAM Passport 9
% transaction growth
2020/2021 2020-25 CAGR 2020/25 Total
% value growth
2020/2021 2020-25 CAGR 2020/25 Total
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