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Instructor: Bereket Asrat: Unit of Competence
Instructor: Bereket Asrat: Unit of Competence
Elements of Communication Process We used to think of communication as a one-way process. This was
called the linear model of communication. The linear model argued that communication could only move
in one direction, from the sender to the receiver. The receiver played a passive role in the overall process.
Over the years, scholars have added to and revised the linear model. Elements of Communication Process
We describe communication as ongoing, dynamic (active, energetic) process. The transactional model
Communicate effctively
CONT…
Discuss the following whether they are decoder or encoder depending on the context.
12 | P a g e P r a i s e T v e t C o l l e g e B y : B e r e k e t A s r a t P h o n e : 0 9 3 2 6 1 8 4 1 9