CafsBars in Vietnam

Cafés/Bars in Vietnam
Euromonitor International
March 2021
CAFÉS/BARS IN VIETNAM Passport i
LIST OF CONTENTS AND TABLES

KEY DATA FINDINGS.................................................................................................................. 1
2020 IMPACT ............................................................................................................................... 1
Bars/pubs the hardest hit area of consumer foodservice .......................................................... 1
Specialist tea and coffee shops find opportunities in difficult circumstances ............................ 1
Independent operators face greater struggles with many outlets forced to close ..................... 2
RECOVERY AND OPPORTUNITIES .......................................................................................... 2
Specialist coffee and tea shops expected to drive recovery thanks to popularity among
younger consumers .................................................................................................................. 2
Healthy drinks options expected to proliferate as consumers look to improve their lifestyles ... 2
Is there room for third-wave coffee to develop in A post-COVID-19 world?.............................. 3
CATEGORY DATA ....................................................................................................................... 3
Table 1 Cafés/Bars by Category: Units/Outlets 2015-2020 ....................................... 3
Table 2 Sales in Cafés/Bars by Category: Number of Transactions 2015-2020 ....... 4
Table 3 Sales in Cafés/Bars by Category: Foodservice Value 2015-2020 ................ 4
Table 4 Cafés/Bars by Category: % Units/Outlets Growth 2015-2020 ...................... 5
Table 5 Sales in Cafés/Bars by Category: % Transaction Growth 2015-2020 .......... 5
Table 6 Sales in Cafés/Bars by Category: % Foodservice Value Growth 2015-
2020 ............................................................................................................. 5
Table 7 GBO Company Shares in Chained Cafés/Bars: % Foodservice Value
2016-2020 .................................................................................................... 6
Table 8 GBN Brand Shares in Chained Cafés/Bars: % Foodservice Value
2017-2020 .................................................................................................... 6
Table 9 Forecast Cafés/Bars by Category: Units/Outlets 2020-2025 ........................ 7
Table 10 Forecast Sales in Cafés/Bars by Category: Number of Transactions
2020-2025 .................................................................................................... 7
Table 11 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2020-
2025 ............................................................................................................. 8
Table 12 Forecast Cafés/Bars by Category: % Units/Outlets Growth 2020-2025 ....... 8
Table 13 Forecast Sales in Cafés/Bars by Category: % Transaction Growth
2020-2025 .................................................................................................... 9
Table 14 Forecast Sales in Cafés/Bars by Category: % Foodservice Value
Growth 2020-2025 ....................................................................................... 9
© Euromonitor International
CAFÉS/BARS IN VIETNAM Passport 1
CAFÉS/BARS IN VIETNAM
KEY DATA FINDINGS
▪ Loss of tourism and tight COVID-19 restrictions hit demand in 2020
▪ Sales decline by 24% in current value terms and 12% in terms of transactions in 2020 to
reach VND71,297.3 billion and 1.1 billion transactions, while outlet numbers increases by 4%
to reach 33,000
▪ Chained specialist coffee and tea shops is the most dynamic category in 2020 with current
value growth of 8%
▪ SuperFoods Group leads a fragmented field in 2020 with a value share of 4%
▪ Over the forecast period, cafés/bars is projected to increase at a 12% current value CAGR
(7% 2020 constant value CAGR) and a CAGR of 5% in terms of outlets to reach
VND122,770.0 billion and 42,000 outlets in 2025
2020 IMPACT
Bars/pubs the hardest hit area of consumer foodservice

