GRAND DESIGN

PARADIGM 2021
By: Renada Restyajani
 Curriculum Vitae

Staff of Career Development Renada Restyajani

Feb – Des 2020
Management Unpad 2019
General Secretary Awardee of KSE Scholarships

SMAN 1 Kebumen
Apprentice Staff of
Sains acceleration
Oct 2019 – Des 2020 Creative Entrepreneurship

Committee Experiences
PARADIGM FGTS PFF PRABU REBORN
Volunteer of Manager of
Staff of Event Fasilitator Mentor
Competition Sponsorship
Oct – Nov 2019 Oct – Nov 2019 Apr – Nov 2020 May – Aug 2020 Jul – Sep 2020

Personal Skills: Organized Time-management Leadership Communication

Renada Restyajani [email protected] 0895 3935 36 235

CREATIVE INDUSTRY
Intellectual Capital as
Primary Production Input
human creativity, skill and talent
 YOUTH
Time between childhood and
adulthood (maturity)
the appearance, freshness, vigor, spirit
 PARADIGM
Revamping The Integration of
Art and Business to Create
An Impactful Creative Industry

2021
PBCC PTMC
 GRAND SEMINAR
PBCC TARGET SPEAKERS PTMC

Sandiaga Uno Ridzki Kramadibrata

Minister of Tourism and President of Grab
Creative Economy Indonesia

Arief Muhammad Angga Dwimas S

Content Creator &
CEO of Visinema Group
Entrepreneur
 PADJADJARAN BUSINESS CASE COMPETITION
PBCC International Business Case Competition PTMC
Conducted in English

Emphasizing the role of creative industry in

a move towards service-based economy
Pre-Case
As a finalist selection

48 Hours Case
As final case

Participants target
Asia regional teams, especially Indonesia
 PADJADJARAN TOURISM MARKETING COMPETITION
PBCC National Marketing Plan Competition PTMC
Conducted in Bahasa

Jumpstart creative tourism

through virtual projects

Introduction to Tourism Destination

YouTube Virtual Tour and QnA session

Marketing plan
As a finalist selection

Marketing campaign
As final case
PBCC PRE-EVENT PTMC

1 2 3 4
Competition
Starter Pack PBCC Class PTMC Class Pitching Class

Target Speaker: Target Speaker: Target Speaker:

Target Speaker:
Influencer / Winner of prev. years Winner of prev. years
Competition Experts
Competition Experts or Consultant or Marketing Experts
PBCC
FINAL ROUND PTMC

ONLINE OFFLINE
Pitching and
Gala Dinner

PLAN PLAN
A B
PBCC
AUDIENCE TARGET PTMC
450
450 410
400

350
282
300

250

200

150 119
101 96 85
100 65

50

0
2017 2018 2019 2021

Competition Grand seminar

PBCC
COMPARISON OTHER EVENT PTMC

GMBCC DBCC IBSC UNPAD NBCC UNAIR

Regist period Nov 2019 -Jan 2020 Jul -Sep 2020 Aug –Sep 2020 Jul –Sep 2020

Mar 21st 2020

Final round (canceled)
Nov 1st -7th 2020 Nov 13rd –15th 2020 Nov 13rd –15th 2020

USD 18-22or
Regist fee IDR 250K–300K
IDR 270K–300K IDR 200K–250k IDR 125K

USD 3,800 ~ USD 1,283 ~ USD 1,900 ~

Prize pool IDR 53,200K IDR 17,962K IDR 26,600K
IDR 10,000K+

*Dollar exchange rate: USD 1 ~ IDR 14K

PBCC
REGISTRATION FEE PTMC

IDR 250,000
~
USD 18
EARLY BIRD

IDR 300,000
~
USD 22
NORMAL
PBCC
PRIZE POOL PTMC

IDR 40,000K
TOTAL PRIZE
IDR 10,000K IDR 8,000K
1ST WINNER IDR 1,500K 1ST WINNER

IDR 7,500K Supporting prize IDR 5,000K

2ND WINNER 2ND WINNER

IDR 5,000K IDR 3,000K

3RD WINNER 3RD WINNER
PBCC BUDGETING PTMC

Benchmark: based on 2019 data

Secretary & Treasury Rp 396,000

Event Rp 3,260,000
Competition Rp 61,232,000
Design & Documentation Rp 1,140,000
Publication Rp 465,000
Legal Rp 98,000
Accommodation & Consumption Rp 80,248,730
Logistic Rp 20,646,000
Sponsorship Rp 4,023,000

