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CBSE Class – VII Social Science
NCERT Solutions
Political Science Chapter 07
Understanding Advertising
Question 1. What do you understand by the word brand? List two reasons why
building brands is central to advertising?
Solution:
By ‘brand’, we mean that a particular product is marked with a name and logo which
differentiates it from other products in the market. Building a brand is central to advertising
so that buyers don’t get confused among the various products in the market. But just naming
the product is not enough; the buyers have to be convinced that a particular brand is better
than others. Advertising promotes brands to convince buyers to buy different products.
Question 2. Choose two of your favourite print advertisements. Now, look at each of
these and answer the following questions:
a. What visuals and text are being used in these advertisements to attract my
attention?
b. What values are being promoted in these advertisements?
c. Who is this advertisement speaking to and who is it leaving out?
d. If you could not afford the brand that is being advertised, how would you
feel?
Solution:
The two advertisements I have selected are, “Fighting Against Illiteracy” and
“Bournvita”.
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a. The advertisement for the campaign against illiteracy uses colors and text in bold
font. Similarly, the advertisement for Bournvita uses vibrant colors to highlight
the product.
b. The campaign against illiteracy highlights values of providing basic facilities to
all citizens. The Bournvita ad highlights the need to remain healthy and energetic
at the same time.
c. The advertisements for the campaign against illiteracy and Bournvita speak to
those who can understand English, but are meant for all citizens.
d. I would feel left out if I could not afford to participate in the campaign against
illiteracy or consume Bournvita as I find both advertisements appealing and I
connect with their messages.
Question 3. Can you explain two ways in which you think advertising affects issues of
equality in a democracy?
Solution:
Advertising focuses on the lives of the rich and famous and makes us forget issues of poverty
and discrimination. It makes us take decisions by conditioning our minds and has a potential
to create discontent if a certain product is not affordable.
Usually, only large companies can advertise. If you own a small business, you will not have
the money to show your product on TV or national newspapers and magazines. This affects
small businesses and many times, people working in small businesses are unable to sell their
products and are sometimes, forced out of their livelihoods.
Question 4. Making an advertisement requires a lot of creativity. Let us imagine a

situation in which a manufacturer has just made a new watch. She says that she wants
to sell this watch to school children. She comes to your class and asks you all to create a
brand name as well as an advertisement for the watch. Divide the class into small
groups and each group create an advertisement for this watch. Share it with the class.
Solution:
Once your group is decided, start working on the name of the brand. More often than not, the
name of a brand plays an important role in building its reputation. Once that is done, you can
make teams of two within your group and start thinking about the advertisement. While you
are doing this, make sure that you know what you want the advertisement to focus on. After
all, your advertisement should be good enough to connect with the consumers, which in this
case, are school children. Your being a student will be of tremendous help as you would
know the kind of watch you would want for yourself. Once all teams in your group have
come up with some thoughts, come together as a group and consolidate on the best idea and
discuss it with your teacher and the other groups.
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Question 4. Making an advertisement requires a lot of creativity. Let us imagine a

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