Bars/pubs was the hardest hit area of consumer foodservice in Vietnam with these outlets
forced to close for a longer period than many other channels. While some foodservice outlets
were able to reopen with limited services bars/pubs suffered from repeated shutdowns, even
once they were able to reopen strict hygiene measures were introduced which limited their
operating capacity. Not only was there reduced footfall in bars/pubs due to COVID-19 but the
spend per transaction also dropped sharply. This was partly due to restrictions on opening hours
and social distancing measures, but also because consumers were forced to be more budget
conscious. Instead of spending on drinks they were forced to focus on more essential priorities.
Unlike some other forms of consumer foodservice, bars/pubs are also largely seen as a
source of entertainment, which further limited their appeal during 2020. With these outlets
typically located in downtown areas of big cities they also often have higher rental costs than
foodservice operators in other areas. Faced with these challenges and a high level of
uncertainty over when COVID-19 will be contained many outlets were forced to close on a more
permanent basis.
Specialist tea and coffee shops find opportunities in difficult

circumstances
In contrast, chained specialist coffee and tea shops is the most dynamic category in 2020 with
these outlets adapting well to the COVID-19 crisis. Players introduced face masks for staff,
handwash facilities at store entrances and enhanced their home delivery and takeaway facilities.
Chains such as Highlands Coffee, The Coffee House, Phuc Long and Starbucks have been
pursuing an aggressive expansion plan, with further outlets opening in 2020 despite the
challenging circumstances. These chains have been targeting different consumers, with Phuc
Long, for example, targeting younger consumers with its wide range of tea options; meanwhile,
Starbucks has looked to attract consumers with its wide variety of speciality coffee from around
the globe. These operators also look to reach consumers with different menu options and new
store concepts. For example, some of these outlets are seen as a comfortable place to work
from and to check email/social media, rather than doing so at home. Other outlets are popular
places for friends looking to socialise. The wide range of menu options from tea, coffee,
smoothies and ice cream also means they can reach a wide demographic profile.
While many of the leading chains have utilised third-party delivery apps to help reach
consumers stuck at home, The Coffee House differentiated itself by offering an app and its own
delivery service. According to the chain, it perceives the use of third-party apps as a short-term
solution. While The Coffee House stood out with its app, other players looked to stand out with
new product developments. For example, Phuc Long launched a new line of yoghurt-based
drinks, buying into the current trend for these beverages. Following on the footsteps of the
bubble tea boom in Vietnam, 2020 saw a growing trend for bubble yoghurt drinks, which was
behind the launch of yoghurt-based drinks in several chains. These products proved particularly
attractive to younger consumers thanks to the range of flavour options and largely affordable
pricing.
Independent operators face greater struggles with many outlets forced

to close
Independent cafés/bars struggled during 2020, more so than some chains. These outlets rely
on regular daily foot traffic but with many consumers reducing their movements outside the
home their sales plummeted. Unlike chained operators, many independent cafés/bars lacked
the resources to navigate their way through the crisis with it making more financial sense to
simply close. Unable to access financial support many operators were unable to continue paying
rent or staffing costs. Rather than continue struggling some operators have chosen to simply
shutdown with it being relatively easy to reopen once COVID-19 is contained. Another challenge
for independent players has been the rapid rise of chained specialist coffee and tea shops which
have become increasingly attractive to younger consumers with their enticing menu options and
modern décor.
RECOVERY AND OPPORTUNITIES
Specialist coffee and tea shops expected to drive recovery thanks to

popularity among younger consumers
Cafés/bars is expected to start on the path to recovery from 2021, although this will be largely
dependent on the successful containment of COVID-19 and the rolling out of the government’s
vaccine programme. While cafés and bars/pubs may not see sales return to pre-COVID-19
levels until midway through the forecast period, specialist coffee and tea shops should see sales
return to 2019 levels by 2021. This is expected to be driven by the aggressive expansion plans
of the leading players, with the top five players all opening new outlets in 2020 and with more
outlet openings expected throughout the forecast period. While income pressures are expected
to restrict the recovery of bars/pubs, the growing attraction of specialist coffee and tea shops
among the country’s younger consumer base is expected to drive growth. Added to this, the
leading chains also adapted well to the COVID-19 crisis, introducing services which should
remain popular heading into the forecast period, such as home delivery options.
Healthy drinks options expected to proliferate as consumers look to

