Professional Documents
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Overview of Square Group
Overview of Square Group
Vision of Square Group: Vision of square group is to create value and impact in society
by way of improving quality of life and ensuring well-being of people.
Values of Square Group: They have played a vital role in society as a corporate citizen
to fortify the communities and neighborhoods by integrating them in a process of
development. Also, they are focusing on maintaining environmental sustainability and
preserve mother-nature ecosystem for healthier earth. They are in business for economic
growth for advancing the world toward more viable solutions, product and services
Square Group
Square Pharmaceuticals Square Food & Beverage
Square Air Ltd.
Ltd. Ltd.
Square Agro Development and
Square Textiles Ltd. Square Hospitals Ltd.
Processing Ltd.
Square Securities
Square Toiletries Ltd. Aegis Services Ltd
Management Ltd.
Shabazpur Tea Company Maasranga Communication Mediacom Limited
Ltd. Ltd.
Square Informatix Limited Square Fashions Limited Square Denims Limited
Square Apparels Limited Aegis Service Limited
SQUARE Food & Beverage Ltd. has launched four popular brands in the
market namely Radhuni, Ruchi, Chashi, and Chopstick. Radhuni is the flagship
brand of the company. Just after its opening, Radhuni drew the attention of
housewives who desire conveniency and time saving for cooking in their day-
to-day life.The product range of Radhuni is enhanced with basic spices, ready
mixes, grains & pulses based products and delicious oil. On the other hand,
Ruchi is providing ready-to-eat snacks. Ruchi has won the heart of the children
for its healthy, tasty & innovative ground breaking products. Chashi is the
milestone of those products which are collected immediately from the farmers
having the native essence and freshness. Chopstick is latest addition of their
company which has been started with a promise of delivering tasty, nutritious
and quality instant noodles in the marketplace. Chopstick Instant Noodles is
making a variety in the market as the only tasting salt free noodles in the
division which is specially developed with the health concern of children. The
company assures to meet the increasing demand for quality products both at
home and abroad. The products with international canons are being exported to
30 countries. Devotion to quality, pioneering products, client facility and
reasonable price has given the company a unique space in the food business.
Brands under Square Food & Beverage Ltd: They have wide range of
products and they fall into under below 5 brands
Currently, Square Food & Beverage Limited is carrying out its production in its
two automated plants at Rupsi and Pabna. They use raw materials from the
world-renowned suppliers like Dragoco, Firmeuich etc. Square Group always
follows international standard production process which executes the Good
Manufacturing Practice (GMP). Among all brands Radhuni is the flagship brand
of square food and beverage ltd.
Radhuni Brand
They also have Haleem mix, khichuri mix, firni mix, falooda mix, jorda mix,
kheer mix, shemai, kashundi, vinegar. By introducing the variety of product
they have targeted variety of customer. Radhuni Pure Mustard Oil is made from
hand-picked mustard seeds, assuring the finest quality mustard oil. It is
produced in a fully automated line, starting from seed cleaning to bottling and
capping. The cold press expelling technology used ensures the retention of
natural flavor, pungency and essence in the product. Highly efficient filtering
gives the oil an optimum color and zero solid particle content. Radhuni Pure
Mustard Oil contains a large amount of mono-unsaturated fatty acid which
restricts the build-up of the harmful cholesterol in blood. Radhuni Sunflower
Oil is made from hand-picked sunflower seeds, ensuring the best quality
sunflower oil. It is manufactured in Russia in a fully automated factory where
the quality is strictly controlled. Radhuni sunflower oil is filtered, vitamin
enriched and cholesterol free. It is high in nutritional value and Vitamin A, K,
E. Furthermore, it is trans-fat free. If consumed regularly, it reduces heart
diseases and cholesterol related diseases.
Ruchi Brand
Under Ruchi Brand their products are Hot chanachur, BBQ chanachur, Fried
dal, jhuribhaja, puffed rice, potato crackers, jhalmuri, premium mix chanachur.
They also have introduced different chutney, pickles, sauces and jam.
Chashi Brand
Chopstick Brand
Instant Noodles becomes a daily food item rather an irregular food in the urban
life. Customers are becoming variation seeker day by day and that’s why
innovative brands are evolving with new promise and taste buds. SQUARE
introduced Chopstick instant noodles with a view to deliver the trusted taste to
its consumer. SQUARE Food & Beverage Ltd believes that Chopstick Instant
noodles will surely win the heart of its target group. It has emerged as a time
saver in our busy life for instant formula of cooking.
Aaram Brand
Aaram 100% Fruit Juice is the beverage brand of Square Food & Beverage
Limited it has been launched March, 2020 along with three variants: Apple,
Mango and Orange. It has been produced in Bhutan. No sugar, color and
preservative has been added. For its advanced technology and quality of the
product it also becoming the customers one of the favorite brands of beverage
now a days.