Total Rp 171,508,730
PBCC BUDGETING PTMC

Income
PLAN A PLAN B

HIMA Manajemen 0,678% Rp 500.000 HIMA Manajemen 0,361% Rp 500.000

Dana Kemahasiswaan 4,068% Rp 3.000.000 Dana Kemahasiswaan 2,165% Rp 3.000.000
Sponsor 54,237% Rp 40.000.000 Sponsor 28,870% Rp 40.000.000
Registrasi Peserta 31,864% Rp 23.500.000 Registrasi Peserta 16,961% Rp 23.500.000
Tiket Grand Seminar 6,102% Rp 4.500.000 Tiket Grand Seminar 3,248% Rp 4.500.000
Dana Awal Panitia 3,051% Rp 2.250.000 Dana Awal Panitia 1,624% Rp 2.250.000
Akomodasi 46,770% Rp 64.800.000

Total IDR 73,750,000 Total IDR 138,550,000

PBCC BUDGETING PTMC

Expenditure
PLAN A PLAN B

Secretary & Treasury 0,136% Rp 100.000 Secretary & Treasury 0,072% Rp 100.000
Legal & Sponsorship 0,217% Rp 160.000 Legal & Sponsorship 0,115% Rp 160.000
Event 23,458% Rp 17.300.000 Event 11,765% Rp 16.300.000
Competition 65,288% Rp 48.150.000 Competition 34,753% Rp 48.150.000
Marketing 3,525% Rp 2.600.000 Marketing 1,877% Rp 2.600.000

Public Relation 1,017% Rp 750.000 Public Relation 0,541% Rp 750.000

Accomodation 6,359% Rp 4.690.000 Accommodation 50,877% Rp 70.490.000

Total IDR 73,750,000 Total IDR 138,550,000

PBCC EVENT TIMELINE PTMC

July 20th – July 27th –

Sep 14 - 19th Sep 20th
Sep 13rd Oct 31 st
Extended Case
Registration Pre-event*
Registration Dissemination

Oct 4th Oct 24th Nov 8-9th Nov 13rd

Finalist
Submission Date Final Round Grand Seminar
Announcement

*Period (4 series of pre-event)

PBCC GANTT CHART PTMC

Preparation Phase
January February March April
1 2 3 4 1 2 3 4 1 2 3 4 5 1 2 3 4
BOM Recruitment
Team Building
Grand Concept & RAB
Proposal making
Staff Recruitment
Team Building
Sponsorship Approach
Grand Meeting
Awal masuk perkuliahan Ujian Tengah Semester
PBCC GANTT CHART PTMC

Acceleration Phase
May June July August
1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4
Speaker Approach
Sponsorship Approach
Publication Phase I
Grand Meeting
Publication Phase II
Partnership Approach
Pre-event 1
Speaker Approach
Publication Phase III
Perkiraan Libur Idul Fitri Ujian Akhir Semester Awal masuk perkuliahan
PBCC GANTT CHART PTMC

Finalization Phase
September October November
1 2 3 4 1 2 3 4 1 2 3 4
Sponsorship Approach
Volunteer Recruitment
Publication Phase IV
Pre-event 2-3
Pre-event 4
Grand Meeting
Technical Meeting
Main event
Ujian Tengah Semester
PBCC
COMMITTEE LAYOUT PTMC

Steering
Committee

Board of
OCP Commissioners

Treasury I Secretary I

Treasury II Secretary II

Sponsorship Legal Affairs

 PBCC PTMC

Vice President I Vice President II

Event Management External Relation & Support

Event Competition Marketing Public Relation Accommodation

Grand Pre- PBCC PTMC Social Liasion

Creative Partnership
Seminar event Media Officer

COMMITTEE LAYOUT
PBCC
TARGET SPONSORS PTMC

[email protected]
+34 654 321 987
yourwebsite.com
 THANK YOU
PBCC PTMC