improve their lifestyles
The outbreak of COVID-19 has led many consumers to re-evaluate their lifestyle choices and
this has persuaded some to pursue a healthier diet. On the one hand, this could spell bad news
for bars/pubs, with some consumers expected to look to reduce their alcohol intake as a way to
improve their health. On the other hand, it is also likely to persuade cafés/bars to focus on
introducing healthier drinks options into their menus, such as fruit/herbal tea, smoothies, and
other new novelties. For example, the trend for yoghurt-based drinks is seen to still have strong
potential, having developed during the COVID-19 crisis with yoghurt well-known for its ability to
give the immune system a boost. Some outlets specialising in these yoghurt-based drinks have
already opened in Vietnam and more could follow suit, with the affordability and versatility of
these drinks proving hugely popular. More juice/smoothie bars are also expected to open during
the forecast period as entrepreneurs look to take advantage of the heightened interest in health
and wellbeing. This demand for healthier drinks options will not only stem from locals but also
tourists, with some players likely to setup shop in busy tourist areas in order to take advantage
of this demand.
Is there room for third-wave coffee to develop in A post-COVID-19

world?
The third-wave coffee movement is taking place in key cities such as Ho Chi Minh City, and
reportedly international players such as Arabica and Blue Bottle are planning to enter the
Vietnamese market in the near future. While chained players have always had the advantage of
more popular brand names and stronger marketing activities, over the review period there was
also a rising number of independent boutique stores that focus on a niche offer. Most notable is
the coffee tasting trend. For example, Red Door in Ho Chi Minh City was among the new wave
of independent specialist coffee shops that has invested heavily in various coffee brewing
techniques and imported coffee beans from around the world to satisfy the coffee tasting crowd.
To cater to this trend, chained players also followed with special stores. For example, Starbucks
Reserve outlets have a wider range of coffee beans for customers to choose from, while local
chain The Coffee House also opened The Coffee House Signature outlet which is a similar
concept.
Despite this developing trend, the market for third-wave coffee is expected to remain niche,
limited to Ho Chi Minh City and other large cities, as the majority of customers are still more
familiar with, and most still prefer the traditional Vietnamese coffee, which uses mainly Robusta
coffee beans. Nevertheless, as players look to rise from the ashes of COVID-19 they may well
see third-wave coffee as an area with more potential, with younger consumers and tourists
increasingly looking for new experiences.
CATEGORY DATA
Table 1 Cafés/Bars by Category: Units/Outlets 2015-2020
outlets
2015 2016 2017 2018 2019 2020
Bars/Pubs 821 886 945 996 1,039 1,017

- Chained 27 36 43 44 37 30
- Independent 794 850 902 952 1,002 987
Cafés 12,945 13,143 13,331 13,495 13,648 13,716
- Chained - - - - - -
- Independent 12,945 13,143 13,331 13,495 13,648 13,716
Juice/Smoothie Bars 978 1,020 1,057 1,089 1,115 1,082
- Chained - - - - - -
- Independent 978 1,020 1,057 1,089 1,115 1,082
Specialist Coffee and 14,093 14,340 14,404 14,431 16,011 17,330
Tea Shops
- Chained 3,331 3,341 3,174 2,943 3,604 4,303
- Independent 10,762 10,999 11,230 11,488 12,407 13,027

Chained Cafés/Bars 3,358 3,377 3,217 2,987 3,641 4,333
Independent Cafés/Bars 25,479 26,012 26,520 27,024 28,172 28,812
Cafés/Bars 28,837 29,389 29,737 30,011 31,813 33,145
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources
Table 2 Sales in Cafés/Bars by Category: Number of Transactions 2015-2020
Mn transactions
2015 2016 2017 2018 2019 2020
Bars/Pubs 22.0 23.7 25.3 26.8 27.9 18.0

