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  • Product Positioning: Explore A Wide Variety of Strategy Templates in Aha! FREE For 30 Days

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    kaku
    21 views4 pages
    The document provides templates for developing a product strategy, including defining a vision, mission, market category, customer challenges, company and product differentiators, brand essence, tagline, and boilerplate. It aims to help strategize how to position a product in the market by addressing customer needs.

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    product_positioning_template (1)

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    The document provides templates for developing a product strategy, including defining a vision, mission, market category, customer challenges, company and product differentiators, brand essence, tagline, and boilerplate. It aims to help strategize how to position a product in the market by addressing customer needs.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xlsx, pdf, or txt
    21 views4 pages

    Product Positioning: Explore A Wide Variety of Strategy Templates in Aha! FREE For 30 Days

    Uploaded by

    kaku
    The document provides templates for developing a product strategy, including defining a vision, mission, market category, customer challenges, company and product differentiators, brand essence, tagline, and boilerplate. It aims to help strategize how to position a product in the market by addressing customer needs.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xlsx, pdf, or txt
    of 4

    Explore a wide variety of strategy

    Product position
    Vision
    Aspirational picture of the world in the future

    Mission
    How you are going to help make your vision a reality

    Category
    Market that you are in

    Customer challenge #1 Customer challenge #


    Major pain point for your customer Major pain point for your customer

    Company differentiator #1 Company differentiator


    Unique value creating characteristic of your company Unique value creating characteristic of yo

    Product differentiator #1 Product differentiator #


    Unique, value-creating characteristic of your product Unique, value-creating characteristic of yo

    Brand essence
    Core attributes you want to be known for

    Boilerplate
    Brief description of your company or product

    Click here to visualize your product


    ety of strategy templates in Aha! FREE for 30 days.

    uct positioning
    Vision

    Mission

    Tagline
    Catchphrase or slogan you use to describe your company or product

    stomer challenge #2 Customer challenge #3


    r your customer Major pain point for your customer

    mpany differentiator #2 Company differentiator #3


    ting characteristic of your company Unique value creating characteristic of your company

    oduct differentiator #2 Product differentitor #3


    ating characteristic of your product Unique, value-creating characteristic of your product

    Brand essence

    Boilerplate

    e your product positioning in Aha!

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