Scribd Logo
Upload

Welcome to Scribd!

  • Footwear Market Analysis

    Uploaded by

    ARYAN ARYA
    38 views5 pages
    The document analyzes the footwear market in Delhi, India. It estimates that in Delhi, around 3.6 lakh people would be open to online transactions and would buy around 10.8 lakh pairs of shoes per year. Of the estimated 10.8 lakh pairs of shoes sold online annually in Delhi, around 30% or approximately 850 pairs would be sold on Flipkart daily.

    Original Description:

    Original Title

    FOOTWEAR MARKET ANALYSIS

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The document analyzes the footwear market in Delhi, India. It estimates that in Delhi, around 3.6 lakh people would be open to online transactions and would buy around 10.8 lakh pairs of shoes per year. Of the estimated 10.8 lakh pairs of shoes sold online annually in Delhi, around 30% or approximately 850 pairs would be sold on Flipkart daily.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    38 views5 pages

    Footwear Market Analysis

    Uploaded by

    ARYAN ARYA
    The document analyzes the footwear market in Delhi, India. It estimates that in Delhi, around 3.6 lakh people would be open to online transactions and would buy around 10.8 lakh pairs of shoes per year. Of the estimated 10.8 lakh pairs of shoes sold online annually in Delhi, around 30% or approximately 850 pairs would be sold on Flipkart daily.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 5

    FOOTWEAR MARKET ANALYSIS

    NEW DELHI
    With shoe industry reaching a $790 B worth of just
    exports, India alone exported 262 million non-leather pairs
    of shoes in 2018 and 289 million pairs were imported. In
    1950, the population of Delhi was 1,369,369.We have an
    annual growth of 2.94%.
    So considering today’s Delhi Population = 18 million
    In the income pyramid, bottom 20% fall below poverty line, so
    won't buy online,

    Another 20% fall in the low income group, so we can discount


    them as well.
    Remaining 60% have the tendency to buy stuff online, so 60%
    of 18 million is 72 lakh.

    Now internet penetration in India is 15%, on an average. But in


    Delhi, it is bound to be higher. Considering that we have
    already removed the bottom 40% of the population, the
    internet using population would be around 50% of the 72 lakh
    people, which becomes 36 lakh people.
    Of these 36 lakh people how many would be open to do online
    transactions? around 10% = 10% of 36 lakh = 3.6 lakh

    of these 3.6 lakh, how many would need shoes? On an average,


    men buy 2 shoes every year and women 4 (assuming)
    So, Average = (4+2)/2 = 3 per person

    so, these 3.6 lakh people would buy 10.8 lakh (3.6* 3)shoes a
    year.

    In a single day how many shoes will be sold? -? 10.8 lakh/365

    Out of this number, what % of shopping will be done on


    Flipkart?
    = around 30% = 30% * 10.8/365 = ~850 shoe
    Lets first find out total number of shoes sold on overall .

    shoes utility

    1.school students(uniform shoes)

    2.office employees (formals +running shoes )

    3.youth (fashion)

    4.old people for jogging

    Delhi population : 1 crore

    Age base classification:

    0-18 : 25% > .25 *1 crore = 25 lacs


    18-35 : 35 %> 35 lacs

    35 + : 40 %> 40 lacs

    In 0-18 ,not every one will go school , so just say 80% go to


    school > .8*25 = 20 lacs

    so there are 20 lakhs students who are school students and


    college students .

    so in year they are going buy at-least 1 pair shoes in a year , so


    20 lac pair of shoes .

    18-35 : in 35 lacs people all cannot afford buying shoes , lets say
    60 % can afford shoes , .6*35 = 21 lacs

    on each will have atleast one pair of shoes ,so 21 lacs shoes .

    35 + : 40 lacs people , in this less margin of people are


    interested in buying shoes , lets gave 80% , so 32 lacs shoes
    on average ,32 +20+21= 73 lakhs shoes .

    Shoes can purchase both on online and offline stores

    As it is given delhi , so around 10 % people will buy shoes online


    , so 10% of 73 lacs is 7.3 lacs shoes

    but in online there are flip-kart, amazon, snap deal ,etc.... as


    flipkart is top eCommerce site , it account 30 % contribution in
    selling shoes , so 30 % of 7.3 lacs = 2.19 shoes are purchased
    online through flipkart in a year .

    but our question in a day

    so , 1 year= 365 days ,

    per day = 2.19 lakh/ 365 = 600 shoe pair

    You might also like