- Chained 0.7 0.8 0.9 1.0 0.8 0.4
- Independent 21.4 22.9 24.4 25.8 27.2 17.7
Cafés 637.2 649.1 659.9 669.9 676.6 527.7
- Chained - - - - - -
- Independent 637.2 649.1 659.9 669.9 676.6 527.7
Juice/Smoothie Bars 43.3 45.4 47.4 49.1 50.5 45.4
- Chained - - - - - -
- Independent 43.3 45.4 47.4 49.1 50.5 45.4
Specialist Coffee and 420.1 423.6 440.8 464.8 548.8 550.5
Tea Shops
- Chained 114.6 109.1 117.4 131.8 165.8 179.0
- Independent 305.5 314.5 323.3 333.0 383.0 371.5
Chained Cafés/Bars 115.3 109.9 118.4 132.8 166.5 179.4
Independent Cafés/Bars 1,007.4 1,031.9 1,055.0 1,077.7 1,137.2 962.3
Cafés/Bars 1,122.7 1,141.8 1,173.4 1,210.5 1,303.8 1,141.7
Table 3 Sales in Cafés/Bars by Category: Foodservice Value 2015-2020
VND billion
2015 2016 2017 2018 2019 2020
Bars/Pubs 17,096.3 18,877.7 20,769.2 22,675.1 24,154.6 14,388.1

- Chained 538.6 648.1 742.1 868.3 603.3 257.3
- Independent 16,557.7 18,229.5 20,027.1 21,806.8 23,551.3 14,130.8
Cafés 35,295.6 36,856.3 38,670.8 40,409.7 42,026.1 31,519.5
- Chained - - - - - -
- Independent 35,295.6 36,856.3 38,670.8 40,409.7 42,026.1 31,519.5
Juice/Smoothie Bars 1,912.0 2,027.6 2,159.0 2,285.7 2,400.0 2,040.0
- Chained - - - - - -
- Independent 1,912.0 2,027.6 2,159.0 2,285.7 2,400.0 2,040.0
Specialist Coffee and 20,113.6 20,103.6 21,283.2 22,224.0 24,610.2 23,349.7
Tea Shops
- Chained 8,923.6 8,429.9 9,043.9 9,311.5 10,793.9 11,605.8
- Independent 11,190.0 11,673.7 12,239.3 12,912.5 13,816.3 11,743.9
Chained Cafés/Bars 9,462.2 9,078.0 9,786.1 10,179.8 11,397.1 11,863.1
Independent Cafés/Bars 64,955.2 68,787.2 73,096.3 77,414.6 81,793.7 59,434.2
Cafés/Bars 74,417.4 77,865.2 82,882.3 87,594.4 93,190.9 71,297.3
Table 4 Cafés/Bars by Category: % Units/Outlets Growth 2015-2020
% Units/Outlets growth
2019/20 2015-20 CAGR 2015/20 Total
Bars/Pubs -2.1 4.4 23.9

- Chained -18.9 2.1 11.1
- Independent -1.5 4.4 24.3
Cafés 0.5 1.2 6.0
- Chained - - -
- Independent 0.5 1.2 6.0
Juice/Smoothie Bars -3.0 2.0 10.6
- Chained - - -
Specialist Coffee and Tea Shops 8.2 4.2 23.0
- Chained 19.4 5.3 29.2
Chained Cafés/Bars 19.0 5.2 29.0
Independent Cafés/Bars 2.3 2.5 13.1
Cafés/Bars 4.2 2.8 14.9
Table 5 Sales in Cafés/Bars by Category: % Transaction Growth 2015-2020
% transaction growth
2019/20 2015-20 CAGR 2015/20 Total
Bars/Pubs -35.5 -4.0 -18.3

- Chained -52.5 -12.1 -47.5
- Independent -35.0 -3.7 -17.3
Cafés -22.0 -3.7 -17.2
- Chained - - -
- Independent -22.0 -3.7 -17.2
- Chained - - -
- Chained 8.0 9.3 56.2
Independent Cafés/Bars -15.4 -0.9 -4.5
Cafés/Bars -12.4 0.3 1.7
Table 6 Sales in Cafés/Bars by Category: % Foodservice Value Growth 2015-2020
% value growth
2019/20 2015-20 CAGR 2015/20 Total
Bars/Pubs -40.4 -3.4 -15.8

- Chained -57.3 -13.7 -52.2
- Independent -40.0 -3.1 -14.7
Cafés -25.0 -2.2 -10.7
- Chained - - -
- Independent -25.0 -2.2 -10.7

- Chained - - -
Specialist Coffee and Tea Shops -5.1 3.0 16.1
- Chained 7.5 5.4 30.1
Independent Cafés/Bars -27.3 -1.8 -8.5
Cafés/Bars -23.5 -0.9 -4.2
Table 7 GBO Company Shares in Chained Cafés/Bars: % Foodservice Value 2016-

2020
% value
Company 2016 2017 2018 2019 2020
Jollibee Foods Corp - 12.4 16.0 19.9 21.3

Coffee House Vietnam Co 2.8 4.3 6.6 7.5 7.8
Ltd
Phuc Long Coffee & Tea 2.0 3.0 4.7 6.2 7.2
Co Ltd
Starbucks Corp 3.6 4.4 5.8 6.8 7.1
Trung Nguyen Legend Corp - - 3.4 3.5 3.6
Golden Gate Trade & 6.3 6.4 7.4 4.3 1.4
Services JSC
McDonald's Corp 0.3 0.4 0.4 0.4 0.5
Dunkin' Brands Group Inc 0.6 0.6 0.5 0.4 0.4
International Coffee & 1.3 1.1 1.1 - -
Tea LLC
Trung Nguyen Corp 46.4 26.8 - - -
Viet Thai International 9.1 - - - -
JSC
Retail Food Group Ltd 0.1 - - - -
Jireh International Pty - - - - -
Ltd
Others 27.5 40.6 54.2 51.0 50.6
Total 100.0 100.0 100.0 100.0 100.0
Table 8 GBN Brand Shares in Chained Cafés/Bars: % Foodservice Value 2017-2020
% value
Brand Global Brand Owner 2017 2018 2019 2020
Highlands Coffee Jollibee Foods Corp 12.4 16.0 19.3 20.8

The Coffee House Coffee House Vietnam Co 4.3 6.6 7.5 7.8
Ltd
Phuc Long Phuc Long Coffee & Tea 3.0 4.7 6.2 7.2
Co Ltd
Starbucks Starbucks Corp 4.4 5.8 6.8 7.1
Trung Nguyen Legend Trung Nguyen Legend Corp - 3.4 3.5 3.6
Vuvuzela Beer Club Golden Gate Trade & 6.4 7.4 4.3 1.4
Services JSC
The Coffee Bean & Jollibee Foods Corp - - 0.6 0.5
Tea Leaf
McCafé McDonald's Corp 0.4 0.4 0.4 0.5
Dunkin' Donuts Dunkin' Brands Group Inc 0.6 0.5 0.4 0.4
The Coffee Bean & International Coffee & 1.1 1.1 - -
Tea Leaf Tea LLC
Trung Nguyen Trung Nguyen Corp 23.9 - - -
Trung Nguyen Legend Trung Nguyen Corp 2.9 - - -
Gloria Jean's Coffees Jireh International Pty - - - -
Ltd
Gloria Jean's Coffees Retail Food Group Ltd - - - -
Highlands Coffee Viet Thai International - - - -
JSC
Others 40.6 54.2 51.0 50.6
Total 100.0 100.0 100.0 100.0
Table 9 Forecast Cafés/Bars by Category: Units/Outlets 2020-2025
outlets
2020 2021 2022 2023 2024 2025
Bars/Pubs 1,017 1,064 1,109 1,150 1,187 1,220

- Chained 30 28 26 24 22 20
- Independent 987 1,036 1,083 1,126 1,165 1,200
Cafés 13,716 13,812 13,950 14,117 14,315 14,544
- Chained - - - - - -
- Independent 13,716 13,812 13,950 14,117 14,315 14,544
Juice/Smoothie Bars 1,082 1,125 1,164 1,199 1,229 1,254
- Chained - - - - - -
- Independent 1,082 1,125 1,164 1,199 1,229 1,254
Specialist Coffee and 17,330 18,605 19,916 21,344 22,896 24,582
Tea Shops
- Chained 4,303 4,862 5,348 5,829 6,295 6,736
- Independent 13,027 13,743 14,568 15,515 16,601 17,846
Chained Cafés/Bars 4,333 4,890 5,374 5,853 6,317 6,756
Independent Cafés/Bars 28,812 29,716 30,765 31,957 33,310 34,844
Cafés/Bars 33,145 34,606 36,139 37,810 39,627 41,600
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources
Table 10 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2020-2025
Mn transactions
2020 2021 2022 2023 2024 2025
Bars/Pubs 18.0 20.0 21.0 22.0 22.9 23.9

- Chained 0.4 0.3 0.2 0.1 0.1 0.1
- Independent 17.7 19.8 20.9 21.9 22.8 23.8
Cafés 527.7 596.3 632.1 657.4 677.1 690.6
- Chained - - - - - -
- Independent 527.7 596.3 632.1 657.4 677.1 690.6
Juice/Smoothie Bars 45.4 49.1 52.8 56.6 60.5 64.3
- Chained - - - - - -
- Independent 45.4 49.1 52.8 56.6 60.5 64.3
Specialist Coffee and 550.5 590.7 639.9 699.9 772.6 861.0
Tea Shops
- Chained 179.0 196.9 218.6 244.8 276.6 315.4

- Independent 371.5 393.8 421.4 455.1 496.0 545.6
Chained Cafés/Bars 179.4 197.2 218.8 244.9 276.7 315.4
Independent Cafés/Bars 962.3 1,059.0 1,127.1 1,191.0 1,256.4 1,324.4
Cafés/Bars 1,141.7 1,256.1 1,345.9 1,435.9 1,533.1 1,639.9
trade sources
Table 11 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2020-2025
VND billion
2020 2021 2022 2023 2024 2025
Bars/Pubs 14,388.1 16,700.3 17,807.4 18,924.5 20,036.4 21,122.9

- Chained 257.3 167.3 117.1 84.3 65.8 53.9
- Independent 14,130.8 16,533.0 17,690.3 18,840.2 19,970.6 21,069.0
Cafés 31,519.5 34,671.5 36,751.8 38,773.1 40,711.8 42,340.3
- Chained - - - - - -
- Independent 31,519.5 34,671.5 36,751.8 38,773.1 40,711.8 42,340.3
Juice/Smoothie Bars 2,040.0 2,244.0 2,378.6 2,497.6 2,597.5 2,675.4
- Chained - - - - - -
- Independent 2,040.0 2,244.0 2,378.6 2,497.6 2,597.5 2,675.4
Specialist Coffee and 23,349.7 25,809.0 27,630.0 29,793.8 32,360.4 35,404.9
Tea Shops
- Chained 11,605.8 12,186.1 12,917.2 13,756.9 14,719.8 15,823.8
- Independent 11,743.9 13,622.9 14,712.7 16,036.9 17,640.6 19,581.0
Chained Cafés/Bars 11,863.1 12,353.3 13,034.3 13,841.2 14,785.6 15,877.8
Independent Cafés/Bars 59,434.2 67,071.4 71,533.5 76,147.8 80,920.5 85,665.7
Cafés/Bars 71,297.3 79,424.8 84,567.8 89,989.0 95,706.1 101,543.5
trade sources
Table 12 Forecast Cafés/Bars by Category: % Units/Outlets Growth 2020-2025
% Units/Outlets growth
2020/2021 2020-25 CAGR 2020/25 Total
Bars/Pubs 4.6 3.7 20.0

- Chained -6.7 -7.8 -33.3
Cafés 0.7 1.2 6.0
- Chained - - -
Juice/Smoothie Bars 4.0 3.0 15.9
- Chained - - -
- Chained 13.0 9.4 56.5
Cafés/Bars 4.4 4.6 25.5
trade sources
Table 13 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2020-2025
% transaction growth
2020/2021 2020-25 CAGR 2020/25 Total
Bars/Pubs 11.2 5.8 32.7

- Chained -30.0 -23.8 -74.3
Cafés 13.0 5.5 30.9
- Chained - - -
- Chained - - -
- Chained 10.0 12.0 76.2
Cafés/Bars 10.0 7.5 43.6
trade sources
Table 14 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2020-

2025
% value growth
2020/2021 2020-25 CAGR 2020/25 Total
Bars/Pubs 16.1 8.0 46.8

- Chained -35.0 -26.8 -79.0
Cafés 10.0 6.1 34.3
- Chained - - -
- Chained - - -
- Chained 5.0 6.4 36.3
- Independent 16.0 10.8 66.7
Cafés/Bars 11.4 7.3 42.4
trade sources

CafsBars in Vietnam

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CafsBars in Vietnam

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Cafés/Bars in Vietnam

LIST OF CONTENTS AND TABLES

Bars/pubs the hardest hit area of consumer foodservice

Specialist tea and coffee shops find opportunities in difficult

Independent operators face greater struggles with many outlets forced

RECOVERY AND OPPORTUNITIES

Specialist coffee and tea shops expected to drive recovery thanks to

Healthy drinks options expected to proliferate as consumers look to

Is there room for third-wave coffee to develop in A post-COVID-19

Bars/Pubs 821 886 945 996 1,039 1,017

- Independent 10,762 10,999 11,230 11,488 12,407 13,027

Table 2 Sales in Cafés/Bars by Category: Number of Transactions 2015-2020

Bars/Pubs 22.0 23.7 25.3 26.8 27.9 18.0

Table 3 Sales in Cafés/Bars by Category: Foodservice Value 2015-2020

Bars/Pubs 17,096.3 18,877.7 20,769.2 22,675.1 24,154.6 14,388.1

Table 4 Cafés/Bars by Category: % Units/Outlets Growth 2015-2020

Bars/Pubs -2.1 4.4 23.9

Table 5 Sales in Cafés/Bars by Category: % Transaction Growth 2015-2020

Bars/Pubs -35.5 -4.0 -18.3

Table 6 Sales in Cafés/Bars by Category: % Foodservice Value Growth 2015-2020

Bars/Pubs -40.4 -3.4 -15.8

Juice/Smoothie Bars -15.0 1.3 6.7

Table 7 GBO Company Shares in Chained Cafés/Bars: % Foodservice Value 2016-

Jollibee Foods Corp - 12.4 16.0 19.9 21.3

Table 8 GBN Brand Shares in Chained Cafés/Bars: % Foodservice Value 2017-2020

Highlands Coffee Jollibee Foods Corp 12.4 16.0 19.3 20.8

Table 9 Forecast Cafés/Bars by Category: Units/Outlets 2020-2025

Bars/Pubs 1,017 1,064 1,109 1,150 1,187 1,220

Table 10 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2020-2025

Bars/Pubs 18.0 20.0 21.0 22.0 22.9 23.9

- Chained 179.0 196.9 218.6 244.8 276.6 315.4

Table 11 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2020-2025

Bars/Pubs 14,388.1 16,700.3 17,807.4 18,924.5 20,036.4 21,122.9

Table 12 Forecast Cafés/Bars by Category: % Units/Outlets Growth 2020-2025

Bars/Pubs 4.6 3.7 20.0

Table 13 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2020-2025

Bars/Pubs 11.2 5.8 32.7

Table 14 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2020-

Bars/Pubs 16.1 8.0 46.8

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